Apple’s installed base now holds more than 2.5 billion active devices. Apple does not currently break out how many of them are iPhones. Two other primary iPhone statistics give context: Apple shipped its 3 billionth iPhone since the 2007 launch, and iOS held 30.81% of worldwide mobile operating system market share in September 2026, per StatCounter.
The business behind those users is still growing. iPhone net sales reached $209,586 million in fiscal 2025, against $201,183 million in fiscal 2024. Apple took 20.2% of global smartphone shipments in Q2 2026, according to IDC’s final count. The sections below cover users, revenue, unit sales, market share by year and country, pricing, and US buyer behavior, all drawn from filings and tracker data.
Key Takeaways
- Apple reports no iPhone-only user count, so the best primary bounds are more than 2.5 billion active Apple devices and the 3 billionth iPhone shipped since 2007.
- iPhone revenue rose 22% year over year in the June quarter while IDC counted Apple’s Q2 2026 shipments up 14.9%, which points to higher revenue per unit shipped.
- iPhone made up about 50.4% of Apple’s fiscal 2025 net sales, and about 53.9% across the first nine months of fiscal 2026.
- Apple’s annual share of global smartphone shipments climbed from 11% in 2016 to 20% in 2025, per Counterpoint Research.
- iOS share swings widely by country, from 60.51% in Japan to 6.05% in India in September 2026.
- IDC forecasts global smartphone shipments to fall 16.7% in 2026 while Apple stays on track for a record 22% annual share.
- 42% of US iPhone buyers retired a phone they had owned for three years or longer in the year ending September 2025, up from 24% five years ago.
Editor’s Choice
- Active Apple devices: More than 2.5 billion worldwide.
- iPhones shipped since 2007: 3 billion.
- iPhone net sales, fiscal 2025: $209,586 million.
- Best iPhone quarter on record: $85,269 million in the December 2025 quarter.
- Apple’s Q2 2026 shipments: 55.7 million units, per IDC.
- US iOS share, September 2026: 53.59%, per StatCounter.
- iPhone Duo starting price: $1,999 in the US.
How many people use an iPhone?
- Apple reported an installed base of more than 2.5 billion active devices with its fiscal 2026 first quarter results. That count spans every Apple product category, not iPhones alone.
- Apple’s installed base of active devices reached a new all-time high across all major product categories and geographic segments, and the iPhone active installed base grew to an all-time high in the June 2026 quarter, Apple said.
- Apple shipped the 3 billionth iPhone since its launch in 2007, a milestone Tim Cook disclosed on an Apple earnings call.
- iOS held 30.81% of worldwide mobile operating system market share in September 2026, against 69.17% for Android.
- Apple accounted for 30.8% of worldwide mobile vendor market share in September 2026, ahead of Samsung at 23.52%.
- Customer satisfaction in the US was recently measured at 99% by 451 Research, Apple said.
| Measure | Figure | As of | Source |
|---|---|---|---|
| Active Apple devices, all products | more than 2.5 billion | Q1 FY2026 | Apple |
| Cumulative iPhones shipped | 3 billion | July 2025 | Apple |
| iOS share of worldwide mobile OS market | 30.81% | September 2026 | StatCounter |
| Apple share of worldwide mobile vendor market | 30.8% | September 2026 | StatCounter |
| Apple share of global smartphone shipments | 20.2% | Q2 2026 | IDC |
| iPhone net sales, first nine months of FY2026 | $196,515 million | June 2026 | Apple |
Source: Apple newsroom and FY2026 Q3 financial statements, StatCounter September 2026, IDC August 2026
Does Apple report how many iPhone users there are?
No. Apple reports a combined installed base, and that base reached more than 2.5 billion active devices across all Apple products. Apple also stopped releasing iPhone average selling price in 2018, and Apple does not currently break out iPhone users in its results.
About This Data
The figures on this page are compiled from 37 sources. They include 17 Apple press releases, financial statements, annual filings and product announcements, plus 2 earnings call transcripts. The other 18 are tracker and survey publications from IDC, Counterpoint Research, StatCounter and CIRP. Sources were published between October 2015 and September 2026, and only organizations that produced a figure themselves qualified. The page is reviewed on a rolling basis and updated when these sources publish new editions.
iPhone Revenue by Fiscal Year
- iPhone net sales reached $209,586 million in fiscal 2025, the top figure in the series below.
- iPhone net sales were $205,489 million in fiscal 2022, $200,583 million in fiscal 2023, and $201,183 million in fiscal 2024.
- iPhone net sales rose 39% to $191,973 million in fiscal 2021, after $137,781 million in fiscal 2020.
- iPhone net sales rose 52% to $155,041 million in fiscal 2015.
- iPhone net sales fell to $136,700 million in fiscal 2016 before recovering to $166,699 million in fiscal 2018.
- Fiscal 2025 iPhone net sales were about 1.35 times the fiscal 2015 level.
View the data
The fiscal 2021 jump is the clearest break in the series: iPhone revenue stepped up by more than $54 billion in one year and has stayed above $200 billion in each of the four years since.
Recent Developments
- September 9, 2026: Apple unveiled iPhone Duo, its foldable iPhone, which starts at $1,999 in the US.
- September 9, 2026: Apple debuted iPhone 18 Pro and iPhone 18 Pro Max, starting at $1,199 and $1,299 in the US.
- August 28, 2026: IDC’s final count showed the global smartphone market shrank 7.4% to 276.3 million units in Q2 2026, while Apple achieved record-high Q2 shipments.
- July 30, 2026: Apple reported fiscal third-quarter revenue of $109.4 billion, up 16% year over year.
- July 14, 2026: Apple held 18.1% of China’s smartphone shipments in Q2 2026, with shipments up 24.4% year over year, per IDC’s preliminary results.
iPhone Revenue by Quarter in Fiscal 2026
- iPhone net sales reached $85,269 million in the December 2025 quarter, up from $69,138 million a year earlier.
- Tim Cook called it iPhone’s best-ever quarter, with all-time records across every geographic segment.
- iPhone net sales were $56,994 million in the March 2026 quarter, against $46,841 million a year earlier.
- iPhone net sales reached $54,252 million in the June 2026 quarter, against $44,582 million a year earlier.
- Apple put June-quarter iPhone revenue growth at 22% year over year, with a June quarter record for upgraders.
- Nine-month iPhone net sales reached $196,515 million in fiscal 2026, against $160,561 million in the same period of fiscal 2025.
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Revenue grew faster than units in the June quarter. IDC counted Apple shipments up 14.9% in Q2 2026, below the 22% iPhone revenue growth Apple reported for its June quarter. The gap points to higher revenue per unit shipped. The US buyer data further down covers pricing and model mix for the March quarter in the US only, so it does not measure this June-quarter gap.
iPhone Share of Apple Revenue
- iPhone accounted for about 50.4% of Apple’s fiscal 2025 net sales.
- Services brought in $109,158 million in fiscal 2025.
- Wearables, Home and Accessories brought in $35,686 million, Mac $33,708 million, and iPad $28,023 million in fiscal 2025.
- iPhone accounted for about 53.9% of Apple’s net sales in the first nine months of fiscal 2026.
- iPhone made up about 59.3% of Apple’s net sales in the December 2025 quarter.
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By the numbers: iPhone brought in $209,586 million of Apple’s $416,161 million in fiscal 2025 net sales, according to Apple’s financial statements. That is $3,011 million more than the other four categories combined, so iPhone demand still sets the direction of Apple’s results.
iPhone Unit Sales History
- Apple sold 231.218 million iPhones in fiscal 2015, a 37% rise in unit sales over fiscal 2014, when Apple sold 169.219 million.
- iPhone unit sales were 211.884 million in fiscal 2016, 216.756 million in fiscal 2017, and 217.722 million in fiscal 2018.
- iPhone unit sales were 150.257 million in fiscal 2013.
- IDC forecast in December 2025 that Apple’s 2025 shipments would cross 247 million units, with 6.1% year-over-year growth.
View the data
iPhone Global Market Share by Year
- Apple’s share of global smartphone shipments reached 20% in 2025, up from 18% in 2024, per Counterpoint Research.
- Apple’s annual share was 19% in both 2022 and 2023, and 11% in 2016 and 2017.
- Apple’s share was 3% in 2007, the year the iPhone launched.
- Apple’s iPhone 16 was the best-selling smartphone globally in 2025, according to Counterpoint’s sell-through tracker.
- The ten best-selling models contributed 19% of overall smartphone sales in 2025, and Apple and Samsung dominated that list.
iPhone Global Market Share by Quarter
- Apple’s shipment share peaked at 25% in Q4 2025 and held at 21% in both Q1 2026 and Q2 2026, per Counterpoint Research.
- Apple’s shipments grew 13% year over year in Q2 2026, driven by the iPhone 17 series.
- Apple’s December-quarter share was 23% in both Q4 2023 and Q4 2024, the seasonal high in each year.
- Apple’s share sat at 16% in Q2 2024 and 17% in Q2 2025, below the Q2 2026 reading.
Worth noting: Counterpoint Research puts Apple at 21% of Q2 2026 shipments while IDC’s final count gives Apple 20.2%. The two trackers use different methods, so the figures sit side by side here, unaveraged, and both show Apple gaining share in a shrinking market.
iPhone Shipments vs Samsung and Rivals
- Apple shipped 55.7 million smartphones in Q2 2026, up from 48.5 million a year earlier, per IDC’s final count.
- Samsung led the quarter with 62.7 million units and a 22.7% share.
- Xiaomi shipped 31.2 million units, down 26.4% year over year.
- IDC said Apple and Samsung were the only two vendors in the top five posting growth for the second consecutive quarter.
- Memory costs are up nearly 300% from a year ago, according to IDC’s Nabila Popal.
View the data
iPhone Statistics by Country: iOS Market Share
- iOS held 60.51% of Japan’s mobile operating system market share in September 2026.
- iOS held 53.59% in the United States in September 2026, against 46.39% for Android.
- iOS held 46.88% in the United Kingdom in September 2026, with Android at 53.11%.
- iOS held 35.31% across Europe in September 2026.
- iOS held 32.12% in China in September 2026.
- iOS held 6.05% in India in September 2026, against 93.89% for Android.
View the data
StatCounter measures the share of mobile web traffic, not ownership, so these figures show where iPhones are used online most heavily rather than an exact count of iPhone owners per country. For the full platform split, the iPhone vs Android statistics page tracks the same markets side by side.
iPhone Sales in China
- Apple held 18.1% of China’s smartphone shipments in Q2 2026, up from 13.9% a year earlier, per IDC’s preliminary results.
- Huawei led China with 22.6% of shipments in the same quarter.
- China’s smartphone shipments came in at roughly 66 million units in Q2 2026, down 4.3% year over year.
- Counterpoint Research recorded Apple’s China shipments growing 23% year over year in Q2 2026.
- Apple’s shipments grew 22% in Europe and 6% in the USA, which Counterpoint calls Apple’s largest market, while India declined 0.4% year over year in Q2 2026.
| Company | Q2 2026 share | Q2 2025 share | Year-over-year growth |
|---|---|---|---|
| Huawei | 22.6% | 18.1% | 19.4% |
| Apple | 18.1% | 13.9% | 24.4% |
| OPPO | 16.0% | 17.3% | -9.7% |
| vivo | 16.0% | 17.0% | -11.4% |
| Xiaomi | 12.4% | 15.1% | -21.7% |
| Honor | 11.3% | 11.9% | -9.5% |
Source: IDC Quarterly Mobile Phone Tracker, China, preliminary results, July 2026
Why it matters: In preliminary results, IDC recorded Apple’s China shipments up 24.4% in a quarter when the overall Chinese market fell 4.3%. China is a market where Apple competes on price against domestic brands, so a share gain there adds millions of units to the global iPhone total in a single quarter.
iPhone Prices in 2026
- iPhone Duo starts at $1,999 in the US.
- iPhone 18 Pro starts at $1,199 and iPhone 18 Pro Max at $1,299 in the US.
- iPhone 17 Pro launched at $1,099 and iPhone 17 Pro Max at $1,199 in the US.
- iPhone Air launched at $999 in the US in September 2025.
- iPhone 17 launched at $799 in the US in September 2025.
View the data
iPhone 18 Pro’s US starting price is $100 above the iPhone 17 Pro’s US launch price. The Apple statistics page tracks how that pricing feeds into company-wide results.
iPhone Buyer Behavior in the US
- The Android-to-iPhone switching rate settled at 11-15% of new iPhone buyers in the past few years, per CIRP.
- US-WARP, the weighted average retail price of new iPhones sold in the US, was $1,042 in the March 2026 quarter, up from $971 a year earlier.
- 42% of US iPhone buyers retired phones they had three years or longer in the year ending September 2025, up from 32% the year before.
| Measure | Value | Period |
|---|---|---|
| New US iPhone buyers who switched from Android | 12% | March 2026 quarter |
| Current iPhone 17 models’ share of US iPhone sales | 82% | March 2026 quarter |
| US weighted average retail price (US-WARP) | $1,042 | March 2026 quarter |
| US-WARP a year earlier | $971 | March 2025 quarter |
| Buyers retiring a phone owned 3 years or longer | 42% | Year ending September 2025 |
| Buyers replacing an iPhone 2 years old or less | 29% | Year ending September 2025 |
Source: Consumer Intelligence Research Partners (CIRP) US buyer surveys, 2025 and 2026
Longer holding and record upgrades fit together. Owners keep phones longer, then trade up to pricier models when they do buy, which lifts revenue per sale even when switching from Android stays flat. Loyalty drivers behind that pattern are broken down in the Apple customer loyalty statistics.
The takeaway: CIRP’s survey shows only 29% of US iPhone buyers replaced an iPhone two years old or less in the year ending September 2025, compared to 41% five years earlier. Longer holding sits alongside record upgrades, as the iPhone active installed base set a June quarter record for upgraders in 2026, per Apple.
2026 Smartphone Market Outlook for iPhone
- IDC forecasts worldwide smartphone shipments to fall 16.7% in 2026 to just over 1 billion units, the steepest annual contraction the industry has ever recorded.
- IDC expects the average smartphone selling price to reach $581 in 2026, up 27.6%.
- Total smartphone market value is forecast to grow 6.3% to $613 billion despite the volume decline.
- IDC improved Apple’s 2026 forecast from an 8.1% decline to just 5.2% in its May update.
| Forecast measure | 2026 value | IDC forecast date |
|---|---|---|
| Worldwide smartphone shipment change | 16.7% decline | August 2026 |
| Worldwide smartphone shipments | just over 1 billion units | August 2026 |
| Second-half 2026 shipment change | 27.2% decline | August 2026 |
| Average smartphone selling price | $581 | August 2026 |
| Smartphone market value | $613 billion | August 2026 |
| Apple shipment change | 5.2% decline | May 2026 |
| iOS annual share | 22% | May 2026 |
Source: IDC Worldwide Quarterly Mobile Phone Tracker forecasts, May and August 2026
The memory shortage hits low-cost Android phones hardest, which is why a falling market can still produce a record year for iPhone share. The wider device picture sits in the smartphone statistics roundup, and Samsung’s side of the premium race is covered in the Samsung statistics page.
Conclusion
Apple’s installed base of more than 2.5 billion active devices and the 3 billionth iPhone shipped since launch are the closest Apple comes to answering how many people own an iPhone, and Apple’s 20.2% share of global smartphone shipments in IDC’s latest final quarterly count shows the base is still growing. In the June quarter, iPhone revenue grew faster than iPhone units.
The next tests are Apple’s September-quarter results, the first with iPhone 18 Pro sales, and the first months of iPhone Duo demand in a shrinking market. How the device base turns into services revenue is tracked in the iPhone ecosystem statistics.
