Google on 24th September, 2026 started testing “Call for Me,” a Gemini feature that calls businesses from a user’s own number and shares details they approve. The early preview covers paid Gemini subscribers on US Pixel 11 phones.
The Brief
- Google is limiting Call for Me to paid Gemini subscribers in the US who own a Pixel 11 and use the Phone by Google beta.
- Gemini can book a restaurant table, check stock, move an appointment, or put an item on hold during a single call.
- The feature dials from the user’s own number and shows a live transcript, so the user can take over at any point.
- Google first showed an AI booking a salon by phone at its 2018 I/O conference, complete with added “umm’s” and “ahh’s.”
Gemini dials from your number and shares what you approve
Users start a call by asking Gemini in the Gemini app on their Pixel. Gemini then calls the business, introduces itself, works through the automated phone menu, waits on hold, and talks to whoever picks up.
Google’s announcement put it simply: “Instead of dialing yourself, just tell Gemini to call on your behalf using the Gemini app on your Pixel.“
The real change is what Gemini may say. Google’s earlier calling tools were limited in scope. This version can share personal information the user approves, which Google says lets it take a broader set of actions. Moving an appointment or holding a product usually needs a name or booking detail. That permission turns an inquiry bot into one that can finish the job.
Calls also go out from the user’s personal number, dialed from the phone itself, so the business sees its customer’s caller ID. Users can follow a live transcript and grab the call whenever they want. Last year’s business-calling tool asked stores about prices, services, or stock, but it didn’t let users jump in. Google is starting with the slice of its Gemini user base that already pays for the assistant.
Google has introduced "Call for Me," an AI-powered feature enabling Gemini to place and manage entire phone calls on your behalf
— AssembleDebug (Shiv) (@AssembleDebug) September 24, 2026
The feature is rolling out in early preview to paid Gemini subscribers in the US enrolled in the Phone by Google Public Beta on Pixel 11 devices.… pic.twitter.com/VDQg1WVJn2
Google has chased automated calling since a 2018 salon demo
Google’s Assistant booked a salon appointment by phone at that 2018 developer conference, a demo that wowed the crowd. Pixel owners later got Hold for Me and Talk to a Live Rep. Both navigate phone trees and wait on hold until a human comes on the line. Direct My Call, a separate tool, displays the numbers for IVR (interactive voice response) menus on screen.
Call for Me stitches those pieces into one flow and adds the part the older tools skipped: the conversation itself.
Rivals are on the same track. Meta’s AI agents Muse and Instinct can now make calls on users’ behalf. Some Muse calls, however, might be made by humans in a call center, as first reported by 404 Media. Google’s version puts every word on screen as it happens.
The announcement doesn’t show how often Gemini finishes a task without the user stepping in. Google’s description also leaves these points open:
- Which categories of personal information can users approve Gemini to share?
- How does Gemini identify itself when it introduces itself to a business?
- Can a business decline to talk to Gemini, or ask for the account holder?
- When will the feature reach phones beyond the Pixel 11, or users outside the US?
Preview users should check which personal details they approve before each call. They should also keep the transcript open until the business confirms the booking or change.
The Bottom Line
Google has run agent experiments inside Gemini before, and it’s keeping this one small because “real-world conversations are nuanced.” It gave no date for a wider release. Until then, access requires a Pixel 11, a paid Gemini plan, and enrollment in the Phone by Google Public Beta.
