Canva grew its global team to more than 4,000 people after welcoming 1,128 new Canvanauts in a single year, a hiring cadence the Sydney-based design-software company disclosed on its newsroom in the same post that announced a 12,000 m² Surry Hills campus opening in 2027. According to Canva’s own 2025 retrospective, the business reached $3.5 billion in revenue and 260 million monthly users across the year, with the Canva product and revenue statistics carrying the broader scale picture. Wikipedia’s company infobox and Fortune’s coverage of the secondary, alongside Rolling Stone Philippines reporting, place the workforce inside a privately held company.
Canva’s headcount story has been read through founder-wealth headlines. We are pulling the workforce out from underneath the valuation story: the hiring rate sourced from canva.com/newsroom, the UK scaling velocity per the international-expansion post, the equity-participation surface reported by Fortune and Rolling Stone Philippines, and the disclosure gaps that come with being privately held.
Key Takeaways
- Canva employs more than 4,000 people globally after adding 1,128 new Canvanauts in a single calendar year, the company’s own rate-of-hire figure.
- The UK team scaled, according to Canva Newsroom, from 100 to over 250 employees in one year, while the European headcount climbed to more than 400 team members across the region.
- 46% women across the team overall at Canva globally, with women in senior leadership growing from 29.7% to 35% since mid the prior year.
- Canva’s August 2025 ESOP tender priced employee shares at $1,646.14 per share, with eligible employees able to sell up to $3 million of their vested equity each.
- The secondary valued Canva at $42 billion per Fortune and was significantly oversubscribed per co-founder Cliff Obrecht.
- The workforce splits into 3 working categories: Hybrid, Permanent Remote, and Onsite, per Canva Newsroom, with more than half of the Sydney team using the campus at least once a week, per Canva.
Editor’s Choice
- According to Canva Newsroom, the global team passed more than 4,000 people after the company welcomed 1,128 new Canvanauts in one year, per the Sydney-campus newsroom post.
- Per Wikipedia’s Canva infobox, the company was founded on 1 January 2013 by Melanie Perkins, Cliff Obrecht, and Cameron Adams.
- Canva is headquartered in Sydney, with a 12,000 m² Surry Hills flagship opening in 2027 across operations spanning Sydney, Austin, Melbourne, and London.
- Canva reached $3.5 billion in revenue in 2025 with 260 million monthly users, per the company’s 2025-in-review newsroom post.
- Enterprise penetration runs at 95% of the Fortune 500, with 100 million teachers, students, and education leaders using Canva every month.
- Wikipedia’s Canva infobox reports 5,500 employees (2024), the most recent third-party headcount snapshot tracing back to Australian Financial Review reporting.
| Metric | Canva-disclosed figure | Period | Source |
|---|---|---|---|
| Global team size | More than 4,000 | Sydney campus post (most recent) | Canva Newsroom |
| New hires in one year | 1,128 | Calendar year prior to Sydney post | Canva Newsroom |
| Wikipedia infobox headcount | 5,500 | 2024 | Wikipedia |
| Annualised revenue | $3.5 billion | Full year 2025 | Canva Newsroom |
| Monthly active users | 260 million | December 2025 | Canva Newsroom |
| Fortune 500 adoption | 95% | 2025 | Canva Newsroom |
Source: Canva Newsroom, Wikipedia
Recent Developments
- May 2026: Canva AI 2.0 is Canva’s most significant product evolution since launching in 2013, described by the company as the biggest product launch in its history and powered by the Canva Design Model with six new intelligent workflows.
- May 2026: Canva AI 2.0 introduces a new architecture layer spanning conversational design, iterative agentic editing, layered object intelligence, and living memory, available today as a research preview to a quarter of a billion monthly users.
- May 2026: Canva welcomed 1,128 new Canvanauts in the prior year, bringing the global team to more than 4,000 people per the most recent Sydney-campus newsroom post.
- Q1 2026: Canva reached $3.5 billion in revenue in its full-year-2025 wrap, with the 260 million monthly users milestone summarised at the top of the post.
- May 2026: Canva’s UK team scaled from 100 to over 250 employees in the past year, with more than 400 team members now across Europe, per the international-expansion post.
Canva Total Headcount Over Time
- Canva’s own most recent disclosure puts the global team at more than 4,000 people.
- Wikipedia records 5,500 employees in 2024 in its Canva company infobox, sourced from the Australian Financial Review and Canva newsroom.
- The company added 1,128 new Canvanauts in the calendar year that preceded the Sydney-campus announcement.
- Canva passed over 220 million monthly users and $2.5 billion annualised revenue in the international-expansion vintage that introduced the UK scaling figures.
- The user base reached 260 million monthly users by the end of 2025, alongside $3.5 billion in revenue.
- Founders Perkins, Obrecht, and Adams launched the company on 1 January 2013, setting a base year for the cumulative hiring story.
- Each Canvanaut sits alongside roughly 65,000 monthly users on the more-than-4,000-staff to 260-million-MAU ratio.
- Canva has marked its seventh year of profitability, a business condition that has funded the hiring trajectory.
| Snapshot | Headcount | Business scale | Source |
|---|---|---|---|
| Founding | 3 founders, 1 January 2013 | Pre-revenue | Wikipedia |
| 2024 (Wikipedia infobox) | 5,500 employees | Pre-AI 2.0 platform | Wikipedia |
| Year prior to Sydney post | More than 4,000 (after adding 1,128) | 220 million MAU, $2.5 billion ARR | Canva Newsroom |
| Full year 2025 | More than 4,000 (no updated count) | 260 million MAU, $3.5 billion revenue | Canva Newsroom |
Source: Canva Newsroom, Wikipedia
By the numbers: Canva says it crossed more than 4,000 Canvanauts after welcoming 1,128 new hires in one year, the same window in which the user base reached 260 million monthly users and revenue hit $3.5 billion. The headcount lags the user curve, which is the underlying signal of an AI-first software company at scale.
Hiring Cadence: 1,128 New Canvanauts in One Year
- The single largest hiring figure Canva has published is 1,128 new Canvanauts in one calendar year, stated in the Sydney-campus newsroom post.
- That cohort grew the global team to more than 4,000 people.
- Canva framed the rate as deliberate, citing continued growth as we double down on fuelling visual communication in the same post.
- The intake landed alongside new campus openings in Austin and Melbourne, and our first European campus in London.
- Canva’s international-expansion post cites seven acquisitions in Europe alone as the regional hiring lever.
- The cadence implies roughly 94 new Canvanauts per month across the period.
- Hiring landed across the US, Europe, LATAM, and APAC, the four regional buckets Canva publishes against.
| Hiring metric | Figure | Period | Source |
|---|---|---|---|
| New Canvanauts | 1,128 | One calendar year | Canva Newsroom |
| Implied monthly intake | ~94 | Derived | Canva Newsroom |
| Resulting global team | More than 4,000 | Year-end | Canva Newsroom |
| European acquisitions feeding workforce | 7 | Trailing period | Canva Newsroom |
Source: Canva Newsroom
Did Canva lay off employees in 2024 or 2025?
No public layoff announcement. The primary disclosures over this window were hiring-positive: 1,128 new Canvanauts in one year, a UK team scaling from 100 to over 250 employees, and new campuses in Austin, Melbourne, and London. The August 2025 ESOP secondary was structured as an equity-realisation event for current and former Canvanauts, not a redundancy program.
Sydney Headquarters and the Surry Hills Campus
- Canva’s headquarters is in Sydney, Australia, per Wikipedia’s company infobox.
- Canva acquired a 12,000 m² office building in Surry Hills in its first real estate purchase in Sydney.
- The new flagship is set to open in 2027 and sits minutes from where Canva first started ten years ago.
- Today in Sydney, more than half of the team uses the campus at least once a week.
- A quarter of the Sydney team is coming in at least twice a week, the de facto in-office cadence absent any company-set requirement.
- Sydney remains the gravitational center of the workforce despite hubs in Manila, Austin, Melbourne, and London.
| Sydney metric | Figure | Source |
|---|---|---|
| HQ city | Sydney, Australia | Wikipedia |
| Surry Hills flagship size | 12,000 m² | Canva Newsroom |
| Flagship opening year | 2027 | Canva Newsroom |
| Sydney team using campus weekly | More than half | Canva Newsroom |
| Sydney team using campus 2x+ weekly | A quarter | Canva Newsroom |
Source: Canva Newsroom, Wikipedia
US Operations and the Austin Flagship Campus
- Canva opened a flagship campus in Austin, Texas, its largest US footprint.
- The Austin flagship is 2,333 sqm (25,000 sqf) on the eastern side of the city.
- Canva outgrew its original Austin campus in less than two years before opening the flagship.
- The Sydney campus post lists new campuses in Austin and Melbourne, and our first European campus in London in the same hiring vintage.
- The new Austin space added an increased ratio of booths and meeting rooms, a podcast studio, a wellness area, and a child-friendly zone, the spatial signal of a growing US team.
| US footprint metric | Figure | Source |
|---|---|---|
| Austin flagship size | 2,333 sqm (25,000 sqf) | Canva Newsroom |
| Original Austin campus outgrown in | Less than two years | Canva Newsroom |
| Other recent US campus opening | Austin (flagship) | Canva Newsroom |
Source: Canva Newsroom
UK and European Operations: From 100 to 250 in a Year
- The UK team scaled from 100 to over 250 employees in the past year.
- Canva now has more than 400 team members across the whole of Europe.
- The European stack includes seven acquisitions in Europe alone, the company’s primary EMEA growth lever.
- The first European campus opened in London, in the same year as Austin and Melbourne.
- Canva’s UK expansion landed on top of Flourish, a London-based data visualization startup that anchored the UK foothold post-acquisition in 2022.
- Canva’s UK community sits inside a broader user base of over 220 million people using Canva every month in over 100 languages across 190 countries.
| UK and Europe metric | Figure | Source |
|---|---|---|
| UK team size, start of period | 100 | Canva Newsroom |
| UK team size, end of period | Over 250 | Canva Newsroom |
| Europe-wide headcount | More than 400 | Canva Newsroom |
| European acquisitions | 7 | Canva Newsroom |
| First European campus | London | Canva Newsroom |
Source: Canva Newsroom
Gender Representation and the 40:40:20 Target
- Canva’s gender split has stayed constant at 46% women across the team overall.
- Women engineers grew from 19.5% to 21.2% since mid the prior year.
- Women in senior leadership grew from 29.7% to 35% over the same window.
- Canva targets 40:40:20 (40% men, 40% women, and 20% all genders, including non-binary, women, men, and gender diverse).
- The company uses a structured hiring approach focused on skills and values and has removed any unnecessary requirements from our roles, including university degree requirements.
- All hiring managers undergo inclusive recruitment training.
- Canva runs a partnership with workplace equity platform Syndio to conduct in-depth pay equity and pay gap analyses twice a year.
How many women work at Canva?
Canva reports 46% women across the team overall globally, a share that has stayed constant per the company’s own reporting. The faster-moving lines sit deeper in the org chart: women engineers climbed from 19.5% to 21.2%, and women in senior leadership grew from 29.7% to 35% since mid the prior year. The 40:40:20 target, structured hiring, and a twice-yearly pay audit with Syndio are the levers Canva names.
Engineering, Design, and Function Mix
- Canva publishes women engineers at 21.2% as its only quantitative function-level data point, up from 19.5% the prior year.
- The Magic Studio and Canva AI 2.0 product surface implies a sizeable AI-engineering function, though Canva does not disclose its size.
- Canva AI 2.0 introduced six new intelligent workflows: connectors, scheduling, web research, brand intelligence, Sheets AI, and Canva Code 2.0.
- The platform reaches more than a quarter of a billion people every month, a user-scale-to-headcount ratio that telegraphs a heavy engineering and ML loading.
- Canva does not break out function mix (engineering, design, general and administrative, support) in any official disclosure as of writing.
The disclosure gap on function mix is real and structural. Canva is privately held, so there is no Form 10-K human-capital table forcing a published engineering-vs-design split. The women-engineers percentage is the only function-shaped data point we can quote without fabricating, and we are calling that out rather than back-filling with aggregator numbers.
| Function mix data point | Figure | Disclosure status |
|---|---|---|
| Women engineers (proxy for engineering scale only) | 21.2% | Disclosed |
| Engineering share of total workforce | Not disclosed | Gap |
| Design share of total workforce | Not disclosed | Gap |
| AI / ML team specific headcount | Not disclosed | Gap |
| G&A share of total workforce | Not disclosed | Gap |
Source: Canva Newsroom (women engineers); SQ Magazine analysis (gaps)
Canva AI 2.0 and the AI Team Build-Out
- Canva AI 2.0 was introduced as its most significant product evolution since launching in 2013, transforming Canva into a conversational, agentic platform.
- Canva calls it the biggest product launch in our history.
- The platform is powered by the Canva Design Model, the world’s first foundation model built to understand the structure, hierarchy, and complexity of real-world design.
- AI 2.0 generates fully layered, editable output from a single prompt and is available as a research preview.
- A new architecture layer spanning conversational design, iterative agentic editing, layered object intelligence, and living memory sits behind the product.
- The launch came alongside six new intelligent workflows: connectors, scheduling, web research, brand intelligence, Sheets AI, and Canva Code 2.0.
Why it matters: Canva framed AI 2.0 as the biggest product launch in its history, and the platform reaches more than a quarter of a billion people every month. The Magic Studio and Design Model surface implies an AI-engineering function large enough to ship a foundation model from inside the headcount Canva discloses, even though the company has not separated that team out.
| AI 2.0 surface item | Detail | Source |
|---|---|---|
| Launch event | Canva Create 2026, Los Angeles | Canva Newsroom |
| Foundation model | Canva Design Model | Canva Newsroom |
| New workflows | 6 (connectors, scheduling, web research, brand intelligence, Sheets AI, Canva Code 2.0) | Canva Newsroom |
| Architecture layers | Conversational, agentic, layered object, living memory | Canva Newsroom |
| Monthly users at launch | More than a quarter of a billion | Canva Newsroom |
Source: Canva Newsroom
Senior Leadership and the Founder-Led Structure
- Canva’s three co-founders are Melanie Perkins, Cliff Obrecht, and Cameron Adams.
- They launched the company in Perth, Australia, on 1 January 2013.
- The combined net worth of Perkins and Obrecht reached $11.6 billion by the August 2025 share sale.
- The co-founders have pledged to transfer more than 80% of their stake to the Canva Foundation for charitable causes.
- Women in senior leadership grew from 29.7% to 35% over the most recent reporting period, the fastest-moving slice of the gender chart.
| Leadership data point | Figure | Source |
|---|---|---|
| Co-founders | Perkins, Obrecht, Adams | Wikipedia |
| Founding date | 1 January 2013 | Wikipedia |
| Founders’ combined net worth | $11.6 billion | Fortune (citing Canva August 2025 secondary) |
| Foundation pledge | More than 80% of founder stake | Fortune (citing Canva statements) |
| Women in senior leadership | 35% (up from 29.7%) | Canva Newsroom |
Source: Canva Newsroom, Wikipedia, Fortune
Who are the founders of Canva?
Canva was co-founded by Melanie Perkins, Cliff Obrecht, and Cameron Adams on 1 January 2013 in Perth, Australia. The three remain the senior leadership core. Combined, Perkins and Obrecht held a $11.6 billion net worth at the August 2025 secondary, with more than 80% of their stake pledged to the Canva Foundation for charitable causes.
Hybrid Work Categories and the Permanent Remote Cohort
- Canva runs three categories of working: Hybrid, Permanent Remote, and Onsite.
- Hybrid Canvanauts have the flexibility to work from a Canva campus (office) or from home with no company-set days required.
- Permanent Remote applies when a Canvanaut’s main residence and workplace are outside of a distance radius of one of our campuses or hubs.
- On-site covers hospitality and ground control (facilities) teams whose work pins them to a campus.
- Sydney attendance runs at more than half of our team using our campus at least once a week, with a quarter coming in at least twice, per the campus post.
- Canva frames the policy via our culture, which is not bound by locations; it is rooted in our values, our team, and our mission to empower the world to design.
| Work category | Definition | Coverage | Source |
|---|---|---|---|
| Hybrid | Flexible between campus and home, no company-set days | Default category | Canva Newsroom |
| Permanent Remote | Outside campus radius | Self-selected when geography fits | Canva Newsroom |
| Onsite | Required for hospitality and facilities | Specific functions | Canva Newsroom |
Source: Canva Newsroom
Employee Equity Participation and the $42 Billion ESOP
- The August 2025 secondary valued Canva at $42 billion.
- Eligible current and former employees could sell up to $3 million of their vested equity.
- The tender priced shares at $1,646.14 per share.
- The round was led by Fidelity Management and Research Co., with the asset-management arm of JPMorgan joining as a new investor per the same reporting.
- The round was significantly oversubscribed per co-founder Cliff Obrecht’s public statements.
- ESOP shares dominated the tender, per reporting on Cliff Obrecht’s public comments, distinguishing this from a pure preferred-stock round.
- The deal reflected strong investor demand ahead of an expected 2026 initial public offering.
- The company’s annualised revenue at the time was $3.3 billion, with 27 million paid users across 240 million monthly active users.
Why it matters: The ESOP tender priced employee shares at $1,646.14 each with eligible employees able to sell up to $3 million each, the first time Canva quantified the equity-participation surface for current and former Canvanauts. That converts the founder-wealth headline (Perkins and Obrecht’s $11.6 billion combined net worth) into a workforce-economics story: the ESOP turned long-deferred vested equity into liquidity for thousands of Canvanauts.
Is Canva privately held?
Yes, Canva remains privately held. The August 2025 secondary valued the company at $42 billion in a Fidelity-led tender open to current and former Canvanauts, not a public listing. The deal was significantly oversubscribed, reflecting strong investor demand ahead of an expected 2026 initial public offering.
Subsidiary and Acquired-Company Workforce Integration
- Canva’s subsidiary stack per Wikipedia: Pixabay, Pexels, Serif, Kaleido, Leonardo, Smartmockups, Flourish, Cavalry, MangoAI, Simtheory, and Ortto.
- The international-expansion post counts seven acquisitions in Europe alone.
- Specific European acquisitions named in primary sources: Flourish (London-based data visualization startup, 2022) and UK-based Serif, the developers of the Affinity suite (March 2024).
- Earlier acquisitions: Austrian startup Kaleido.ai and the Czech-based Smartmockups (February 2021).
- The AI image generator Leonardo.Ai (August 2024) also sits inside the consolidated workforce.
- Canva does not publish the headcount each subsidiary brought into the company, so the workforce inherited via acquisitions is counted inside the “more than 4,000” aggregate but not broken out.
The acquisition-integration headcount gap is the cleanest illustration of why a workforce-only Canva article cannot read like an Alphabet or Meta workforce article. Public-company 10-Ks force Item 1 Human Capital narratives that name engineering vs G&A splits, severance norms, and contractor / TVC ratios. Canva does not file any of that. We are listing the subsidiary stack, naming the acquisition velocity, and flagging the gap rather than back-filling with aggregator numbers.
| Acquired company | Origin | Year | Workforce broken out? |
|---|---|---|---|
| Pixabay | Various | Pre-2021 | No |
| Pexels | Various | Pre-2021 | No |
| Kaleido.ai | Austria | February 2021 | No |
| Smartmockups | Czech Republic | February 2021 | No |
| Flourish | London | 2022 | No |
| Serif (Affinity) | UK | March 2024 | No |
| Leonardo.Ai | AI image generator | August 2024 | No |
| Cavalry, MangoAI, Simtheory, Ortto | Various | Various | No |
Source: Wikipedia (compiled from Canva newsroom and Australian Financial Review)
Conclusion
Canva employs more than 4,000 people after a year that added 1,128 new Canvanauts, the cleanest primary-source cadence number any private design-software company at this scale has published. The UK team’s 100-to-over-250 trajectory, a 46% women share with senior leadership rising from 29.7% to 35%, and the ESOP tender priced at $1,646.14 per share reframe Canva from a founder-wealth story into a workforce-economics story. The same business backdrop drove $3.5 billion in 2025 revenue across 260 million monthly users in the bookend year for this dataset.
The remaining gaps (function mix, AI team headcount, contractor-to-FTE ratio, per-office breakdowns) are structural disclosure gaps tied to Canva being privately held, with an expected initial public offering ahead. Until SEC filing obligations attach, the canva.com newsroom posts cited above carry the canonical workforce data set.