Nintendo remains one of the world’s most recognizable names in gaming. The workforce spans Japan, the U.S., Europe, and Australia, with significant differences in tenure, gender split, and turnover across regions. In the U.S. game development industry, these statistics matter for comparisons with other major studios and for understanding how companies attract and retain talent. In sectors like console hardware and software publishing, such workforce dynamics impact project delivery and innovation. Dive in to see how many people work at Nintendo today and how that shapes its global operations.
How Many People Work At Nintendo?
- As of March 2025, Nintendo has 5,630 permanent full-time employees globally.
- Total new hires in that year: 455 full-time staff.
- Average continuous employment in Japan: 14.4 years, the highest among its regional offices.
- Turnover rate in Japan: 1.9%, very low relative to other regions.
- Nintendo of America: about 10 years average employee tenure, with a turnover rate of ~ 5.1%.
- Nintendo Europe: average tenure ~ 11.1 years, turnover ~ 6%.
- Nintendo Australia has the highest turnover rate among the sampled regions (~ 16.7%) and the lowest tenure (~ 8.5 years).
Recent Developments
- The data covering Nintendo’s workforce is drawn from the period April 2024 to March 2025, its most recent reporting year.
- Nintendo added 455 full-time hires during that period.
- Many key metrics (turnover, tenure, gender composition) have been broken down by region (Japan, America, Europe, Australia), giving insight into variation in working conditions and retention.
- Almost 100% of full‐time staff in Japan and Australia received regular performance and career development reviews. In Europe, about 90%, in the U.S., ~87%.
- Rates of childcare leave taken are high; in Japan, the rate is 96.3% for those eligible. Reinstatement and retention after leave are also very high (often near or at 100%) in all regions.
- Number of employees taking childcare leave: 103 in Japan, 48 in America, 17 in Europe, 3 in Australia.
- Health, safety, and occupational policy coverage is broad, e.g., in Japan, about 2,962 permanent employees are covered under occupational health & safety policies. Comparable coverage in other offices.
- Nintendo also reports regular paid leave usage, ~ 86-89% of employees take annual paid leave (varies by region).
Nintendo’s Current Team (Key People)
- Shuntaro Furukawa: President & Representative Director, Member of the Board. Head of overall company direction.
- Shigeru Miyamoto: Executive Fellow & Representative Director. Nintendo icon and creative leader, involved in high-level IP strategy.
- Shinya Takahashi: Senior Managing Executive Officer & Corporate Director, Member of the Board. Oversees Entertainment Planning & Development.
- Satoru Shibata: Managing Executive Officer & Corporate Director, Member of the Board. Responsible for Marketing Division & Licensing, among other duties.
- Ko Shiota: Senior Executive Officer & Corporate Director. Member of the Board. Holds leadership responsibilities in technical and corporate roles.
- Yusuke Beppu: Senior Executive Officer & Corporate Director, Member of the Board. In charge of parts of corporate planning or related divisions.
- Hirokazu Shinshi: Senior Executive Officer. Oversees Manufacturing Division.
- Yoshiaki Koizumi: Senior Executive Officer. Senior General Manager at EPD (Entertainment Planning & Development). Both creative and managerial roles.
- Doug Bowser: Executive Officer. President of Nintendo of America. Manages operations in the U.S. region.
Nintendo Switch Sales and Game Ownership Highlights
- The Nintendo Switch sold 4.8 million units in its first 10 months in the U.S., outperforming both Wii and Wii U.
- The Wii reached 4.0 million units in the same launch period.
- The Wii U lagged behind with just 1.7 million units sold across North America.
- 60% of U.S. Switch owners purchased Super Mario Odyssey, making it the top-owned title.
- 55% own The Legend of Zelda: Breath of the Wild, highlighting its strong early adoption.
- 50% have Mario Kart 8 Deluxe, showing its enduring popularity.
- 20% own Splatoon 2, reflecting a more niche but notable audience.

Total Number of Employees at Nintendo
- Nintendo has 5,630 permanent full-time employees globally (end of fiscal year March 2025).
- Gender split among those permanent employees, about 3,855 males, 1,775 females.
- Full-time employees only, temporary, contract, and part-time employees are additional but not included in this permanent staff figure.
- Permanent employees by region, Japan leads by far with the largest share, America second, Europe third, and Australia smallest.
- In Japan, among permanent staff, ~ 2,270 men, 692 women.
- In America, 880 men, 566 women permanent staff.
- In Europe, 655 men, 468 women are permanent.
- In Australia, almost equal, 50 men, 49 women, permanent staff.
Nintendo Employee Count by Year
- As of the end of March 2025, permanent full-time employees are 5,630.
- The previous reporting year (March 2024) saw slightly lower totals; the increase corresponds closely with the 455 new hires.
- While exact full historic annual totals for each region aren’t all publicly broken down year-by-year, Japan has consistently held the largest share of Nintendo’s workforce.
- Employee growth has been modest but steady; turnover remains low in Japan, which helps maintain stable headcount.
- In America and Europe, headcounts have been stable with slight fluctuations because of normal hiring, turnover, and occasional new roles.
- Temporary employees are few by comparison; permanent staff dominate the totals.
- Gender distribution has changed gradually over the years, especially outside of Japan, trending toward more balance in America, Europe, and Australia.
Nintendo Workforce by Region
- Japan (Nintendo Co., Ltd.), ~ 2,962 permanent employees (2,270 men, 692 women) as of the end of March 2025.
- America, ~ 1,446 permanent employees (880 men, 566 women).
- Europe, ~ 1,033 permanent employees (655 men, 468 women).
- Australia, ~ 99 permanent employees (50 men, 49 women).

- Turnover rates by region: Japan 1.9%, America 5.1%, Europe ~6.0%, Australia ~16.7%.
- Average continuous employment, Japan ~14.4 years, America ~10 years, Europe ~11.1 years, Australia ~8.5 years.
- New employee hires permanents in regions, Japan had 182 new permanent hires, America 237, Europe 28, Australia 14.
- Temporary employees are much smaller in number, for example, in Japan, about 85 temporary (male + female) employees, America has fewer, Europe has somewhat more proportionally, but still small.
Employee Distribution by Subsidiary and Office
- Nintendo owns several subsidiaries and development studios outside its core Japanese headquarters, including Retro Studios and Shiver Entertainment (USA), Next Level Games (Canada), and Nintendo European Research & Development (NERD) in France.
- According to Nintendo’s “Data Sheet” for the fiscal year ending March 2025, temporary versus permanent employee counts in each major region (Japan, America, Europe, Australia) show that temporary employees are a small fraction of total staff in all regions.
- In Japan, besides permanent staff (men, 2,270, women, 692), there are also temporary employees (men, 51, women, 34) as annual averages.
- In Europe, permanent staff includes 655 men and 468 women; temporary employees are more modest in number, about 31 men and 38 women on average.
- America, permanent employees are 880 men and 566 women, and temporary employees average about 1 man and 5 women.
- Australia, among permanent employees, 50 men and 49 women, temporary employees average 4 men and 8 women.
- Offices with subsidiaries often mirror regional patterns, e.g., NERD in Europe contributes to the Europe permanent staff totals, Retro Studios, etc., likely are included in the America region distributions.
- Permanent staff in Japan have 100% regular performance & career development reviews, in America ~87%, Europe ~90%, Australia 100%.
Employee Distribution by Division (EPD, PTD, NBD, etc.)
- Nintendo’s internal divisions include Entertainment Planning & Development (EPD), Platform Technology Development (PTD) (sometimes “Technology Development Division”), and Business Development divisions.
- The EPD division is the largest internal development division focused on software, gaming titles, mobile apps, game supervision & IP management.
- As of recent estimates, EPD has about 800 employees (engineers, producers, directors, designers, etc.).
- PTD handles hardware, system software, development of SDKs, internal toolchains, OS, internal networks, etc. It was formed by merging the former IRD and SDD divisions around 2015.
- Business Development (also called NBD / BDD in some sources) is responsible for refining Nintendo’s business models, smart device (mobile) strategy, and non-hardware/software core dev lines.
- Exact headcount by division (aside from EPD’s ~800) is not clearly disclosed. Public data sources don’t reliably break out how many people are in PTD vs. NBD vs. support staff.
- The number of production groups under EPD EPD divided into 10 production groups, covering internal franchises, external supervision, experimental games, mobile/smart device games, etc.
- EPD’s internal structure includes groups for “Design Management”, “Programming Management”, “Sound Management”, and specialized production groups for specific franchises.
Biggest Gaming and Tech Showcases
- The Nintendo Direct, Switch 2 Showcase drew a record 6.3 million viewers, making it the most-watched gaming event of 2025 so far.
- Summer Game Fest 2025 attracted 3.08 million viewers, highlighting its growing influence as a global gaming showcase.
- The Nintendo Direct on September 12 reached 2.92 million viewers, showing consistent demand for Nintendo announcements.
- Apple Event 2025 on September 9 pulled in 2.80 million viewers, confirming strong crossover interest between tech and gaming audiences.
- The Nintendo Direct on March 27 recorded 2.72 million viewers, maintaining high engagement levels for the company’s regular showcases.

Gender Diversity in the Nintendo Workforce
- In permanent employee data (end of March 2025), Japan has 2,270 men and 692 women, America has 880 men, 566 women, Europe has 655 men, 468 women, Australia has 50 men, 49 women.
- Temporary employees also skew similarly, in Japan, ~51 men, 34 women, Europe ~31 men, 38 women, America ~1 man, 5 women, Australia ~4 men, 8 women.
- The percentage of permanent employees who identify as male vs female shows women representing roughly 20-30% in Japan’s permanent staff, higher in other regions (America, Europe, Australia), approaching or over 40-45% in some cases.
- The sum of male + female permanent employees does not always equal the total permanent staff count because some employees do not report or identify in those categories.
- Regular performance and career development reviews, women in the regions receive them at nearly the same rates as men in their region (because reviews are region-based rather than gender-based).
- Nintendo’s governance bodies (e.g,. directors) show gender disparity. For Nintendo Co., Ltd. (Japan), out of 14 directors, 10 are men and 4 are women.
- At the level of “outside directors” (non-executive board members) for Nintendo Japan, women are fewer, 4 women vs 3 men among outside directors, showing somewhat better proportion but still not parity.
Employee Tenure at Nintendo
- In Japan, permanent employees stay for about 14.4 years on average.
- In North America (Nintendo of America), average tenure is roughly 10 years.
- In Europe, the average continuous employment is around 11.1 years.
- Australia shows the shortest average at 8.5 years among the regions reported.

- Tenure among men tends to be slightly longer than among women in many regions, especially in Japan.
- Permanent status employees have much longer tenure than temporary or contract staff, though public data for non-permanent staff is more limited.
- The long tenures contribute to low turnover in many regions, particularly Japan.
Employee Turnover Rate at Nintendo
- Japan’s annual turnover rate among permanent employees is very low, ~1.9%.
- In the U.S., the turnover rate is around 5.1%.
- Europe’s rate is approximately 6.0%.
- Australia has the highest among reported regions at ~16.7%.
- Overall, employee retention is very high; Nintendo’s global retention rate is reported at ~98%.
- The low turnover in Japan helps maintain knowledge continuity and stability in product development.
- Higher turnover in Australia partly reflects a smaller staff base and possibly different labor market dynamics.
Health and Well-being Programs for Employees
- In Japan, Nintendo has implemented a Flexible Working Hours Program, where employees can control their start and end times, with core hours between 10 a.m. and 3 p.m.
- Programs supporting childcare and caregiving are in effect, leave policies are generous, and reinstatement rates are very high.
- The company stresses work–life balance, especially in official wellness offers in the U.S., with benefits & perks accessible to staff.
- Employee satisfaction around health and wellness is boosted by how well Nintendo has avoided mass layoffs (which can stress staff) compared to its peers.
- Major regions (Japan, America, Europe) appear to have nearly full coverage of occupational health & safety programs for permanent staff.
Comparison: Nintendo vs. Other Gaming Companies (Employee Numbers)
- Nintendo’s turnover in Japan (1.9%) is far lower than many Western-based gaming companies, where turnover rates often range from 10% to 20% or more.
- Average tenure in Japan (14.4 years) beats many U.S. studios, where 5- to 8 years is more common.
- Nintendo’s retention (~98%) compares favorably in an industry where layoffs and project cancellations are routine.
- In Australia, Nintendo’s turnover (~16.7%) is closer to regional industry averages, suggesting local labor market effects.
- Compared to big tech/game companies (e.g., Activision, Ubisoft, EA), Nintendo seems to offer more long-term stability.
- Employee development and well-being offerings at Nintendo tend to be more consistent globally compared to peers, especially in terms of review cycles, flexibility, and benefits.
- In terms of workforce size, Nintendo’s ~5,630 permanent employees (2025) is smaller than multi-studio giants, but its permanence and stability give it an advantage in predictability.
Frequently Asked Questions (FAQs)
Nintendo had 8,205 employees globally on a consolidated basis as of March 31, 2025.
Nintendo reported 5,630 permanent full-time employees for the period April 2024 – March 2025.
The turnover rate for Nintendo Japan was about 1.9%.
Japan: 14.4 years • USA: 10.0 years • Europe: 11.1 years • Australia: 8.5 years
Conclusion
Nintendo today stands out not just for how many people it employs, but how well it retains and supports them. With low turnover rates in Japan (~1.9 %), strong average tenures (over a decade in most regions), solid training & development programs, and well-established wellness and flexibility initiatives, it has built a workforce structure aimed at stability and growth. While regions like Australia show relatively higher turnover, the overall global picture shows Nintendo offering consistency and long-term careers.
Read on to see what these numbers mean for the future of work in gaming, how Nintendo compares to emerging developers, and what lessons other companies might take from its people practices.