Netflix Statistics 2026: Subscribers, ARPU, and Revenue Data

Netflix closed 2024 with 301.6 million paid memberships and full-year revenue of $39.0 billion, then crossed 325 million paid subscribers by the end of Q4 2025 on $45.2 billion in annual revenue. The figures sit alongside a quieter structural turn: starting with the Q1’25 letter, Netflix stopped reporting paid memberships and average revenue per membership (ARM) by region.

Key Takeaways

• Netflix ended 2024 with 301.6 million paid memberships and reached 325 million by Q4 2025, a net addition of roughly 23 million subscribers in 12 months.
• Global average monthly revenue per membership stood at $11.70 in 2024, while the United States and Canada region commanded $17.20 and Asia-Pacific generated just $7.31, a 2.3x regional gap.
• Full-year 2025 revenue reached $45.2 billion, up 16% year over year, with Q1 2026 revenue at $12.25 billion keeping growth on a similar pace.
• Netflix’s advertising revenue doubled in 2024 and set a target to double again in 2025; the company subsequently guided toward roughly $3 billion in 2026 (covered below).
• Streaming captured 47.5% of total U.S. TV viewing in December 2025, a Nielsen panel record, with Netflix alone holding 9.0% of total TV.

Editor’s Choice

• Netflix’s 2024 operating margin was 27%, up approximately 6 percentage points versus prior year.
• The Q4 2024 quarterly paid net adds hit 18.9 million, the largest single-quarter gain in Netflix history.
• Netflix’s global content catalog held approximately 18,200 titles as of April 2026, with the U.S. catalog at about 6,700 titles.
• Members watched more than 94 billion hours of Netflix content in the first half of 2024, with non-English programming accounting for approximately 33% of viewing.
• Squid Game Season 1 stands as Netflix’s most-watched series with 265.2 million views and 2.205 billion hours viewed in its first 91 days.
• Netflix’s 2025 content spending was projected at approximately $18 billion, up from roughly $17 billion in 2024 and $13 billion in 2023.
• The U.S. Standard plan moved from $15.49 to $17.99 in January 2025, then to $19.99 in March 2026.

Recent Developments

• Netflix raised U.S. prices across all plans effective March 26, 2026, moving the Standard plan without ads from $17.99 to $19.99 and the Premium plan from $24.99 to $26.99.
• Q1 2026 revenue of $12.25 billion came in up 16% year over year, with the company maintaining full-year 2026 guidance of $50.7 billion to $51.7 billion.
• Streaming captured a record 47.5% of total U.S. TV viewing in December 2025 (Nielsen panel data), with Netflix alone at 9.0%, a single-platform record.
• Netflix passed the 325 million paid subscribers mark at the end of Q4 2025, the company’s latest milestone disclosure.
• Netflix completed the rollout of its proprietary in-house ad platform across all 12 ad-supported markets during Q2 2025.

Netflix Subscriber Growth Milestones

• Netflix ended fiscal 2024 with 301.6 million paid memberships, with 277.7 million as the average paying membership across the full year (up 15% year over year).
• Q4 2024 alone added 18.9 million paid net adds, the strongest single quarter in Netflix’s reporting history.
• Netflix reached 325 million paid subscribers globally at the end of Q4 2025 in a milestone announcement, consistent with the new reporting policy.
• The 12-month net add from year-end 2024 to year-end 2025 came to approximately 23.4 million subscribers, a meaningful deceleration from the 2024 pace but still ahead of any pre-pandemic year.
• Audited 2024 year-end paid memberships split into UCAN 89.6 million, EMEA 101.3 million, LATAM 53.3 million, and APAC 57.3 million.

Source: Netflix Q4 2024 Shareholder Letter, Netflix 10-K (FY2024), Netflix Q4 2025 milestone announcement

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How many Netflix subscribers are there?

Netflix’s last disclosed paid-subscriber figure is 325 million at the end of Q4 2025. The company no longer publishes quarterly paid-membership numbers and instead announces major milestones as it crosses them, so any single point estimate for mid-2026 is an analyst projection rather than a Netflix disclosure. The 325 million figure remains the most defensible number to use for the installed base entering 2026.

Netflix Revenue Statistics

• Full-year 2024 revenue was $39.0 billion, up 16% year over year, with operating income of $10.4 billion (up 50%) and an operating margin of 27%.
• Full-year 2025 revenue reached $45.2 billion, up 16% year over year, with Q4 2025 revenue at $12.05 billion.
• Q1 2026 revenue was $12.25 billion, up 16% year over year, and the company maintained full-year 2026 guidance of $50.7 billion to $51.7 billion.
• Q2 2025 revenue was $11.08 billion (up 16% YoY), with operating income up 27% year over year.
• Q3 2025 revenue hit $11.51 billion with an operating margin of 31.5% and free cash flow of $2.66 billion.

Source: Netflix Q4 2024 and Q4 2025 Shareholder Letters, Netflix 10-K filings, Netflix Q1 2026 earnings release

By the numbers: Per Netflix’s audited disclosures, revenue scaled from $33.7 billion in 2023 to $39.0 billion in 2024 and $45.2 billion in 2025, a 34% two-year expansion; and full-year 2026 guidance of $50.7 to $51.7 billion points to a third consecutive year of double-digit growth even with subscriber transparency reduced.

Netflix ARPU by Region

• Global average monthly revenue per paying membership (ARM) was $11.70 for full-year 2024.
• The UCAN region posted ARM of $17.20 in 2024, up 6% year over year.
• The EMEA region posted ARM of $10.96 in 2024, up 1% year over year.
• LATAM ARM was $8.01 in 2024, and APAC ARM was $7.31.
• The UCAN-to-APAC ARM ratio sits at approximately 2.35x, based on UCAN ARM of $17.20 and APAC ARM of $7.31 in 2024.

What is Netflix’s global ARPU?

Netflix’s global average monthly revenue per paying membership was $11.70 for full-year 2024. The figure is the last globally disclosed ARM before Netflix retired regional ARM reporting with the Q1 2025 shareholder letter. Readers searching for “netflix global ARPU 2024 $11.70” are landing on the right citation: it is Netflix’s own audited number, not an analyst estimate.

Netflix Subscribers by Region

• UCAN paid memberships at the end of fiscal 2024 totaled 89.6 million.
• EMEA paid memberships at year-end 2024 reached 101.3 million.
• LATAM paid memberships hit 53.3 million at year-end 2024.
• APAC paid memberships totaled 57.3 million at year-end 2024.
• The United Kingdom is estimated to be Netflix’s third-largest country market at approximately 17.5 million paying households as of Q4 2024.

Netflix Market Share and Streaming Competition

• Streaming reached 43.3% of total U.S. TV viewing in December 2024, with Netflix at 8.5% and YouTube leading streaming platforms at 11.1%.
• Streaming broke a new record at 47.5% of total U.S. TV viewing in December 2025, with Netflix at 9.0%, a single-platform record.
• Netflix’s December 2025 viewership rose 10% month-over-month versus November 2025.
• Hulu held 2.5% of total U.S. TV viewing in December 2024, placing it fourth among streaming services.
• Amazon Prime Video held 4.0% of total U.S. TV viewing in December 2024, with Amazon Prime Video statistics tracking the platform’s broader trajectory.

Why it matters: Streaming overtaking 47.5% of U.S. TV viewing in December 2025 and Netflix individually setting a 9.0% single-platform record concentrates the streaming wars: Netflix, YouTube, and Disney’s aggregated services account for the bulk of viewing while smaller services compete for narrowing share.

Netflix Content Library and Catalog Size

The catalog is now a strategic lever within the broader entertainment and media sector: bigger titles, costlier originals, and selective live events including the NFL Christmas Day rights deal and weekly WWE Raw.

• Netflix’s global catalog held approximately 18,200 titles as of April 2026, with the U.S. catalog at about 6,700 titles and the UK catalog at about 6,400 titles.
• Netflix has released more than 1,900 original feature films since 2015 and over 2,200 original series including continuing seasons, miniseries, and limited series.
• Netflix added 138 original films and 295 original seasons to its global library in 2024 alone.
• Netflix released over 18,000 unique titles during the first half of 2024 across its global catalog updates.
• The 18,200-title catalog is one of the largest single-platform streaming libraries by raw count, though the comparison shifts when you include YouTube’s user-generated content (excluded here because YouTube and Netflix compete for viewing time but not for the same SVOD inventory).

Source: What’s on Netflix Library Statistics (April 2026), Netflix First Half 2024 Engagement Report

Netflix Advertising Revenue and Ad-Tier Growth

The ad business is now Netflix’s fastest-growing financial line and the primary driver of newer-member acquisition in ad-supported markets.

• Netflix doubled its advertising revenue year over year in 2024 and set a target to double again in 2025.
• Over 55% of new sign-ups in ad-supported markets chose the ads plan in Q4 2024, with ad-plan membership growing nearly 30% quarter over quarter versus Q3 2024.
• Netflix’s advertising revenue reached approximately $1.5 billion in 2025 based on analyst estimates and company disclosures.
• Netflix’s advertising revenue is on track to roughly double year over year in 2026 to approximately $3 billion, which would represent the third consecutive year of ad revenue doubling, a trajectory worth comparing against Spotify subscriber data on the music side.
• Netflix successfully launched its proprietary ad technology platform in the United States on April 1, 2025.

Key finding: Per Netflix’s Q4 2024 disclosures, the ad-supported tier captured over 55% of new sign-ups in Q4 2024 in ad markets, an explicit signal that the ad tier is no longer a low-price experiment but the primary engine of new-member acquisition where it is offered.

Netflix UK Market Statistics

• Netflix had an estimated 17.5 million UK paying households as of Q4 2024, making the United Kingdom Netflix’s third-largest country market by subscriber base after the United States and Brazil.
• Netflix UK is estimated to generate approximately £1.9 billion in annual revenue in 2024.
• An estimated 58% of UK broadband households subscribe to Netflix as of late 2024.
• The UK catalog contained approximately 6,400 titles as of April 2026, one of the largest country libraries outside the United States.

Source: Digital TV Research UK SVOD Forecasts, Ofcom Media Nations 2024, What’s on Netflix Library Statistics

Netflix Content Spending and Original Programming

• Netflix’s 2025 content spending budget was projected at approximately $18 billion, an increase from roughly $17 billion spent in 2024 and $13 billion in 2023.
• Netflix released 138 original feature films in 2024 and continues to invest in international productions including content in Korean, Spanish, and Japanese languages.
• Netflix added weekly WWE Raw programming starting January 2025 and signed a 10-year deal for NFL Christmas Day games beginning in 2024, a live-sports lean that overlaps with game streaming statistics on the broader video-content side.
• The 2024 cohort of additions included 295 original seasons added to Netflix’s global library.

Netflix Engagement and Viewing Hours

• Netflix members watched more than 94 billion hours of content during the first half of 2024.
• Non-English content accounted for approximately 33% of total viewing hours in H1 2024.
• Average viewing time per member per day was approximately 1 hour 56 minutes globally in H1 2024.
• The top 10 most-watched original series accounted for approximately 13% of all viewing hours in the period.
• The Netflix mobile app was downloaded approximately 152 million times globally in 2024 across iOS and Android, ranking as the third most-downloaded video streaming app (a metric that overlaps with broader mobile devices trends).

Source: Netflix First Half 2024 Engagement Report, Apptopia State of Mobile 2024

Most Watched Netflix Originals

• Squid Game Season 1 is Netflix’s most-watched series of all time with 265.2 million views and 2.205 billion hours viewed in its first 91 days.
• Wednesday Season 1 ranks second with 252.1 million views and 1.718 billion hours viewed.
• Adolescence ranks third with 145.0 million views and 0.748 billion hours viewed.
• Stranger Things Season 4 ranks fourth with 140.7 million views and 1.352 billion hours viewed in its first 91 days.
• Dahmer ranks fifth with 115.6 million views and 0.856 billion hours viewed.

Netflix Pricing Changes

• Netflix’s January 21, 2025 U.S. price round raised the Standard plan without ads from $15.49 to $17.99, the Premium plan from $22.99 to $24.99, and the Standard with Ads plan from $6.99 to $7.99 (the first-ever ad-tier hike).
• Netflix’s March 26, 2026 U.S. price round raised the Standard plan from $17.99 to $19.99, the Premium plan from $24.99 to $26.99, and the Standard with Ads plan from $7.99 to $8.99.
• Adding a user outside the household to an ad-supported plan now costs $6.99 per month as of March 2026.
• Two hikes in 15 months mark an acceleration over Netflix’s prior cadence and suggest the company is using pricing, alongside ad growth, as its primary revenue lever rather than relying on subscriber additions.

Worth noting: Even with two U.S. price rounds inside 15 months, the Standard plan without ads moved from $15.49 to $19.99, a roughly 29% cumulative increase; ad-supported pricing rose from $6.99 to $8.99 in step.

Netflix Quarterly Revenue

• Q4 2024 revenue was $10.25 billion, up 16% year over year.
• Q2 2025 revenue was $11.08 billion, up 16% year over year.
• Q3 2025 revenue was $11.51 billion, up 17% year over year.
• Q4 2025 revenue was $12.05 billion, up 18% year over year.
• Q1 2026 revenue was $12.25 billion, up 16% year over year.

Is Netflix’s ad tier still growing?

Netflix’s advertising revenue is on track to roughly double year over year in 2026 to approximately $3 billion, which would represent the third consecutive year of doubling. The runway looks broad: over 55% of new sign-ups in Netflix’s ad-supported markets chose the ads plan in Q4 2024, and the in-house ad platform now operates in all 12 of those markets. The ad business is now Netflix’s fastest-growing financial line and remains the primary engine of newer-member acquisition wherever it operates.

Conclusion

Netflix exited 2025 with 325 million paid subscribers and $45.2 billion in annual revenue, then opened 2026 with a Q1 reading of $12.25 billion that keeps the 16% growth pattern intact. The harder analytical question, once the subscriber number stops being a quarterly disclosure, is how Netflix monetizes its installed base. The two answers visible in the data are pricing and advertising: the U.S. Standard plan rose 29% across two hikes from January 2025 to March 2026, and ad revenue is on a third consecutive doubling toward roughly $3 billion in 2026.

The broader streaming context reinforces the lead position: streaming commands 47.5% of U.S. TV viewing as of December 2025, Netflix individually holds 9.0% at a single-platform record, and competitors have followed Netflix’s lead in retiring routine subscriber disclosures.