App Store Statistics 2026: Apps, Downloads and Developer Data

The Apple App Store carried 2,172,472 apps at the end of 2025, per Apple’s own App Store Transparency Report. The same filing puts weekly volume at 929,754,061 app downloads. Apple publishes both once a year under regulatory pressure rather than as marketing, and they anchor almost every set of App Store statistics in circulation.

Read against the earlier editions, both numbers describe double-digit growth. Enforcement scaled with it: Apple rejected 2,093,244 submissions and blocked more than $2.2 billion in potentially fraudulent transactions in the same year. The sections below track catalogue size, downloads, developers, review throughput, enforcement volume and European reach, each drawn from a platform operator’s filing or a regulator-mandated disclosure.

Key Takeaways

• The App Store catalogue grew 16.17% across the two years from 2023 to 2025, or 302,353 net apps.
• Redownloads outpace fresh installs by a wide margin: weekly redownloads run 2.2 times weekly first-time downloads, which makes the store a reinstall pipe as much as a discovery surface.
• Apple’s rejection rate fell rather than rose, moving from 25.59% of submissions in 2023 to 23.00% in 2025 even as submission volume climbed 32.04%.
• Registered developers expanded 43.53% over two years, from a base of 42,219,169 in 2023.
• Google Play’s EU signed-in account count of 291,900,000 runs 1.9 times the App Store’s approximately 153,000,000 EU monthly active recipients, on each platform’s own Digital Services Act filing.
• Apple Services net sales reached $30,739 million in the three months ended June 27, 2026, against $27,423 million a year earlier, the reported line that contains App Store commissions.

Editor’s Choice

• Total apps on the App Store: 2,172,472.
• Average weekly app downloads: 929,754,061.
• Average weekly app redownloads: 2,053,461,208.
• Registered Apple developers: 60,597,750.
• Value of fraudulent transactions prevented in 2025: $2,232,110,720.
• Policy-violating apps Google kept off Google Play in 2025: over 1.75 million.

How Many Apps Are on the App Store?

• Apple’s catalogue reached 2,172,472 apps by the close of 2025, the highest of the three report years read here.
• The store operates across all 175 countries and regions where it is available.
• Net additions accelerated year over year, from 91,477 apps added across 2024 to 210,876 across 2025.
• Apple welcomed over 306,000 new developers to the platform during 2025, which is the pipeline behind that catalogue growth.
• Search visibility remains concentrated: 1,365,649 apps appeared in the top ten results of at least 1,000 searches, roughly six in ten of the catalogue.

Source: Apple App Store Transparency Reports, 2023-2025

About This Data

Every figure here is compiled from eight primary sources, all Tier 1. Three are Apple’s annual App Store Transparency Reports. The rest are an Apple Newsroom enforcement disclosure, Apple’s SEC filing, Google’s security blog, and the Digital Services Act filings both companies submit to the European Commission.

Compilation covers May 2024 to August 2026. Only platform-operator and regulator-filed disclosures qualified, so no third-party download or revenue estimator is cited. Figures are reviewed on a rolling basis and updated when the operators publish new editions.

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App Store Download Statistics

• Average weekly app downloads hit 929,754,061 in 2025, up from 839,266,915 in 2024.
• Weekly downloads grew 17.99% over the two years from 2023, a faster clip than the catalogue itself.
• Average weekly visitors reached 892,670,823 in 2025, meaning download events now exceed visitor sessions.
• Apple separately describes the store as welcoming over 850 million weekly visitors across 175 storefronts in its May 2026 enforcement update.
• Visitor volume climbed 21.51% since 2023, outpacing download growth over the same window.
• The gap between the two series narrowed sharply in 2024 before widening again in 2025, and a store where downloads exceed visits is one where each session now converts more reliably rather than one that simply attracts more traffic.

How many app downloads does the App Store get each year?

Apple reports the figure weekly rather than annually. At the 2025 weekly average, the store handled roughly 48.35 billion first-time app downloads across the year. Redownloads are counted separately and are far larger, so total install events run several times that number.

Is the App Store still growing?

Yes, on every metric Apple discloses. The catalogue moved from 1,870,119 apps in 2023 to 2,172,472 in 2025, weekly downloads from 787,999,950 to 929,754,061, and registered developers from 42,219,169 to 60,597,750. Growth rates sit in the mid-teens to low-forties across those three series.

Recent Developments

• May 2026: Apple disclosed that it prevented over $2.2 billion in potentially fraudulent transactions during 2025, bringing the six-year total above $11.2 billion.
• May 2026: The same disclosure recorded more than 2.5 million submissions blocked from TestFlight distribution on fraud or security grounds in 2025.
• February 2026: Google reported that Google Play Protect now scans over 350 billion Android apps daily.
• July 2026: Apple’s SEC filing showed nine-month Services net sales of $91,728 million, against $80,408 million in the comparable prior period.
• August 2026: Apple’s Digital Services Act filing put App Store average monthly active recipients in the EU at approximately 153,000,000 for the first half of 2026.
• August 2026: Google’s parallel filing reported 291,900,000 average monthly signed-in Google Play accounts in the EU over the same six-month window.

App Store Statistics: Redownloads and App Updates

• Average weekly redownloads reached 2,053,461,208 in 2025, the single largest activity number Apple publishes outside automatic updates.
• Redownloads grew 23.93% from 2023, faster than fresh downloads over the same period.
• Automatic app updates dwarf everything else at 46,630,867,840 per week, or about 50 automatic updates for every first-time download.
• Manual updates ran 701,572,983 per week in 2025, against 638,006,162 in 2024.
• The reinstall pattern matters for anyone reading raw download charts, because a headline “downloads” number that silently folds in redownloads overstates new-user acquisition by roughly a factor of three.

By the numbers: Apple logged 2,053,461,208 weekly redownloads against 929,754,061 weekly first-time downloads in 2025, per its App Store Transparency Report. Automatic updates added another 46,630,867,840 events weekly. Install activity on the store is dominated by software already chosen rather than software newly discovered.

Apple Developer Statistics

• Registered Apple developers reached 60,597,750 by the end of 2025, the highest in the reported series.
• The base grew 17.06% in a single year from 51,766,243.
• Apple terminated 193,035 developer accounts in 2025, of which 192,702 cited the DPLA fraud provision.
• Only 499 terminated developer accounts were restored from 10,127 appeals, a restoration rate of 4.93%.
• Apple also rejected more than 138,000 developer enrollments before those accounts could publish anything.
• Terminations scaled with the base, rising from 117,843 in 2023 to 193,035 two years later.

How many developers are registered with Apple?

Apple reported 60,597,750 registered developers at the end of 2025. That count includes every account holding an Apple developer registration, not only those shipping apps, so it runs far above the number of active publishers on the store. The mobile app growth data tracks the publishing-side subset.

App Review Statistics: Submissions Reviewed and Rejected

• App Review evaluated 9,100,620 submissions in 2025, the highest in the three-year series.
• Reviewers rejected 2,093,244 of those submissions, including over 1.2 million new apps and nearly 800,000 app updates.
• A further 387,087 submissions were approved after an initial rejection, meaning roughly one rejected submission in five was later fixed and cleared.
• Submission volume rose 32.04% across the two years while the rejection rate fell.
• Apple attributes the volume climb to AI development tools, and a review pipeline absorbing a third more submissions without tightening its pass bar is evidence of automation inside review, not of relaxed standards.

How many apps does Apple reject each year?

Apple rejected 2,093,244 submissions in 2025, from 9,100,620 reviewed, a rate of 23.00%. The equivalent rates were 25.59% in 2023 and 24.85% in 2024, so the bar has loosened slightly in proportional terms while rising sharply in absolute volume.

Why Apple rejects submissions

Apple’s May 2026 disclosure breaks the rejections into named categories rather than guideline numbers, and privacy is the largest single bucket.

Source: Apple Newsroom App Store fraud prevention disclosure, May 2026

App Store Fraud Prevention Statistics

• Apple prevented $2,232,110,720 in fraudulent transactions during 2025, its highest annual figure.
• The six-year cumulative total now stands at more than $11.2 billion.
• Prevented fraud grew 21.43% from the 2023 total of $1,838,127,451.
• Apple blocked over 5.4 million stolen credit cards from being used and banned nearly 2 million user accounts from future transactions.
• On the discovery side, Apple processed over 1.3 billion ratings and reviews and blocked nearly 195 million fraudulent ones.
• Chart and search manipulation drew separate action: nearly 7,800 deceptive apps were kept out of search results and nearly 11,500 potentially fraudulent apps out of the charts.

Worth noting: Apple’s prevented-fraud figure measures transactions its systems stopped, not losses incurred. The $2,232,110,720 reported for 2025 is a blocked-attempt total, so year-over-year growth can reflect rising attack volume, improved detection, or both, and Apple does not publish the split.

App Store Account and Developer Enforcement Statistics

• Apple’s systems rejected 1.1 billion fraudulent customer account creations in 2025 before those accounts existed.
• A further 40,440,557 customer accounts were terminated for fraud and abuse.
• Apple detected and blocked 28,000 illegitimate apps on pirate storefronts, covering malware, gambling and pirated copies of legitimate apps.
• In a single recent month, Apple prevented 2.9 million attempts to install or launch apps distributed illicitly outside the App Store or approved alternative marketplaces.
• Customer terminations have fallen sharply from the 373,739,771 recorded in 2023, though Apple does not explain the year-to-year swing.

Source: Apple App Store Transparency Report 2025; Apple Newsroom, May 2026

How Many Apps Apple Removes From the App Store

• Apple removed 166,899 apps from the App Store during 2025, more than double the prior year.
• Removals ran 82,509 in 2024 and 116,117 in 2023, so the series is volatile rather than trending.
• Government takedown demands accounted for 2,045 removals, a small fraction of the total.
• Developers appealed 26,305 removals, of which 423 were restored.
• Apple removed nearly 59,000 apps for bait-and-switch changes made after review, one of the larger named categories inside the 2025 total.
• Category concentration shifted between years: Utilities led 2024 removals at 16,191, followed by Games at 15,122, reversing the 2023 order.

App Store Search Statistics

• An average of 463,575,966 customer accounts searched the App Store each week in 2025, against 398,499,012 in 2023.
• 1,365,649 apps appeared in the top ten results of at least 1,000 searches across 2025.
• The weekly average of apps reaching a top-ten slot was 164,436, barely changed from 166,360 in 2023.
• Roughly 62.9% of the catalogue reached a top-ten slot at some point in 2025, while the weekly figure covers 7.57%.
• Search demand grew 16.33% over two years while top-ten visibility stayed flat, which tightens the competition for each slot.

Source: Apple App Store Transparency Reports, 2023 and 2025

Google Play Statistics: The Other Half of the App Economy

• Google prevented over 1.75 million policy-violating apps from being published on Google Play in 2025.
• Google banned more than 80,000 bad developer accounts that attempted to publish harmful apps.
• Every published app runs over 10,000 safety checks, and Google blocked over 255,000 apps from gaining excessive access to sensitive user data.
• Google Play Protect scans over 350 billion Android apps daily and identified more than 27 million new malicious apps from outside Google Play during 2025.
• Enhanced fraud protection now covers 185 markets and more than 2.8 billion Android devices, blocking 266 million risky installation attempts in 2025.
• Anti-spam systems blocked 160 million spam ratings and reviews; Apple separately reports nearly 195 million ratings and reviews blocked as fraudulent, a differently defined category that is not directly comparable.
• Apple’s 2,093,244 rejected submissions and Google’s 1.75 million blocked apps land in the same order of magnitude, and that convergence is the more useful comparison, because the two stores publish almost nothing else on a like-for-like basis. The wider Android install base explains why Google reports device-level protection figures Apple does not.

Source: Google Online Security Blog, February 2026

App Store Users in Europe by Country

• Apple’s Digital Services Act filing puts App Store reach at approximately 153,000,000 average monthly active recipients across the EU between January and June 2026.
• Germany accounts for approximately 33,000,000 monthly active recipients on its own, or 21.57% of the EU total.
• Among the other member states Apple lists, Belgium reports approximately 5,000,000, Austria 4,000,000, and Czechia 3,000,000.
• Cyprus reports under 1,000,000 monthly active recipients, while Bulgaria sits at exactly 1,000,000.
• Apple states the member-state figures are approximate, and the rounding to whole millions makes them useful for ranking markets but unsuitable for growth-rate arithmetic.
• The filing exists because platforms with 45 million or more average monthly active EU recipients may be designated very large online platforms, a threshold the App Store clears more than threefold.

Source: Apple DSA Transparency Report, App Store, January to June 2026 (Apple states figures are approximate; only the member states Apple discloses individually are shown)

App Store vs Google Play Reach in the EU

• Google Play averaged 291,900,000 monthly signed-in accounts in the EU from January to June 2026.
• A separate 49,600,000 average monthly signed-out sessions are reported alongside it.
• Google states explicitly that the counts are not comprehensively de-duplicated and overstate the number of unique recipients of the service in the EU, and that adding the two together would compound that.
• The App Store’s approximately 153,000,000 sits at 52.4% of Google Play’s signed-in figure.
• Neither number is a user count, and treating either as one is the most common error in platform-share comparisons drawn from these filings. Device-level smartphone shipment data gives a cleaner read on installed base.

Is the App Store bigger than Google Play?

Not on reach, on the only disclosures that compare directly. Google Play reported 291,900,000 average monthly signed-in EU accounts against the App Store’s approximately 153,000,000 EU monthly active recipients for the same six-month period. Apple’s catalogue and review throughput, by contrast, exceed the figures Google publishes. Neither platform discloses a comparable global user number.

App Store Revenue and Apple Services Statistics

• Apple Services net sales reached $30,739 million in the three months ended June 27, 2026, a June-quarter record disclosed in the company’s quarterly results filing.
• That compares with $27,423 million in the year-earlier quarter, growth of 12.09%.
• Nine-month Services net sales ran $91,728 million against $80,408 million.
• Services cost of sales was $7,494 million for the quarter, implying a Services gross margin of 75.62%.
• Apple does not break out App Store revenue, so Services is the closest reported line; any standalone App Store revenue figure in circulation is an outside estimate, not a disclosure. Hardware sales and Apple customer loyalty data both feed the installed base that Services monetizes.

Source: Apple quarterly results filing, fiscal Q3 2026

Conclusion

Apple closed 2025 with 2,172,472 apps, 929,754,061 weekly downloads and 60,597,750 registered developers, every one of those figures a record inside its own reporting series. The more revealing numbers sit underneath: redownloads running well ahead of fresh installs, a rejection rate easing while submission volume climbed, and most of the catalogue touching a top-ten search slot at some point in the year. Developers reading these filings for opportunity should weigh the flat top-ten visibility against the growing search demand feeding it.

Apple and Google now publish enforcement and reach data on annual and semiannual cycles, which means the comparison above will be repeatable rather than a one-off. The Digital Services Act filings in particular give the first per-country view of App Store reach, and each new six-month window adds a data point that no third-party estimator can match.