Adobe Creative Cloud Statistics 2026: Revenue, Users and AI

Adobe’s Creative & Marketing Professionals subscription revenue was $4.65 billion, which represents 13% year-over-year growth in Q3 FY2026. That customer group is now the line where Creative Cloud sits, which makes it the starting point for Adobe Creative Cloud statistics. According to Adobe’s Form 10-Q for the quarter, the Creative & Marketing Professionals customer group covers customer experience orchestration offerings as well as Creative Cloud flagship apps such as Photoshop, Lightroom, Illustrator, and Premiere.

The same quarter left Total Adobe Annualized Recurring Revenue exiting the quarter at $27.50 billion, while creative freemium MAU crossed 100 million, growing over 70% year over year. The data below covers Creative Cloud revenue, users, Firefly, pricing, generative credits, costs, rivals, and outlook, drawn from Adobe’s SEC filings, earnings scripts, and Help Center pages.

Key Takeaways

• Digital Media, the segment that held Creative Cloud, produced about 74.3% of Adobe’s FY2025 revenue, before Adobe combined its former segments into a single operating and reportable segment in the first quarter of fiscal 2026.
• Excluding the approximately $480 million Semrush book, Adobe’s 10.2% ARR growth target implies about 8.3% growth from the rest of the business.
• Digital Media cost of revenue rose about 23.7% in FY2025, while Digital Media segment revenue was $17.65 billion, which represents 11% year-over-year growth.
• Adobe increased its creative freemium MAU from 50 million to 90 million year-over-year by Q2 FY2026.
• Single App subscribers who joined on or after June 17, 2025 get 95% fewer monthly generative credits, 25 against 500.
• Adobe’s FY2025 Creative & Marketing Professionals subscription revenue was about 4.7 times Canva‘s 2025 revenue.
• Month-to-month Creative Cloud Pro costs 50% more than the annual plan billed monthly.

Editor’s Choice

• Total Adobe ARR: $27.50 billion exiting the quarter in Q3 FY2026.
• Adobe monthly active users: more than 1 billion monthly active users (MAU) across creativity and productivity solutions.
• AI-first ending ARR: now exceeding $650 million and growing more than 150% year over year.
• FY2025 Digital Media ARR: $19.20 billion, representing 11.5% year-over-year growth.
• Creative Cloud Pro price: $69.99/month on an annual contract, billed monthly.
• FY2026 revenue target: $26.576 billion to $26.626 billion.

Adobe Creative Cloud Statistics: Revenue by Quarter

These figures are compiled from 14 sources, all primary: Adobe SEC filings, Adobe earnings scripts, Adobe Help Center and newsroom pages, Figma‘s SEC release, and Canva’s newsroom. Sources run from December 2025 to September 2026. Only company-reported data qualified, and figures are reviewed on a rolling basis when sources publish new editions.

• In Q3 FY2026, Creative & Marketing Professionals subscription revenue grew 12% in constant currency.
• The group supplied about 70.9% of Adobe’s Q3 FY2026 customer group subscription revenue.
• Increases in subscription revenue for the Creative & Marketing Professionals customer group were driven by strength in Creative Cloud flagship apps and Adobe Experience Manager and agentic web apps, including the contribution from Semrush.
• In Q2 FY2026, Total Customer Group subscription revenue of $6.39 billion included approximately $40 million from the addition of Semrush.
• Creative & Marketing Professionals subscription revenue was $4.25 billion, or 10% in constant currency, in Q4 FY2025.

Source: Adobe Q4 FY2025 earnings release (December 2025), Adobe Q1, Q2 and Q3 FY2026 earnings scripts (2026)

Creative Cloud Annual Revenue History

• Digital Media subscription revenue was $17,389 million in fiscal 2025, $15,547 million in 2024, and $13,838 million in 2023.
• Digital Media ARR of approximately $19.20 billion as of November 28, 2025, increased by 11.5% from $17.22 billion.
• Creative & Marketing Professionals subscription revenue grew about 21.4% from fiscal 2023 to fiscal 2025.
• Business Professionals & Consumers subscription revenue was $6,495 million in fiscal 2025, up 15%.
• Digital Media segment revenue was $4.62 billion in the fourth quarter of FY2025, which represents 11% year-over-year growth.

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Recent Developments

• September 23, 2026: Adobe completed its acquisition of Topaz Labs, an AI company specializing in industry-leading video and image enhancement models, and Topaz Labs will continue as a standalone brand.
• September 10, 2026: Adobe reported record revenue of $6.76 billion in its third quarter of FY2026, which represents 13% year-over-year growth.
• September 10, 2026: Firefly ending ARR across Firefly Apps and Firefly credit packs grew 40% quarter-over-quarter.
• September 10, 2026: Adobe said Adobe MAX will welcome more than 10,000 members of its global community in November in Miami Beach.
• September 2026: Anil Chakravarthy will become Adobe’s next president and chief executive officer effective December 1, 2026, and Shantanu Narayen will transition to executive chair.

Why Adobe No Longer Reports Creative Cloud Revenue

• In the first quarter of fiscal 2026, Adobe combined its former segments, Digital Media, Digital Experience and Publishing, and Advertising, into a single operating and reportable segment.
• Management cited changes in how management evaluates results and allocates resources, reflecting the Company’s shift to unified selling motions and integrated product innovation.
• Beginning in FY2026, reporting and guidance focus on customer group subscription revenue and total company ending ARR year-over-year growth.
• Adobe will continue to report subscription revenue for Digital Media and Digital Experience as supplemental disclosures.
• Adobe revalued ending ARR at the end of FY2025, a $460 million increase from $25.20 billion to $25.66 billion, primarily from foreign exchange rate changes.

Source: Adobe Form 10-K for fiscal 2025 and Q4 FY2025 earnings release (December 2025)

Why it matters: Adobe’s FY2025 10-K put Digital Media revenue at $17,649 million against total revenue of $23,769 million, so one segment covering Creative Cloud and Acrobat carried most of the company. With that segment gone, Creative Cloud trends now have to be read through customer group subscription revenue instead.

Adobe Creative Cloud Users and Monthly Active Users

• In Q3 FY2026, Adobe counted over a billion monthly active users (MAU) across all businesses, a number that grew more than 20% year over year.
• Acrobat + Express MAU surpassed 900 million, growing more than 25% year over year.
• In Q1 FY2026, Adobe surpassed 850 million monthly active users of Acrobat, Creative Cloud, Express and Firefly, achieving 17% year-over-year growth.
• Creative freemium MAU includes Firefly and Express and web and mobile versions of Premiere, Photoshop and Lightroom.
• In Q4 FY2025, Acrobat, Creative Cloud, Express and Firefly achieved total MAU growth greater than 15% year over year.

Source: Adobe Q1, Q2 and Q3 FY2026 earnings scripts (2026)

Across our platform statistics pages, user growth and paid conversion rarely move together, and Adobe now reports the first while holding back on the second. The same reach-versus-revenue question runs through our Microsoft 365 subscriber data.

How many people use Adobe Creative Cloud?

Adobe does not publish a paid Creative Cloud subscriber count in its FY2026 filings. Its nearest measures are creative freemium MAU, which crossed 100 million in Q3 FY2026, and more than 1 billion monthly active users (MAU) across creativity and productivity solutions, a count that also includes Acrobat and Express.

Adobe Firefly and AI Revenue Statistics

• AI-first ending ARR now exceeds $650 million and is growing more than 150% year over year in Q3 FY2026.
• In Q1 FY2026, AI-first offerings’ ending ARR more than tripled year over year.
• Firefly ending ARR, across Firefly App, Firefly credit packs, and Firefly Enterprise, exceeded $250 million in Q1 FY2026.
• Generative credit consumption increased more than 45% quarter over quarter in Q1 FY2026.
• Video generative actions grew more than 8x year over year, and audio generative actions doubled year over year.
• At the end of FY2025, total new AI-influenced ARR exceeded one-third of Adobe’s overall business.
• Creative Cloud Pro includes the Adobe Firefly web app, the premium version of Adobe Express, and AI-powered features natively integrated throughout Adobe Photoshop, Adobe Illustrator, and Adobe Premiere Pro.

Source: Adobe Q1, Q2 and Q3 FY2026 earnings scripts (2026)

By the numbers: Adobe’s Q3 FY2026 script put AI-first ending ARR now exceeding $650 million and growing more than 150% year over year, while Firefly ending ARR across Firefly Apps and Firefly credit packs grew 40% quarter over quarter. Firefly is still small beside Adobe’s total ARR base, so its effect on Creative Cloud totals stays limited for now.

Adobe’s Creative Agent push sits inside a wider shift tracked in our AI agent adoption data, where agent features are moving into established software rather than standalone apps.

Adobe Total ARR and the FY2026 Target

• In December 2025, Adobe’s FY2026 targets did not include any contributions from Semrush Holdings, Inc., and Total Adobe ending ARR growth was targeted at 10.2% year over year.
• In Q2 FY2026, Total Adobe ending ARR was $27.10 billion, growing 12.5% year over year, including approximately $480 million from the acquisition of Semrush.
• Adobe said its FY26 Total Adobe ARR growth target of 10.2% now reflects both the addition of the Semrush book of business as well as the strategic choice to accelerate MAU freemium growth and defer previously planned Creative Cloud line optimizations.
• Subtracting the approximately $480 million Semrush book from a 10.2% target implies about 8.3% growth from the rest of Adobe.
• Total Adobe ARR grew to $27.50 billion at the end of the third quarter of fiscal 2026, representing 11.2% year-over-year growth.
• Total Adobe ending ARR was $26.06 billion, growing 10.9% in Q1 FY2026.

Key finding: Adobe’s Q2 FY2026 script reported Total Adobe ending ARR of $27.10 billion, including approximately $480 million from the acquisition of Semrush. Holding the 10.2% target with that book inside it leaves roughly 8.3% growth for the rest of Adobe, a lower organic bar than the December plan implied.

Adobe kept the headline number and changed what fills it. Our Adobe company statistics cover the margin and workforce side of that trade.

Creative Cloud Pricing and Generative Credits

• Customers will be charged the updated price on their next monthly or annual renewal date on or after June 17, 2025, for North America and on or after August 1, 2025, for all other regions.
• The annual, prepaid price is $599.88/year for Creative Cloud Standard and $779.99/year for Creative Cloud Pro.
• If you have a Creative Cloud Pro, Firefly, or credits plan, you have unlimited access to standard generations.
• As of June 17, 2025, new subscribers of single app plans receive a reduced 25 monthly generative credits.
• Prices vary by country, and USD prices do not include tax/VAT/GST.

Credit limits push Single App users who generate often toward Pro, which matters most for the heavy users in our Photoshop usage data.

Creative Cloud Gross Margin and AI Compute Costs

• Digital Media gross profit as a percentage of revenue was 95% in fiscal 2025 and 96% in fiscal 2024.
• Digital Media cost of revenue rose about 23.7% in fiscal 2025.
• Subscription cost of revenue was 633 in Q3 FY2026, against 510 a year earlier, in millions of dollars.
• That is an increase of about 24.1% in subscription cost of revenue, while Total Customer Group subscription revenue was $6.56 billion, which represents 14% year-over-year growth.

Adobe does not break out AI compute spending, so linking the cost jump to Firefly and partner-model generations is our reading, not a disclosed figure. The direction still matters: cost grew faster than revenue in both periods.

Adobe Revenue by Region

• EMEA revenue was $6,289 million in fiscal 2025, up 13%, and APAC revenue was $3,360 million, up 10%.
• Americas revenue was $14,120 million in fiscal 2025, up 10%.
• In Q3 FY2026, Americas revenue grew 12% and EMEA 17%.

Adobe Creative Cloud vs Canva vs Figma

• Canva’s community grew to 260 million people using Canva every month in 2025, and the business reached $3.5 billion in revenue.
• Figma Q2 revenue grew 48% year-over-year to $370.1 million for the quarter ended June 30, 2026.
• Figma’s Net Dollar Retention Rate was 136% as of June 30, 2026.
• Figma counted 15,964 Paid Customers with more than $10,000 in ARR as of June 30, 2026, growing 34% year-over-year.
• Figma’s full-year 2026 Outlook is revenue between $1.463 billion and $1.467 billion.

Source: Adobe Q4 FY2025 earnings release (December 2025), Canva newsroom (2025), Figma Q2 2026 earnings release (August 2026)

Is Canva bigger than Adobe?

By revenue, no. Adobe’s FY2025 Creative & Marketing Professionals subscription revenue was about 4.7 times Canva’s 2025 revenue. By reach, Canva had 260 million people using Canva every month, more than Adobe’s creative freemium MAU, though Adobe counts over a billion MAU across all its products.

Adobe FY2026 Guidance and Outlook

• In December 2025, Adobe’s FY2026 total revenue target was $25.90 billion to $26.10 billion.
• In June 2026, the target moved to Total Adobe revenue of $26.50 to $26.60 billion.
• Adobe’s fourth quarter FY2026 total revenue target is $6.80 billion to $6.85 billion.
• The FY2026 Creative & Marketing Professionals subscription revenue target is $18.242 billion to $18.272 billion.
• Adobe targets FY2026 non-GAAP earnings per share of $24.45 to $24.50.

Two raises in two quarters point to a stronger year than Adobe planned in December, even with the ARR target unchanged. Semrush’s contribution helps explain the gap.

Adobe Workforce, Leadership and Legal Statistics

• As of November 28, 2025, Adobe employed 31,360 people, of which 50% were in the United States.
• During fiscal 2025, Adobe’s total attrition rate was 9.9%.
• Chakravarthy joined Adobe in January 2020 as executive vice president and general manager leading the Digital Experience business.
• On April 28, 2026, Adobe completed the acquisition of Semrush Holdings, Inc. for $1.87 billion, primarily in cash consideration.

Source: Adobe Form 10-K for fiscal 2025 (January 2026) and Form 10-Q for Q3 FY2026 (September 2026)

Why did the DOJ sue Adobe over Creative Cloud subscriptions?

On June 17, 2024, the DOJ filed a civil complaint alleging that Adobe failed to clearly and conspicuously disclose material terms, failed to obtain express informed consent, and failed to provide a simple cancellation mechanism. On March 12, 2026, Adobe reached an agreement to settle the action.

Conclusion

Adobe’s creative business still grows at a steady clip: Creative & Marketing Professionals subscription revenue was $4.65 billion in the latest quarter, and creative freemium MAU crossed 100 million. What changed is the scoreboard. Creative Cloud no longer has its own segment; the ARR target now carries Semrush, and costs are rising faster than subscription revenue.

The next marker is the CEO handover and the close of the current fiscal year, when Adobe tests whether free users convert into the paid base that Creative Cloud was built on, a question that runs across our subscription economy data.