Brad Garlinghouse unveils a festive-season initiative called Scamberry Pie to educate users and tackle the surge of online scams.
Quick Summary – TLDR:
- Ripple CEO Brad Garlinghouse launched Scamberry Pie, a holiday campaign aimed at fighting online scams.
- The campaign focuses on educating people about scam red flags like fake giveaways and impersonations.
- It promotes open conversations within families and communities to break the silence scammers exploit.
- Backed by Ripple and major partners, the initiative will also work to takedown scam content across platforms.
What Happened?
Ripple CEO Brad Garlinghouse has introduced a new anti-scam campaign titled Scamberry Pie, aimed at raising awareness and reducing online fraud during the festive season. The campaign encourages families and communities to talk more openly about scams and provides educational tools to help people recognize and avoid online threats.
This Christmas, stay vigilant! Check out https://t.co/FxEyQnzgaB for more info on how to protect yourself and your loved ones from online scams. Proud to partner with Match Group, Cash App, National Cryptocurrency Association and Coinbase on this campaign.
— Brad Garlinghouse (@bgarlinghouse) December 2, 2025
Also a big shout out… https://t.co/pUqNSgjEwk
Scamberry Pie Aims to Tackle Holiday Fraud
The holiday season has become a prime target for scammers, especially within the crypto world. In response, Ripple has launched Scamberry Pie, a public awareness initiative that focuses on educating people about common online scams.
Some of the scam tactics highlighted in the campaign include:
- Fake giveaways
- Impersonations of public figures or companies
- Suspicious links
- Urgent messages prompting quick action
- Fake social media accounts and activity
The campaign also emphasizes the need for breaking the silence around scams. Scammers often thrive when victims feel embarrassed or isolated. Scamberry Pie is urging people to talk openly with loved ones and help others stay informed.
Backed by Industry Heavyweights
Scamberry Pie is not just a Ripple effort. The campaign is supported by the Tech Against Scams Coalition (TASC) and partners including:
- Match Group
- Cash App
- Coinbase
- The National Cryptocurrency Association
Together, these organizations aim to provide tools and resources for users to verify suspicious messages, websites, and accounts. The coalition is also working with platforms like YouTube to rapidly remove fraudulent videos and scam content.
Ripple’s History in Fighting Scams
Garlinghouse praised Ripple’s security team for its continued work taking down malicious websites, fake live streams, and other scam content. Ripple has a history of pushing back against online fraud. Notably, the company sued YouTube in 2020 over fake giveaway scams that used Ripple’s name and branding. The lawsuit was settled in 2021, but Ripple has kept up the pressure ever since.
With scammers increasingly using AI-generated deepfake videos and more convincing phishing techniques, Ripple’s role has only become more vital. Garlinghouse reminded the public that “it takes a village” to fight scams, and building coalitions is crucial in today’s evolving digital landscape.
SQ Magazine’s Takeaway
I really appreciate that Ripple is taking a hands-on approach to protecting users. These scams are getting smarter, especially with AI in the mix. What stands out about Scamberry Pie is that it’s not just tech jargon and PR spin. It’s practical, community-driven, and backed by real tools. I also love the push for open conversations within families. That alone could stop a scam before it starts. If more companies followed Ripple’s lead, the internet would be a much safer place during the holidays.
