Reddit Statistics 2025: Traffic, Users, and More

It started in a Harvard dorm room in 2005. What began as a simple idea for “the front page of the internet” has now transformed into one of the most active and uniquely engaging platforms on the web. Reddit has evolved far beyond its early roots as a niche forum hub, it’s now a global digital town square with hundreds of millions of users and endless conversations that shape news, memes, and internet culture itself.

In 2025, Reddit is not only a cultural pulse-checker but a data-rich ecosystem that marketers, sociologists, developers, and everyday users alike study to understand what people really care about. This article will dive into the freshest statistics that map Reddit’s scale, reach, and the behaviors driving its continued evolution.

Editor’s Choice

Here are seven of the most standout Reddit stats for 2025:

Reddit averages 88.6 million daily active users (DAUs) globally as of Q2 2025.
The platform now sees 1.9 billion monthly visits, reflecting a 9.4% year-over-year increase from 2024.
The subreddit r/AskReddit remains the largest by subscribers, now crossing 47.2 million members.
Reddit’s mobile usage has grown to account for 73% of all sessions in 2025.
The average Reddit user now spends 10 minutes and 42 seconds per session.
Over 350 million comments are posted each month, a 14% rise from last year.
Reddit Premium saw a surge with 6.8 million active subscribers.

Reddit Users by Country – Key Insights

The United States leads with a massive 400 million monthly Reddit users, making it the platform’s largest user base.
India follows with 90 million users, showing strong growth in Reddit adoption.
The United Kingdom holds 80 million monthly users, reflecting a solid presence in Europe.
Canada contributes 70 million users, maintaining high engagement despite its smaller population.
Brazil accounts for 65 million monthly users, highlighting Reddit’s expanding reach in South America.
Germany sees 60 million Reddit users, aligning with Europe’s digital participation trends.
Australia joins with 50 million users, showing Reddit’s popularity in Oceania.
Italy has 40 million users, closely followed by France at 38 million.
The Philippines rounds out the list with 35 million users, showcasing Reddit’s growing influence in Southeast Asia.

Monthly and Daily Traffic Trends

In April 2025 alone, Reddit saw 586 million unique visitors, continuing a pattern of steady monthly growth.
Reddit’s daily traffic peaked on April 18, 2025, with 91.2 million users, driven by viral political discussions and live event threads.
Average monthly pageviews reached 17.2 billion.
Bounce rate dropped to 58.1%, indicating improved content relevance and stickiness across subreddit pages.
Traffic from mobile devices increased 8.9% YoY, accounting for nearly three-quarters of all traffic.
The top five traffic countries are the US, UK, Canada, India, and Germany, with the US alone contributing 37.5% of the total.
Reddit’s average time on site per session hit 10.7 minutes, one of the highest among social platforms in 2025.
The traffic dip observed during early February was attributed to backend upgrades, with recovery seen within two weeks.
Weekend activity, especially Saturdays, saw a 15% boost in average post engagements, suggesting Reddit is evolving into a leisure-time platform.
Reddit now ranks among the top 10 most-visited websites globally.

Income Distribution of Reddit Users

26% of Reddit users earn $75,000 or more, making it the platform’s largest income segment.
20% fall into the $50,000–$75,000 income bracket.
17% of users earn between $30,000 and $50,000.
Only 10% of Reddit users report incomes under $30,000.

Engagement Metrics: Upvotes, Comments, and Shares

On average, 9.4 million upvotes are cast every day across all Reddit threads.
Total upvotes in Q1 2025 surpassed 850 million, marking a 12% increase YoY.
Reddit saw 1.05 billion comments made in the first five months of 2025 alone.
The most upvoted post of the year (so far) garnered 711,000 upvotes—a user-generated time-lapse about Mars’ seasons.
Posts submitted on Wednesdays have the highest average upvote count, suggesting midweek engagement peaks.
The median comment thread length increased from 7.4 to 8.1 comments per post, indicating deeper conversation levels.
The number of posts that received over 10,000 upvotes rose by 23% since 2024.
Cross-posting and sharing outside the platform now accounts for 11% of total post views, highlighting Reddit’s growing influence beyond its borders.
Redditors submitted more than 5 million new posts monthly, with weekend posting rates up 18% YoY.
The total number of unique comment authors grew to 72 million as of May 2025.

Mobile vs Desktop Usage Statistics

In 2025, 73% of Reddit’s total traffic comes from mobile devices.
The official Reddit mobile app alone accounts for 61% of all user sessions, making it the platform’s primary access channel.
Desktop usage has declined to 24%, while tablet usage holds steady at 3%.
Average session length is slightly longer on desktop (11.3 minutes) compared to mobile (10.1 minutes), reflecting deeper browsing habits from computer users.
Reddit’s mobile bounce rate has improved, dropping to 57.2%, thanks to better in-app content delivery.
Android users make up 64% of mobile Reddit sessions, while iOS users contribute 36%.
Reddit’s mobile notification engagement rate rose to 31%, driven by improved targeting of trending threads and AMAs.
Mobile uploads, especially image and video posts, have grown 21% YoY, reinforcing Reddit’s pivot toward more visual content.
Desktop remains more popular for moderators and long-form text-based subreddits like r/AskHistorians and r/LegalAdvice.
Reddit Lite, a new mobile web experience, now serves over 6.4 million monthly users, especially in regions with lower bandwidth availability.

Annual Reddit ARPU Growth (Average Revenue Per User)

In 2025, Reddit’s ARPU is projected to reach $2.04, the highest ever for the platform.
The 2024 ARPU is estimated at $1.44, continuing its rapid upward trend.
In 2023, Reddit users generated an average of $1.02 in revenue.
For 2022, ARPU stood at $0.72, showing strong year-over-year growth.
The ARPU in 2021 was $0.51, nearly doubling from previous years.
In 2020, Reddit’s ARPU was $0.36, rising from $0.27 in 2019.
Back in 2018, the ARPU was just $0.18, reflecting Reddit’s early monetization stage.

Content Distribution: Text, Images, Videos, and Links

In 2025, image posts account for 38% of all submissions, reflecting the growing appeal of visual storytelling.
Text-based posts now represent 29%, slightly down from 32% last year, though they remain dominant in discussion-centric subreddits.
Video posts have increased sharply, now making up 21% of total content, double their share from just two years ago.
Link posts are down to 12%, as Reddit continues its shift toward native content consumption.
The average engagement rate for video posts (comments + upvotes) is 18% higher than for image posts in 2025.
Subreddits like r/MadeMeSmile and r/nextfuckinglevel have seen a 24% rise in image-based submissions year over year.
Reddit’s own native video platform now processes over 900 million video views per month.
The majority of viral posts in 2025 contain either a GIF or short-form video, typically under 30 seconds.
Text-heavy subreddits like r/relationships still dominate total reading time, with an average of 7.8 minutes spent per post.
NSFW content, while restricted in visibility, still contributes 5% of total submissions, managed under stricter visibility filters and age gates.

Reddit Ads and Monetization Statistics

Reddit’s ad revenue is projected to reach $1.46 billion in 2025.
Promoted posts make up nearly 60% of total ad impressions, largely due to mobile placement optimizations.
The average CPM for Reddit ads in 2025 is $3.20, slightly lower than Twitter/X but higher than Tumblr or Quora.
Reddit’s self-serve ad platform now hosts over 45,000 active advertisers, up 19% YoY.
Top-performing ad categories include tech, gaming, education, and personal finance.
Reddit’s conversation ads, which allow brands to start threads as users, have driven 5x higher engagement compared to static image ads.
Video ads on Reddit have seen a 34% increase in usage, especially in entertainment and mobile gaming campaigns.
Reddit introduced AI-powered ad targeting tools in early 2025, improving conversion rates by 28% over manually segmented campaigns.
Branded AMAs (Ask Me Anything) have grown to over 620 sponsored sessions annually, including celebrities, founders, and scientists.
Reddit’s revenue from Reddit Coins and Awards declined slightly to $73 million, with most users favoring Premium membership perks.

Top Reasons Subreddits Were Banned

Spam was the leading cause of subreddit bans with 780,604 cases — the highest among all categories.
Unmoderated subreddits ranked second with 551,156 bans, showing a +114% year-over-year (YoY) increase.
Ban evasion led to 22,080 bans, reflecting a +241% YoY spike.
Other content manipulation caused 10,314 bans.
Prohibited goods resulted in 6,274 bans — a +306% YoY jump.
Minor sexualization was cited 5,149 times (+169% YoY).
Harassment accounted for 2,477 bans, with a +324% YoY increase.
Non-consensual intimate media saw 2,109 bans (+473% YoY).
Violent content led to 513 bans (+35% YoY).
Hateful content caused 749 bans (+60% YoY).
Personally identifiable information (PII) was responsible for 158 bans, up +172% YoY.

Reddit Moderation and Community Rules Enforcement

In 2025, Reddit enforces over 6.2 million policy actions per month, including comment removals, user bans, and spam detection.
The number of active volunteer moderators stands at over 270,000, maintaining governance across over 2.6 million subreddits.
Automated moderation (via tools like AutoModerator) now handles 48% of all flagged content before human review.
Reddit Safety reported that content takedowns related to misinformation rose 15% YoY, especially during high-profile events.
Content removals for hate speech declined by 11%, credited to stricter subreddit-level guidelines and user education prompts.
The report-to-action ratio improved in 2025, with 85% of user reports receiving a response within 24 hours.
Reddit’s transparency report shows a drop in government data requests, totaling 2,110 cases globally in Q1 2025.
New moderator onboarding tools were launched to reduce burnout, resulting in a 12% retention improvement for new mods.
AI-assisted moderation now flags 88% of repeat policy offenders, reducing the average time to ban from 2.4 days to under 12 hours.
Reddit launched a community health dashboard in April 2025, enabling subreddit leaders to view metrics like participation balance, toxicity index, and rule adherence in real time.

Trends in Reddit Premium and Awards

Reddit Premium subscribers have surpassed 6.8 million users in 2025, up 92% from two years ago.
The $5.99/month subscription continues to offer ad-free browsing, exclusive avatars, and Reddit Coins.
Reddit’s Premium revenue is projected to exceed $489 million this year, accounting for one-third of Reddit’s non-ad income.
The Reddit Coins and Awards system saw over 470 million coins distributed in the first five months of 2025.
The most popular award of the year so far is the “Helpful” badge, which grew in usage by 38% YoY, primarily in subreddits like r/AskDocs and r/PersonalFinance.
Reddit introduced “Community Awards”, allowing mods to create subreddit-specific badges. This has increased award-giving by 22% in niche subs.
64% of Premium users report they joined to support moderators and content creators, not just for ad-free access.
Monthly award redemptions are highest in knowledge-based communities, with over 4.2 million awards given in r/AskScience alone in early 2025.
The “Platinum” and “Ternion” awards were retired in Q1 2025 and replaced by a tiered karma boost system, rewarding high-engagement content.
Reddit is testing a revenue-sharing pilot in Q2 2025, where top contributors can redeem awards for real-world payouts, a move aiming to rival platforms like YouTube and Substack.

Reddit User Demographics by Age (U.S.)

44% of Reddit users in the U.S. are aged 18 to 29, making this group the largest segment on the platform.
31% fall within the 30 to 49 age group, indicating strong engagement from mid-career adults.
Only 11% of users are aged 50 to 64, showing a noticeable drop in usage among older adults.
Just 3% of Reddit users are 65 years or older, reflecting limited adoption among seniors.

Most Discussed Topics and Events on Reddit

The 2024 US Presidential Election generated the most engagement ever recorded on Reddit, with over 89 million comments across election-related threads.
AI and machine learning discussions have quadrupled in volume, with r/ChatGPT, r/ArtificialInteligence, and r/LocalLlama becoming top engagement drivers.
Stock market and finance threads, especially in r/wallstreetbets and r/personalfinance, experienced surges during Q1 2025 due to a highly volatile S&P 500.
Gaming events such as Elden Ring’s DLC launch and Starfield expansions sparked massive participation, with over 12 million comments in just one week.
Subreddits tied to TV and pop culture, like r/TheLastOfUs, exploded during season releases, with fan theories, live reactions, and Easter egg hunts.
r/OutOfTheLoop remained the go-to hub for explaining viral trends, fielding nearly 300,000 posts about meme origins and sudden headlines.
r/Ukraine and r/worldnews continued to track geopolitical updates, especially the UN developments in spring 2025, accumulating over 1.2 million upvotes in a single week.
“What’s your unpopular opinion?” and “Am I the A**hole?” posts reached record popularity in 2025, each garnering over 15 million votes monthly.
r/AskHistorians AMA with a former NASA engineer became one of the most upvoted discussions ever, with over 680K upvotes and extensive cross-subreddit mentions.
Tech ethics, AI-generated misinformation, and deepfakes are the emerging themes drawing multi-subreddit discussion in mid-2025.

Year-over-Year Growth and User Retention

Reddit’s monthly active users (MAUs) reached 680 million globally in 2025, reflecting a 13.2% YoY increase.
User retention improved by 7.4%, with 60.1% of users returning weekly.
The platform’s new onboarding experience boosted first-month retention by 18%, particularly for users joining via mobile.
Reddit has seen user growth in emerging markets like India, Brazil, and the Philippines, where MAUs increased by 31% YoY.
Daily active users (DAUs) in the US surpassed 36.2 million, solidifying Reddit as the third most-used social platform in the country.
Reddit’s logged-in engagement rate is now at 82%, suggesting deeper habitual use among active members.
Gen Z and Millennial audiences combined make up 71% of all users, with Gen Z alone contributing 42% in 2025.
Reddit’s Karma economy remains strong—users earned a combined 14.3 billion Karma points in the first five months of the year.
Over 2.2 million new subreddits have been created since June 2024, indicating sustained interest in niche community-building.
The average Reddit user now belongs to 47 subreddits, with 22 marked as favorites.

Best Title Length for Top Reddit Posts

Titles with 60–80 characters receive the highest average upvotes at around 8,650, making them the most effective.
40–100 characters consistently perform well, averaging over 8,500 upvotes, ideal for engagement.
Short titles under 20 characters perform the worst, with under 7,500 upvotes.
Titles between 120–200 characters also see a significant drop in performance, averaging under 8,000 upvotes.
The sweet spot for Reddit title length is clearly between 60 and 100 characters.

Recent Developments in Reddit’s Platform and Policies

Reddit officially went public in March 2025, with its IPO valued at $9.8 billion, marking a historic milestone for the platform.
A new AI-assisted content surfacing algorithm was rolled out to enhance post visibility and reduce karma gaming.
The platform announced an overhaul to its API policy, tightening third-party access while expanding developer tools for verified research partners.
Reddit launched “Community Analytics”, offering mods deep insights into post performance, growth metrics, and moderation workload.
A pilot program called “Reddit Circles” introduced private invite-only groups within public subreddits, a move echoing Discord-like exclusivity.
Reddit revised its content policy to address synthetic media and deepfakes, introducing mandatory AI tagging for generated images and videos.
Moderator compensation trials began in early 2025, with 1,000+ mods in large subs receiving stipends tied to hours and community health.
Reddit integrated real-time transcription and language support for 16 new languages, expanding global accessibility.
The Reddit Developer Hub gained momentum, with over 6,000 active apps using Reddit’s public APIs for bots, alerts, and archiving.
Reddit hosted its first global virtual convention, “RedditCon 2025,” attracting over 2 million livestream viewers for talks, AMAs, and digital meetups.

Conclusion

Reddit in 2025 is not just surviving, it’s thriving. As user behavior trends shift toward visual content, real-time discussion, and community ownership, Reddit continues to adapt its platform and policies to support its evolving ecosystem. With over 680 million global users, deep community engagement, and a growing revenue stream from both ads and premium subscriptions, Reddit has solidified its place as a modern internet cornerstone.

For businesses, researchers, and everyday users, these Reddit statistics reveal a platform that is growing smarter, more inclusive, and increasingly central to how people discover, debate, and build digital culture.