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Home » Artificial Intelligence

Google Upgrades TVs with Gemini AI, Starting with TCL QM9K

Published on: September 22, 2025, 2:15 PM EDT
Barry Elad
Founder & Senior Journalist • 746 Articles
Barry Elad is a seasoned journalist and analyst specializing in finance, technology, AI, and founder of SQ Magazine. He explores the world o...
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Gemini, Google’s AI-powered assistant, is now live on select Google TVs, bringing smarter voice control and natural conversations to the living room.

Quick Summary – TLDR:

  • Gemini replaces Google Assistant on Google TV starting with TCL’s premium QM9K series
  • Users can now have natural conversations with their TV, from content suggestions to learning help
  • More devices will get Gemini support later this year, including Walmart’s Onn 4K Pro and select Hisense and TCL models
  • The upgrade signals Google’s continued shift from Google Assistant to Gemini across its ecosystem

What Happened?

Google has officially launched Gemini on TVs, marking a significant update to its smart home experience. Currently, the Gemini assistant is only available on the newly released TCL QM9K series, but more devices are expected to receive support later this year.

Smarter TV Experience Begins with Gemini

Google TV has always been good at helping users find what to watch. But with Gemini now onboard, it can do much more than just respond to simple commands. By saying “Hey Google” or pressing the microphone button on the remote, viewers can now engage in free-flowing, natural conversations with their TVs.

Some of the new capabilities include:

  • Asking Gemini to recommend shows or movies based on mixed preferences, like “Find me something to watch with my wife. I like dramas, but she likes lighthearted comedies.”
  • Getting quick summaries of past TV show seasons before starting a new one.
  • Asking vague or contextual questions such as “What’s the new hospital drama everyone’s talking about?” and receiving smart recommendations like “The Pitt”.
  • Requesting show reviews directly through voice prompts.

Beyond Entertainment: Gemini Learns and Helps

Gemini on TV is not just about watching shows. It brings learning and productivity features to the big screen. Users can:

  • Ask homework help questions like “Explain the solar system to a third grader” and get tailored responses
  • Get guided learning experiences such as “How do I learn guitar as a beginner?” complete with suggested YouTube videos
  • Plan daily activities or vacations, for instance, “Help me plan a two-week Italy vacation with stops in Rome and Venice”
  • Find quick recipes or practical how-tos, like “What’s a dessert I can make in under an hour?”

Gemini provides contextual follow-up support, allowing conversations to flow naturally, just like on your phone or laptop.

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Limited Rollout for Now

As of now, only the TCL QM9K series has Gemini integrated, and it comes at a high price point, starting at $3,000. However, Google has confirmed a wider rollout later this year, targeting:

  • Google TV Streamer
  • Walmart Onn 4K Pro
  • 2025 Hisense U7, U8, and UX models
  • 2025 TCL QM7K, QM8K, and X11K models

There is no word yet on when or if Gemini will come to budget devices like Chromecast with Google TV or older models.

SQ Magazine’s Takeaway

I think this is a solid upgrade. Google Assistant was already handy on TV, but Gemini feels like a real step up. It’s the kind of upgrade that makes your TV feel more like a smart companion than just a screen. Sure, the rollout is a bit limited and expensive to start, but it shows where Google is heading. I’m excited to see Gemini become standard across more devices soon.


SQ Magazine follows strict Publishing Principles and a documented Fact-Check Policy to ensure accuracy, transparency, and editorial independence across all content.

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Barry Elad

Barry Elad

Founder & Senior Journalist


Barry Elad is a seasoned journalist and analyst specializing in finance, technology, AI, and founder of SQ Magazine. He explores the world of artificial intelligence, uncovering trends, data, and real-world impacts for readers. When he’s off the page, you’ll find him cooking healthy meals, practicing yoga, or exploring nature with his family.

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Table of Contents

  • Quick Summary – TLDR:
  • What Happened?
  • Smarter TV Experience Begins with Gemini
  • Beyond Entertainment: Gemini Learns and Helps
  • Limited Rollout for Now
  • SQ Magazine’s Takeaway

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