Trello Statistics 2026: Users, Revenue, Market Share and Pricing

Atlassian’s Trello sits inside a parent company that booked $1,787 million in revenue during Q3 FY2026, up 32% year-over-year, yet Trello’s standalone numbers remain unsegmented in any SEC filing. The kanban-board tool Atlassian bought for $425 million in January 2017 now lives next to Jira and Confluence inside a portfolio serving more than 300,000 customers worldwide.

The data below covers what is publicly disclosed about Trello today: parent-company revenue, customer counts, market share inside the productivity software category, geographic concentration, the pricing ladder, mobile app downloads, web traffic, and how the product fits Atlassian’s AI strategy. SQ Magazine assembled the numbers from the SEC’s EDGAR system (the Atlassian Q3 FY2026 8-K and FY2025 10-K), the 6sense productivity tech-stack dataset, AppBrain’s Google Play aggregation, Wikipedia’s Trello entry, Similarweb traffic data, Semrush web analytics, and the trello.com pricing page.

Key Takeaways

• According to Atlassian’s Q3 FY2026 8-K, the parent company reported $1,787 million in Q3 FY2026 revenue, up 32% year-over-year, with Cloud revenue at $1,132 million.
• Per the Atlassian FY2025 10-K, the company closed over $5.2 billion in total revenue, serving more than 300,000 customers worldwide across over 200 countries and territories.
• Per the 6sense tech-stack dataset, Trello holds 1.89% of the productivity software category and ranks #11 by market share, with 36,851 documented organizational customers.
• AppBrain Google Play data shows 30 million total downloads on Trello’s Android app, averaging roughly 6,200 new installs per day across April 2026.
• According to 6sense, 44.77% of Trello’s documented productivity customers sit in the United States, followed by Brazil at 16.71% and the United Kingdom at 9.11%.
• Per Wikipedia’s Trello entry, Atlassian acquired the product in January 2017 for $425 million, comprising $360 million in cash plus $65 million in shares and options.
• Semrush data shows Trello.com receives approximately 10.43 million visits per month, with 83.83% of desktop traffic arriving via direct navigation.

Editor’s Choice

• Atlassian’s Cloud revenue grew 29% year-over-year to $1,132 million in Q3 FY2026.
• Remaining performance obligations across Atlassian’s portfolio reached $3,996 million, up 37% year-over-year.
• Over 80% of the Fortune 500 use at least one Atlassian product, with Trello in the same SKU portfolio as Jira and Confluence.
• Atlassian counted 51,978 Cloud customers with more than $10,000 in annualized recurring revenue by June 30, 2025.
• The current Trello pricing ladder runs from $0 Free to $17.50 per user per month for Enterprise, with Standard at $5 and Premium at $10 on annual billing.
• Trello competes against Slack (30.45% productivity share), Microsoft Office 365 (21.46%), and Google Docs (10.44%) at the top of the same category.
• Atlassian’s regional revenue split for FY2025 ran $2.5 billion Americas, $2.1 billion EMEA, and $574 million Asia Pacific.

Recent Developments

• April 30, 2026: Atlassian reported Q3 FY2026 results: revenue $1,787 million (up 32% year-over-year) and Cloud revenue of $1,132 million (up 29% year-over-year).
• April 30, 2026: Atlassian disclosed that AI credit usage on Rovo grew more than 20% month-over-month during Q3 FY2026, with Trello listed among the company’s key products alongside Jira, Confluence, Loom, Jira Service Management, Bitbucket and Compass.
• April 2026: Trello’s Android app crossed the 30 million download mark on Google Play, with a 30-day moving average of 6,200 installs per day.
• February 2026: Semrush logged approximately 10.43 million visits to trello.com, with direct traffic accounting for 83.83% of desktop sessions.
• August 2025: Atlassian filed its FY2025 10-K, closing the fiscal year at over $5.2 billion in revenue and more than 300,000 customers.
• June 30, 2025: Cloud customers spending more than $10,000 in annualized recurring revenue reached 51,978, a structural Enterprise-tier milestone.

Atlassian Parent Company Revenue and Trello’s Place Inside It

Trello has been an Atlassian property since the acquisition, and its financial footprint is reported only as part of Atlassian’s consolidated results. In Q3 FY2026, Atlassian booked $1,787 million in revenue, up 32% year-over-year, with Cloud delivering $1,132 million, up 29% year-over-year. Operating margin hit 34% non-GAAP for the quarter, underlining that the parent’s economics remain healthy even without breaking out individual products like Trello.

Atlassian’s FY2025 full-year results give the deeper benchmark. The company closed the fiscal year ended June 30, 2025 at over $5.2 billion in revenue, with Americas contributing $2.5 billion, EMEA $2.1 billion, and Asia Pacific $574 million. The number readers should hold onto: Atlassian’s revenue has scaled roughly twelvefold since it bought Trello in 2017, yet Trello itself remains an unsegmented line item in the 10-K. The acquisition has been absorbed, not spun out.

Source: Atlassian Q3 FY2026 8-K, Atlassian FY2025 10-K

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Trello’s Place in the Productivity Software Category

Trello competes inside a productivity software category dominated by communication and document-collaboration tools, not pure project management. Per the 6sense tech-stack dataset, Trello holds 1.89% of the productivity category and ranks #11 by share. The top three competitors are Slack with 30.45%, Microsoft Office 365 with 21.46%, and Google Docs with 10.44%.

That ranking matters less than the absolute customer count. The same dataset documents 36,851 organizations as current Trello customers. Combined with Atlassian’s more than 300,000 parent-portfolio customers, the implication is that most Atlassian customers use Jira or Confluence as the primary surface and reach for Trello selectively for lightweight kanban use cases. Detailed Microsoft 365 statistics cover the adoption pattern of the productivity-category leader.

Trello User Geography and Country Concentration

Trello’s organizational customer base concentrates heavily in English-speaking and Brazilian markets. The 6sense breakdown shows 12,360 US customers (44.77% of documented Trello productivity customers), followed by Brazil at 4,612 (16.71%) and the United Kingdom at 2,515 (9.11%).

A 44.77% US concentration sits higher than the typical SaaS-product geographic distribution. For a tool whose kanban concept translates with zero localization friction, the implication is that Trello’s go-to-market still leans on English-language word-of-mouth and that international expansion remains an unfinished story even nine years into Atlassian ownership.

By the numbers: Per 6sense, 44.77% of Trello’s documented productivity customer base sits in the United States, with Brazil at 16.71% and the United Kingdom at 9.11%. The remaining roughly 26.67% of the documented base spans every other geography combined, an unusually US-concentrated distribution for a global kanban tool.

Trello Pricing Tiers

Trello’s pricing structure anchors the lower end of the project management software market with a four-tier ladder. The Free tier carries a $0 monthly cost with unlimited users and a cap of 10 boards per workspace. The Standard tier costs $5 per user per month on annual billing ($6 monthly), adding unlimited boards, custom fields, and 1,000 Butler automation runs.

Premium and Enterprise extend the feature surface for larger teams. Premium runs $10 per user per month on annual billing or $12.50 per user per month on monthly billing, adding Calendar, Timeline, Table, Dashboard and Map views. Enterprise sits at $17.50 per user per month with a mandatory 50-seat minimum, layering on Atlassian Guard, SAML single sign-on, user provisioning, enforced two-factor authentication and audit logs. Annual billing trims approximately 17% off Standard and Premium relative to month-to-month pricing.

Source: trello.com pricing page, 2026 snapshot

Why it matters: Trello’s $0 free tier and $5 Standard tier set a price floor that Asana, Monday.com and ClickUp must beat or match at the entry point. The pricing ladder is the single most-citable structural data point about the product: every paid plan above Standard has to defend itself against a free tier that already handles core kanban use cases.

Trello Mobile App Download and Engagement Statistics

The Trello mobile app footprint is a stronger signal than category share in isolation. AppBrain’s Google Play data records 30 million total downloads of Trello: Personal Planner App as of April 2026, with a 30-day average of 6,200 installs per day. The app is free and supports Android 8.0 and iOS 13 as minimum operating-system thresholds. Wider App Store statistics cover the iOS-side distribution context across productivity apps.

A 30-million Android footprint against a sub-2% productivity category share tells a clear story: Trello has migrated from a desktop-first project-management surface to a phone-first quick-card tool. The category share data captures organisational deployment; the install base captures individual workflow adoption. They are measuring different things.

Source: AppBrain Google Play aggregation

Trello.com Web Traffic and Channel Mix

Trello’s web property delivers traffic levels that confirm it remains a mainstream productivity destination. Semrush logged approximately 10.43 million visits to trello.com in February 2026, and Similarweb’s most recent snapshot shows direct traffic accounting for 83.83% of desktop visits, with Organic Search second and Referrals third.

The dominant direct-traffic share is the diagnostic data point. An 83.83% direct share implies most trello.com visits are existing users returning to their boards rather than new prospects discovering the product through search. The retention machine, not the acquisition machine, is doing the work.

Source: Similarweb (November 2025), Semrush (February 2026)

Trello Customer Base by Industry and Company Size

Trello’s documented customer base skews toward marketing-adjacent and software functions. The 6sense industry breakdown identifies 861 Marketing organizations, 825 Digital Marketing organizations, and 792 Software Development organizations as the three largest verticals using Trello inside their productivity stack. The combined Marketing-and-Digital-Marketing total of 1,686 organizations places marketing functions as Trello’s strongest single use-case cluster, a finding that aligns with how editorial and campaign teams use boards to track content states and creative reviews. SQ Magazine’s broader marketing statistics work covers the demand-side context for that adoption pattern.

Key finding: Per 6sense, Marketing and Digital Marketing organizations together account for 1,686 of Trello’s documented productivity customers, edging out Software Development at 792. The data confirms that the kanban-board surface earns its keep on campaign and content workflows more than on engineering sprints, where Jira’s structured issue tracking is the Atlassian default.

Trello Acquisition History and Strategic Fit

• Trello was created in 2011 with an initial release on September 13, 2011, by Joel Spolsky and Michael Pryor at Fog Creek Software.
• The product spun out as a separate company in 2014 before Atlassian’s bid arrived.
• Atlassian closed the acquisition at $425 million in January 2017, comprising $360 million in cash and $65 million in shares and options.
• Trello has been headquartered in New York City across both its independent and Atlassian-owned periods.

Nine years on from the acquisition, Trello is the consumer-friendly entry point to the Atlassian stack while Jira and Confluence remain the enterprise upsell paths.

Trello vs Jira: How They Compare Inside Atlassian

Trello and Jira are both Atlassian-owned but solve different problems. Atlassian lists them alongside Confluence, Loom, Jira Service Management, Bitbucket and Compass in the FY2025 product portfolio, with Trello as the freemium kanban-board surface and Jira as the structured issue-tracking system used inside engineering organizations. Jira ranks as the most-used tool in the project management vendor space by deployment count, while Trello holds a smaller share inside the broader productivity category.

The structural contrast: Trello’s interface privileges visual cards and simple statuses; Jira’s privileges issue hierarchies, workflows, custom fields, and sprint mechanics. The two coexist in the Atlassian portfolio because they don’t substitute for each other; they address adjacent jobs at different complexity levels.

• Trello’s entry tier starts at $0 with unlimited users and 10 boards per workspace, while Jira’s free plan caps at 10 users.
• Trello sits at 1.89% of the productivity category with 36,851 documented customers; Jira leads in pure project management deployments.
• Both products coexist inside the FY2025 Atlassian portfolio alongside Confluence, Loom and Bitbucket, with no standalone revenue disclosure for either.
• Atlassian’s combined customer base now totals more than 300,000 organizations worldwide, with the two products serving different roles inside that base.

Source: Atlassian FY2025 10-K, Trello and Jira pricing pages

Trello Adoption Among Enterprise Customers

• The FY2025 10-K records more than 80% of the Fortune 500 as Atlassian customers, with Trello included in the same SKU portfolio.
• Atlassian counted 51,978 Cloud customers spending more than $10,000 in annualized recurring revenue as of June 30, 2025.
• The total customer base reached over 300,000 organizations across more than 200 countries and territories by FY25 close.
• Atlassian’s Q3 FY2026 quarter added Siemens Energy, BBC, Rheinmetall, and Wayfair as enterprise customers deepening their commitments.
• Total Remaining Performance Obligations climbed to $3,996 million by quarter-end, up 37% year-over-year.

Enterprise spend on Atlassian is consolidating, and Trello’s place inside that spend is structural rather than headline. It earns its keep as part of a broader Atlassian deal, not as a standalone procurement line.

Trello’s Role in Atlassian’s AI and Rovo Strategy

Atlassian’s AI surface, branded Rovo, is the most active development area touching Trello in the current fiscal cycle. The Q3 FY2026 shareholder letter reported millions of monthly active users relying on Rovo, with AI credit usage growing more than 20% month-over-month. The Atlassian Investor Relations page for the same quarter framed the strategy as unifying Jira, Confluence, Loom and Trello on its System of Work platform, supported by Rovo AI features.

Rovo is the lever Atlassian is using to move free Trello users toward paid tiers without raising prices. AI utility that summarises card activity and generates board templates extends the freemium surface.

The takeaway: Atlassian disclosed more than 20% month-over-month growth in Rovo AI credit usage in Q3 FY2026, with Trello listed among the company’s key products alongside Jira, Confluence, Loom, Jira Service Management, Bitbucket and Compass. The data point matters because Rovo is the lever Atlassian is using to move free Trello users toward paid tiers without raising the Standard price.

What Replaced Trello?

Nothing has fully replaced Trello, though its market position has compressed as competitors expanded. Slack now holds 30.45% of the productivity category, far ahead of Trello’s 1.89%, though Slack and Trello solve different problems (real-time chat versus visual task tracking). Direct kanban competitors include Asana, Monday.com and ClickUp, each of which has expanded beyond pure kanban into broader project management. Inside Atlassian itself, Jira has remained the structured project management primary product, with Trello as the lightweight complement rather than the headline offer.

The PAA framing that “Trello has been replaced” doesn’t survive the install data: 30 million Android downloads with 6,200 daily installs is not a tool people have abandoned. The question reflects shifting branding visibility, not actual usage decline. Communications platforms have absorbed some of the conversation around task management; broader Discord statistics cover how team chat tools now overlap with light project tracking. Discussion threads on Reddit continue to surface Trello as a recommended starting point for new project management workflows.

What Does Trello Stand For?

Trello is not an acronym. The name is invented; the founders, Joel Spolsky and Michael Pryor at Fog Creek Software, created the platform in 2011 as a web-based, kanban-style list-making application without a backronym derivation. The product name reflects the founders’ brand choice rather than a phrase abbreviation. Each Trello board organises cards into columns representing workflow states (typically To Do, In Progress, and Done), which is the kanban method the product is built around.

Conclusion

Trello is a kanban-board tool inside an Atlassian portfolio that closed FY2025 at over $5.2 billion in revenue, with the product holding 1.89% of the productivity software category and 36,851 documented organisational customers and more than 30 million Android installs. The Q3 FY2026 Atlassian quarter reaffirmed the $1,787 million revenue base and 34% non-GAAP operating margin that funds Trello’s continued development, while Rovo AI extensions and the $0 to $17.50 pricing ladder define how the product will defend its category share against Asana, Monday.com and ClickUp.

The strategic read for the next twelve months: Atlassian has no incentive to break out Trello revenue, so the financial signal will keep arriving through the parent’s quarterly disclosures.