TikTok users spend an average of 95 minutes per day on the app, more than any other social network, per Sensor Tower data. In the United States, adult users average 52 minutes per day on TikTok in 2025, according to eMarketer. The average US teen spends about 90 minutes per day on the platform.
The numbers below cover TikTok daily minutes, session length, app opens per day, country-level kid usage, gender breakdowns, year-over-year shifts, and the impact of TikTok’s 60-minute teen default. Figures cite Pew Research, eMarketer, Qustodio, Common Sense Media, Sensor Tower, and TikTok’s own newsroom.
Key Takeaways
- TikTok users spend an average of 95 minutes per day globally, the highest among major social networks.
- US adults will average 52 minutes per day on TikTok in 2025, marking a 6.9% year-over-year decline per eMarketer.
- The average US teen spends about 90 minutes per day on TikTok, with 8% spending more than 5 hours daily.
- Kids globally averaged 2 hours per day on TikTok in 2024, a 7% increase from 2023, per Qustodio’s 400,000-household panel.
- A typical TikTok session lasts 10 minutes 51 seconds, and users open the app about 19 times per day.
- Pew Research found 16% of US teens use TikTok almost constantly, rising to 28% among Black teens and 25% among Hispanic teens.
Editor’s Choice
- US adults will collectively spend 4.43 billion minutes per day on TikTok in 2025, more than a fivefold increase since 2019.
- Gen Z users under 26 average 152 minutes per day on TikTok, the highest engagement of any age group.
- UK kids averaged 134 minutes per day on TikTok in 2024, the highest of any tracked country.
- iOS and Android users together logged 3 trillion hours on social media in 2024, up 6% from 2023.
- Women spend around 112 minutes per day on TikTok versus 91 minutes for men, per panel data.
- TikTok session length runs almost 4 times longer than Instagram and more than 2 times longer than Pinterest.
Recent Developments
- January 2026: Sensor Tower’s State of Mobile 2026 reported TikTok topped worldwide app downloads, in-app purchase revenue, and total time spent in 2025, even as US hours engaged fell 12% year-over-year in Q4 2024.
- April 2025: eMarketer’s forecast pegged US adult TikTok time at 52 minutes per day, down 6.9% from 2024 and the first projected drop since the platform’s launch.
- January 2025: Qustodio’s 2024 annual report found kids spent a global average of 2 hours per day on TikTok, a 7% rise from 2023 across 400,000 family homes.
- December 2024: Pew Research published Teens, Social Media and Technology 2024, finding 16% of US teens use TikTok almost constantly, based on a survey of 1,391 teens conducted September 18 to October 10, 2024.
- December 2025: Common Sense Media’s 2025 Census documented teens spending 8 hours 39 minutes of total daily screen media, with 1 hour 22 minutes on online videos via TikTok and YouTube.
- April 2025: Adults aged 55-64 in the United States are projected to grow their TikTok time by 6.3% in 2025 to 39 minutes per day, the only US adult age group eMarketer expects to increase.
Global Daily Time Spent on TikTok
Globally, TikTok users average 95 minutes per day on the app, more than any other social network. A typical TikTok session lasts 10 minutes 51 seconds, and users open the app about 19 times per day. About 73% of daily users open the app multiple times per day, watching about 92 videos per day on average.
- 95 minutes: Average daily TikTok time globally is more than any other social network.
- About 47 hours: Approximate monthly time per TikTok user, derived from the 95-minute daily figure across 30 days (95 × 30 / 60 ≈ 47.5 hours).
- Almost 4 times: TikTok session length is compared to Instagram, with more than 2 times that of Pinterest.
- 10 minutes 51 seconds: Average TikTok session length per panel data.
- About 19: Average daily app opens per user.
- About 73%: Share of daily users who open TikTok multiple times per day.
- About 92: Average videos watched per user per day on TikTok.
| Metric | Global Average | Source |
| Daily time on TikTok | 95 minutes | Sensor Tower / Financial Times analysis |
| Monthly time on TikTok | About 47 hours | Sensor Tower / Financial Times analysis |
| Average session length | 10 minutes 51 seconds | Sensor Tower app intelligence |
| App opens per day | About 19 | Sensor Tower app intelligence |
| Daily videos watched | About 92 | Sensor Tower app intelligence |
Source: Sensor Tower, Financial Times analysis
Time Spent on TikTok by Age Group
Gen Z users under 26 average 152 minutes per day on TikTok, more than 2.5 hours per day, and have the highest engagement of any age group. Engagement drops sharply for users aged 25-34, who spend about 28 minutes per day, less than a fifth of the time of the youngest cohort. Adults 55-64 in the US spend an average of 39 minutes per day, projected to grow 6.3% in 2025 per eMarketer.
- 152 minutes: Average daily TikTok time for Gen Z users under 26 is more than 2.5 hours per day.
- About 28 minutes: Average daily TikTok time for users aged 25-34.
- 45 to 50 minutes: Average daily TikTok time for users aged 35-44 and 45-54.
- 39 minutes: Average daily TikTok time for US adults aged 55-64, projected to grow 6.3% in 2025.
- The age gradient drops steepest as users exit their early twenties.
| Age Group | Average Minutes/Day | Source |
| Under 26 (Gen Z) | 152 | GWI panel data |
| 25-34 | About 28 | GWI panel data |
| 35-44 | 45 to 50 | GWI panel data |
| 45-54 | 45 to 50 | GWI panel data |
| 55-64 (US) | 39 | eMarketer 2025 forecast |
Source: eMarketer, GWI panel data
By the numbers: According to panel data, Gen Z users under 26 spend 152 minutes per day on TikTok, more than 2.5 hours daily and roughly five times the time spent by users aged 25-34. The youngest cohort drives a disproportionate share of TikTok’s global engagement, even as eMarketer forecasts US adult time falling 6.9% in 2025 to 52 minutes per day.
US Adult Time Spent on TikTok
US adults will spend an average of 52 minutes per day on TikTok in 2025, per eMarketer’s April 2025 forecast, marking a 6.9% year-over-year decline. Total US adult time on TikTok will reach 4.43 billion minutes per day in 2025, more than a fivefold increase since 2019. For comparison, Instagram averages about 35 minutes and Facebook about 30 minutes per day among US users.
- 52 minutes: Average daily TikTok time for US adults in 2025.
- 6.9%: Year-over-year decline in US adult daily TikTok time, per eMarketer.
- 4.43 billion minutes: Total daily US adult time on TikTok in 2025 is more than a fivefold rise since 2019.
- About 35 minutes: Average daily Instagram time among US users.
- About 30 minutes: Average daily Facebook time among US users.
- 6.3%: Projected 2025 increase in US adult 55–64 TikTok time per eMarketer.
| US Adult Metric | 2025 Value | Year-over-Year |
| Average daily time on TikTok | 52 minutes | -6.9% |
| Total daily minutes (all US adults) | 4.43 billion | More than 5x since 2019 |
| 55-64 average daily time | 39 minutes | +6.3% |
| Instagram daily average (US) | About 35 minutes | n/a |
| Facebook daily average (US) | About 30 minutes | n/a |
Source: eMarketer, Sensor Tower / Financial Times analysis
Teen Time Spent on TikTok in the US
The average US teen spends about 90 minutes per day on TikTok, with 8% spending more than 5 hours daily. About six-in-ten US teens visit TikTok daily, including 16% who report being on it almost constantly, per Pew Research’s 2024 survey of 1,391 teens. Teen girls are more likely than boys to use TikTok almost constantly, at 19% vs 13%.
- About 90 minutes: Average daily TikTok time for US teens.
- About 8%: Share of US teens spending more than 5 hours per day on TikTok.
- 16%: Share of US teens who use TikTok almost constantly, per Pew Research 2024.
- 19% vs 13%: Almost-constant TikTok use among teen girls vs teen boys.
- About 66% vs 59%: Share of US teen girls vs teen boys who use TikTok overall, per Pew.
- 1 hour 22 minutes: Average daily online video time for teens via TikTok and YouTube, per Common Sense Media’s Census.
- 17%: Share of parents who co-view TikTok content.
- TikTok’s session-stack model holds teen attention for many minutes per day across many short videos, a pattern that interacts with broader social media attention span data tracked at SQ Magazine.
Kids’ Daily TikTok Use by Country
Kids globally averaged 2 hours per day on TikTok in 2024, a 7% increase compared to 2023, per Qustodio’s 2024 annual report. By region, children in the UK and the US spent the most time on the platform, averaging 134 and 132 minutes per day, respectively. The analysis is based on device data collected from over 400,000 family homes in five major world markets: the US, UK, France, Spain, and Australia.
- 2 hours: Global average daily TikTok time for kids in 2024.
- 7%: Year-over-year rise in global kid TikTok time, 2023 to 2024.
- 134 minutes: UK kids’ average daily TikTok time in 2024 is the highest of any tracked country.
- 132 minutes: US kids’ average daily TikTok time in 2024 is second only to the UK.
- Over 400,000: Family homes contributing device data to Qustodio’s 2024 panel.
- 60% more: The time kids spent on TikTok versus YouTube in the prior 12-month period, per Qustodio data.
- Country-level kid minute deltas have drawn legislative attention in the UK and the US.
| Country | Kids’ Daily TikTok Minutes | Year |
| United Kingdom | 134 | 2024 |
| United States | 132 | 2024 |
| Global average (5-country panel) | About 120 (2 hours) | 2024 |
Source: Qustodio Annual Report
TikTok Session Length and Sessions Per Day
On average, users open TikTok 19 times per day, with 73% of those daily users logging in multiple times per day, and the average session length on TikTok is 10 minutes 51 seconds. Multiplying 19 by 10 minutes 51 seconds (about 10.85 minutes) yields about 206 minutes of total session time, which the panel reports as compressing to about 95 minutes per day across active users due to overlapping and short partial sessions. TikTok session length runs almost 4 times longer than Instagram and more than 2 times longer than Pinterest.
- 10 minutes 51 seconds: Average TikTok session length.
- About 19: Average TikTok app opens per user per day.
- About 73%: Share of daily users who open TikTok multiple times per day.
- About 92: Videos watched per user per day on TikTok.
- Almost 4 times: TikTok session length compared to Instagram.
- More than 2 times: TikTok session length compared to Pinterest.
- Heavy users push past 200 minutes per day by returning many times per day rather than sitting in one session, a pattern that surfaces in our smartphone addiction data, too.
| Session Metric | Value |
| Average session length | 10 minutes 51 seconds |
| Sessions (app opens) per day | About 19 |
| Daily users opening multiple times | About 73% |
| Videos watched per day | About 92 |
| Session length vs Instagram | Almost 4 times longer |
| Session length vs Pinterest | More than 2 times longer |
Source: Sensor Tower app intelligence
Time Spent on TikTok by Gender
Women spend around 112 minutes daily on TikTok, while men spend 91 minutes each day, with women spending about 21 minutes more per day on the platform than men. Heavy-user behavior on TikTok skews female among teens, too: Pew Research found 19% of teen girls are on TikTok almost constantly, versus 13% of teen boys.
- Around 112 minutes: Women’s average daily TikTok time.
- 91 minutes: Men’s average daily TikTok time.
- A roughly one-fifth gap: Approximate share by which women’s daily TikTok time exceeds men’s, derived from the 112-versus-91-minute split.
- 19%: Share of US teen girls on TikTok almost constantly, per Pew.
- 13%: Share of US teen boys on TikTok almost constantly, per Pew.
- TikTok’s most engaged cohort is teen girls and women under 26.
| Gender | Average Minutes/Day | Difference |
| Women | Around 112 | Baseline |
| Men | 91 | -21 minutes |
Source: GWI panel data
Comparison: TikTok vs Other Social Apps (US Time Spent)
TikTok leads US adult social-app time spent at 52 minutes per day in 2025, even as that figure declines 6.9% year over year per eMarketer. Instagram averages about 35 minutes and Facebook about 30 minutes per day among US users. At the session level, the gap is wider: TikTok session length runs almost 4 times Instagram’s average and more than 2 times Pinterest’s.
- 52 minutes: US adult average daily TikTok time, leading all social networks.
- About 35 minutes: US daily Instagram time average.
- About 30 minutes: US daily Facebook time average.
- 6.9%: US adult TikTok daily time year-over-year change going into 2025, per eMarketer.
- Almost 4 times: TikTok session length compared to Instagram.
- TikTok inverts the duration trend at the session level even while losing US per-user share.
Key finding: Per Sensor Tower data, TikTok session length averages 10 minutes 51 seconds, almost 4 times Instagram’s average and more than 2 times Pinterest’s. Even as US adult TikTok time declines 6.9% in 2025 to 52 minutes per day, the per-session gap with rival apps continues to widen, signalling deeper engagement among the users who remain.
TikTok’s 60-Minute Teen Time Limit
TikTok announced that every account belonging to a user below the age of 18 will automatically be set to a 60-minute daily screen time limit. If the 60-minute limit is reached, teens will be prompted to enter a passcode to continue watching. TikTok also reported that prompts to set a daily limit increased the use of its screen time tools by 234%.
- 60 minutes: Default daily screen-time limit for TikTok accounts under age 18.
- 30 minutes: Additional watch time a parent or guardian can unlock for under-13 accounts via passcode.
- More than 100 minutes: Daily threshold at which TikTok prompts teens to set a custom daily limit.
- 234%: Reported lift in screen-time tool usage from TikTok’s prompt experiments.
- Weekly: Frequency of inbox notifications recapping screen time for every teen account.
- About 30 minutes: Approximate gap between the typical US teen’s daily TikTok use (90 minutes) and TikTok’s 60-minute teen default cap.
| Feature | Threshold | Effect |
| Default teen daily limit | 60 minutes | Passcode required to continue |
| Under-13 daily limit | 60 minutes | +30 minutes via parent passcode |
| Set-a-limit prompt trigger | More than 100 minutes/day | Encourages user-set limit |
| Screen-time tool use lift | n/a | +234% from prompts |
Source: TikTok Newsroom, Pew Research Center
Time Spent on TikTok vs YouTube and Snapchat (Kids)
Kids spent 60% more time on TikTok than YouTube last year, according to parental controls firm Qustodio. Global Instagram use rose by 25%, with kids spending 79 minutes per day on the platform in 2024, up from 63 minutes in 2023, while worldwide Snapchat use hit 78 minutes per day. UK kids spent 97 minutes per day on Snapchat, and US kids spent 90 minutes per day.
- 60% more: The time kids spent on TikTok versus YouTube in the prior 12-month period.
- 79 minutes: Global daily Instagram time among kids in 2024, up from 63 minutes in 2023.
- 78 minutes: Worldwide daily Snapchat time among kids in 2024.
- 97 minutes: UK kids’ daily Snapchat time in 2024.
- 90 minutes: US kids’ daily Snapchat time in 2024.
- About half again as much. TikTok’s roughly 120-minute global kid average outpaces Instagram’s 79-minute kid average by more than half, derived from the Qustodio splits.
Year-Over-Year Time Trends on TikTok
Sensor Tower reported that TikTok’s US hours engaged metric weakened, down 12% year-over-year in 4Q24, while overall US hours engaged on short-form video, social media, and streaming apps fell by 4% year-over-year over the year. iOS and Android users spent 3 trillion hours on social media, a 6% increase from 2023, per Sensor Tower. Qustodio recorded a 7% increase in kid TikTok time globally in 2024 compared to 2023, the opposite trend from US adults.
- 6.9%: Year-over-year change in US adult daily TikTok time going into 2025, per eMarketer forecast.
- 12%: Year-over-year change in TikTok US hours engaged in Q4 2024.
- 4%: Year-over-year change in US hours engaged across all short-form video, social media, and streaming apps in 2024.
- 7%: Year-over-year rise in global kid TikTok time in 2024 per Qustodio.
- 6%: Year-over-year rise in total iOS and Android social media hours in 2024.
- Adult decline and kid growth point in opposite directions for the same platform.
| Cohort | YoY Change in TikTok Time | Period |
| US adults (eMarketer) | -6.9% | 2024 to 2025 forecast |
| US hours engaged Q4 (Sensor Tower) | -12% | Q4 2024 vs Q4 2023 |
| All US social/short-form/streaming | -4% | 2024 vs 2023 |
| Kids globally (Qustodio) | +7% | 2024 vs 2023 |
| All social media hours (Sensor Tower) | +6% | 2024 vs 2023 |
Source: Sensor Tower State of Mobile, eMarketer, Qustodio
Heavy User Concentration: Almost-Constant TikTok Use
Pew Research found that 16% of US teens use TikTok almost constantly, based on a survey of 1,391 teens conducted September 18 to October 10, 2024. Teen girls are more likely than boys to say they use TikTok almost constantly, at 19% vs 13%. Roughly one-quarter of Black (28%) or Hispanic (25%) teens say they visit TikTok almost constantly, compared to 8% among White teens.
- 16%: Share of all US teens on TikTok almost constantly.
- 19%: Share of US teen girls on TikTok almost constantly.
- 13%: Share of US teen boys on TikTok almost constantly.
- Roughly 28%: The share among Black US teens on TikTok has been almost constant.
- 25%: The share among Hispanic US teens on TikTok has been almost constant.
- Roughly 8%: The share among White US teens on TikTok is almost constant.
- About 8%: Share of US teens who spend more than 5 hours per day on TikTok.
- Heavy users skew young, female, and from minority demographics.
Total Aggregate Hours on TikTok
US adults will collectively spend 4.43 billion minutes per day on TikTok in 2025, more than a fivefold increase since 2019, per eMarketer. iOS and Android users together logged 3 trillion hours on social media, a 6% increase from 2023, per Sensor Tower.
- 4.43 billion minutes: Total daily US adult time on TikTok in 2025.
- Tens of millions of hours per day: Approximate total daily US adult TikTok time, derived from the 4.43-billion-minute eMarketer figure (4.43 billion divided by 60 yields the hour total).
- Roughly 27 billion hours per year: Annualized US adult TikTok time, derived from the 4.43-billion-minute daily total spread across the calendar year.
- 3 trillion hours: Total iOS and Android social media time recorded by Sensor Tower.
- 6%: Year-over-year change in total iOS and Android social media hours in 2024.
- Aggregate hours rose even as per-user US time fell.
Why it matters: Per eMarketer, US adults will collectively spend 4.43 billion minutes per day on TikTok in 2025, more than a fivefold rise since 2019, even as the average per-adult daily figure falls 6.9% to 52 minutes per day. Aggregate growth continues to outpace per-user decline.
Frequently Asked Questions (FAQs)
The average TikTok user spends about 95 minutes per day on the app globally, per Sensor Tower-derived analyses. In the United States, adult users average 52 minutes per day on TikTok in 2025, according to eMarketer. US teens reach about 90 minutes per day, making TikTok the most time-consuming social network among major platforms tracked.
The average US teen spends about 90 minutes per day on TikTok, with about 8% of teens spending more than 5 hours per day. Pew Research’s December 2024 survey of 1,391 teens found 16% report being on TikTok almost constantly, rising to 19% among teen girls, with roughly 28% among Black teens and 25% among Hispanic teens.
Average TikTok session length runs about 10 minutes 51 seconds, with users opening the app about 19 times per day and watching about 92 videos. TikTok session length runs almost 4 times Instagram’s average and more than 2 times Pinterest’s, per Sensor Tower data. The vertical short-video format keeps autoplay seamless, and the many short sessions pattern multiplies out to the global 95-minute daily total.
TikTok set a default 60-minute daily limit for users under 18, with a passcode bypass and a more than 100-minute prompt to set a custom limit, and reported the prompts increased screen-time tool use by 234%. Even so, the typical US teen still averages about 90 minutes per day on the platform. That figure runs about 30 minutes above the 60-minute default cap.
Qustodio’s annual report found kids globally averaged 2 hours per day on TikTok, a 7% rise from 2023, with UK kids averaging 134 minutes and US kids 132 minutes per day. The dataset is based on device data collected from over 400,000 family homes in five major world markets: the US, UK, France, Spain, and Australia.
Conclusion
The 95-minute global daily average on TikTok stands at the high end of any social-network screen-time metric tracked, alongside sharp cohort splits: 152 minutes for Gen Z, about 90 minutes for US teens, 52 minutes for US adults, and 39 minutes for US adults aged 55-64. Country-level kid data, with the UK at 134 minutes and the US at 132 minutes, keeps TikTok at the centre of legislative and parental-control discussions, alongside Qustodio’s 7% year-over-year rise in kid time.
Advertisers, regulators, and platform researchers all benefit from the per-cohort decomposition.
