Asana reported $205.6 million in Q4 fiscal 2026 revenue, up 9% year over year, capping a year in which the work management platform crossed over 170,000 customers worldwide. The data below covers revenue, paying-customer cohorts, AI Studio adoption, net retention, profitability, headcount, and Gartner positioning.
Key Takeaways
- Asana’s fiscal year 2025 revenue grew 11% year-over-year to $723.9 million, while Q4 fiscal 2026 revenue reached $205.6 million.
- Core customers (those spending $5,000 or more annually) reached 25,928 in Q4 fiscal 2026, an increase of 8% year over year.
- Customers spending $100,000 or more annually grew to 817 in Q4 fiscal 2026, up 13% year over year.
- Asana exited fiscal 2026 with over $6 million in annual recurring revenue from AI offerings and is targeting 15% of fiscal 2027 new ARR from AI products.
- Dollar-based net retention rate held at 96% in Q4 fiscal 2026, unchanged from Q4 fiscal 2025.
- Asana employed 1,819 people as of January 31, 2025, with approximately 73% in the United States.
- The platform serves customers in over 195 countries, according to Asana’s fiscal 2025 10-K filing.
Editor’s Choice
- Q4 fiscal 2026 revenue: $205.6 million, up 9% year over year.
- Fiscal year 2025 revenue: $723.9 million, up 11% year over year.
- Total customer base: over 170,000 organizations worldwide.
- Adjusted free cash flow for fiscal 2026: $84.5 million, compared to $2.6 million in fiscal 2025.
- AI Studio annual recurring revenue at fiscal 2026 close: over $6 million.
- Customers spending $100,000+ annually: 817 in Q4 fiscal 2026.
- Headcount as of January 31, 2025: 1,819 employees across 13 worldwide offices.
Recent Developments
- March 2026: Asana reported Q4 fiscal 2026 revenue of $205.6 million, up 9% year over year, with non-GAAP operating margin of 9%, a 10 percentage point improvement year over year.
- March 2026: Asana exited fiscal 2026 with over $6 million in annual recurring revenue from AI offerings, and management set a target of 15% of fiscal 2027 new ARR from AI products.
- December 2025: Q3 fiscal 2026 revenue reached $201.0 million, an increase of 9% year over year, and customers spending $100,000 or more on an annualized basis grew to 785, an increase of 15% year over year.
- October 2025: Asana was recognized as a Leader in the 2025 Gartner Magic Quadrant for Collaborative Work Management for the third consecutive year.
- July 2025: Dan Rogers, formerly CEO of LaunchDarkly, succeeded co-founder Dustin Moskovitz as CEO on July 21, 2025.
- June 2025: Q1 fiscal 2026 saw customers spending $100,000 or more on an annualized basis grow to 728, an increase of 20% year over year.
Asana Revenue Statistics
- Fiscal year 2025 revenue grew 11% year-over-year to $723.9 million.
- Q4 fiscal 2026 revenue was $205.6 million, up 9% year over year.
- Q3 fiscal 2026 revenues were $201.0 million, an increase of 9% year over year.
- Q4 fiscal 2025 revenue was $205.6 million, up 9% year over year.
- United States revenue was $111.5 million in Q1 fiscal 2026.
| Period | Revenue | YoY Growth | Source |
| Q4 FY2026 (quarter ended Jan 31, 2026) | $205.6 million | 9% | Asana IR |
| Q3 FY2026 (quarter ended Oct 31, 2025) | $201.0 million | 9% | Asana IR |
| Q1 FY2026 (US only, quarter ended Apr 30, 2025) | $111.5 million | n/a | Asana IR |
| Full-year FY2025 (year ended Jan 31, 2025) | $723.9 million | 11% | Asana IR |
| Q4 FY2025 (quarter ended Jan 31, 2025) | $205.6 million | 9% | Asana IR |
Source: Asana Investor Relations
Asana Customer Count Statistics
- Over 170,000 customers rely on Asana to align teams and accelerate organizational impact, according to Asana’s 2025 corporate update.
- As of January 31, 2020, Asana had over 75,000 paying customers and over 1.2 million paid users, based on the company’s S-1 registration statement.
- Since inception, more than 25 million users have registered with Asana.
- Between fiscal 2020 and 2025, Asana’s paying-customer base expanded by approximately 95,000 organizations, more than doubling from over 75,000 paying customers to over 170,000.
| Milestone | Customers | Date | Source |
| S-1 filing | over 75,000 paying customers | January 31, 2020 | SEC S-1 |
| Public update | over 131,000 customers | September 2022 | Asana company materials |
| Gartner update | over 170,000 customers | October 2025 | Asana corporate page |
Source: Asana SEC filings, Asana corporate communications
Asana Core Customer Growth Statistics
Asana defines a Core customer as one spending five thousand dollars or more on an annualized basis.
- Core customers grew to 25,928 in Q4 fiscal 2026, an increase of 8% year over year.
- Core customers reached 25,413 in Q3 fiscal 2026, an increase of 8% year over year.
- Core customers grew to 24,297 in Q1 fiscal 2026, an increase of 10% year over year.
- Asana added over 2,400 Core customers during fiscal year 2025.
By the numbers: According to Asana’s fiscal 2026 fourth-quarter release, Core customers spending $5,000 or more annually reached 25,928, an 8% year-over-year increase. The deceleration from 10% Q1 growth to 8% Q4 growth signals that mid-market customer acquisition is maturing as Asana’s installed base scales past 25,000 organizations.
Asana Enterprise Customer Statistics
The cohort spending one hundred thousand dollars or more on an annualized basis is Asana’s enterprise growth signal.
- Customers spending $100,000 or more on an annualized basis grew to 817 in Q4 fiscal 2026, an increase of 13% year over year.
- The same cohort reached 785 in Q3 fiscal 2026, an increase of 15% year over year.
- In Q1 fiscal 2026, customers spending $100,000 or more grew to 728, an increase of 20% year over year.
The deceleration in $100,000+ growth from 20% in Q1 fiscal 2026 to 13% in Q4 mirrors a broader SaaS trend in which enterprise upsell motion compresses as tier penetration rises. The cohort still grows faster than the overall Core customer base, but the gap narrows quarter over quarter.
Asana AI Studio Adoption Statistics
Asana launched AI Studio as a paid add-on for automating routine workflows, alongside AI Teammates announced in fiscal 2026.
- Asana exited fiscal 2026 with over $6 million in annual recurring revenue from AI offerings.
- The company is targeting 15% of fiscal 2027 new ARR from AI products.
- At fiscal 2026 close, AI ARR represented less than 1% of Asana’s fiscal 2025 reported revenue base of $723.9 million, indicating AI monetization remains in early stages.
| Metric | Value | Period |
| AI Studio ARR (exit) | over $6 million | End of FY2026 |
| FY2027 new ARR target from AI | 15% | FY2027 (forward) |
| AI Studio QoQ ARR growth | more than doubled | FY2026 quarters |
Source: Asana Investor Relations
Key finding: Asana exited fiscal 2026 with over $6 million in AI Studio annual recurring revenue, per the company’s Q4 release. Management has set a target of 15% of fiscal 2027 new ARR from AI products, signaling how aggressively Asana intends to monetize AI Teammates across its Core customer base.
Asana Net Retention Rate Statistics
Dollar-based net retention rate (DBNRR) measures revenue expansion within the existing customer base.
- Overall dollar-based net retention rate in Q4 fiscal 2026 was 96%.
- Dollar-based net retention rate for customers spending $100,000 or more on an annualized basis in Q3 fiscal 2026 was 96%.
- Dollar-based net retention rate for customers spending $100,000 or more on an annualized basis in Q4 fiscal 2025 was 96%.
A DBNRR of 96% indicates that existing-customer revenue contracts slightly net of churn and downsells. Best-in-class SaaS benchmarks sit above 110%, a 14-point gap that AI Studio and add-on modules (compliance management, permissions management, timesheets, budgeting) are positioned to close in fiscal 2027.
Asana Profitability and Cash Flow Statistics
Asana has prioritized free cash flow expansion in fiscal 2026.
- Q4 fiscal 2026 non-GAAP operating margin was 9%, a 10 percentage point improvement year over year.
- Q4 fiscal 2026 operating cash flow grew by 74% and adjusted free cash flow by 108% year over year.
- Cash flows from operating activities for fiscal 2026 were $90.4 million, compared to $14.9 million in fiscal 2025.
- Adjusted free cash flow for fiscal 2026 was $84.5 million, compared to $2.6 million in fiscal 2025.
- Q3 fiscal 2026 GAAP operating loss was $70.0 million, or 35% of revenues.
- Q3 fiscal 2026 non-GAAP operating income was $16.3 million, or 8% of revenues.
Asana Employee and Workforce Statistics
- As of January 31, 2025, Asana had 1,819 employees, of which approximately 73% were located in the United States and approximately 27% were located internationally.
- Applying the disclosed 27% international ratio yields approximately 491 employees outside the United States as of January 31, 2025.
| Workforce Metric | Value | Date |
| Total employees | 1,819 | January 31, 2025 |
| US-based share | approximately 73% | January 31, 2025 |
| International share | approximately 27% | January 31, 2025 |
Source: Asana 10-K filing, U.S. Securities and Exchange Commission
Asana Global Reach and Country Distribution Statistics
- Asana’s platform is used by customers in over 195 countries, according to the company’s fiscal 2025 10-K filing.
- As of January 31, 2020, Asana had over 1.2 million paid users, with growth driven by international markets including Japan, France, and Germany.
| Reach Metric | Value | Source |
| Countries served | over 195 | Asana 10-K (FY2025) |
| Paid users (S-1 era) | over 1.2 million | Asana S-1 (Jan 2020) |
| Customer count (Gartner update) | over 170,000 | Asana corporate (Oct 2025) |
Source: Asana SEC filings, Asana corporate communications
Asana Market Position and Gartner Recognition
- Asana has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Collaborative Work Management for the third consecutive year.
- In the 2025 Gartner Critical Capabilities for Collaborative Work Management report, Asana received the highest score among all evaluated vendors for the Objectives and Key Results (OKR) Management use case, with a score of 4.63 out of 5.
| Recognition | Detail | Year |
| Gartner Magic Quadrant for CWM | Leader (3rd consecutive year) | 2025 |
| Gartner Critical Capabilities for CWM (OKR Management) | 4.63 / 5 (highest among vendors) | 2025 |
Source: Asana corporate page, Gartner
Across SQ Magazine’s coverage of platform-statistics pages, we see a consistent pattern: user growth slows for mature platforms, but engagement depth and per-customer revenue increase. Asana’s enterprise cohort growth (up 13% year over year for $100,000+ customers) outpacing total Core customer growth (up 8%) fits that pattern, with the heaviest accounts deepening rather than the user count widening.
For retention-pattern context relevant to Asana’s enterprise cohort, Apple customer loyalty statistics tracks ecosystem lock-in metrics across consumer technology brands.
Asana Founder and Leadership History
- Asana was founded in 2008 by Dustin Moskovitz and Justin Rosenstein, both former Facebook engineers.
- Dan Rogers, formerly CEO of LaunchDarkly, succeeded co-founder Dustin Moskovitz as CEO on July 21, 2025.
The founder-to-professional-CEO transition follows a familiar productivity-SaaS pattern, useful context for evaluating Asana’s executive change against peers in the broader workplace tools category. For comparable founder-to-CEO transitions in adjacent categories, see SQ Magazine’s OpenAI workforce data.
| Leadership Event | Detail | Date |
| Founding | Dustin Moskovitz and Justin Rosenstein | 2008 |
| IPO (Direct Listing) | NYSE: ASAN | September 30, 2020 |
| CEO succession | Dan Rogers replaces Dustin Moskovitz | July 21, 2025 |
Source: Wikipedia (citing Asana company filings), Asana Investor Relations
Frequently Asked Questions (FAQs)
Asana has over 170,000 customers worldwide, according to its 2025 corporate update tied to Gartner’s Magic Quadrant recognition. Of those, 25,928 are Core customers spending $5,000 or more annually, and 817 spend $100,000 or more annually as of Q4 fiscal 2026, per Asana’s investor relations release.
Asana reported $723.9 million in fiscal year 2025 revenue, an 11% year-over-year increase, according to the company’s fourth-quarter and full-year fiscal 2025 results press release. Q4 fiscal 2026 revenue was $205.6 million, up 9% year over year, signaling continued mid-single-digit to high-single-digit growth.
Asana employed 1,819 people as of January 31, 2025, according to its fiscal 2025 10-K filing. Approximately 73% were located in the United States and approximately 27% were located internationally.
Asana exited fiscal 2026 with over $6 million in annual recurring revenue from AI offerings, according to the company’s Q4 fiscal 2026 release. Management set a target of 15% of fiscal 2027 new ARR coming from AI products.
Dan Rogers became Asana’s CEO on July 21, 2025, succeeding co-founder Dustin Moskovitz. Rogers previously served as CEO of software company LaunchDarkly. Moskovitz, who co-founded Asana with Justin Rosenstein in 2008, remained involved with the company following the leadership transition.
Yes. Asana was recognized as a Leader in the 2025 Gartner Magic Quadrant for Collaborative Work Management for the third consecutive year. In the related 2025 Gartner Critical Capabilities report, Asana received a score of 4.63 out of 5 for the Objectives and Key Results (OKR) Management use case, the highest among evaluated vendors.
Conclusion
Asana ended fiscal 2026 with $205.6 million in Q4 revenue, over 170,000 customers worldwide, and 817 enterprise accounts spending $100,000 or more on an annualized basis. The headline data points to a platform settling into a mature growth phase.
Adjusted free cash flow for fiscal 2026 reached $84.5 million, compared to $2.6 million in fiscal 2025, and the company exited fiscal 2026 with over $6 million in annual recurring revenue from AI offerings, targeting 15% of fiscal 2027 new ARR from AI products.
For enterprise buyers, project-management analysts, and SaaS investors, the data positions Asana as a stable Leader in Gartner’s collaborative work management market. The open question is whether AI monetization can move dollar-based net retention back above the 100% line as this year’s quarters report in. For SaaS-adjacent platform context, see SQ Magazine’s Spotify user statistics.
