SQ Magazine

The UK's Leading Independent Youth Culture Publication

VIDEO: Rapper Dappy introduces MIGI clothing

Posted on Wednesday, 23 November by

There’s no denying the influence that Dappy has on a certain lucrative demographic, and it seems he’s intent on pursuing this with the introduction of his own clothing brand to flog to the masses.

Obviously inspired by the breakout success of Tinchy Stryder’s Star In The Hood, a brand of genuine good quality, worn by as many industry heads as teenage fans, Takeover Entertainment and Dappy have come together to form their own garment collaboration.

It remains to be seen whether this is just another revenue stream that Dappy wishes to open up, considering all the buzz and attention he has garnered in the lead up to his solo debut next April, or if this is a serious entry into the fashion scene.

Judging from the design of the first t-shirt available though, I think we can tell.

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Lewis Scrafton
22. Co-founder and editor of SQ Magazine. Studying at University of Sussex. Interned at MATTER and published in The Guardian.

  • http://www.sqmagazine.co.uk Andrew Nicholls

    £30 for a black tshirt with 4 letters printed on it? Bargain :/

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