Apple reported Services net sales of $109,158 million in fiscal 2025, the only line where Apple Music’s money is publicly counted. Apple groups Apple Music with the App Store, advertising, cloud services, Apple Arcade, Apple Fitness+, Apple News+ and Apple TV. The service has no revenue figure of its own and no published subscriber total.
Apple’s strongest statement about the year was comparative rather than numeric. In its own services recap, the company described 2025 as the number one year for Apple Music listenership and new subscriber growth. Any Apple Music statistics roundup quoting a subscriber total is quoting an estimate somebody built, not a figure Apple released. What follows is the traceable set.
Key Takeaways
- Apple’s Services net sales climbed from $85,200 million in fiscal 2023 to $109,158 million in fiscal 2025, the reporting line that contains Apple Music.
- Services gross margin reached $82,314 million in fiscal 2025, which is why subscription revenue carries disproportionate weight in Apple’s results.
- Paid music subscription accounts in the United States reached 106.5 million accounts in 2025, up 6.5% year over year, according to the RIAA.
- Worldwide, IFPI counted 837 million users of paid streaming subscription accounts, the ceiling any single platform’s share sits beneath.
- Apple Music carries a catalog of over 100 million songs and is available in over 167 countries and regions.
- The European Commission fined Apple over €1.8 billion over the distribution of music streaming apps to iPhone and iPad users.
Editor’s Choice
- Apple’s total net sales: $416,161 million in fiscal 2025.
- Latest quarter: $109.4 billion in the fiscal 2026 third quarter, up 16% year over year.
- Global recorded music: $31.7 billion in 2025, up 6.4%.
- US recorded music: a record $11.5 billion in wholesale revenue in 2025.
- US premium subscription revenue: $5,881.1 million, up 6.8%.
- Paid streaming share: 52.4% of global recorded music revenues.
How Many Apple Music Subscribers Are There in 2026?
- Apple’s fiscal 2025 Form 10-K, filed with the SEC, reports Services net sales of $109,158 million, with no separate Apple Music line.
- The same category covers the App Store, advertising, cloud services, Apple Arcade, Apple Fitness+, Apple News+, Apple TV and Apple Music.
- Services net sales were $96,169 million in fiscal 2024 and $85,200 million in fiscal 2023.
- Apple posted an all-time Services revenue record in the September 2025 quarter, on $102.5 billion of total quarterly revenue.
- Apple Newsroom’s 2025 services snapshot listed “#1 year for Apple Music listenership and new subscriber growth” as the music headline.
- The company also said Apple Music reached all-time highs in both listenership and new subscribers during 2025.
| Fiscal year | Services net sales ($ millions) | Total net sales ($ millions) |
|---|---|---|
| 2023 | 85,200 | 383,285 |
| 2024 | 96,169 | 391,035 |
| 2025 | 109,158 | 416,161 |
Source: Apple Form 10-K, fiscal 2025
Both of Apple’s 2025 music statements are relative. A record year for new subscribers gives direction without level, which is the gap aggregators fill with numbers of their own. The App Store download and revenue data cover the better-documented half of the same category.
About This Data
Figures here are compiled from 10 sources: 8 tier-one primaries (Apple SEC filings, Apple Newsroom releases, a European Commission decision) and 2 tier-two trade-body reports (RIAA, IFPI). Publication dates span March 2024 to July 2026. Only primary filings and official trade-body data qualified; aggregator subscriber estimates were excluded. Figures are updated when these sources publish new editions.
Apple Services Gross Margin, Fiscal 2023 to 2025
- Services gross margin was $82,314 million in fiscal 2025, the largest of the three years Apple reports.
- The prior years came in at $71,050 million in fiscal 2024 and $60,345 million in fiscal 2023.
- Services cost of sales was $26,844 million in fiscal 2025 against the same period’s net sales.
- That works out to a Services gross margin of roughly 75%.
- Apple attributed the increase to higher net sales from advertising, the App Store, and cloud services.
Recent Developments
- July 2026: Apple reported on July 30 fiscal 2026 third-quarter revenue of $109.4 billion, up 16% year over year, with Services setting a new June quarter record.
- June 2026: Apple said Lyrics Translation would expand to seven new language pairings on Apple Music.
- June 2026: Apple also confirmed AutoMix would come to Apple Music in tvOS and on HomePod, with Hi-Res Lossless Audio added to tvOS.
- January 12, 2026: Apple stated Apple Music had its best year ever in 2025, breaking records across both listenership and new subscribers.
- November 20, 2025: Apple named Tyler, The Creator as Apple Music’s Artist of the Year for 2025.
US Paid Music Subscription Accounts and Revenue
- US paid music subscription accounts reached 106.5 million accounts in 2025, up 6.5% year over year.
- Paid subscriptions generated $6.4 billion in total, with premium paid subscription revenues up 6.8%.
- Paid subscriptions accounted for 55.3% of total US recorded music revenue.
- Total US wholesale recorded music revenue hit a record high of $11.5 billion in 2025.
- Free streaming revenue slipped 0.6% year over year.
- Other streaming revenue fell 3.8% over the same period.
By the numbers: The RIAA counted 106.5 million US paid music subscription accounts in 2025, generating $6.4 billion in total paid subscription revenue, or 55.3% of all US recorded music income. Every streaming category outside paid subscriptions shrank that year, which concentrates the market’s growth in one product shape.
US Streaming Revenue by Category: 2024 vs 2025
- Total US streaming revenue rose 3.1% in 2025, with paid subscriptions growing faster than the streaming total.
- Non-premium paid subscriptions fell 4.5%, and every streaming line outside premium subscriptions declined.
| Category | 2024 ($ millions) | 2025 ($ millions) | Change |
|---|---|---|---|
| Paid subscriptions (premium) | 5,506.5 | 5,881.1 | +6.8% |
| Paid subscriptions (non-premium) | 518.7 | 495.2 | -4.5% |
| Free streaming | 1,799.5 | 1,789.3 | -0.6% |
| Other streaming | 1,360.5 | 1,309.0 | -3.8% |
| Total streaming | 9,185.2 | 9,474.5 | +3.1% |
Source: RIAA Year-End Recorded Revenue Report 2025
Global Music Streaming Subscribers and Revenue
- IFPI counted 837 million users of paid streaming subscription accounts worldwide.
- Global recorded music revenues grew 6.4% to $31.7 billion in 2025, the eleventh year of consecutive growth.
- Total streaming revenues surpassed $22 billion and accounted for 69.6% of global recorded music income.
- Paid subscription streaming grew 8.8% and accounted for 52.4% of total revenues.
- Physical formats returned to growth, increasing 8.0%, with a 13.7% rise in vinyl, its 19th consecutive year of growth.
- Performance rights revenues reached $2.9 billion in 2025 and grew by 0.3%.
Key finding: IFPI’s Global Music Report 2026 puts paid subscription streaming at 52.4% of global recorded music revenue, drawn from 837 million paid accounts, with vinyl growing faster in percentage terms at 13.7%. Vinyl’s base stays small enough that subscription streaming still supplies the bulk of every label’s growth.
Recorded Music Revenue Growth by Region
- Latin America grew 17.1% in 2025, the fastest-growing region.
- The Middle East and North Africa grew 15.2%, and Sub-Saharan Africa also grew 15.2%, reaching $120 million.
- Asia posted double-digit growth of 10.9% in 2025.
- Europe grew 5.6% and accounted for 30.4% of global revenues.
- The USA and Canada grew 3.5% and held a 38.7% share of global revenues.
- Australasia grew 1.5%, with revenues reaching $623 million.
Apple Revenue by Geographic Segment
- Americas net sales were $178,353 million in fiscal 2025, up 7%.
- Europe reached $111,032 million, up 10%.
- Greater China declined to $64,377 million, down 4%.
- Rest of Asia Pacific reached $33,696 million, up 10%.
- Japan grew fastest in percentage terms at $28,703 million, up 15%.
- Total net sales came to $416,161 million, up 6%.
Apple Music ships on the installed base tracked in our iPhone sales statistics, and Apple’s fastest-growing hardware regions overlap the ones IFPI flags as the fastest-growing music markets.
Apple Music Catalog Size and Country Availability
- Apple Music offers a catalog of over 100 million songs.
- The service is available in over 167 countries and regions.
- Supported devices include iPhone, iPad, Mac, Apple Watch, Apple TV, HomePod, CarPlay, and Apple Vision Pro, plus smart speakers, smart TVs, and Android and Windows devices.
- Apple states the service is ad-free and never shares consumer data with third parties.
- Audio options include lossless audio and Spatial Audio with Dolby Atmos.
| Attribute | Value |
|---|---|
| Catalog size | Over 100 million songs |
| Countries and regions | Over 167 |
| Advertising | Ad-free |
| Audio formats | Lossless, Spatial Audio with Dolby Atmos |
| Non-Apple platforms | Android, Windows, smart speakers, smart TVs |
Source: Apple Newsroom, June 2025
US Music Download Revenue: The Format Streaming Replaced
- Download album revenue fell 9.2% in 2025, the steepest drop of any download line.
- Download single revenue slipped 2.2% over the same year.
- Other digital revenue rose 33.5%, the one growing download category.
- Ringtones and ringbacks declined 1.0%, a category now rounding to a rounding error.
- Total US download revenue fell 0.8% across all formats combined.
Apple Music Features Shipping in 2026
- Lyrics Translation expands to seven new language pairings, including English to French, German, Italian, Korean and Spanish.
- Lyrics Pronunciation expands to five new pairings, including Arabic to Romanized Arabic and English to Hangul.
- AutoMix becomes available on Apple Music in tvOS and on HomePod.
- Apple Music adds Hi-Res Lossless Audio to tvOS, in addition to standard Lossless Audio.
| Feature | 2026 expansion |
|---|---|
| Lyrics Translation | Seven new language pairings |
| Lyrics Pronunciation | Five new pairings |
| AutoMix | tvOS and HomePod |
| Hi-Res Lossless Audio | tvOS |
Source: Apple Newsroom, June 2026
Language coverage is the quiet competitive line in streaming, showing up in engagement long before revenue. The Apple Podcasts listener data tracks a similar localization push on the spoken-word side.
Apple Music and EU Antitrust Enforcement
- The European Commission fined Apple over €1.8 billion for abusing its dominant position on the market for the distribution of music streaming apps to iPhone and iPad users through its App Store.
- The Commission found Apple applied restrictions on app developers preventing them from informing iOS users about alternative and cheaper music subscription services available outside of the app.
- The Commission added a lump sum to the basic amount of the fine to ensure the overall fine imposed on Apple was sufficiently deterrent.
- Apple was ordered to remove the anti-steering provisions and to refrain from repeating the infringement.
Worth noting: The European Commission’s decision was about distribution terms for music streaming apps on iOS, not about Apple Music’s own pricing or catalog. It still reshapes the competitive setting Apple Music sits in, because rival services can now point subscribers to cheaper sign-up paths outside the App Store.
Can You See Your Own Apple Music Statistics?
Apple publishes no per-listener figures that aggregate into a platform total.
Individual listening summaries answer the personal version of the question, but nothing Apple hands a subscriber aggregates into a platform total, so none of it can size the service.
Is Apple Music Bigger Than Spotify?
No verified public comparison exists, because Apple publishes no Apple Music subscriber figure. Apple reports the service only within a Services category that recorded $109,158 million of net sales in fiscal 2025, alongside seven other businesses. The RIAA’s 106.5 million US paid music subscription accounts cover every service combined, not any one of them.
The comparison runs on one side’s disclosure only, and the reported figures on the Spotify user statistics side are the ones that exist. A ratio built half on a real number is not worth publishing.
Conclusion
Apple’s $109,158 million in fiscal 2025 Services net sales remains the closest public proxy for Apple Music’s scale, and it arrives bundled with seven other businesses. The verifiable market numbers around it are the RIAA’s 106.5 million US paid accounts, and IFPI’s 837 million paid streaming subscription accounts worldwide. Together they bound the question without answering it, which is a more useful position than an invented count.
Analysts sizing the subscription market gain more from that boundary than from a figure with no filing behind it. While Apple reports music only as a relative record, the hardware trajectory in our Apple sales data stays the better read on where the next subscribers come from.
