HubSpot Statistics 2026: Revenue, Customers and Employee Count

HubSpot posted $911.7 million of total revenue in the quarter ended June 30, 2026, up 20% on an as-reported basis. The company ended that quarter with 306,446 customers and reported 8,882 full-time employees as of December 31, 2025, the last headcount it has filed.

Those three numbers frame everything else on this page: a subscription business that still sells almost entirely to mid-market companies, and one that now runs at a GAAP operating profit after two years of operating losses. The HubSpot statistics below come from the company’s own filings with the Securities and Exchange Commission rather than from third-party estimates, so each one traces back to the document that states it.

Key Takeaways

• HubSpot’s customer base grew 40.8% between year-end 2023 and year-end 2025, while average subscription revenue per customer moved only from $11,384 to $11,414, so the growth is volume-led rather than price-led.
• Europe revenue climbed 51.3% from 2023 to 2025 against 41.7% in the Americas, and 41% of revenue came from outside the Americas in the first half of 2026.
• Every dollar of 2025 revenue divided across year-end headcount works out at $352,541 per full-time employee.
• Sales and marketing spending reached $1.38 billion in 2025, the largest single cost line.
• HubSpot reported a 4.8% GAAP operating margin and a 20.3% non-GAAP operating margin in the same quarter, a spread that comes from the adjustments HubSpot makes to reach its non-GAAP figure.
• Solutions Partners accounted for approximately 49% of 2025 revenue while representing approximately 25% of customers, so partner-sourced accounts run materially larger than direct ones.
• Net revenue retention finished 2025 at 103.5%, up from 101.8% a year earlier, per HubSpot’s Form 10-K.

Editor’s Choice

• Q2 2026 total revenue: $911.7 million, up 20% year over year.
• FY2025 total revenue: $3.1 billion, with net income of $45.9 million.
• Customers: 306,446 as of June 30, 2026, up 14%.
• Full-time employees: 8,882 as of December 31, 2025.
• Average subscription revenue per customer: $11,800 in Q2 2026.
• Contracted backlog: approximately $1.7 billion of remaining performance obligations at June 30, 2026.
• Full-year 2026 revenue guidance: $3.678 billion to $3.686 billion.

HubSpot Statistics: Revenue by Year

• Total revenue reached $3.1 billion in 2025, with net income of $45.9 million for the year, according to the Form 10-K HubSpot filed with the Securities and Exchange Commission.
• Subscription revenue accounted for 98% of total revenue in 2025, 2024, and 2023 alike, so the revenue mix has not shifted at all across the three years.
• Professional services and other revenue, which includes Payments, accounted for 2% of total revenue for the years ended December 31, 2025, 2024, and 2023.
• Quarterly revenue ran $881.0 million in Q1 2026, up 23% on an as-reported basis and 18% in constant currency.
• The second quarter added $911.7 million, of which subscription revenue was $894.0 million, per HubSpot’s Q2 2026 earnings release.
• Gross margin held at 84% in 2025 against 85% in 2024, a one-point give-back.
• Calculated billings, the forward-looking cash measure, reached $929.7 million in the second quarter of 2026, up 14% on an as-reported basis and 17% in constant currency.

Source: HubSpot Form 10-K, fiscal year 2025

The revenue line is the output. The customer line underneath it is the input, and the two have not moved at the same speed.

HubSpot Customer Count by Year

• HubSpot counted 288,706 customers at the end of 2025, 247,939 at the end of 2024, and 205,091 at the end of 2023.
• The count reached 299,458 as of March 31, 2026, up 16% from March 31, 2025, per HubSpot’s Q1 2026 earnings release.
• By mid-year, it stood at 306,446 as of June 30, 2026, up 14%.
• That two-year run adds up to 40.8% growth in the customer base.
• HubSpot counts a business once even when it holds several subscriptions, because separate paid subscriptions are counted as one Customer when the company name, URL, or email address indicate that they are managed by the same business entity.
• Those customers sit in more than 135 countries, and HubSpot sells primarily to mid-market business-to-business companies, which it defines as companies that have between 2 and 2,000 employees.
• Approximately 53% of customers were located outside of the United States as of December 31, 2025, and those customers generated approximately 48% of total revenue.

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How many customers does HubSpot have?

HubSpot had 306,446 customers as of June 30, 2026, the most recent count it has filed, up 14% year over year. That figure counts paying business entities rather than individual seats or free accounts, and HubSpot consolidates multiple subscriptions under one customer when the account details match the same business.

Recent Developments

• August 5, 2026: HubSpot announced second-quarter results showing $911.7 million of total revenue and 306,446 customers as of June 30, 2026.
• August 3, 2026: The board authorized an additional share repurchase program of up to $1.0 billion over a period of up to 24 months.
• August 3, 2026: Directors approved an increase in the size of the Board to eleven directors and appointed Gerald (Jerry) Dischler as a Class I director, effective August 5, 2026.
• Q2 2026: The company repurchased $531.9 million of its common stock and closed the quarter with a cash, cash equivalents, and investments balance of $1.4 billion.
• June 15, 2026: Stockholders approved an amendment increasing the shares reserved under the 2024 Stock Option and Incentive Plan by 2,300,000 shares.
• April 3, 2026: HubSpot acquired all outstanding membership interests of Futurepedia, LLC, an AI-focused media platform, for a total cash purchase price of $19.1 million, net of cash acquired.

HubSpot Revenue by Geographic Region

• Revenue earned outside the Americas was 40% of the total in 2025 and 2024, against 39% in 2023.
• That share moved up in the current year: 41% of revenue came from outside the Americas in both the second quarter and the first half of 2026.
• Measured by country rather than region, 49% of revenue came from customers outside the United States in the second quarter of 2026, against 48% a year earlier.
• Ireland carries an outsized share of the European book: revenues of Europe attributed to Ireland were 50% in 2025, 47% in 2024 and 54% in 2023.
• Europe revenue grew 51.3% between 2023 and 2025, while the Americas grew 41.7% across the same two years.
• Asia Pacific remains the smallest of the three books, at $77.027 million in the second quarter of 2026 against $59.620 million a year earlier.
• The asset base tells the same story in reverse: 27% of long-lived assets sat outside the Americas at June 30, 2026, down from 31% at December 31, 2025.

By the numbers: HubSpot’s Form 10-K puts Europe revenue at $1.011 billion for 2025 against $668.3 million in 2023, a 51.3% two-year gain that outpaced the Americas at 41.7%. Europe now contributes a large and fast-growing share of group revenue on a much smaller headcount than the Americas.

The regional mix matters for a company that reports in dollars and bills a rising share in euros and pounds. HubSpot attributes part of its per-customer increase to the decrease in the value of the U.S. Dollar relative to the Euro and British Pound Sterling, which means the constant-currency growth rate is the cleaner read on underlying demand.

HubSpot Average Subscription Revenue per Customer

• Average Subscription Revenue per Customer was $11,414 in 2025, $11,343 in 2024, and $11,384 in 2023.
• The 2026 quarters ran higher: $11,722 during the first quarter of 2026, up 6% on an as-reported basis.
• The second quarter reached $11,800, up 4% on an as-reported basis.
• HubSpot defines the metric as subscription revenue from its Customers during the period divided by the average Customers during the same period, so it mixes Starter, Professional and Enterprise tiers into one blended figure.
• Net revenue retention finished 2025 at 103.5%, against 101.8% in 2024 and 103.0% in 2023.
• The increase was primarily driven by increased demand for Professional and Enterprise products and the impact of foreign currency translation, offset by continued purchases of lower-priced Starter products.

The three-year annual series is the more honest picture of pricing power than any single quarter, and it is almost flat. Growth in this business comes from adding logos and from currency, not from charging the existing base more. Readers tracking the same metric across other software vendors will find the wider benchmark set in our Average subscription revenue per customer (ASRPC) coverage.

HubSpot Employee Count and Workforce Split

• HubSpot reported 8,882 full-time employees as of December 31, 2025.
• The split was 5,724 in the Americas, 2,480 in Europe, and 678 in the Asia Pacific region.
• Working arrangements stay flexible: substantially all of HubSpot’s employees can elect to work primarily remotely.
• The company reported a non-GAAP operating margin of 20.3% against 17.0% a year earlier.
• HubSpot’s principal executive offices sit in Cambridge, Massachusetts.
• The company was formed as a limited liability company in Delaware on April 4, 2005, and converted to a Delaware corporation on June 7, 2007.

A workforce of that size puts HubSpot an order of magnitude below the platform giants its software integrates with.

HubSpot Revenue per Employee

• Total 2025 revenue divided across year-end headcount works out at $352,541 of revenue per full-time employee.
• The inputs are both filed figures: total revenue of $3.131 billion for 2025 and 8,882 full-time employees at December 31, 2025.
• Productivity is improving on the cost side too, with non-GAAP operating income of $185.3 million in the second quarter of 2026, up 44%.
• Operating cash generation reached $222.8 million during the second quarter, against $164.4 million a year earlier.
• HubSpot reported a non-GAAP operating margin of 20.3% compared with 17.0%.

Per-head revenue is the cleanest way to compare a mid-market software vendor against the AI labs now competing for the same engineers, and our OpenAI employee count data shows how differently those organizations are staffed at similar revenue milestones.

HubSpot Operating Expenses by Category

• Sales and marketing stayed the largest cost line at $1.38 billion in 2025.
• Research and development came next at $905.9 million, ahead of general and administrative spending of $326.0 million.
• Restructuring costs have all but disappeared, running $4.036 million in 2025 against $96.843 million in 2023.
• Total operating expenses reached $2.615 billion in 2025, up from $2.302 billion in 2024.
• Cost of revenue grew faster than revenue, rising 29% to $508.487 million.
• Gross profit still expanded 17%, reaching $2.623 billion.

HubSpot Profitability and Operating Margin

• HubSpot turned a GAAP operating profit of $43.3 million in the second quarter of 2026, against a GAAP operating loss of $24.6 million a year earlier.
• GAAP operating margin reached 4.8%, compared with 3.2% negative in the prior-year quarter.
• The non-GAAP margin ran far higher at 20.3% against 17.0%.
• The first quarter showed the same pattern, with a GAAP operating margin of 3.2% and a non-GAAP operating margin of 17.8%.
• On a full-year basis, net income was $45.911 million in 2025 and $4.628 million in 2024, reversing the loss the company reported in 2023.
• GAAP net income per share landed at $0.86 per basic and diluted share in the second quarter of 2026.

Key finding: HubSpot reported a GAAP operating margin of 4.8% and a non-GAAP operating margin of 20.3% in the same quarter. The roughly 15-point spread is the clearest single measure of how much the reported result depends on the adjustments HubSpot makes to reach its non-GAAP figures.

HubSpot Partner Program and App Marketplace

• Solutions Partners and the customers they refer represented approximately 25% of Customers as of December 31, 2025, and approximately 49% of revenue for the year.
• The integration ecosystem spans over 2,000 App Marketplace integrations.
• HubSpot’s own conference drew over 13,000 registered in-person attendees in 2025, plus over 550,000 livestreams and on-demand views across the ecosystem.
• Defensible technology remains thin on paper: 34 issued U.S. Patents with 35 patent applications pending.
• The platform now ships agent tooling, with a rebuilt Marketing Studio and an AI-first workspace called HubSpot Work, both in public beta.
• Agent Builder is positioned for custom work, described as where teams build custom agents for the unique ways they work.

Source: HubSpot Form 10-K 2025, Q2 2026 earnings release and Fall 2026 Spotlight

Marketing teams evaluating that agent tooling against standalone alternatives will find the wider adoption picture in our AI marketing tool data, and the answer-engine shift HubSpot is building toward is tracked in our SEO coverage.

HubSpot Deferred Revenue and Contracted Backlog

• HubSpot recognized $554.1 million of revenue during the three months ended June 30, 2026 that was included in deferred revenue at the beginning of the period.
• Across the first half, the figure was $776.7 million.
• Contracted but unrecognized work stood at approximately $1.7 billion of remaining performance obligations for contracts with original performance obligations that exceed one year, as of June 30, 2026.
• Timing is front-loaded: approximately 89% of those remaining performance obligations are expected to be recognized over the next 24 months.
• HubSpot primarily sells its customer platform on a subscription basis to mid-market buyers.
• Billings ran ahead of revenue in the quarter at $929.7 million, up 14% on an as-reported basis.

Source: HubSpot Form 10-Q, quarter ended June 30, 2026

Worth noting: Only contracts with original terms longer than one year sit in that approximately $1.7 billion figure, so it captures the multi-year committed book rather than the full order backlog.

HubSpot 2026 Revenue Guidance

• Third-quarter revenue is guided to $924.0 million to $925.0 million, up 14% year over year on an as-reported basis and 15% in constant currency.
• Full-year revenue is guided to $3.678 billion to $3.686 billion, up 18% year over year on an as-reported basis and 16% in constant currency.
• Non-GAAP operating income is guided to $762.0 million to $766.0 million, representing a 21% operating income margin.
• Guidance was issued based on information available as of August 5, 2026.
• Capital return sits alongside it, with the board authorizing up to $1.0 billion of repurchases over a period of up to 24 months.

Source: HubSpot Q2 2026 earnings release, August 2026

Who is HubSpot’s biggest competitor?

HubSpot’s own annual report names no single rival. It describes a market that is evolving, highly competitive, and fragmented, and lists competitor categories rather than companies: cloud-based marketing automation providers, content management systems, email marketing software vendors, sales automation software vendors, CRM software vendors, customer service platform vendors, CPQ and billing solution providers, commerce and payments solution providers, data enrichment vendors, AI agent providers, AI-native CRM and workflow automation startups, and large-scale enterprise suites.

That list is the honest answer: competition arrives per-module rather than per-company, and the newest entry on it is the AI-native startup category. Readers comparing the platform side of that market will find the adjacent numbers in our marketing-automation category.

Who is HubSpot owned by?

HubSpot is a public company with no controlling owner. It trades as HubSpot, Inc. (NYSE: HUBS), and its shareholders exercise control through the annual meeting: at the 2026 Annual Meeting of Stockholders held on June 15, 2026, stockholders elected five Class III directors, with 37,499,400 votes cast in favor of Yamini Rangan, the company’s chief executive.

Board composition changed shortly after. Directors approved an increase in the size of the Board to eleven directors, and the company continues to return capital to those shareholders through the repurchase program authorized in August 2026. Search-driven demand for the platform itself is a separate question, and our Google search statistics coverage tracks the query-side picture.

Conclusion

HubSpot’s $911.7 million quarter and 306,446 customers describe a business that grew its logo count 40.8% in two years while holding average subscription revenue per customer at $11,414. The margin picture turned positive on a GAAP basis at 4.8%, the workforce sits at 8,882 full-time employees producing $352,541 of revenue each, and 41% of revenue now comes from outside the Americas. Anyone sizing the mid-market software opportunity, benchmarking per-customer economics, or modeling partner-led distribution can work from those filed numbers rather than from estimates.

The guidance range of $3.678 billion to $3.686 billion carries a 21% non-GAAP operating income margin. Whether the agent products carry higher per-customer revenue is the open question the next two filings will answer.