TikTok Usage Statistics 2026: Users, Reach, Daily Use and Engagement

TikTok ranks third among social platforms by advertising audience, with reported reach of 2.21 billion, according to DataReportal’s April 2026 platform ranking. That figure is an ad-audience count rather than a head count, so TikTok usage statistics read best alongside the platform’s own regional disclosures. In the European Union, TikTok reaches 189 million people every month, and in the United States the TikTok USDS Joint Venture cites more than 200 million Americans and 7.5 million businesses.

About 4/10 U.S. adults (37%) say they use TikTok, up from 21% in 2021, per Pew Research Center. Similarweb data shows that the typical TikTok user spends 1 hour and 37 minutes per day using the platform’s Android app. The figures below cover user counts, reach, demographics, time spent, news use, and creator activity.

Key Takeaways

• TikTok ranks third, with reported reach of 2.21 billion, while Instagram ranks fourth at 1.99 billion, so TikTok’s ad audience is larger than Instagram’s but trails YouTube and Facebook.
• TikTok’s EU audience grew from 178 million people in the second half of 2025 to 189 million in the period from 1 January to 30 June 2026, the count TikTok files under the Digital Services Act.
• The US figure climbed from 150 million monthly active users in March 2023 to 170 million Americans in April 2024 and more than 200 million Americans at the January 2026 joint venture launch.
• The typical TikTok user spends 1 hour and 37 minutes per day using the platform’s Android app, roughly 14% longer than the typical YouTube user, even though TikTok ranks fifth by active app users.
• About 6/10 adults under 30 (63%) say they’re on the platform, compared with 12% of those 65 and older.
• Just over half (55%) of U.S. adults who use TikTok say they regularly get news there, which works out to 20% of all U.S. adults, up from 3% in 2020.
• Americans’ support for a TikTok ban dropped from 50% in spring 2023 to 34% in 2025, as adoption kept rising.

Editor’s Choice

• Global ad reach: TikTok ranks third, with reported reach of 2.21 billion in DataReportal’s April 2026 ranking.
• EU monthly users: TikTok reaches 189 million people across the European Union every month.
• US users: more than 200 million Americans and 7.5 million businesses use TikTok, per the TikTok USDS Joint Venture.
• Europe including the UK: more than 200 million people across Europe now come to TikTok every month, counting the EEA and UK.
• US adults: About 4/10 U.S. adults (37%) say they use TikTok.
• US teens daily: TikTok (61%) is the second most visited platform on a daily basis among US teens, after YouTube.
• Daily comments: more than 1.7 billion comments are shared across the platform every day.

How Many People Use TikTok?

• TikTok describes its global audience as a community of over a billion people in its FIFA World Cup 2026 partnership announcement.
• Based on data published in its own ad planning resources, TikTok had at least 1.59 billion users around the world in January 2025, the baseline before the latest 2.21 billion reading.
• At that time, TikTok reached 27.5% of all people aged 18 and above around the world, and 34.3% once China is removed, where ByteDance runs Douyin separately.
• The Europe-wide figure of more than 200 million is up from 175 million people last year, according to TikTok.
• The US joint venture’s more than 200 million Americans sit alongside 7.5 million businesses on the platform.
• Ad-reach counts can include duplicate, business, and non-human accounts, so they run higher than any count of unique people would.

Source: DataReportal April 2026, TikTok Newsroom 2025-2026

About This Data

The figures on this page come from 26 captured sources. They include 9 company disclosures (tier 1), 8 Pew Research Center releases (tier 2), and 9 secondary analyses and reports (tier 3) that trace back to platform tools or primary filings. Sources span March 2023 to September 2026. Each figure is stated with its own scope and period, and the page is reviewed as sources publish new editions.

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Is TikTok usage declining?

No, the official counts are still rising. TikTok reported 178 million people in the EU coming to TikTok every month in the second half of 2025, and 189 million from 1 January to 30 June 2026. In the US, about 4/10 adults (37%) say they use TikTok, up from 21% in 2021, per Pew Research Center.

The ad-tool figure is where TikTok’s position against its rivals becomes clearer.

TikTok Ad Reach vs Other Platforms

• YouTube ads reach 2.65 billion users each month, roughly almost 10% greater than the 2.39 billion figure Meta reports for Facebook.
• LinkedIn ranks fifth with a reported global ad reach figure of 1.43 billion, based on the platform’s total registered members, so it is left out of the chart below.
• On Similarweb’s app data, TikTok ranks fifth with an index score of 67.4, the last platform with an active user base at least half the size of YouTube’s.
• WhatsApp (87.4) and Instagram (80.5) rank second and third by active app users on the same YouTube-indexed scale.
• The wider pool keeps growing: there were 5.79 billion social media user identities around the world at the start of April 2026, a total tracked in our social media statistics.

What is the #1 social media right now?

By advertising reach, YouTube leads. YouTube has the largest social media advertising audience at 2.65 billion users each month, and TikTok ranks third with reported reach of 2.21 billion. TikTok’s case for first place rests on time spent per user rather than audience size, covered further down.

Recent Developments

• September 2026: TikTok announced new features for its comment sections, including voice comments, comment polls, photo carousel comments, and Live Photo comments, with voice messages up to 60 seconds long rolling out to accounts 18 and older.
• September 2026: TikTok said more than 1.7 billion comments are shared across the platform every day in the same announcement.
• August 2026: TikTok’s August 2026 DSA update showed 189 million monthly active users in the EU, its latest regulated count.
• August 2026: TikTok removed around 104 million pieces of content, and automated systems actioned 94.1% of violating content without human review in the first half of 2026.
• July 2026: FIFA World Cup 2026 content drew 1.2 trillion views globally on TikTok, with data updated as of July 22, 2026.
• June 2026: On 15 June 2026, TikTok launched TikTok Shop in eight additional EU member states, including Poland and Hungary.

TikTok Users in the European Union

• TikTok’s seventh DSA transparency report covers the period from 1 January to 30 June 2026 and anchors its EU audience at 189 million.
• Between July and December 2025, TikTok removed around 112 million pieces of content that broke its terms and policies.
• TikTok’s automated enforcement decisions were confirmed as correct 97.6% of the time in the second half of 2025.
• The TikTok Shop launch on 15 June 2026 covered Poland, the Netherlands, Belgium, the Czech Republic, Austria, Greece, Portugal and Hungary.
• Oxford Economics found that small and medium-sized enterprises on TikTok added €4.8 billion to the economies of Germany, France, Italy, the Netherlands and Belgium and supported more than 51,000 jobs, according to TikTok.

Source: TikTok DSA transparency reports, 2026

TikTok added 11 million EU monthly recipients between the two reports, while the volume of removed content fell. Growth in a regulated count matters because it is the one TikTok user figure reported on a fixed legal schedule. The wider European picture, including audience comparisons with Instagram, sits in our TikTok vs Instagram data.

TikTok Users in the United States

• TikTok described its US community as more than 150 million people, nearly half the country’s population, backed by almost 7,000 TikTok employees in the US.
• That announcement also cited nearly 5 million businesses on TikTok in the US.
• In April 2024, TikTok said a ban would devastate seven million businesses and silence 170 million Americans.
• On January 22, 2026, TikTok announced that the TikTok USDS Joint Venture LLC had been established, with ByteDance owning less than 20% of the new entity.
• The joint venture cites more than 200 million Americans and 7.5 million businesses continuing on the platform.

Each US figure comes from TikTok at a moment of political pressure, so the series tracks what the company chose to disclose rather than an audited count. Broader platform context sits in our TikTok statistics roundup.

US Adult TikTok Adoption Over Time

• The vast majority of U.S. adults (84%) say they ever use YouTube, and 71% report using Facebook, the two platforms ahead of TikTok.
• Half of adults say they use Instagram, and 32% use WhatsApp, placing TikTok between them.
• About a quarter (24%) of U.S. adults say they are daily users of TikTok, while 10% report daily use of X.
• The platform-use survey covered 5,022 U.S. adults from Feb. 5 to June 18, 2025, and the daily-use questions ran in a separate survey of 5,123 U.S. adults.
• TikTok is one of a few platforms that have seen sustained growth over this period, per Pew.

The flat reading between the 2023 and 2024 waves, followed by a rise in 2025, lines up with a period when a US ban was debated and then set aside.

TikTok Usage Statistics by Age Group

• Roughly half of 18- to 29-year-olds say they go on TikTok at least once a day, compared with just 5% of adults ages 65 and older.
• 68% of teens ages 13 to 17 report using the platform, a share that has stayed relatively stable in recent years.
• Women stand out in their use of several platforms, including Facebook, Instagram, and TikTok.

What percentage of Gen Z uses TikTok?

Pew reports age bands rather than generations, and the closest bands point to a clear majority. About 6/10 adults under 30 (63%) say they’re on the platform, and 68% of teens ages 13 to 17 report using it. Our Gen Z social media data tracks the same cohort across other apps.

US Teen TikTok Usage

• Roughly three-quarters of teens say they use YouTube every day, the only platform ahead of TikTok on daily visits.
• 75% of Democratic and Democratic-leaning teens say they use TikTok, compared with 60% of Republicans and Republican leaners.
• Across five platforms, 36% of teens use at least one of these sites almost constantly.
• Teen daily use of these platforms remains relatively stable from past years, per Pew’s fall 2025 survey.
• Pew’s teen survey covered 1,458 U.S. teens ages 13 to 17, conducted Sept. 25-Oct. 9, 2025.

Almost Constant TikTok Use Among Teens

• The share of teens who say they are on TikTok almost constantly ticked up slightly to 21%, from 16% in 2022.
• About one-in-five teens say they use TikTok and YouTube almost constantly, compared with 12% for Instagram and Snapchat.
• Just 3% of teens say they use Facebook almost constantly.
• Black teens (37%) and Hispanic teens (34%) are more likely than White teens (10%) to be almost-constant TikTok users.

Key finding: Pew Research Center’s fall 2025 teen survey found that the share of teens who say they are on TikTok almost constantly ticked up slightly to 21%, from 16% in 2022. The rate reaches 37% among Black teens and 34% among Hispanic teens, against 10% of White teens, so heavy use follows clear demographic lines.

TikTok Time Spent per User

• Instagram users spend an average of 1 hour and 13 minutes per day on the platform’s Android app, and Facebook users spend 67 minutes.
• TikTok users open the platform’s Android app an average of 10 times per day, the third-highest figure among the top social apps.
• The typical WhatsApp Android user opens the app more than 20 times per day, the most of any social app.
• Each YouTube Android app session lasted an average of 14 minutes and 29 seconds in August 2025, roughly 50% longer than the typical TikTok session.
• Across our 50+ platform statistics pages, engagement depth tends to matter more than raw growth, and TikTok is the clearest case: fewer sessions than WhatsApp, shorter sessions than YouTube, yet the most daily time per user.

Source: DataReportal Digital 2026, Similarweb App Intelligence, August 2025

Cross-platform daily totals are in the social media screen time statistics.

TikTok Reach and Preference in Global Surveys

• In GWI’s survey data, 55.1% of online adults say they used Instagram within the past month, which ranks it third.
• WhatsApp ranks fourth with 54%, while Messenger ranks fifth at 38.4%.
• TikTok ranks sixth with 36%, with China removed from GWI’s global TikTok figure because the survey’s TikTok option there refers to Douyin.
• TikTok rounds out the top five favourite platforms, with 9.1% of global respondents identifying it as their favourite social medium.

By the numbers: GWI survey data compiled by DataReportal shows TikTok ranks sixth with 36%, behind 55.1% for Instagram and 54% for WhatsApp for monthly use among online adults. Yet 9.1% of global respondents identify TikTok as their favourite social medium, which puts it in the top five for preference despite a smaller audience.

TikTok as a News Source

• No social media platform Pew has studied has experienced faster growth in news consumption since 2020 than TikTok.
• Much smaller shares of adults ages 50 to 64 and 65 and older say they regularly get news there (10% and 3%, respectively).
• Pew surveyed 5,153 U.S. adults from Aug. 18 to 24, 2025 for the news findings.
• Democrats and Democratic-leaning independents are modestly more likely than Republicans and Republican leaners to get news on TikTok (23% vs. 17%).

Source: Pew Research Center, September 2025

Why People Use TikTok

• Roughly 8/10 teen TikTok users cite entertainment as a major reason why they use the platform.
• Roughly 6/10 teen TikTok users say they go there for product reviews, more than on Instagram or Snapchat.
• About 3/10 teen TikTok users say they spend too much time on it, the highest share of the three platforms Pew compared.
• Roughly 4/10 teen TikTok users say it hurts the amount of sleep they get, compared with about a quarter for Snapchat or Instagram.

Source: Pew Research Center, 2024 study cited March 2026

Why is Gen Z so obsessed with TikTok?

Entertainment is the main draw. In a 2024 Pew study, 95% of adult users said entertainment was a reason they use the platform, including 81% who called it a major reason. Roughly 8/10 teen TikTok users cite entertainment as a major reason, ahead of connecting with friends.

Worth noting: Pew Research Center’s teen platform study shows TikTok’s pull carries a cost its own users recognize. About 3/10 teen TikTok users say they spend too much time on it, and roughly 4/10 say it hurts the amount of sleep they get, higher shares than teens report for Instagram or Snapchat.

TikTok Content Creation and Engagement

• A study of TikTok content posted by U.S. adults found that 98% of publicly accessible videos came from the most active 25% of users, per Pew.
• Overall, 52% of U.S. adult TikTok users have ever posted a video there.
• TikToks tagged with #fyp have been viewed more than 100 trillion times, according to TikTok’s own data reported by DataReportal.
• 22 million videos were shared using FIFA World Cup-related hashtags since kickoff of the 2026 tournament.
• The @fifaworldcup account drew 28 billion views during the tournament, and official FIFA broadcaster livestreams recorded 660 million unique views.

Source: TikTok Newsroom 2026, DataReportal Digital 2026

The creator base is narrow while the audience is broad, which is why view and comment counts climb far faster than the number of people posting. Music-driven trends, a large share of that activity, are tracked in our TikTok music statistics.

US Public Opinion on a TikTok Ban

• The share of Americans who saw TikTok as a national security threat also dipped between spring 2023 and 2025.
• Americans’ support for a TikTok ban dropped from 50% in spring 2023 to 34% in 2025.
• US adult use held at 33% in 2023 and 2024 before reaching about 4/10 (37%) in 2025, across the same period.
• With ByteDance owning less than 20% of the joint venture, the rest of it falls under non-Chinese ownership.

Why it matters: Pew Research Center data shows Americans’ support for a TikTok ban dropped from 50% in spring 2023 to 34% in 2025, while adult use rose from 33% in 2024 to about 4/10 (37%) in 2025. Public opinion softened toward the platform before the joint venture settled its ownership question.

Conclusion

TikTok’s usage story is scale in the ad tools and depth in the app. TikTok ranks third by advertising reach at 2.21 billion, reaches 189 million people across the European Union every month, and holds 1 hour and 37 minutes of the typical Android user’s day. Advertisers and researchers get the most reliable read from the regulated EU series and Pew’s surveys, while ad reach is best treated as an upper bound.

The next checkpoints are TikTok’s following DSA report and Pew’s next adult and teen waves, which will show whether US ownership changes and new comment formats move usage further. YouTube’s short-form rival is measured the same way in our YouTube Shorts vs TikTok usage comparison.