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VIDEO: G.O.O.D. Music (Kanye West, Big Sean, Pusha T & 2 Chainz) – Mercy

Posted on Wednesday, 6 June by

We don’t know any Hip-Hop head not eargerly anticipating the debut release from the G.O.O.D Music crew and today we got our first glimpse of the visuals we can expect to encounter later this year.

Choosing to keep the video promo for the team’s hit single ‘Mercy’ simple and slick, ‘Ye, Sean, Pusha and 2 Chainz, among others, are decked out in all black garments and balaclavas with the stage set in an underground parking lot.

This wouldn’t be a typical G.O.O.D Music production however if they didn’t somehow switch things up from the norm. Shot in ultra-widescreen and black and white colouring from start to finish, this will probably divide opinion.

Early commenters on YouTube no less, are perhaps a little angry at it being “too simple”.

All we can say is, swerve.

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Lewis Scrafton
22. Co-founder and editor of SQ Magazine. Studying at University of Sussex. Interned at MATTER and published in The Guardian.

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