Reddit vs X Statistics 2026: Users and Revenue

Reddit reached 121.4 million daily active users in Q4 2025, up 19% year over year, while X has published no audited user figures since going private. That gap in transparency sits at the center of every Reddit vs X comparison: one platform reports to the SEC every quarter, the other stopped disclosing. The data below covers users, revenue, ARPU, Pew demographics, time-on-platform, and AI data-licensing.

The headline tension is a revenue race that looked settled three years ago and no longer does. X out-earned Reddit by a wide margin then; by fiscal 2025, Reddit had closed almost all of that distance.

Key Takeaways

• Reddit‘s daily active uniques reached 121.4 million globally in Q4 2025, up 19% year over year.
• Reddit’s full-year 2025 revenue hit $2.2 billion, up 69% year over year, against X‘s projected $2.9 billion for 2025. X’s 2025 revenue projection represents roughly a 10% increase over 2024.
• 26% of US adults reported using Reddit in 2025, up from 18% four years earlier, per Pew Research Center.
• About 26% of US adults report using Reddit, while X’s reach skews partisan, with 24% of Republicans and 19% of Democrats reporting use, according to Pew Research.
• Reddit’s US advertising ARPU reached $10.79 in Q4 2025, a 53% year-over-year jump.
• Reddit posted $530 million in net income for 2025.

Editor’s Choice

• Reddit Q4 2025 daily active uniques: 121.4 million globally, up 19% year over year.
• Reddit Q4 2025 weekly active uniques: 471.6 million.
• Reddit full-year 2025 revenue: $2.2 billion, up 69% year over year.
• X 2024 total revenue: approximately $2.6 billion, per Bloomberg reporting.
• X is projected to reach approximately $2.9 billion for full-year 2025, per Bloomberg.

Recent Developments

• Reddit reported record Q4 2025 revenue of $726 million, up 70% year over year, alongside 121.4 million daily active uniques and a $1 billion share repurchase program.
• xAI acquired X in an all-stock deal valuing the platform at $33 billion in March 2025, with the combined entity valuing xAI at $80 billion.
• Pew Research found Reddit usage among US adults reached 26%, up from 18% four years earlier.
• Reddit reported $530 million in net income for 2025.
• eMarketer projected X’s US user base falling 3.8% to 51.8 million in 2025, the platform’s continued domestic contraction.

Reddit vs X Monthly and Daily Active Users

• Reddit’s global daily active uniques reached 121.4 million in Q4 2025.
• Reddit’s weekly active uniques reached 471.6 million in Q4 2025.
• Reddit’s US daily active uniques hit 52.5 million in Q4 2025, with international DAU of 68.9 million.
• Reddit’s logged-in daily active uniques reached 50.7 million globally in Q4 2025.
• Reddit’s daily active uniques stood at 101.7 million in Q4 2024, up 39% year over year.
• Reddit averaged 73.1 million daily active uniques in December 2023, its IPO-era baseline, with roughly 50% from the United States.
• X’s US user base was forecast at 51.8 million in 2025, a 3.8% decline, per eMarketer.

Reddit reports active uniques every quarter as a public company, so its Q4 2025 figure carries audited disclosure. X stopped filing user metrics after going private, leaving its count in the range of analyst estimates. eMarketer’s data tracks X’s measurable US footprint at 51.8 million users for 2025, a population that has been shrinking rather than growing.

Source: Reddit Q4 2025 earnings, eMarketer

By the numbers: Reddit reported 121.4 million daily active uniques and 471.6 million weekly active uniques for Q4 2025, both audited public figures. X has filed no comparable metric since going private, so every X user count in circulation traces back to analyst estimation rather than disclosure.

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Reddit vs X User Growth Rate

• Reddit’s daily active uniques grew 39% year over year in Q4 2024.
• Reddit’s daily active unique growth moderated to 19% year over year in Q4 2025.
• Reddit’s international daily active uniques grew 28% year over year to 68.9 million in Q4 2025.
• Reddit’s international daily active users grew 31% year over year in Q3 2025.
• Reddit’s weekly active users reached 444 million in Q3 2025, with daily active users near 116 million, up around 20% year over year.
• X’s US user base was projected to fall 3.8% to 51.8 million in 2025, per eMarketer.

Reddit’s growth curve is decelerating from a high base, dropping from 39% to 19% year-over-year DAU growth across 2024 and 2025, which still represents tens of millions of net new daily users. X moved in the opposite direction, with a contracting US audience. eMarketer noted that X represented over a quarter of US social network users in 2022 at 26.3%, a share projected to fall to 21.9% by 2025.

Source: Reddit 10-K 2024, Reddit Q3 2025 earnings, eMarketer

Reddit vs X Revenue Comparison

• Reddit’s full-year 2024 revenue increased 62% year over year to $1.3 billion.
• Reddit’s full-year 2025 revenue reached $2.2 billion, up 69% year over year.
• X’s global advertising revenue was $4.5 billion in 2022 and fell to $2.2 billion in 2023, a 46% decline.
• X’s global advertising revenue was estimated at approximately $2 billion for 2024, per WARC analysis cited in UK filing coverage.
• X generated $752 million in revenue in Q3 2025, up more than 17% from the same period a year earlier, per Bloomberg.
• X’s 2024 total net revenue had dropped to $2.6 billion, with sales over $2 billion for the first nine months of 2025, per Bloomberg.

Reddit’s revenue trajectory inverts the early gap. X out-earned Reddit by a wide margin in 2022, but X’s advertising base contracted sharply after the acquisition while Reddit compounded. Reddit’s $2.2 billion in 2025 revenue arrived after a 69% growth year, closing in on X’s projected $2.9 billion for the same period.

Source: Reddit 10-K 2024, Reddit Q4 2025 earnings, Fortune (Companies House filing), Bloomberg reporting

Why it matters: Reddit’s revenue climbed from $1.3 billion in 2024 to $2.2 billion in 2025, a 69% annual gain. X’s revenue recovered only to a projected $2.9 billion after collapsing from its advertising peak, leaving the once-wide gap nearly closed.

Reddit vs X Advertising Revenue and ARPU

• Reddit’s 2025 advertising revenue reached $2.1 billion, up 74% year over year.
• Reddit’s global ARPU was $5.98 in Q4 2025, up 42% year over year.
• Reddit’s US ARPU reached $10.79 in Q4 2025, up 53% year over year.
• Reddit’s international ARPU was $2.31 in Q4 2025, up 38% year over year.
• X’s global advertising revenue fell from $4.5 billion in 2022 to approximately $2 billion in 2024.
• Reddit’s total active advertiser count expanded by over 75% in Q3 2025.

Reddit’s advertising business is both growing and monetizing harder per user, a combination X has struggled to replicate. Reddit’s US ARPU of $10.79 grew 53% year over year in Q4 2025, reflecting deeper advertiser demand against an expanding logged-in audience. X carries a higher estimated US ARPU on legacy advertiser relationships, but against a declining user and advertiser base rather than a rising one. The way AI tooling reshapes platform ad operations appears in our AI in social media tools statistics.

Reddit vs X User Demographics

• 48% of US adults aged 18-29 report using Reddit, versus 35% for ages 30-49, per Pew Research.
• 33% of US adults aged 18-29 report using X, versus 25% for ages 30-49, per Pew Research.
• Reddit usage by gender runs 29% for men and 23% for women, per Pew Research.
• X usage by gender runs 25% for men and 16% for women, per Pew Research.
• 37% of US college graduates report using Reddit, versus 15% for those with high school or less.
• 37% of US adults earning $100,000 or more report using Reddit, versus 17% for those earning under $30,000.
• Reddit’s IPO filing cited Comscore data showing 64% of US Redditors had household income of $75,000 or more in late 2023.

Reddit skews younger and higher-income than X across Pew’s measurements, with a steeper youth concentration. Reddit’s 48% usage rate among 18- 29-year-olds outpaces X’s 33% in the same cohort, a gap that shapes how advertisers value each platform’s audience. Both platforms skew male, though X’s gender gap is wider. Youth-platform patterns across social media appear in our Gen Z social media statistics.

Key finding: Pew Research’s 2025 data shows Reddit reaching 48% of US adults aged 18-29 against X’s 33% in the same group, and 37% of college graduates against X’s 24%. Reddit’s audience skews younger and more educated, a profile advertisers increasingly price at a premium.

Reddit vs X US Adult Usage Rates

• 26% of US adults reported using Reddit in 2025, up from 18% four years earlier, per Pew Research.
• Reddit reached 26% of US adults in 2025, a broader overall reach than X shows in Pew’s partisan cut, where X draws 24% of Republicans against 19% of Democrats, per Pew Research.
• 24% of Republicans now report using X, compared with 19% of Democrats, per Pew Research.
• Two years earlier, Democrats were more likely than Republicans to use X, at 26% versus 20%, per Pew Research.
• Democrats and Democratic-leaning independents are more likely than Republicans to report using Reddit, per Pew Research.

The convergence paradox sits here. Despite Reddit claiming 471.6 million weekly active uniques globally and X’s monthly user estimates ranging far higher, Reddit’s measured US reach sits at 26% of adults while X’s strongest Pew cohort is 24% of Republicans, a domestic ceiling neither has cleared. The platforms also diverge politically: Reddit leans Democratic while X’s user base shifted to a Republican majority, reversing the partisan composition Pew measured two years earlier.

Source: Pew Research Center Social Media Use 2025

Reddit vs X Engagement and Time on Platform

• US Reddit users averaged 31 minutes per day on the platform in 2024, up from 28 minutes in 2023, per eMarketer.
• US Reddit users are expected to spend an average of 34 minutes per day on the platform in 2025, a 3.7% year-over-year jump, per eMarketer.
• US X users average 31 minutes per day in 2025, per eMarketer.
• Reddit is the only social platform projected to gain daily time spent in 2025 aside from Instagram, per eMarketer.

Reddit’s community-thread format produces deeper daily engagement than X’s real-time scroll, the time-on-platform paradox. Reddit’s projected 34 minutes per day for US users in 2025 edges X’s 31 minutes, despite X’s architecture built around live news and chronological feeds. The wider pattern of contracting attention windows across social platforms appears in our social media attention span statistics.

Source: eMarketer

Worth noting: eMarketer projects Reddit as the only major social platform besides Instagram set to gain daily time spent in 2025, reaching 34 minutes per US user. That engagement depth, rather than raw user counts, is what advertisers increasingly price when comparing community-indexed platforms against real-time feeds.

Reddit vs X Content Volume and Platform Architecture

• Reddit’s logged-in daily active uniques reached 50.7 million in Q4 2025, roughly 41.7% of its total daily active uniques.
• Reddit’s daily active uniques averaged 73.1 million in December 2023, with roughly half from the United States.
• Reddit’s weekly active uniques of 471.6 million in Q4 2025 dwarf its logged-in daily base.

Reddit’s architecture organizes content into topic-based communities indexed by search engines, which drives a large logged-out audience alongside its logged-in core. Reddit’s 50.7 million logged-in daily users represent a fraction of its 471.6 million weekly reach, a structural difference from X’s single chronological feed. X organizes content as a real-time stream of short posts rather than persistent threaded communities. That difference shapes both engagement style and how each platform surfaces in search.

Source: Reddit Q4 2025 earnings, Reddit S-1 2024

Reddit vs X Advertising Ecosystem

• X’s UK revenue fell 58% from $95.2 million in 2023 to $39.8 million in 2024, per accounts filed at Companies House.
• Reddit’s Google AI licensing deal, announced February 2024, was valued at approximately $60 million per year.
• Reddit’s OpenAI licensing deal could pay Reddit about $70 million.
• Reddit’s AI licensing deals total approximately $130 million annually, about 10% of revenue, per COO Jen Wong in February 2025.

X’s own UK filing is the most candid primary-source admission of its advertising troubles. The strategic report attributes the drop to a reduction in spend from large brand advertisers due to concerns about brand safety, reputation and/or content moderation. Reddit, meanwhile, built a non-advertising revenue stream that X has no equivalent for. Reddit’s roughly $130 million in annual AI data licensing, combining the Google and OpenAI deals, accounts for about 10% of its revenue, per COO Jen Wong’s February 2025 disclosure.

Source: Fortune (Companies House filing), Search Engine Land, Reddit COO disclosure

The takeaway: Reddit’s roughly $130 million in annual AI licensing revenue, split between Google at about $60 million and OpenAI, which could pay about $70 million, gives it a data-monetization channel. While X’s UK advertising revenue fell in a single year, Reddit turned its archive of community content into roughly a tenth of total revenue.

Reddit’s IPO and Market Cap Growth

• Reddit went public on March 21, 2024, on the NYSE under the ticker RDDT at an IPO price of $34 per share.
• Reddit’s stock closed its first day at $50.44, giving the company a market cap of about $9.5 billion.
• Reddit shares have risen 229% since the March 2024 IPO.
• Reddit posted $530 million in net income for 2025.
• Reddit recorded a net loss of $484.3 million in 2024, largely from IPO-related costs and stock-based compensation.

Reddit’s public-market arc moved from heavy IPO-year losses to its first annual profit. The stock opened at $47 on its first trading day and reached a high of $57.80 before closing at $50.44. The swing from a $484.3 million net loss in 2024 to $530 million in net income in 2025 marks the inflection between IPO-cost drag and operating profitability.

Source: CNBC, Reddit 10-K 2024, Reddit Q4 2025 earnings

X’s xAI Acquisition and Valuation

• xAI acquired X in an all-stock transaction announced March 28, 2025, valuing the social media company at $33 billion.
• The same deal valued xAI at $80 billion.
• xAI was on track to generate around $500 million in revenue in 2025, rising to $2 billion in 2026.
• X’s 2025 revenue is projected at approximately $2.9 billion, a 10% increase over the prior year.
• X generated $752 million in Q3 2025 revenue, up more than 17% year over year, per Bloomberg.

X’s ownership structure folded into Elon Musk’s broader AI venture. The all-stock deal carried an $80 billion valuation on xAI alongside the $33 billion mark on X itself. The merger gives X financial backing from a higher-growth AI parent rather than reflecting a recovery in X’s own advertising fundamentals.

Source: CNBC, Bloomberg reporting

Will Reddit pass X in revenue?

Reddit has not passed X in total revenue yet, but the gap has narrowed sharply. Reddit generated $2.2 billion in 2025, up 69% year over year, against X’s projected $2.9 billion, which grew about 10%. If both trajectories hold, Reddit’s compounding growth could close the remaining distance within one to two years. X’s revenue path depends on private figures that carry less disclosure than Reddit’s audited filings.

Which platform has more users?

The honest answer depends on how each platform counts. Reddit reported 121.4 million daily active uniques and 471.6 million weekly active uniques in Q4 2025. X claims a far larger monthly user base but has filed no audited figures since going private.

Pew Research puts Reddit at 26% of US adults, while X’s strongest cohort is 24% of Republicans. On verifiable disclosure, Reddit’s numbers are firmer; on claimed global scale, X’s estimates run higher.

Conclusion

Reddit narrowed a once-wide revenue gap to almost nothing, reaching $2.2 billion against X’s projected $2.9 billion while posting $530 million in net income for 2025. Reddit reaches 26% of US adults while X’s strongest Pew cohort is 24% of Republicans, even as Reddit’s 121.4 million daily active uniques contrast with X’s unfiled, estimate-driven user base. Advertisers, analysts, and platform researchers weighing the two get a cleaner signal from Reddit’s quarterly disclosures than from X’s private financials.

The trajectories point in different directions. Reddit’s growth rests on a younger, higher-income audience, deepening engagement, and a roughly $130 million AI licensing channel with no X equivalent, while X’s recovery leans on its xAI parent rather than an advertising rebound. If Reddit’s compounding continues toward its weekly-active goals, the revenue race that looked settled a few years ago could invert before the decade’s midpoint.