Dailymotion Statistics 2026: Users, Views and Market Share

Dailymotion reports 400 million monthly users and generates 4 billion video views across all screens in 35 languages across 191 countries. That headline masks a more interesting story: according to Canal+ Group, its “over 400 million monthly active users” figure covers Dailymotion and the OTT platform myCanal combined, and the last widely cited standalone number sits far lower.

Key Takeaways

• Dailymotion Advertising reaches 400 million monthly users across 191 countries and unites more than 5,000 premium publishers.
• Canal+ attributes its 400 million monthly-active-user figure to Dailymotion plus myCanal combined, not Dailymotion alone.
• The Content Production, Distribution and Other segment (which houses Dailymotion) posted €817 million in 2024 revenue, up 14.7% year over year.
• Audience Path, Dailymotion’s ad platform, draws on 5 billion proprietary signals and analyzes 700,000 video topics each month.
• In France, 9 out of 10 internet users reach the Dailymotion player and 95% of French publishers rely on its technology.
• Dailymotion was founded on 15 March 2005 and employs around 450 people under full Canal+ ownership.

Editor’s Choice

• Dailymotion generates 4 billion video views across all screens each month.
• The platform lists more than 5,000 premium publisher partners worldwide.
• Its “Why Dailymotion” page cites over 400 million unique visitors per month.
• Segment EBITA reached €70 million in 2024, up 15.8% year over year.
• Canal+ counted approximately 26.8 million total subscribers, of which 16.0 million sit outside France.
• Dailymotion is available in 183 languages across 149 countries, per its encyclopedic profile.

Dailymotion Users and Global Reach

• Dailymotion Advertising reaches 400 million monthly users globally across 191 countries and unites more than 5,000 premium publishers.
• The company’s own figures run higher: per Dailymotion, the platform has over 400 million unique visitors per month, making it one of the most popular online video platforms in the world.
• The company markets hundreds of thousands of thematic and attentional signals analyzed each month, drawing on 20 years of video consumption behavior data.
• Canal+ frames the reach differently, recording a global audience of over 400 million monthly active users between Dailymotion and the OTT platform myCanal.
• The last standalone Dailymotion figure is dated: in April 2017, Dailymotion reported more than 300 million monthly active users.
• French reach is measured externally: according to Médiamétrie, 9 out of 10 internet users in France are reached per Médiamétrie Internet Global from January 2025.

The “400 million” number is where reading Dailymotion’s data gets tricky. The ad arm is explicit: according to Dailymotion, 400 million monthly users represent the platform’s marketed scale. Yet according to Vivendi, Canal+ ties that same figure, over 400 million, to Dailymotion and the OTT platform myCanal together. For a reader, the honest read is a wide band anchored by a marketing ceiling, not an audited number.

Worth noting: Canal+ attributes its over 400 million monthly-active-user figure to Dailymotion plus the OTT platform myCanal, while a standalone Dailymotion figure of more than 300 million monthly active users dates to April 2017. The gap matters because the company does not break out a current standalone number.

Dailymotion vs YouTube: Scale in Context

• Dailymotion counts 4 billion monthly video views across all screens, a fraction of YouTube’s billions of daily views.
• Both platforms launched the same year: Dailymotion was founded on 15 March 2005 by Benjamin Bejbaum and Olivier Poitrey, weeks after YouTube.
• Dailymotion’s edge is regional depth, not global scale: 9 out of 10 internet users in France are exposed to the Dailymotion video player.
• Dailymotion operates in 191 countries, a wide footprint even where its per-market audience trails the larger platform.

Source: Dailymotion, Wikipedia, 2026

Dailymotion has never won the consumer-scale race, and its numbers make clear it stopped trying to. The platform sits closer to a publisher-focused video and advertising layer than to a mass creator destination, which is why its most impressive figures are commercial rather than about raw uploads. Readers comparing engagement across platforms can weigh it against our YouTube and TikTok viewership data.

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Read by pros at Fortinet, TSMC, Barclays, and Deloitte.

Recent Developments

• February 2026: Dailymotion revealed a connected-TV roadmap and named Anatole Begouen as Head of CTV and Vincent Bellanger as VP New Markets, with international expansion planned into South Africa, Canada, and Northern Europe.
• February 2026: The CTV strategy names Bouygues Telecom, Hisense, LG, Philips, and Dotscreen as partners.
• November 2025: Dailymotion Advertising unveiled RAY, part of how the ad arm says it is redefining the future of video marketing.
• November 2025: The company launched Audience Path, which leverages 5 billion proprietary signals to create smarter media strategies.
• July 2025: Dailymotion Pro integrated TCL Channel, adding over 350 FAST channels generating more than 1 billion monthly ad opportunities across millions of smart TVs.
• May 2025: Dailymotion acquired Archery Inc., maker of Mojo, an AI-assisted video creation app downloaded more than 50 million times with 300,000 premium subscribers.

Dailymotion Revenue and Financial Performance

• The Content Production, Distribution and Other segment (which houses Dailymotion) recorded €817 million in 2024 segment revenue, up 14.7% compared to 2023.
• Segment profitability improved too: adjusted EBITA before exceptional items for that segment reached €70 million, up 15.8% compared to 2023.
• Canal+ credited the gain to Dailymotion, noting its revenues continued to grow at a double-digit rate.
• Growth concentrated in specific regions: global sales expanded especially in North America and Western Europe.
• Across the parent group, Canal+ recorded total revenues of €6.45 billion in 2024, up 3.6% versus 2023.
• Canal+ has invested heavily in the underlying tech, spending approximately €1 billion annually in technology across broadcasting, streaming infrastructure and software.

Source: Canal+ FY 2024 Results, 2025

By the numbers: Canal+’s Dailymotion-bearing segment reached €817 million in 2024 revenue, up 14.7%, with EBITA of €70 million, up 15.8%. The improvement was attributed mainly to Dailymotion’s double-digit growth in North America and Western Europe, which reframes the platform as a commercial engine rather than a legacy asset.

Dailymotion Advertising: RAY and Audience Path

• Audience Path is built on scale data, running on 5 billion proprietary signals and 700,000 analyzed video topics.
• The platform promises speed, with campaign activation in less than 60 seconds.
• Dailymotion reports performance uplift, citing 2.5x greater creative engagement and a 70% boost in average campaign efficiency.
• Reach and brand outcomes are quantified as up to 5x potential reach expansion, a 44% brand recall boost, and a plus 10 points brand lift.
• The ad network’s reach rests on more than 5,000 premium publishers across 191 countries.

Dailymotion’s advertising business is the clearest expression of its identity this year. It measures itself by signals, topics, and campaign outcomes rather than uploads or subscriber counts, selling audience and technology to brands more than reach to creators.

Dailymotion Connected TV Strategy

• Dailymotion’s 2026 roadmap centers on building a premium CTV ecosystem with long-form content from publishers and creators across connected-TV environments.
• The plan links CTV to its ad stack, accelerating advertising innovation through the RAY platform launched in November 2025.
• Geographic expansion targets South Africa, Canada, and Northern Europe while strengthening FAST and AVOD channels.
• Hardware and telecom partners include Bouygues Telecom, Hisense, LG, Philips, and Dotscreen.
• The CTV inventory builds on prior deals such as TCL Channel, whose parent TCL Electronics reaches more than 160 markets worldwide, with TCL Channel available in English, Spanish, Hindi, and Japanese.

The connected-TV pivot is the single biggest strategic bet in Dailymotion’s current data. Rather than chase short-form consumer scale, the company is wiring itself into smart-TV operating systems and telecom bundles, where premium video advertising commands higher rates. That is a different growth vector from the streaming subscriber wars visible in our Netflix subscriber statistics, and it plays to Canal+’s existing broadcast relationships.

Dailymotion in France: Publisher and Media Reach

• Domestic reach is Dailymotion’s strongest metric: 9 out of 10 internet users in France are exposed to the Dailymotion video player.
• Publisher dependence runs deep, with 95% of French publishers relying on its technology.
• The “Why Dailymotion” page adds that more than 90% of French media rely on Dailymotion technology.
• The platform supports partners with a global sales force of more than 70 local experts.
• Its customer base is broad, listing over 3,000 customers and nearly 20 years of expertise.

Source: Dailymotion Pro, 2025

The French numbers explain why Canal+ values Dailymotion beyond its global view count. The platform functions as embedded video infrastructure for the domestic media industry, which gives it a defensible position that raw audience comparisons miss. We read that contrast against our TikTok and Instagram engagement data, where the growth story runs user-facing rather than publisher-facing.

Dailymotion Content Library, Languages and Countries

• The platform is widely localized, available in 183 languages and 149 countries per its encyclopedic profile.
• Its advertising footprint is stated more broadly as 35 languages across 191 countries.
• Content discovery runs on 700,000 video topics analyzed each month.
• Video consumption data spans 20 years of behavior history.
• Premium supply comes from more than 5,000 publisher partners.

The library and localization figures show a platform built for distribution breadth rather than viral depth, emphasizing languages, markets, and publisher supply over a single dominant feed.

Dailymotion Company Facts: Founding, Ownership and Team

• Dailymotion is a French online video-sharing platform owned by Canal+, founded on 15 March 2005 by Benjamin Bejbaum and Olivier Poitrey.
• Its headquarters are in Issy-les-Moulineaux, in the Paris metropolitan area.
• Ownership consolidated over time: Vivendi purchased an 80% stake in 2015, increased it to 90% later that year, and Canal+ acquired full ownership by 2024.
• The company employs around 450 people.
• Its 2025 creator play was inorganic: Dailymotion acquired Archery Inc., the company behind the Mojo video-editing app.

The ownership trail matters for anyone reading Dailymotion’s numbers. Canal+ disclosed that its total subscribers would amount to approximately 26.8 million on such date, of which 16.0 million were outside France, leaving roughly 10.8 million inside France. Dailymotion sits inside that larger media group, so its financials appear as one line in a broadcaster’s segment report, not a standalone filing.

Is Dailymotion bigger than YouTube?

No. Dailymotion is far smaller than YouTube on every audience metric. Dailymotion reports 400 million monthly users and 4 billion monthly video views across all screens, while YouTube operates at a scale measured in billions of users and billions of daily views. Dailymotion’s competitive strength is regional and infrastructural rather than a challenge to YouTube’s global consumer reach.

Who owns Dailymotion?

Canal+ owns Dailymotion. Vivendi bought an 80% stake in 2015, raised it to 90% the same year, and Canal+ took full ownership by 2024. The platform now reports inside Canal+’s Content Production, Distribution and Other segment, which recorded €817 million in segment revenue in 2024.

Conclusion

Dailymotion’s data tells a clearer story than its headline number suggests. Dailymotion markets 400 million monthly users, but Canal+ counts that figure across Dailymotion and the OTT platform myCanal combined. The commercial numbers are firmer: €817 million in 2024 segment revenue, up 14.7%, built on 5 billion advertising signals, more than 5,000 publisher partners, and a French base where 9 out of 10 internet users reach the player. The platform has effectively become video and advertising infrastructure rather than a mass creator destination.

The direction for this year runs through connected TV. With named hardware partners, expansion into South Africa, Canada and Northern Europe, and an ad stack rebuilt around RAY and Audience Path, Dailymotion is betting that premium CTV inventory, not consumer upload scale, is where its next growth comes from. For readers tracking how video platforms monetize attention, its numbers are worth watching alongside larger rivals.