Facebook Statistics 2026: Users, Demographics, Revenue and Reach

Meta Platforms reported 3.60 billion Family Daily Active People (DAP) on average for June 2026, a 3% year-over-year increase, in the company’s Q2 2026 results published on July 29, 2026. That single number now carries the weight of what used to be four separate disclosures. Since Q4 2023, Meta has stopped publishing Facebook-specific monthly active user counts; so every “Facebook has 3.07 billion users” claim you read in 2026 traces back either to that December 2023 legacy disclosure or to a Kepios ad-audience proxy derived from Meta’s own advertising planning tools.

Meta booked $60.80 billion in revenue during Q2 2026, up 28% year over year, with advertising alone contributing $59,363 million. The most recent Facebook-app-specific proxy, published by Kepios in January 2025, put Facebook’s global advertising reach at 2.28 billion users, equivalent to 27.9% of everyone on Earth. The gap between those two figures is the story of Facebook in 2026: still the largest single social platform by any measure, but now visible only through the composite lens of Meta’s Family reporting and independent ad-audience modelling.

Key Takeaways

• Meta reported 3.60 billion Family Daily Active People on average for June 2026, up 3% year over year. DAP counts users across Facebook, Instagram, Messenger, and WhatsApp combined, and Meta stopped reporting Facebook daily active users, monthly active users, ARPU, and MAP in its SEC filings from the first quarter of 2024, continuing with DAP and ARPP.
• Facebook’s advertising reach hit 2.28 billion users in January 2025 per Kepios, growing by 93.3 million (a 4.3% annual gain) in the twelve months to that date.
• Facebook ads reached 41.1% of the world’s internet users at the start of 2025, and 43.7% of the global population aged 13 and above once China is removed from the eligibility base.
• Meta’s advertising business grew ad impressions 14% year over year in Q2 2026, while average price per ad increased 12%, the twin engines behind the 28% revenue growth.
• India remains Facebook’s largest single market at 384 million users, followed by the United States (197 million) and Indonesia (122 million).
• Meta absorbed $2.40 billion in legal charges and $1.18 billion in severance during Q2 2026 from a May 2026 headcount reduction of approximately 8,000 employees.
• Facebook’s audience skews male: 56.7% male versus 43.3% female globally, with men aged 25 to 34 the single largest demographic slice at 18.5% of the 18-and-above audience.

Editor’s Choice

• $60.80 billion: Meta Q2 2026 revenue, up 28% year over year.
• 3.60 billion: Family Daily Active People, June 2026.
• 2.28 billion: Facebook global ad-audience reach (Kepios, January 2025).
• $117,111 million: Meta first-half 2026 total revenue (H1 2025: $89,830 million).
• $130-145 billion: Meta’s 2026 capital expenditure guidance range, including principal payments on finance leases.
• 384 million: Active Facebook users in India, the largest single-country audience.
• 947 million: Messenger global ad-audience reach (Kepios, January 2025).

Facebook and Meta’s Family of Apps User Base

Meta’s official user reporting now runs through a single quarterly metric: Family Daily Active People. That figure captures unique daily users across Facebook Messenger, Instagram, WhatsApp, and Facebook itself. DAP was 3.60 billion on average for June 2026, up 3% year over year, and Meta discloses no separate app-level number.

• Q2 2026 Family DAP: 3.60 billion (June 2026 average, up 3% YoY).
• Q1 2026 Family DAP: 3.56 billion (March 2026 average, up 4% YoY).
• Q1 2026 DAP saw a slight quarter-over-quarter decline, which Meta attributed to internet disruptions in Iran and a restriction on WhatsApp access in Russia.
• Meta discontinued Facebook-app-specific monthly active user reporting after Q4 2023 and consolidated all four apps into the Family DAP metric.
• Kepios’ most recent Facebook-only global ad-reach estimate (January 2025) is 2.28 billion users, a count of the audience marketers could reach with Facebook ads rather than a Meta-reported user total, since Meta stopped reporting Facebook monthly active users in its SEC filings from the first quarter of 2024.
• Facebook accounts for 41.1% of the world’s internet users at the start of 2025, per Kepios analysis of Meta’s advertising resources.

Source: Meta Platforms Inc., DataReportal, Kepios 2026

Facebook Users by Country

Facebook’s user distribution is heavily weighted toward emerging-market populations. India carries 384 million active Facebook users based on Meta’s own advertising planning tools, roughly 95% larger than the United States audience of 197 million. That gap has widened as English-speaking mature markets have plateaued while South and Southeast Asian populations have continued moving online.

• India: 384 million active Facebook users (largest single country).
• United States: 197 million active Facebook users (2nd globally).
• Indonesia: 122 million active Facebook users (3rd globally).
• Brazil: 112 million active Facebook users (4th globally).
• Mexico: 93.0 million active Facebook users (5th globally).
• The Philippines: 90.8 million active Facebook users (6th globally).
• Vietnam: 76.2 million active Facebook users (7th globally).
• Bangladesh: 60.0 million active Facebook users (8th globally).

Source: Kepios analysis of Meta advertising resources, January 2025

Citation Capsule: Kepios’ January 2025 analysis of Meta’s advertising tools puts Facebook ad reach at 2.28 billion users globally, with the top ten countries accounting for roughly 1,236 million, over half the platform’s addressable audience in fewer than a dozen markets.

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Recent Developments

• July 29, 2026: Meta reported Q2 2026 results: revenue $60.80 billion (+28% YoY), Family DAP 3.60 billion (+3% YoY), net income $15,848 million (-14% YoY).
• May 2026: Meta executed a headcount reduction affecting approximately 8,000 employees, generating $1.18 billion in Q2 severance charges.
• Q2 2026: Meta absorbed $2.40 billion in charges related to legal proceedings, contributing to a 55% year-over-year increase in total costs to $42.03 billion.
• Q2 2026: Meta narrowed its full-year 2026 capital expenditure guidance to $130-145 billion from a prior $125-145 billion range.
• April 29, 2026: Meta reported Q1 2026 results: revenue $56.31 billion (+33% YoY), Family DAP 3.56 billion (+4% YoY), net income $26,773 million (including an $8.03 billion one-time tax benefit).
• April 22, 2026: DataReportal’s Digital 2026 Mid-Year update recorded 5.79 billion global social media user identities, up 294 million (+5.4%) year over year, the pool from which every social platform, including Facebook, competes for attention.

Facebook Regional User Distribution

• Facebook’s user base skews heavily toward Asia and the Americas.
• Southern Asia alone contains more Facebook users than the whole of Europe combined.
• Southern Asia hosts 520 million active Facebook users (22.8% of the global total), while South-Eastern Asia adds another 398 million (17.4%), meaning 40.2% of Facebook’s global ad audience lives in these two regions.

Source: Kepios analysis of Meta advertising resources, January 2025

• Northern America contributes 221 million Facebook users, or 9.7% of the global total, smaller than either Southern or South-Eastern Asia alone.
• European totals (Western, Northern, Southern, Eastern) account for 269 million Facebook users, roughly 11.8% of the global audience.
• Central Asia holds the smallest regional share at 6.41 million users (0.3% of the global total).

Facebook Ad Revenue and Financial Performance

• Facebook’s parent company runs a two-segment business: Family of Apps (Facebook, Instagram, Messenger, WhatsApp) generates all revenue and profit essentially, while Reality Labs (headsets, AR/VR software) has posted large operating losses every quarter for the past several years.
• Family of Apps produced $60,370 million of Meta’s $60.80 billion Q2 2026 revenue, 99.3% of the total, while Reality Labs contributed just $431 million and posted a $4,619 million operating loss.

• Q2 2026 total revenue: $60.80 billion (+28% YoY, +27% on constant currency).
• Q2 2026 advertising revenue: $59,363 million, the primary revenue driver.
• Q2 2026 ad impressions delivered across Family of Apps grew 14% year over year.
• Q2 2026 average price per ad increased 12% year over year; see click-through rate (CTR) trends for platform-level ad performance context.
• Q2 2026 net income: $15,848 million, a 14% YoY decline in a quarter carrying $2.40 billion of legal-proceedings charges and $1.18 billion of severance.
• Q2 2026 diluted EPS: $6.18, down 13% from $7.14 in Q2 2025.
• Meta ended Q2 2026 with $90.26 billion in cash and marketable securities, offset by $83.66 billion in long-term debt.

Facebook Age and Gender Demographics

• Facebook’s demographic profile skews male and toward the 25-to-34 age band, while competing platforms have pulled younger audiences in different directions.
• Competing platforms show contrasting patterns.
• Instagram and Snapchat carry younger, more gender-balanced audiences, while LinkedIn trends older and heavily professional.
• 56.7% of Facebook’s global ad audience is classified as male, versus 43.3% female, per Meta’s planning tools in January 2025.
• Male users aged 25 to 34 are the single largest demographic slice at 18.5% of Facebook’s global ad audience aged 18 and above.
• Male users aged 18 to 24 and female users aged 25 to 34 each account for 12.7% of Facebook’s global ad audience aged 18 and above.
• Regional gender balance varies sharply: Female users make up just 27.6% of the Facebook audience across Southern Asia and 32.4% across Western Asia.
• In Eastern Europe and Northern America, women outnumber men on Facebook: 54.2% female in Eastern Europe and 53.4% female in Northern America.

Facebook Messenger Statistics

• Messenger sits alongside WhatsApp as one of Meta’s two large-scale messaging apps and competes with Snapchat for younger messaging audiences.
• Messenger’s own ad-audience reach has trailed Facebook’s core app since Meta began reporting it.
• Unlike the core app, Messenger’s reach declined year over year in the most recent Kepios pull.
• Messenger ads reached 947 million users in January 2025, a 3.3% annual decline (32.5 million fewer users than a year prior), placing Messenger 6th in DataReportal’s ranking of ad reach outside China.

Source: Kepios analysis of Meta advertising resources, January 2025

• Messenger reached 11.6% of the global population and 17.0% of the world’s internet users at the start of 2025.
• India leads Messenger usage with 109 million users, followed by the Philippines (61.8 million) and Mexico (57.0 million).
• The United Kingdom is Messenger’s 9th-largest market with 26.7 million UK users.
• Certain Messenger ad formats were “unavailable” in Australia, France, Canada, and the United States at the time of Kepios’ January 2025 pull, limitations that Kepios says may mean reported reach in those geographies significantly under-represents actual use.
• Messenger’s audience skews 55.6% male and 44.4% female globally, similar to the Facebook core-app split of 56.7% male and 43.3% female.
• Male users aged 25 to 34 are Messenger’s largest single demographic at 19.3% of the global ad audience aged 18+.

Facebook in the United Kingdom

• The UK is one of Meta’s most mature Facebook markets, though Britain does not appear in the country ranking Kepios publishes for the Facebook app.
• What is confirmed by Kepios: 26.7 million UK residents can be reached with Messenger ads, making the UK Messenger’s 9th-largest national market globally.
• That places the UK behind India, the Philippines, Mexico, Vietnam, Brazil, Thailand, Egypt, and Bangladesh.

Source: Kepios / DataReportal, Meta Platforms

• The UK’s 26.7 million Messenger users represent roughly 2.8% of Messenger’s 947 million global ad-audience reach.
• Kepios puts Facebook’s Northern Europe regional audience at 59.6 million users, 2.6% of the global total.
• Northern Europe contains 43.4 million active Messenger users, 4.6% of the global total.

Facebook Growth Trends and Trajectory

Facebook’s growth story in 2026 is a two-track narrative: modest single-digit user growth at Meta’s Family level, paired with double-digit revenue growth driven by advertising volume and pricing. Most of the underlying user activity happens on mobile devices, particularly Android handsets, which dominate emerging-market Facebook usage.

• Family DAP grew 3% year over year in Q2 2026, a decelerating pace compared to Q1 2026’s 4% annual growth.
• Facebook’s ad-audience reach grew 4.3% year over year in the twelve months to January 2025, adding 93.3 million users.
• Quarter-over-quarter Facebook ad reach growth was 2.8% (Oct 2024 to Jan 2025), adding 62.3 million users.
• For comparison, Instagram ad reach grew 5.5% (90.8 million users), and TikTok ad reach grew 2.0% (31.2 million users) over the same 12-month window. Facebook grew faster than TikTok but slower than Instagram.
• Messenger reach moved in the opposite direction, contracting 3.3% (-32.5 million users) over the twelve months to January 2025.
• The overall global social media user identity pool grew 5.4% (+294 million identities) in the twelve months to April 2026, per DataReportal’s Digital 2026 mid-year update.

Source: Kepios analysis of respective platform advertising tools, January 2025

Citation Capsule: Meta’s Q2 2026 revenue grew 28% year over year to $60.80 billion while Family Daily Active People grew only 3%. Ad impressions delivered across the Family of Apps rose 14% and average price per ad rose 12% in the same quarter. Short-form videos on Reels remain the dominant net-new impression surface.

Is Facebook still growing?

Yes, but slowly and on Meta’s terms.

Family Daily Active People, the Family metric Meta kept reporting after retiring Facebook DAUs, MAUs, ARPU, and MAP from the first quarter of 2024, grew 3% year over year in Q2 2026 to 3.60 billion, and grew 4% year over year in Q1 2026 to 3.56 billion. The Facebook app itself no longer gets a separate number, but Kepios’ ad-audience proxy shows Facebook still expanded reach by 93.3 million users (4.3%) in the twelve months to January 2025.

Growth is heavily concentrated in emerging markets: India, Indonesia, the Philippines, Vietnam, Bangladesh and Pakistan continue to add net users while Western markets have long plateaued. What is not growing is Messenger, which contracted 3.3% globally over the same window, per Kepios.

Why are users leaving Facebook?

Meta hasn’t confirmed any large-scale user exit, and its own Family DAP number continues to rise. What has shifted is where attention lives: younger users have gravitated to Instagram, TikTok, and YouTube short-form video, while older cohorts have stayed on Facebook. Kepios data puts the average age of Facebook users in January 2025 between 25 and 34, with male users aged 25 to 34 the largest single slice at 18.5% of the 18-and-above audience.

Regulatory pressure is a real headwind; Meta absorbed $2.40 billion in charges related to legal proceedings during Q2 2026 alone, while guiding to third quarter 2026 revenue of $61-64 billion.

On the competitive front, Meta itself launched Threads to counter X (Twitter), suggesting internal recognition that some conversation formats have migrated off Facebook rather than to it.

About This Data

The figures on this page come from 6 primary sources:

• Meta Q2 2026 earnings press release (Tier 1, published July 29, 2026). Family DAP, revenue, ad performance.
• Meta Q1 2026 earnings press release (Tier 1, published April 29, 2026). Sequential DAP trajectory.
• Meta Annual Report on Form 10-K for fiscal 2023 (Tier 1, filed February 1, 2024). Metric definitions and the retirement of Facebook DAUs, MAUs, ARPU, and MAP.
• DataReportal Essential Facebook Stats (Tier 2, updated March 2025). Kepios analysis of Meta’s ad planning tools.
• DataReportal Essential Messenger Stats (Tier 2, updated March 2025). Kepios analysis for Messenger.
• We Are Social Digital 2026 Mid-Year Update (Tier 2, published April 22, 2026). Global social media context.

Sources were selected on a primary- or official-data basis with a recency cap of the past 12 months for Meta filings and the most recent published Kepios pull for ad-audience data. Figures are reviewed on a rolling basis and updated when Meta publishes new quarterly reports, or Kepios publishes new Digital Reports.

Conclusion

Facebook in 2026 is a paradox. Meta’s Family Daily Active People, counted across Facebook, Instagram, Messenger and WhatsApp rather than the Facebook app alone, hit 3.60 billion in June 2026 while Q2 revenue climbed 28% to $60.80 billion and first-half revenue reached $117,111 million against $89,830 million, even as net income fell 14% to $15,848 million. Yet the widely cited 3.07 billion Facebook MAU is now a legacy Q4 2023 number, and every current Facebook-specific figure (including the 2.28 billion Kepios ad-audience reach) is a modelled estimate rather than a direct Meta disclosure.

Meta’s own Q3 2026 revenue guidance sits at $61-64 billion, with full-year 2026 capital expenditure guidance of $130-145 billion including principal payments on finance leases. For readers planning against Facebook numbers, Meta’s Family DAP and Kepios ad-reach data are the two authoritative sources. Both point to a platform whose user base still grows modestly while its economics keep climbing steeply.