Roblox Game Creation and Monetization Statistics 2025: How Creators Are Earning Big

Roblox has evolved into a dynamic game creation platform and virtual economy, connecting creators and players at an unprecedented scale. In 2025, developers are transforming ideas into careers, while record‑breaking games show how one concept can mobilize millions of users. From profitable solo projects to immersive team creations, the impact spans industries, from education to entertainment. Explore how core numbers shape this creative ecosystem.

Editor’s Choice

• Roblox reported 380 million MAUs by mid‑2025, surpassing Steam’s publicly available estimates, though comparisons depend on metrics like DAU vs MAU.
• 111.8 million daily active users in Q2 2025, up 41% year‑over‑year.
• Developers earned $923 million in 2024, projected to exceed $1 billion in 2025.
• Q1 2025 creators earned $281.6 million, with over 100 developers making more than $1 million in the past 12 months.
• Q2 2025 revenue reached $1.1 billion, bookings hit $1.4 billion, a 51% year‑on‑year rise.
• “Grow a Garden” peaked at 21.3 million concurrent players, which may be one of the highest on record, surpassing Fortnite’s official 15.3M event peak.
• Over 70 games crossed 1 billion visits in 2022, a growth that has accelerated in recent years.

Recent Developments

• Roblox surpassed Steam in scale with 380 million monthly active users by mid‑2025.
• Daily active user engagement in Q2 2025 surged 41% to 111.8 million DAUs.
• Total engagement hours jumped 58%, reaching 27.4 billion hours, significantly higher than late 2024.
• Roblox rolled out two new creator incentive systems, Daily Engagement Reward and Audience Expansion Reward, starting July 2025.
• Q2 2025 bookings hit $1.4 billion, expanding 51% across APAC markets like the Philippines and India.
• The stock price surged to a record high of $150.59, fueled by robust bookings and user growth.

Game Creation Statistics

• Roblox hosts millions of user-created experiences, built using Roblox Studio.
• More than 70 games crossed the 1 billion visit threshold in 2022 alone.
• Roblox Studio is used by over 12 million monthly creators globally.
• Over 2.7 million creators monetized their games at least once in the past 12 months.
• The majority, about 75%, of creators are under 24 years old.
• In 2025’s first half, community developers earned $597.94 million, indicating rapid payout growth.
• Over 3.1 million developers are active on the platform as of early 2025.

Breakdown of Experience Platform Spending

• 67% of each inexperienced dollar spent goes to both platform operations and direct payments to developers.
• A portion of the 67% is allocated to Developer Share (DevEx), compensating creators for their contributions.
• Other parts of the 67% cover Creator Rewards, App Stores & Payment Fees, and Platform Hosting & Support.
• The remaining 33% is split between Platform Investment and the Roblox Share, supporting infrastructure, R&D, and company operations.

Developer Earnings

• Roblox creators earned $923 million in 2024, projected to pass $1 billion in 2025.
• In Q1 2025, creators earned a record $281.6 million, with over 100 developers earning more than $1 million.
• The first half of 2025 alone saw $597.94 million paid out to community developers.
• In 2023, creator payouts hit $741 million, up 19% from 2022’s $624 million.
• Businesses of Apps confirms the $923 million creator payout figure for 2024.
• In 2024, 24K creators earned over $900 on Roblox in the prior 12 months.

Top Earning Roblox Games

• Grow a Garden, released March 26, 2025, reached 21.3 million concurrent players on June 21 and over 21 billion visits by August.
• The game surpassed Fortnite’s CCU record of 15.3 million.
• Sonic Speed Simulator became the first branded Roblox game to hit 1 billion visits in August 2024.
• Dress to Impress exceeded 2.7 billion plays by mid‑2024, with a peak of 651,000 concurrent players after a high-profile promotion.

Roblox Creator Community Growth

• Over 380 million monthly users drive growth in creator opportunities.
• DAUs climbed to 111.8 million in Q2 2025, a 41% increase from the previous year.
• Over 2.7 million creators monetized games in the past year.
• In 2023, 24K creators earned over $900, showing sustained participation in monetization.
• More than 100 games generated over $1 million each in 2023.

Roblox Experience-Based Payout (EBP) Breakdown

• 24.5% goes to the Developer Share (DevEx), directly rewarding content creators.
• 24.9% is allocated to App Store Fees for Apple, Google, Xbox, and other platforms.
• 24.5% is retained as the Roblox Share, supporting company operations and growth.
• 15.6% is spent on Platform Hosting and Support, covering infrastructure and reliability.
• 8.8% is used for Platform Investment, including future development and innovation.
• Only 1.7% is directed toward Developer Share – EBP, representing payouts tied to engagement-based earnings.

Monetization Methods

• In September 2024, Roblox began offering paid video games, giving developers a chance to price experiences directly and earn up to 70% revenue share.
• In mid‑2025, Roblox launched two new creator incentives:
  • Daily Engagement Reward: Creators earn 5 Robux per active spender who spends at least 10 minutes in one of their top three experiences each day.
  • Audience Expansion Reward: Creators receive 35% revenue share on up to the first $100 spent by new or returning users via their influence.
• Roblox’s creator community earned $923 million in 2024, with projections to clear $1 billion in 2025.
• Cross‑platform monetization is growing via physical merchandise, enabled through Shopify and partnerships with brands like Fenty Beauty, targeting Gen Z shoppers.
• Roblox expanded regional pricing in April 2025, aligning in‑experience item prices with local purchasing power to enhance accessibility.
• Brand collaborations like e.l.f. UP! and Spotify Island drive commerce and participation, creating immersive experiences that boost spending.
• The Developer Exchange (DevEx) processed $122 million in Q1 2025, indicating continued momentum in creator payouts.

Robux and Virtual Economy

• Roblox is projected to surpass $4.3 billion in revenue in 2025, up from an estimated $3.5 billion in 2024, driven largely by Robux and licensing transactions.
• Bookings, sales of virtual currency, are expected to top $5.1 billion in 2025, a new high for the platform.
• Roblox recorded approximately 3.7 billion virtual transactions in 2023, according to third-party tracking tools, reflecting user activity across monetized experiences.
• The platform has paid creators $3.3 billion since 2018, including $923 million in 2024.
• As of Q2 2025:
  • Average bookings per daily active user (ABPDAU) stood at $12.86, up 7% year-over-year.
  • Average monthly unique payers reached 23.4 million, up 42% year-over-year.
• Monthly player spending spikes: e.g., $122 million in revenue in January 2025, and $114 million in August 2024.
• Mobile transactions now account for over 52% of platform revenue, showing robust mobile-first growth.

Roblox Users by Global Region

• 35.7% of Roblox users are based in the APAC region, making it the platform’s largest regional user base.
• 24.3% of users fall under the Rest of the World category, showing strong global penetration.
• 20.9% of users are from Europe, reflecting steady adoption across the continent.
• 19.0% of the user base is in the US & Canada, indicating a significant but smaller share compared to APAC.

Marketplace Transactions

• In 2022, Roblox recorded 3.2 billion virtual transactions, with 900 million more in Q1 2023 alone, highlighting the marketplace’s scale.
• The Roblox Creator Dashboard provides visibility into marketplace activity, rebates, transaction history, and publishing advances are accessible via the “My Transactions” report.
• Roblox supports trading of limited avatar items for Premium subscribers, driving secondary-market exchanges.
• The adoption of regional pricing in 2025 lowered barriers to global participation in the marketplace.

User Engagement Metrics

• Q2 2025 Daily Active Users (DAUs) hit 111.8 million, up 41% year-over-year, with 27.4 billion hours engaged, a 58% increase.
• In Q2 2025, average bookings per DAU (ABPDAU) reached $12.86, while monthly unique payers rose to 23.4 million.
• Q1 2025 revenue amounted to $1.035 billion, paired with $1.207 billion in bookings.
• Free cash flow soared to $642.7 million in 2024, up dramatically from $124 million in 2023, a sign of strong operational efficiency.
• Engagement-heavy experiences such as e.l.f. UP! (22 million visits) and Spotify Island (28 million) bolster immersion and retention.

Game Visits and Popularity

• Roblox experiences have exceeded 100 billion plays across devices as of April 2025.
• In 2025, “Grow a Garden” set records with an estimated 21.3 million concurrent players, perhaps the highest in gaming history.
• That hit title also contributed to a boost in Roblox bookings via $150 million in Robux purchases, driving a 4% increase in platform-wide bookings.
• Licensed properties such as Sonic Speed Simulator and Dress to Impress reached massive milestones, Sonic hit 1 billion visits, and Dress to Impress tallied 2.7 billion plays by mid-2024.

Hours Spent in Games

• In Q2 2025, total engagement hours amounted to 27.4 billion, marking a 58% year-over-year rise.
• In March 2025 alone, users spent over 3.5 billion hours playing Roblox.
• Early 2025 DAUs hovered around 79.5 million, with 56% of users under 16.
• Regional pricing and new creator rewards, e.g., Daily Engagement Reward, aim to further increase time spent by incentivizing return visits.

Player Demographics

• 56% of users are under 16, highlighting youthful engagement across the platform.
• Over 40 million children aged 12 and under play daily, yet users 13 and over account for 64% of DAUs and 66% of hours played.
• In the U.S., average daily usage is 2.9 hours, the highest globally.
• Globally, 380 million monthly active users (MAU), up 16.5% year-over-year, with 88.9 million DAUs.
• Gender distribution is nearly even: 51% male, 44% female, 5% nonbinary/other.
• Age splits indicate 60% of users are over 13, and 39% under 13.
• The 17–24 age group now makes up 21% of the player base, showing growing adult engagement.

Developer Exchange Program

• The DevEx program lets creators exchange their earned Robux at a rate of $0.0035 per Robux.
• As of end‑2024, $923 million was paid to developers via DevEx, with $3.3 billion total since 2018.
• Over 24,500 creators participate in DevEx, and the median creator made about $1,575 in the 12 months ending December 2024.
• In 2022, payouts for registered DevEx participants totaled $623.9 million.
• Minimum Robux required to submit a DevEx cash‑out is 30,000 Robux; maximum per transaction is 20 billion Robux.
• Creators can perform only one DevEx cash‑out per month, and Roblox reviews eligibility per request.
• Despite higher purchasing prices for Robux, developers effectively receive around 25% of user spend through DevEx after exchanges and fees.

Revenue Growth

• In 2024, Roblox generated $3.6 billion in revenue, up 28.7% year-over-year.
• The company projects $4.39 billion to $4.49 billion in full-year 2025 revenue.
• Q2 2025 revenue reached approximately $1.08 billion, a 21% increase year-over-year.
• Q1 2025 revenue grew 29% year-over-year, fueled by improved monetization and creator earnings.
• Despite revenue growth, Roblox still reports net losses; for example, a $1.1 billion GAAP loss over the trailing 12 months, adjusted bookings show a narrower $194 million loss.
• However, free cash flow remains strong, with $942 million over 12 months, and $4.7 billion in cash holdings.
• Analysts applauded Q2 performance, stock jumped to a record $137.79, and all covering analysts raised their price targets.

Bookings and In‑App Purchases

• For full-year 2025, Roblox now forecasts bookings between $5.87 billion and $5.97 billion.
• In Q2 2025 alone, bookings surged 51% year-over-year to $1.44 billion.
• Earlier projections for the full year ranged between $5.15 billion and $5.23 billion.
• Q1 2025 bookings hit $1.21 billion, beating expectations, and DAUs rose 26% to 97.8 million.
• Q4 2024 bookings stood at $1.36 billion, slightly below expectations, contributing to the share price decline.
• Metrics from Q2 solidified growth across the board: revenue +21%, bookings +51%, DAUs +41%, hours engaged +58%, average unique payers +42%, ABPDAU +7%.
• Developers earn up to 70% revenue share from paid experiences, boosting in-game monetization options.

Experience Analytics

• Roblox Studio’s analytics tools let creators track DAU, MAU, retention, revenue, and more via a live dashboard.
• The Analytics Dashboard also classifies experiences into engagement‑based tiers, updated daily.
• “Insights” reports help identify the top drivers behind revenue and DAU changes.
• As of July 2025, creators reported sudden spikes in analytics benchmarks, raising goals for performance comparisons.
• Though Developer Stats was sunset in January 2024, creators can still download up to four years of historical visit and engagement data.
• Platforms like RoMonitor offer in-depth analytics on engagement, retention, and trends beyond the official dashboard.

Historical Game Stats

• Roblox witnessed explosive user growth, from under 100 million MAUs in 2019 to 380 million MAUs by 2025.
• Growth rates peaked in early years, e.g., 164 million new users in 2017–2018, and 260 million in 2019–2020.
• Flagship experiences like Adopt Me! have amassed over 30.8 billion visits since launch.
• Sonic Speed Simulator became the first branded game to exceed 1 billion visits in August 2024.
• Grow a Garden set multiple concurrent-user records, 21.3 million on June 21, scaling to 21.9 million by July 19, 2025.
• Roblox overall has accumulated over 100 billion plays across all experiences by early 2025.

Conclusion

Roblox in 2025 stands as a powerhouse of digital creation and monetization. The platform enjoys robust growth, from youthful engagement trends and rising adult participation to powerful creator earnings via DevEx. Its financial trajectory, with bookings eclipsing $5.9 billion and revenue nearing $4.5 billion, showcases a maturing economy built on virtual currency, paid experiences, and brand collaboration.

Creators benefit from increasingly refined analytics tools and monetization methods, while blockbuster hits like Grow a Garden and Sonic Speed Simulator continue redefining success metrics.