Pinterest Statistics 2026: Million Users, Revenue and Demographics

Pinterest reported 640 million global monthly active users for the quarter ended June 30, 2026, an all-time high and an increase of 11% year over year. The figure matters more than usual here, because published Pinterest statistics disagree with each other by more than a hundred million users.

Pinterest trades on the NYSE under the ticker PINS, so the financial and user figures below come from a Form 10-K filed with the SEC or a quarterly investor release. The audience and trend percentages come from Pinterest’s own newsroom reports and its business audience page, which mixes commissioned Comscore panels with Pinterest’s internal analyses. The company booked revenue of $4,221.8 million in 2025 on a headcount of 5,265. The regional splits are where the Pinterest statistics stop matching the platform’s reputation.

Key Takeaways

• Pinterest has now posted 11 consecutive quarters of double-digit user growth, according to chief executive Bill Ready.
• Rest of World carries MAUs of 377 against 106 for U.S. and Canada, both in millions, inverting the usual picture of the platform.
• Annual revenue per user runs $30.84 in the U.S. and Canada against $0.83 in the Rest of World for the 2025 fiscal year.
• Per the Pinterest Form 10-K filed with the SEC, women comprise roughly two-thirds of the total user base, and Gen Z users represent over 50%.
• Pinterest’s weekly-to-monthly active user ratio has stayed relatively consistent over time and was 62% as of December 31, 2025.
• Pinterest held approximately 400 issued patents and pending patent applications at the end of 2025.

Editor’s Choice

• Global monthly active users: 640 million as of June 30, 2026.
• Fiscal 2025 revenue: $4,221.8 million, an increase of 16% on a reported basis.
• Second-quarter 2026 revenue: $1,180 million, growing 18% year over year.
• Fiscal 2025 Adjusted EBITDA: $1,270.0 million.
• United States revenue in fiscal 2025: $2,912.0 million.
• Fiscal 2025 free cash flow: $1,251.9 million.

Pinterest Statistics: How Many People Use Pinterest

• The most recent figure in Pinterest’s second-quarter 2026 investor release is 640 million global monthly active users, an all-time high, reported by Pinterest Investor Relations on August 4, 2026.
• Pinterest Investor Relations describes that quarter as its 11th consecutive quarter of double-digit user growth.
• The prior-year comparison point was MAUs of 578 million for the same quarter of 2025.
• At its fiscal year-end, Pinterest reported 619 million monthly active users, an increase of 12% against December 31, 2024.
• The FY2025 Form 10-K, not the advertiser-facing business site, is where Pinterest discloses a user base spanning over 100 countries globally.
• Pinterest describes itself in its annual report as an AI-powered visual search and discovery platform sitting between search, social, and commerce.

Source: Pinterest quarterly earnings releases and FY2025 Form 10-K, 2024-2026

About This Data

Every figure here is compiled from nine Tier 1 primary sources: Pinterest’s FY2025 Form 10-K, four quarterly earnings releases spanning Q3 2025 to Q2 2026, three Pinterest newsroom announcements, and the company’s own business audience page. The dated evidence behind those figures runs from June 2023 to August 2026. Only company filings, investor releases, and official Pinterest surfaces qualified. Figures are updated whenever Pinterest publishes a new quarterly release.

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Pinterest Users by Region

• Rest of World is the largest reported region at 377 million monthly active users, growing 15% year over year.
• Europe is the second largest at 157 million users, up 8% on the same quarter of 2025.
• The U.S. and Canada region is the smallest by users at 106 million, growing 4%.
• In the 10-K note that splits revenue by customer billing address, Pinterest’s Europe region includes Russia and Turkey, which widens it beyond the European Union.
• The three reported regions sum to exactly 640 million, matching the global count for the quarter.

Read that split next to the revenue lines, and the platform looks like two different businesses wearing one logo.

Recent Developments

• August 2026: Pinterest published its Hobbies Trend Report 2026, reporting that 51% of Gen Z say having a hobby contributes to their joy.
• August 2026: Pinterest reported Q2 revenue of $1,180 million and 640 million monthly active users.
• August 2026: The company disclosed it had completed over $2 billion of share repurchases year-to-date at an average price of $18.17.
• June 2026: Pinterest introduced a slate of AI tools covering Business Assistant, Pinterest Model Context Protocol, and Ask Pinterest, extending its Generative AI tooling to advertisers and shoppers.
• February 2026: The FY2025 Form 10-K disclosed 5,265 full-time employees as of December 31, 2025.
• October 2025: Pinterest launched Pinterest Assistant, described as a visual-first AI collaborator for shopping and discovery.

Why Pinterest User Counts Disagree Across the Web

• Six different user counts circulate in published Pinterest statistics, and each maps to a specific reported quarter rather than a measurement dispute.
• The oldest figure still in wide circulation is 537 million, Pinterest’s monthly active users for the three months ended September 30, 2024.
• Pinterest defines a monthly active user as an authenticated user who visits the website, opens the mobile application, or interacts through a browser or site extension at least once during the 30-day period ending on the date of measurement.
• That definition counts app sessions on mobile devices and desktop browser visits on identical terms, so no separate mobile-only user count exists.
• Pinterest anchors that window to the 30-day period ending on the date of measurement, which is why each published number attaches to a measurement date rather than to a rolling average across the quarter.

Source: Pinterest quarterly earnings releases and FY2025 Form 10-K, 2024-2026

Which Country Uses Pinterest the Most

• Pinterest publishes no country-level user count, so the honest answer comes from revenue in its FY2025 annual report: United States revenue was $2,912.0 million for the year ended December 31, 2025.
• The filing adds that no individual country other than the United States exceeded 10% of total revenue for any period presented.
• United States revenue represented about 69% of Pinterest’s total 2025 revenue.
• By billing address, U.S. and Canada contributed $3,052,639 thousand of total revenue of $4,221,767 thousand in fiscal 2025.
• Pinterest states its user base spans over 100 countries while reporting results across only three geographies.

By the numbers: Pinterest booked $2,912.0 million of United States revenue in fiscal 2025 out of $4,222 million worldwide, and told the SEC that no other single country cleared 10% of the total. The country-ranking question has no published answer, because Pinterest has never reported one.

Shopping intent is the reason that revenue concentration exists at all, and it tracks the same pattern visible across e-commerce platforms where mature ad markets monetize far ahead of user growth.

How many Pinterest users are in the UK?

Pinterest does not disclose a United Kingdom user count. The smallest unit it reports is the Europe region, which held MAUs of 157 million in Q2 2026. In the 10-K’s revenue-by-billing-address note, that Europe region includes Russia and Turkey alongside Western Europe, so the regional total stretches well past the United Kingdom’s neighbours.

Pinterest User Demographics by Age and Gender

• Pinterest’s business audience data reports United States reach of 46% of people ages 18-24, the highest of any published band.
• Reach falls to 40% of people ages 25-34 and 39% of people ages 35-44 in the US, measured in the same panel.
• The FY2025 annual report states that women comprise roughly two-thirds of the total user base.
• Pinterest describes Gen Z as its fastest-growing audience, with product and brand research named as the main reason that cohort uses the platform.
• The company also reports that Pinterest reaches 40% of US households with an annual income over $150,000.

Those reach figures come from a Comscore panel rather than Pinterest’s own account data, which is worth holding in mind when comparing them against Gen Z platform behavior measured by other methods.

Where Pinterest’s Own Demographic Numbers Disagree

• Pinterest publishes two different Gen Z shares. The annual report says Gen Z users represent over 50% of our user base.
• The business audience page instead reports Gen Z making up 42% of the global user base, footnoted to a Pinterest analysis dated Q3 2023.
• The gender figures diverge the same way: the audience page states 70% women and 30% men, footnoted to a Comscore survey of United States respondents.
• The annual report’s roughly two-thirds framing is both more recent and scoped to the total global user base.

Source: Pinterest FY2025 Form 10-K and Pinterest Business audience page, 2026

Worth noting: The audited Form 10-K and the marketing audience page are both Pinterest publications, and they disagree on Gen Z share. global MAUs are measured as of December 31, 2025; the marketing figure rests on a Pinterest analysis dated Q3 2023. Third-party Pinterest statistics pages overwhelmingly reproduce the marketing number rather than the filed one.

Anyone building platform-by-platform demographic comparisons inherits that gap, because the marketing figure is the one that propagates.

Pinterest User Growth by Region

• Rest of World grew from 307 to 356 million monthly active users, an increase of 16% across fiscal 2025.
• Europe moved from 145 to 158 million users, up 9% over the same period.
• The U.S. and Canada region added the least, moving from 101 to 105 million, an increase of 4%.
• Pinterest attributes the global increase to ongoing investments in relevance and personalization.

Pinterest Revenue by Quarter

• The most recent reported quarter delivered revenue of $1,180 million, growing 18% year over year.
• On a constant currency basis, that same quarter would have grown 17%, so foreign exchange contributed roughly a point.
• The holiday quarter remains the peak: Q4 2025 revenue reached $1,319 million, up 14% on Q4 2024.
• Pinterest guided Q3 2026 revenue to a range of $1,190 million to $1,210 million, representing 13% to 15% growth.

Pinterest Revenue per User by Region

• Annual revenue per user in the U.S. and Canada was $30.84 for the year ended December 31, 2025, an increase of 6%.
• Europe ARPU was $5.12, an increase of 21% over the prior fiscal year.
• Rest of World ARPU was $0.83, an increase of 40%, the fastest growth of the three regions.
• Global ARPU landed at $7.21, which represents an increase of 4% against fiscal 2024.
• Pinterest attributes the gap to the relative size and maturity of the digital advertising markets in these geographies.

Why it matters: Rest of World carries MAUs of 377 out of a global 640 and produced revenue of $87 million against a global $1,180 million in Q2 2026. Annual revenue per user runs $0.83 there against $30.84 in U.S. and Canada. The platform’s growth engine and its earnings engine sit in different hemispheres.

That spread is wider than most social ad spending benchmarks would predict, and it is the single number that best explains Pinterest’s product direction.

How Engaged Pinterest Users Are

• Pinterest reports that the proportion of WAUs to MAUs, which has stayed relatively consistent over time, was 62% as of December 31, 2025.
• The company adds that this ratio has stayed relatively consistent over time, making it a durable engagement benchmark rather than a one-quarter reading.
• Pinterest’s own trend research reports that eight in 10 monthly Pinterest users say Pinterest motivates them to try new things.
• Search behavior skews away from brand terms: 96% of top searches are unbranded, calculated across the top 1,000 searches.
• Search interest swings hard on the platform: searches for herbal apothecary rose are 595% ahead of the August 2026 hobbies report.

Source: Pinterest FY2025 Form 10-K and Pinterest Business audience data, 2023-2026

Average session duration measures something different from a weekly return rate, and Pinterest publishes neither a time-on-site figure nor a session count.

Does Pinterest report daily active users?

No. Pinterest reports monthly active users as its primary scale metric and discloses a weekly-to-monthly ratio that has stayed relatively consistent over time at 62% as of December 2025, but it publishes no daily figure. Its weekly definition counts an authenticated user who visits the website, opens the mobile application, or interacts through a browser or site extension at least once during the seven-day period, whether on iOS or Android.

How Many People Work at Pinterest

• Pinterest employed 5,265 full-time employees as of December 31, 2025.
• The company held approximately 400 issued patents and pending patent applications in the United States and foreign countries.
• Its trademark portfolio ran to over 660 registered trademarks and trademark applications as of the same date.
• Revenue per employee worked out at roughly $802,000 for fiscal 2025.

Pinterest Profit and Cash Flow

• Fiscal 2025 net income was $416.9 million and Adjusted EBITDA was $1,270.0 million.
• Income from operations reached $319.9 million, an increase of $140.1 million against fiscal 2024.
• Adjusted EBITDA grew roughly 23% over the prior fiscal year.
• Share-based compensation expense was $880.5 million, an increase of $114.7 million year over year.
• The most recent quarter carried a GAAP net loss of $47 million while Adjusted EBITDA was $311 million.

Is Pinterest still popular in 2026?

Pinterest statistics from the filings show growth without ambiguity. Monthly active users rose from 537 million at the end of Q3 2024 to 640 million at the end of Q2 2026, and the company counts that quarter as its 11th consecutive quarter of double-digit user growth. Revenue grew 18% year over year in the same period.

The growth is uneven rather than uniform. Rest of World added 49 million users across fiscal 2025 while U.S. and Canada added four million. The platform is expanding fastest exactly where it earns the least per user.

What is replacing Pinterest?

Nothing is replacing Pinterest on the numbers it reports, and the Pinterest statistics point the other way. The platform added 103 million monthly active users from the end of Q3 2024 to the end of Q2 2026, grew revenue 16% on a reported basis for fiscal 2025, and generated free cash flow of $1,251.9 million. None of that describes a platform in decline.

The competitive pressure shows up in strategy rather than in the user counts. Pinterest now describes itself as an AI-powered visual search and discovery platform and shipped Pinterest Assistant in October 2025, followed by Business Assistant and Ask Pinterest in June 2026. That sequence reads as a response to conversational search rather than to a rival pinboard.

How do you see your own Pinterest statistics?

Pinterest statistics for your own account surface through a business profile rather than a personal one. Converting to a business profile unlocks the analytics view, where impressions, saves, outbound clicks, and audience breakdowns are reported per Pin and per board.

Two caveats worth knowing before reading those numbers. Pinterest’s platform-level metrics count authenticated users only, so logged-out traffic sits outside the account-level figures, and the audience insights that Pinterest publishes for advertisers are drawn from separate panel research rather than from an individual account.

Conclusion

Pinterest closed the June 2026 quarter at 640 million monthly active users and revenue of $1,180 million, on top of fiscal 2025 revenue of $4,221.8 million and a headcount of 5,265. The figures almost nobody quotes together: MAUs of 377 for Rest of World against 106 for U.S. and Canada, earning FY2025 annual ARPU of $0.83 and $30.84, respectively. Anyone reading Pinterest statistics to size an audience should use the first number; anyone sizing an ad market should use the second.

The strategic question for the next several quarters is whether the AI shopping tools shipped since late 2025 can move Rest of World monetization without slowing the user growth that region supplies. On the evidence from the last eight quarterly filings, Pinterest has proven it can add users faster than it can monetize them.