Wix Statistics 2025: Users, Revenue, Market Share & More

When 16-year-old Lena launched her handmade jewelry store using Wix in 2020, she didn’t expect her side project to turn into a six-figure business by 2025. What started as a single template and a few product images is now a fully optimized e-commerce experience reaching thousands across the globe. Lena’s story isn’t unique; it reflects the journey of millions who’ve turned to Wix for easy, intuitive website creation.

Today, Wix has evolved far beyond a DIY website builder. With AI-assisted design, scalable hosting, and business tools, it powers websites across industries, from solo creatives to enterprise solutions. Let’s explore the Wix statistics for 2025 that shed light on its current footprint and future trajectory.

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Over 272 million websites have been built using Wix as of 2025, marking a continued growth in global adoption.
Wix’s total revenue surpassed $1.85 billion in 2024, showing strong year-over-year growth into early 2025.
In 2025, Wix holds 43% of the U.S. website builder market share among DIY platforms.
Over 3 million paid subscribers use Wix’s premium plans globally.
Wix eCommerce has enabled over $12.4 billion in transaction volume in the last 12 months alone.
The Wix Editor X and Studio platforms now represent 20% of new sign-ups, signaling a shift to advanced design needs.
Small businesses make up 79% of all active Wix sites globally in 2025.

Total Number of Wix Users Globally

As of early 2025, Wix boasts 272 million registered users.
The platform sees an average of 45,000 new users joining daily.
Out of the total users, around 11% are paying customers, showing a stable conversion ratio.
Wix powers approximately 3.5 million active e-commerce stores worldwide.
In 2025, over 80 million Wix sites are active, defined as receiving traffic or updates monthly.
Wix’s growth in Latin America and Southeast Asia accounts for 22% of new user acquisition.
The platform has crossed 1.3 billion total pages created, an increase of 19% from the previous year.
Wix for Education and Wix for Enterprise programs collectively support over 150,000 institutions and businesses.

Wix Revenue and Financial Performance

Wix’s revenue hit $1.85 billion in 2024, with projections suggesting it will exceed $2 billion by the end of 2025.
The company’s net profit margin improved by 4.3% year-over-year as operational efficiencies increased.
Subscription services remain the largest revenue stream, contributing nearly 65% of total revenue.
Revenue from eCommerce-related features grew to $460 million, driven by demand for integrated POS systems.
Gross profit crossed $1.26 billion, indicating strong financial health heading into 2025.
Wix’s R&D investment now represents 17% of its operating budget, focusing on AI and automation.
In Q1 2025, Wix posted $490 million in quarterly revenue, marking a 12% YoY growth.
Revenue from the Wix App Market rose by 19.8%, generating over $140 million in partner-led income.
The company’s international revenue now accounts for 53% of its total revenue, reflecting a growing non-U.S. user base.

Wix Usage by Country

The USA leads with 13% of total Wix users.
The UK follows with a 5.7% share.
Brazil accounts for 2.7% of Wix’s global user base.
Germany makes up 2.4%, while Australia holds 2.2%.
The Rest of the World represents the largest share at 74%, highlighting Wix’s strong international footprint.

Wix Market Share in the Website Builder Industry

Wix currently holds 9.1% of the overall global CMS market, according to January 2025 data.
Among hosted website builders, Wix leads the U.S. market with 43% share, ahead of Squarespace and GoDaddy.
In the mobile website segment, Wix holds a 38% market share as of Q2 2025.
The Wix eCommerce platform is now the third most used website builder for online stores, behind Shopify and WooCommerce.
Wix’s market penetration in Europe rose by 6.2% year-over-year, strengthening its foothold in Germany, the UK, and France.
Over 58% of Wix users opt for a free plan, but the conversion rate to paid tiers has increased by 9% in the last year.
Wix is currently the #2 website builder globally when ranked by total number of active users.
Enterprise and agency usage grew by 28%, showing increasing adoption beyond freelancers and small businesses.

Wix Usage Among Small Businesses and Entrepreneurs

Nearly 80% of active Wix sites are owned by small businesses with fewer than 10 employees.
The “Wix for Freelancers” program has over 600,000 active participants globally.
Women entrepreneurs make up 51% of all new site creators on Wix in 2025.
The top business categories are health & wellness (18%), personal services (15%), and e-commerce (14%).
Wix hosts over 1.1 million portfolios for creative professionals, including photographers, designers, and writers.
Wix Bookings saw a 17% increase in usage among solo practitioners like fitness coaches and therapists.
Wix POS hardware adoption doubled in 2024, with over 42,000 devices now active across physical retail locations.
Wix has partnered with 85 local chambers of commerce to promote website building for local small businesses.
The “Wix for Startups” grant program awarded over $5 million in credits and tools to early-stage companies in 2024.
2025 saw a 31% rise in mobile-first website launches among entrepreneurs starting service-based businesses.

Top Website Hosting Platforms in the USA

Squarespace leads the market with a 34% share, making it the most-used website builder in the US.
Wix follows closely with 28%, maintaining strong popularity among small businesses and creative users.
Shopify holds 25%, showing its dominance in the e-commerce website space.
Other platforms account for a modest 6% of the market.
Weebly is used by 5% of US-based hosted websites.
Duda holds a 4% share, catering to niche business and agency needs.

Wix Mobile vs Desktop Usage

In 2025, 61% of all Wix site traffic comes from mobile devices.
Mobile-first design is enabled by default in 92% of new Wix sign-ups.
Over 70% of Wix store checkouts are now completed on smartphones.
The average session time for mobile users is 3.1 minutes, while desktop users is 4.6 minutes.
Bounce rates are 12% higher on mobile, highlighting continued UX optimization needs.
Wix sites using responsive design elements report 23% higher engagement on mobile.
Tablet usage accounts for 4% of total site traffic, remaining flat year-over-year.
Wix’s mobile app builder has powered over 150,000 apps, many created for internal business use.
Mobile eCommerce conversions are up by 11%, due in part to better payment and cart features.
80% of real-time booking interactions on Wix happen via mobile, particularly in services and appointments.

Top Benefits of Affiliate Marketing for Wix Users

Increased sales volume is the top benefit, cited by 27% of brands and agencies.
New customer acquisition follows at 24%, emphasizing growth through affiliate efforts.
Increased brand awareness is valued by 19%, showing the role of affiliates in boosting visibility.
14% experienced increased brand loyalty, benefiting long-term customer relationships.
More profitable sales were noted by 11% of respondents.
Helped diversify marketing spend for 3% of users.
Only 2% cited improved customer experience as their main gain from affiliate marketing.

SEO Performance of Wix Websites

As of 2025, Wix sites appear on page one of Google search results for over 48% of targeted keywords.
The platform’s SEO Wizard tool has been used over 8 million times, guiding users to optimize their content.
Average Wix site load times have improved SEO scores, resulting in 17% more organic impressions in search engines.
Wix SEO tools now support structured data for over 15 industries, enhancing visibility in SERPs.
Wix sites receive an average of 34% of total traffic from search engines, primarily Google and Bing.
Over 210,000 sites implemented blog-driven content strategies, with blogging increasing organic reach by 31% on average.
Wix’s built-in 301 redirect tools helped boost domain authority for over 950,000 migrated sites.
Wix sites using the full SEO setup saw an average 34-point improvement in SEMrush rankings.
The Wix Site Inspection tool is now integrated with Google Search Console for real-time diagnostics.
Wix users with optimized metadata are 2.5x more likely to achieve top 5 rankings within 6 months of launch.

Average Website Load Time and Uptime on Wix

In 2025, the average Wix site load time is 2.7 seconds, a 9% improvement from the previous year.
Wix now offers 99.99% uptime SLA for premium users, backed by distributed cloud hosting across six regions.
Wix Turbo features have helped reduce image load latency by up to 40% on media-heavy websites.
CDN support has expanded globally, resulting in improved site speed for users in Southeast Asia and South America.
The mobile-first performance score for Wix sites has climbed to 83/100, according to Lighthouse benchmarks.
Over 200,000 sites have activated lazy loading for images and videos, improving page speed scores significantly.
The average bounce rate dropped by 5.4% as a result of faster page load optimizations.
Core Web Vitals compliance has reached 77%, a marked improvement across Wix’s ecosystem.
Dynamic pages on Wix now support server-side rendering, significantly improving SEO crawl rates and speed.
Wix rolled out AI-powered performance tips in 2025, offering real-time optimization suggestions for site speed.

How a Website Influences Buying Decisions

54% of respondents say a website has some influence on their decision to buy.
20% report that the website has a great deal of influence over their purchasing decision.
23% feel the website has little influence on their final choice.
Only 3% say the website has no influence at all on whether they make a purchase.

Wix App Market Usage

As of 2025, the Wix App Market hosts over 600 third-party and native applications.
More than 85 million apps have been installed across Wix websites globally.
Top apps include Wix Bookings, Wix Chat, and Mailchimp integration, each with over 10 million installations.
Business apps like QuickBooks Sync and Shippo grew by 22%, showing demand for operational tools.
E-commerce apps now account for 34% of total app installs, with increasing demand for automation tools.
The App Market generated $140 million in revenue, both from direct sales and partner commissions.
AI and analytics tools saw 46% more installs YoY, with top picks being visitor heatmaps and behavior trackers.
Educational and non-profit sites showed increased adoption of donation and membership plugins.
The most downloaded new app of 2025 is a customized AI copywriting assistant, built natively into Wix Studio.
Wix App Market offers local payment and shipping plugins in more than 35 countries.

Integration Trends: Wix with Third-Party Tools and Services

In 2025, over 70% of Wix websites will integrate with at least one third-party tool.
Top integrations include Google Workspace, Meta Pixel, PayPal, and Stripe.
CRM tools like HubSpot and Zoho CRM are used by over 320,000 Wix-powered businesses.
Zapier integrations facilitate over 12 million automation workflows monthly on Wix sites.
Wix now offers direct integrations with over 150 APIs, expanding compatibility for developers.
Wix Studio allows advanced syncing with external databases, improving workflows for enterprise clients.
Social commerce integrations, such as Instagram Shopping and Facebook Catalog Sync, are used by 48% of online stores.
Calendly, Typeform, and Google Meet are now part of Wix’s recommended productivity stack.
Over 1 million sites actively use email marketing tools like Klaviyo and Mailchimp for outreach and segmentation.
Wix launched a no-code API connector, making it easier for small teams to integrate SaaS platforms.

Top Reasons B2B Buyers Abandon Websites

44% of B2B buyers leave a website if there is no contact information available.
42% are driven away by animated ads, which disrupt the user experience.
37% exit due to poor design or difficult navigation, highlighting the importance of usability.

User Demographics and Behavioral Insights

In 2025, 56% of new Wix users are under 35, with a strong Gen Z and millennial user base.
The gender distribution is nearly even, with 52% male and 48% female site creators.
40% of users build sites for personal branding, freelance services, or passion projects.
Educational users, students, teachers, and institutions comprise 8% of the user base.
Over 60% of Wix users engage with video-based learning tutorials during site setup.
The average time to publish a Wix website is now 5.2 hours.
DIY builders account for 73% of active sites, while 27% are managed by professional developers or agencies.
Users from rural and suburban areas saw a 19% rise in adoption, reflecting improved accessibility.
Wix Studio users skew older, with 65% aged between 35 and 50, reflecting its business and design focus.
Wix reports that return visit rates increase by 32% when personalized content blocks are used.

Customer Satisfaction and Support Ratings

Wix has a 4.4 out of 5 customer satisfaction rating across major platforms in 2025.
The company’s support team handles over 1 million support requests per month via live chat and email.
The average resolution time for support tickets is 9.6 hours.
Wix Help Center traffic exceeded 32 million visits, reflecting its role in self-service support.
Video tutorials and live webinars now account for 41% of all customer training resources consumed.
Wix’s AI assistant now resolves 22% of customer queries without human intervention.
85% of Wix users say they would recommend the platform.
The Wix Partner Program grew by 18%, improving access to expert developers and agencies for advanced needs.
Niche communities like Wix for Artists and Wix for Educators have tripled in membership since 2022.
Support satisfaction scores are highest in North America and Oceania, averaging 4.6/5, and lowest in some emerging markets.

Recent Developments and Feature Updates

In 2025, Wix launched AI Site Builder 2.0, allowing drag-and-drop generation with conversational prompts.
Wix Studio received a UI/UX overhaul, introducing component libraries and grid-based layout tools.
Wix added built-in schema markup support for product, recipe, and job listing categories, improving SEO automation.
Multi-language management tools were redesigned, simplifying content translation across locales.
A new analytics dashboard was launched in early 2025, providing better real-time traffic and sales data.
Wix integrated voice search optimization features, aiming to tap into smart assistant queries.
A/B testing is now available natively on Wix Studio plans, helping optimize user journeys.
Membership site functionality expanded, supporting tiered content, digital goods, and gated video series.
In 2025, Wix also rolled out a privacy compliance center, helping users manage cookie banners and data requests.
Developers on Wix Velo can now access Git-based version control, streamlining project collaboration.

Conclusion

Wix continues to lead the DIY website space by blending simplicity with scalability. In 2025, its footprint has expanded across industries, regions, and use cases, from side hustles to enterprise-grade solutions. Whether it’s through AI-assisted design, e-commerce empowerment, or seamless third-party integrations, Wix remains a go-to platform for digital expression and growth.

With its constant pace of innovation, localized strategy, and growing ecosystem of apps and partners, Wix is not just keeping up with trends; it’s shaping them. For entrepreneurs, creatives, and professionals alike, Wix is evolving from a website builder into a full-fledged digital infrastructure.