Mobile App Statistics 2026: Downloads, Revenue, and Store Data

Apple’s App Store Transparency Report counted 2,172,472 apps on the App Store in 2025, up from 1,961,596 the year before. The same report puts average weekly downloads at 929,754,061 and average weekly redownloads at 2,053,461,208. Those mobile app statistics come from the platform’s own annual disclosure rather than a third-party estimate.

Across the wider ecosystem, Analysis Group put 2025 developer billings and sales at over $1.4 trillion, with physical goods and services supplying $1.1 trillion. Google measures its own scale from the enforcement side, reporting over 1.75 million policy-violating apps stopped before publication in 2025. The figures below cover store size, downloads, revenue, developers, review outcomes, security enforcement, and platform share.

Key Takeaways

• Redownloads outrun first installs on the App Store, with 2,053,461,208 weekly redownloads against 929,754,061 first-time downloads.
• Physical goods carry the app economy, since physical goods and services reached $1.1 trillion of the over $1.4 trillion ecosystem total.
• Rejection is a routine App Store review outcome, with 2,093,244 rejections against 9,100,620 submissions reviewed.
• Developer registrations grew faster than the catalog, rising from 51,766,243 registered Apple developers in 2024 to 60,597,750 in 2025.
• Apple removed 166,899 apps in 2025, of which 2,045 came from government takedown demands.
• Android still takes roughly two-thirds of the mobile OS market, at 67.61% of the worldwide mobile operating system market in August 2026, according to Statcounter Global Stats.

Editor’s Choice

• Apps on the App Store: 2,172,472.
• App Store ecosystem billings and sales: over $1.4 trillion in 2025.
• Average weekly App Store users: over 850 million across 175 countries and regions.
• Automatic app updates: 46,630,867,840 a week.
• Policy-violating apps blocked on Google Play: over 1.75 million in 2025, per Google’s Online Security Blog.
• Apps scanned daily by Google Play Protect: over 350 billion.

How Many Mobile Apps Exist Worldwide

• Apple’s own count puts 2,172,472 apps on the App Store, available in 175 countries and regions.
• The catalog expanded year over year, from 1,961,596 apps in the 2024 report.
• Reach is wider than the catalog suggests. Analysis Group counted over 850 million average weekly users visiting the App Store in 2025.
• Registered developers behind those listings numbered 60,597,750, far more accounts than live apps.
• Distribution extends past the first-party store, since Google’s developer verification covers Google Play plus six partner stores including the Galaxy Store, the OPPO App Market and GetApps, according to Google’s Android Developers Blog. Our Google Play listing counts page tracks the Android side of the same catalog question.

Source: Apple App Store Transparency Report 2025, Analysis Group 2026, Statcounter Global Stats August 2026

About This Data

Figures here are compiled from 8 primary sources: 7 Tier 1 and 1 Tier 2. Tier 1 covers Apple’s transparency reports and newsroom releases plus Google’s security and Android blogs. Tier 2 is Statcounter Global Stats, and coverage runs from 2024 through August 2026. Only first-party disclosures and original measurement dashboards qualified, and figures are updated when these sources publish new editions.

Don’t chase tech news. We track it for you.

One weekly briefing with the launches, AI developments, and breaches that matter. No filler.

Email address

Subscribe Now

Read by pros at Fortinet, TSMC, Barclays, and Deloitte.

Mobile App Download Statistics

• First-time installs run at 929,754,061 average weekly app downloads, up from 839,266,915 a year earlier.
• Redownloads dwarf them at 2,053,461,208 a week, against 1,898,240,007 in the prior report.
• Automatic updates are the largest transfer category by far, at 46,630,867,840 a week.
• Manual updates added 701,572,983 a week, ahead of 638,006,162 in 2024.
• Store traffic itself reached 892,670,823 average weekly visitors, compared with 813,110,348 the year before.

The download figure everyone quotes is less than half the redownload count sitting above it. Counting only first installs understates real app traffic once redownloads and manual updates are added. Background updating widens the gap much further.

Recent Developments

• August 2026: Android held 67.61% of the worldwide mobile operating system market and iOS 32.36%.
• July 30, 2026: Apple reported quarterly revenue of $109.4 billion, up 16% year over year, with June-quarter records for iPhone, Mac and Services.
• July 15, 2026: Google set September 30, 2026 as the deadline for Play developers to register remaining apps in Play Console or face global removal.
• June 2026: Android developer verification was scheduled to take effect on September 30, 2026, for users in Brazil, Indonesia, Singapore, and Thailand.
• June 2026: Apple announced the App Store ecosystem facilitated over $1.4 trillion in developer billings and sales during 2025.
• February 2026: Google disclosed that it prevented over 1.75 million policy-violating apps from being published and banned more than 80,000 developer accounts during 2025.

Mobile App Revenue Statistics

• Total ecosystem billings and sales reached over $1.4 trillion in 2025.
• Physical goods and services supplied $1.1 trillion of the total, driven by grocery, food delivery and pickup, general retail and travel.
• Digital goods and services contributed $149 billion, led by games, enterprise apps and video streaming apps.
• In-app advertising added $151 billion, a pool tracked in more detail on our in-app advertising spend page.
• Developer economics tilt away from commission, since more than 90% of billings and sales carried no Apple commission.
• Growth has been steep, with the ecosystem nearly tripling in size since 2019.

By the numbers: Analysis Group puts 2025 App Store billings at over $1.4 trillion, of which physical goods and services account for $1.1 trillion and digital goods $149 billion. Groceries, retail and travel carry the app economy, and more than 90% of that flow pays Apple no commission.

Year-Over-Year App Store Growth

• Catalog size rose from 1,961,596 apps to 2,172,472.
• Registered developers climbed from 51,766,243 to 60,597,750.
• Weekly downloads moved from 839,266,915 to 929,754,061.
• Weekly visitors rose from 813,110,348 to 892,670,823.
• Fraud interception grew too, from $2,023,389,488 in prevented fraudulent transactions to $2,232,110,720.

Source: Apple App Store Transparency Reports, 2024 and 2025

Mobile App Developer Statistics

• Apple’s developer base reached 60,597,750 registered accounts, well above the number of live listings.
• Enforcement removed a large slice of it, with 193,035 developer accounts terminated, 192,702 of them for fraud.
• Appeals rarely succeeded, since 10,127 terminated-account appeals produced 499 restorations.
• Google took similar action, banning more than 80,000 bad developer accounts that attempted to publish harmful apps.
• Verification is now a condition of distribution, and 99% of apps on Google Play have been registered automatically.

App Review and Rejection Statistics

• App Review handled 9,100,620 submissions in 2025, up from 7,771,599 the year before.
• Rejections totaled 2,093,244, against 1,931,400 in 2024.
• Appeals and fixes recovered a meaningful share, with 387,087 submissions approved after an initial rejection.
• The 2024 report breaks rejection reasons down as 1,235,471 for Performance, 378,300 for Design, 209,845 for Business, and 116,105 for Safety.
• Google runs a comparable gate, applying over 10,000 safety checks to every app it publishes.

Worth noting: Performance problems drive most App Store rejections. Apple’s 2024 report lists 1,235,471 Performance rejections against 116,105 cited for Safety. The review queue works as a quality filter far more than as a content gate, which shapes what actually reaches the catalog.

App Store Removals and Government Takedowns

• Apple removed 166,899 apps from the App Store in 2025.
• Government takedown demands accounted for 2,045 of those removals.
• Developers filed 26,305 appeals of app removals.
• Successful appeals were rarer still, at 423 restorations.
• On the customer side, Apple terminated 40,440,557 accounts and blocked $2,232,110,720 in fraudulent transactions.

Source: Apple App Store Transparency Report 2025

Mobile App Security and Enforcement Statistics

• Google stopped over 1.75 million policy-violating apps from being published on Google Play in 2025.
• Privacy enforcement blocked over 255,000 apps from getting excessive access to sensitive user data.
• Review manipulation was a separate front, with 160 million spam ratings and reviews blocked.
• Review bombing was blunted too, and Google reported preventing an average 0.5-star rating drop for targeted apps.
• Apple’s parallel figure is financial rather than editorial, at $2,232,110,720 in prevented fraudulent transactions.

Android App Sideloading and Play Protect Statistics

• Play Protect now scans over 350 billion Android apps daily.
• Real-time scanning identified more than 27 million new malicious apps from outside Google Play.
• Install-time blocking stopped 266 million risky installation attempts.
• Those blocks traced back to 872,000 unique, high-risk applications.
• Coverage is close to universal on certified devices, reaching 185 markets and more than 2.8 billion Android devices.

Source: Google Online Security Blog, 2025 data

Why it matters: Google’s sideloading defenses run at a scale that dwarfs the store itself, with over 350 billion apps scanned daily and 266 million risky installation attempts blocked in 2025. Anyone sizing the mobile app market from store listings alone misses that entire layer of activity.

Mobile Operating System Market Share

• Android took 67.61% of the worldwide mobile operating system market in August 2026.
• iOS held 32.36%, leaving the two platforms in effective control of the category.
• Every remaining platform registered at the measurement floor, with Linux, KaiOS and Windows each at 0.01% and Samsung at 0%.
• Apple’s total company revenue reflects the same concentration, with Apple posting $109.4 billion in quarterly revenue and a 50.1% gross margin in its June 2026 quarter. Our Apple hardware and Services revenue page breaks that quarter down by product line.

Mobile App Discovery and Search Statistics

• Store search is a mass behavior, with 463,575,966 average weekly customer accounts searching the App Store, up from 440,896,463.
• Visibility is narrow, since 164,436 apps appeared weekly in the top 10 results of at least 1000 searches, down from 169,235.
• Across the full year, 1,365,649 apps reached a top-10 result for searches of at least 1000 searches, against 1,377,468 in 2024.
• The weekly top-10 field is far narrower than the 2,172,472-app catalog it is drawn from.
• Discovery pressure also shows up in the App Store download and revenue breakdown we maintain separately.

Source: Apple App Store Transparency Reports, 2024 and 2025

Mobile App Statistics by Category Since 2019

• In-app advertising grew fastest, expanding 2.9x since 2019.
• Physical goods and services nearly tripled, at 2.8x, driven in part by increased demand for in-app food and grocery orders.
• Digital goods and services more than doubled, at 2.4x, driven in part by growth in photo and video editing apps and enterprise apps.
• AI features now sit at the top of the billings charts, with more than 40 apps in the top 100 by App Store billings carrying consumer-facing AI features.
• Those apps outgrew their peers, posting 4 times higher growth in billings during 2025.
• Regional growth was broad rather than concentrated, since billings and sales have more than doubled in China and more than tripled in the U.S. and Europe in the last six years.

Android Developer Verification Statistics

• Registration is already near-complete, with 99% of apps on Google Play registered automatically.
• Google set September 30, 2026 as the deadline for Play developers to register remaining apps or face global removal from Google Play.
• Verification launches across seven stores, among them Google Play, the HONOR App Market, the OPPO App Market, the Galaxy Store, the Palm Store, V-Appstore and GetApps.
• The first phase covers four countries, starting with users in Brazil, Indonesia, Singapore and Thailand.
• Global expansion is scheduled for 2027, covering all apps on certified Android devices.
• Registered apps already cover nearly all installs on Google Play and a large majority of installs from outside Google Play.
• Verification runs alongside account enforcement, including the more than 80,000 developer accounts Google banned in 2025.

Source: Android Developers Blog, June 2026

Verification changes what a mobile app catalog number means. Once anonymous publishing closes on certified Android devices, store totals describe a smaller set of accountable publishers. The open long tail those counts once represented shrinks with it.

How Many Apps Are There in the World?

Apple publishes an exact count, and Google does not, which makes the App Store figure the firmest number available. Apple’s 2025 transparency report lists 2,172,472 apps on the App Store across 175 countries and regions, up from 1,961,596 in the 2024 edition.

Treating the two major stores as roughly comparable in catalog size puts the global total in the low millions rather than the tens of millions. Listing counts churn constantly through removals and new submissions, so any single total is a snapshot rather than a fixed figure. Our smartphone ownership data covers the device side of the same question.

What Are Some Interesting Facts About Mobile Apps?

The most surprising figure in the dataset is background traffic. Apple records 46,630,867,840 automatic app updates a week, which happens without any user action at all.

Two more stand out. Google Play Protect scans over 350 billion Android apps daily, and 40,440,557 customer accounts were terminated by Apple in 2025. The visible store is a small part of what these platforms process.

Conclusion

The App Store’s 2,172,472 listings and 929,754,061 weekly downloads describe a 2025 market that is still growing unevenly. Catalog size, developer registrations, and store visits all rose year over year. Search visibility narrowed, and 166,899 apps were removed outright. Set against an ecosystem Analysis Group sizes at over $1.4 trillion, publishers gain a bigger addressable audience while individual developers face a tighter discovery funnel inside it.

The direction of travel across both stores is toward verification and enforcement rather than open distribution. Google’s verification requirement and Apple’s rising rejection and removal volumes point the same way. For anyone shipping an app, compliance work is now a distribution cost rather than an afterthought.