Meta Statistics 2026: Users, Revenue, Ads and AI

Meta Platforms reported 3.60 billion daily active people on average for June 2026, an increase of 3% year-over-year. That count covers everyone who used Facebook, Instagram, Messenger, or WhatsApp on a given day. Meta statistics from the same filing show sales growing far faster: revenue was $60.80 billion, an increase of 28% year-over-year in the second quarter.

Meta now grows through pricing, engagement, and new revenue lines more than through new people. In the same quarter, average price per ad increased by 12% year-over-year, and capital expenditures, including principal payments on finance leases, were $31.08 billion as the AI build-out accelerated. The figures below draw on Meta’s SEC filings and earnings calls, Pew Research Center survey data, and European Commission enforcement records.

Key Takeaways

• Meta’s second-quarter revenue increased by 28% year-over-year, while DAP increased 3% over the same period.
• Worldwide ARPP was $16.86 in the second quarter of 2026, an increase of 24% from the second quarter of 2025.
• Meta puts its DAP error margin at approximately 3% of worldwide DAP, or roughly 108 million people, nearly the 120 million people added between June 2025 and June 2026.
• Free cash flow was $784 million in the second quarter, down from free cash flow of $8.55 billion a year earlier.
• Family of Apps other revenue grew about 1.97 times between Q1 2025 and Q2 2026, driven primarily by WhatsApp paid messaging and subscriptions revenue.
• Reality Labs lost a combined $27.84 billion in operating income over the six quarters from Q1 2025 to Q2 2026.

Editor’s Choice

• Daily active people: 3.60 billion on average for June 2026.
• Second-quarter revenue: $60.80 billion, up 28% year-over-year.
• Full-year 2025 revenue: $200.97 billion.
• Instagram daily actives: Instagram reached 2 billion daily actives, and Facebook has reached more than 2 billion daily actives.
• Threads monthly actives: Threads crossed 500 million monthly actives.
• Advantage+ run-rate: over $75 billion in annual revenue run-rate.
• Headcount: Headcount was 75,472 as of June 30, 2026.

Meta Statistics on Daily Active People by Quarter

• Mark Zuckerberg told investors that 3.6 billion people were using at least one of Meta’s apps each day in the second quarter.
• DAP has added 250 million people since December 2024.
• According to Meta’s first-quarter earnings release, the March 2026 dip was driven by internet disruptions in Iran, as well as a restriction on access to WhatsApp in Russia.
• According to CFO Susan Li on the Q1 2026 earnings call, absent these impacts, growth in Family Daily Active People would have been positive quarter-over-quarter.
• Annual DAP growth slowed from 8% in September 2025 to 3% in June 2026.
• Meta ended 2025 with more than 3.5 billion people using at least one of its apps every day.

Source: Meta quarterly earnings releases, December 2024 to June 2026

About This Data

• Compiled from 15 sources: 14 primary documents and 1 survey from Pew Research Center.
• The primary documents are Meta earnings releases, call transcripts, its Form 10-Q, Meta newsroom posts, and a European Commission decision.
• Sources were published between January 2025 and September 2026, and only primary or original-research data qualified.
• Figures are reviewed on a rolling basis and updated when Meta files new results.

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Meta Revenue by Quarter

• Meta’s second-quarter 2026 earnings release shows revenue on a constant currency basis would have increased by 27% year-over-year.
• Advertising brought in $59,363 million of second-quarter revenue.
• Net income was $15.85 billion, with diluted earnings per share (EPS) of $6.18 for the quarter.
• Second-quarter operating margin was 31%, compared with 43% in Q2 2025.
• First-quarter 2026 revenue grew 33% year-over-year.
• Meta guided third quarter 2026 total revenue to be in the range of $61-64 billion.

Recent Developments

• September 24, 2026: At Connect 2026, Meta introduced new glasses, a pair of glasses that weighs about 100 grams.
• September 15, 2026: Meta launched Meta One with more than 50 features on Instagram, Facebook, WhatsApp, and Meta AI.
• July 2026: Meta entered into an exclusivity agreement to co-develop a data center campus in El Paso, Texas, through a venture in which it would hold a 20% membership interest.
• July 29, 2026: Meta reported that second-quarter total costs and expenses were $42.03 billion, an increase of 55% year-over-year.
• Q2 2026: More than 1 million businesses used Meta Business Agents each week after their global launch on WhatsApp and Messenger.
• May 2026: Meta issued an aggregate of $25.00 billion of fixed-rate senior unsecured notes in six series.

How Many People Use Each Meta App

• Facebook and WhatsApp each had more than 2 billion daily active users at the end of 2025, with Instagram just shy of that.
• WhatsApp peaked at 30 million messages sent per second during the World Cup Final.
• Meta AI saw a 60% increase in the number of people interacting with the assistant each day after Meta rebuilt it around Muse Spark, as covered in our Meta AI usage statistics.
• On Facebook, video time spent increased 9% globally year over year and over 10% within the US & Canada.
• The optimizations Meta made in Q4 drove a 20% lift in Threads time spent.

Source: Meta Q4 2025 and Q2 2026 earnings call transcripts

Meta Annual Revenue and Net Income

• Income from operations reached $83,276 million in 2025, up 20%.
• Diluted earnings per share was $23.49 in 2025, against $23.86 in 2024, even as revenue climbed.
• The third quarter 2025 provision for income taxes includes a one-time, non-cash income tax charge of $15.93 billion.
• Net income rose 59% in 2024.
• Meta’s operating margin was 41% in 2025, compared with 42% in 2024.
• Annual revenue grew about 49% between 2023 and 2025.

Meta Revenue by Region

• In the second quarter of 2026, revenue increased by 32% in United States & Canada, 24% in Europe, 19% in Asia-Pacific, and 36% in Rest of World, measured by user geography.
• United States and Canada customers generated about 39.2% of Q2 2026 revenue.
• Meta’s reporting Europe includes Russia and Turkey.
• Its Rest of World includes Africa, Latin America, and the Middle East.
• Asia-Pacific customers accounted for about 26.4% of Q2 2026 revenue, ahead of Europe.

Meta Ad Impressions and Price per Ad Growth

• For full-year 2025, ad impressions increased by 12% year-over-year.
• Average price per ad increased by 9% year-over-year for the full year 2025.
• On WhatsApp, hundreds of millions of people now view ads in Status daily.
• 9 million small businesses are now using at least one of Meta’s AI ad creative tools.
• Advertisers comparing platforms can set these figures against our Facebook advertising statistics.

Source: Meta quarterly earnings releases, Q1 2025 to Q2 2026

Why it matters: Meta’s second-quarter ad impressions increased by 14% year-over-year while average price per ad increased by 12%, so volume and pricing rose together. Across our 50+ platform statistics pages, engagement depth matters more than raw user growth, and Meta’s ad data fits that pattern.

Meta AI Ad Tools and Revenue Run-Rates

• The annual revenue run-rate of Meta’s value optimization suite is now over $20 billion, more than doubling year-over-year.
• Partnership ads revenue run-rate more than doubled year-over-year in Q1 to $10 billion.
• The combined revenue run-rate of video generation tools hit $10 billion in Q4 2025.
• Paid messaging within WhatsApp crossed a $2 billion annual run-rate in Q4 2025.

Source: Meta earnings call transcripts, Q4 2025 to Q2 2026

Meta Non-Advertising Revenue

• For the first time, quarterly Family of Apps other revenue reached $1 billion and grew 73% year-over-year in Q2 2026.
• Family of Apps other revenue totaled $2.58 billion in 2025, against $1.72 billion in 2024.
• Meta One plans start at $2.99 a month for single products, $7.99 a month for individual bundles, and $14.99 a month for creator and business bundles.

Other revenue made up about 1.7% of second-quarter revenue. It is still small, but it is the one line that does not depend on advertisers.

Reality Labs Operating Losses

• Reality Labs posted operating losses of $19.19 billion in 2025 and $17.73 billion in 2024.
• During the six months ended June 30, 2026, the RL segment reduced overall operating profit by approximately $8.65 billion, and Meta expects full-year 2026 RL operating losses to remain similar to 2025.
• Q2 revenue was $431 million, up 16% year-over-year due to strong growth in AI glasses revenue, partially offset by lower Quest headset sales.
• Zuckerberg said sales of Meta’s glasses more than tripled in 2025, a shift our virtual reality statistics track across the wider headset market.

Meta Employee Headcount

• Employee compensation for the three months ended June 30, 2026 also includes $1.18 billion of severance expenses related to the May 2026 headcount reduction of approximately 8,000 employees.
• Meta said the majority of these employees will no longer be reflected in its headcount by the end of the third quarter of 2026.
• Meta ended Q2 with over 75,000 employees, down 3% from Q1.
• Headcount was 74,067 as of December 31, 2024, an increase of 10% year-over-year.
• Longer-run workforce history sits in our Meta employee count data.

Meta Capital Expenditures

• Capital expenditures, including principal payments on finance leases, were $72.22 billion for full-year 2025.
• Meta expects 2026 capital expenditures to be in the range of $130-145 billion.
• Meta now expects full-year 2026 total expenses to be in the range of $165-169 billion.
• Cash, cash equivalents, and marketable securities were $90.26 billion as of June 30, 2026, against long-term debt of $83.66 billion.

Key finding: Meta’s second-quarter capital expenditures, including principal payments on finance leases, were $31.08 billion, and its cash flow from operating activities was $31.86 billion. Nearly all the cash the business generated in the quarter went back into servers, networks and data centers for AI.

Meta App Usage Among U.S. Adults

• Pew Research Center surveyed 5,022 U.S. adults from Feb. 5 to June 18, 2025.
• Facebook use peaks among 30- to 49-year-olds, at 80%.
• Eight-in-ten adults ages 18 to 29 say they use Instagram, compared with 19% of adults ages 65 and older.
• More than half of women report using Instagram (55%), compared with under half of men (44%).
• Instagram use is up from 40% in 2021, and WhatsApp use is up from 23% in 2021.

Meta Regulatory Fines and Legal Charges

• The European Commission fined Meta €200 million for breaching the Digital Markets Act.
• On the same day, the Commission fined Apple €500 million.
• Meta’s second-quarter results include $2.40 billion of charges related to legal proceedings, which our privacy fines tracker sets alongside other platform penalties.

Source: European Commission 2025, Meta earnings releases and Form 10-Q 2025 to 2026

How Many Users Does Meta Have?

Meta had 3.60 billion daily active people on average during June 2026, its most recent reported count. At the app level, Facebook has reached more than 2 billion daily active users, and Instagram has reached 2 billion daily active users. The app totals overlap, since one person can use several apps.

Is Facebook Losing Users in 2026?

Meta’s family-level data shows only a brief dip. DAU was 3.56 billion on average for March 2026, before DAP was 3.60 billion on average for June 2026. Meta said the March count declined slightly from December due to internet disruptions in Iran and a restriction on access to WhatsApp in Russia.

Who Is Facebook’s Biggest Competitor?

TikTok is the rival Meta names in the risk factors of its latest quarterly filing. The Form 10-Q says user growth and engagement are affected by competitive products and services, such as TikTok, that have reduced some users’ engagement with our products and services.

The head-to-head usage numbers for the two short-video apps sit in our TikTok vs Instagram statistics.

Conclusion

Meta averaged 3.60 billion daily active people at its latest count and booked $60.80 billion of quarterly revenue, an increase of 28% year-over-year, with users growing slowly and revenue per person climbing fast. Advertising still funds almost everything, while WhatsApp messaging and Meta One subscriptions build a second revenue line.

The open question is cost. Capital spending keeps rising, and Reality Labs still loses billions each quarter, so the next filings will show whether AI-driven ad gains can outpace the infrastructure bill.