Quora stands out as a robust knowledge-sharing and Q&A platform with broad implications for marketers, educators, and community builders. The platform’s growth has enabled companies to tap into highly engaged audiences seeking real insights and advice, while academic institutions use it to monitor evolving public questions and sentiment. This article dives into the latest data, showing how Quora is evolving and where it may head next.
Editor’s Choice
- Quora now draws over 400 million monthly active users globally.
- The U.S. accounts for approximately 37% of Quora’s global traffic as of late 2025.
- Mobile device traffic comprises approximately 76% of all visits, highlighting the shift from desktop.
- About 28% of Quora users have an annual household income above $100,000.
- The platform supports users in 24+ languages and 195 countries, pointing to international reach.
- During Q4 holiday periods, Quora’s CPMs, cost per thousand impressions, remained lower than many other social platforms, offering more stable advertising costs.
Recent Developments
- In 2024, the Quora Ads team introduced Conversion API (CAPI) to improve conversion tracking through server-to-server integrations.
- Also added CPC auto bidding for Quora advertisers, enabling more dynamic budgeting and improved performance.
- Traffic data from Oct 2025 shows 442.21 million visits in a month, down ~1.26% from the previous month, with average session duration ~08:29.
- Organic search drives ~81.7% of Quora’s traffic, making it a key channel for content visibility.
- Mobile devices now account for about 73.27% of U.S. access to Quora, and desktops about 26.73%.
Age and Gender Distribution
- Among users globally, ~31.12% aged 25 to 34.
- Age 18 to 24, ~29.63%, age 35 to 44, ~17.17%.
- Age 45 to 54, ~10.76%, age 55 to 64, ~7.02%, age 65+, ~4.30%.
- Gender ratio, ~58% male, ~42% female globally.
- The higher male share suggests certain content categories, such as technology and entrepreneurship, may be especially active.
Income and Education of Quora Users
- Users earning $100,000+ at home, ~54% of the visitor base.
- ~28% of adult users earn $100,000+ annually.
- Approximately 65% of users hold a bachelor’s degree.
- ~28% hold a graduate degree.
- For marketers, the affluent demographic suggests the potential for higher value conversions.
Mobile vs Desktop Usage on Quora
- In October 2025, Quora received ~442.21 million visits in a month across devices.
- Of those visits, ~76.12% came from mobile devices and ~23.88% from desktops.
- In the U.S., mobile access is ~73.27%, desktop ~26.73%.
- In India, mobile share is ~84.52%, desktop ~15.48%.
- Global averages show ~76.49% mobile vs 23.51% desktop.
- Average session duration in Oct 2025 was ~08:29.
- Page views per visit averaged ~2.14.
Quora’s International Reach and Expansion
- Traffic by country (Oct 2025): U.S. ~37% of visits, India ~12.45%, U.K. ~5.66%, Canada ~3.45%, and Indonesia ~3.24%.
- Globally available in over 24 languages and used across 195+ countries.
- The platform’s multilingual and multicultural support offers marketers opportunities in international markets.
- Because mobile dominates globally, localizing content for smaller screens and local languages is critical to reach non U.S. users.
Device Usage Statistics
- Mobile devices account for roughly 76.58% of Quora usage, and desktops ~23.42%.
- U.S. device distribution mirrors global trends, ~73.27% mobile, ~26.73% desktop.
- India’s mobile usage, ~84.52%, shows even stronger dependence on smartphones.
- Google organic search contributes significantly to visits, aided by mobile search behavior.
- Session lengths (~08:29) and pages per visit (~2.14) reflect deeper mobile engagement.
- Quora’s interface prioritizes scrollable question and answer formats for phones.
Quora Topics and Popular Categories
- Quora hosts over 300,000 topics across languages.
- Top followed topics: Technology over 144 million followers, Science ~22.1 million, Movies ~19.5 million, Music ~17.5 million, Business over 76 million.
- Other estimates place Technology at 144.5 million followers and Business at 76 million (source variability noted).
- Strong interest in Technology, Science, and Business shapes engagement patterns.
- Users ask between 3,000 and 5,000 questions per day.
Quora High-Income User Insights
- 28% more likely than average P18+ adults to have a household income (HHI) over $100K.
- 2X more time is spent on Quora by P18+ users with HHI > $100K compared to LinkedIn.
- 37% more likely to be in a management position than the general P18+ population.
- Greater concentration of high-income users than WSJ, LinkedIn, HuffPost, and Reddit.
- 65% of Quora users have a college degree.
- 28% hold a graduate degree.
- 54% of users report having a household income exceeding $100K annually.
User Engagement and Activity Rates
- The average session duration on Quora is 8 to 10 minutes.
- Daily active visitors average ~27 million.
- Organic search drives ~81.74% of traffic.
- Bounce rate in Oct 2025 was ~69.07%.
- Page views per visit ~2.14.
- Quora’s algorithm emphasizes answer quality and engagement.
Quora Ads and Advertising Performance
- Quora CPMs remain stable and often lower than many other platforms in Q4.
- Some campaigns have reported ~10% CTR with tens of millions of impressions.
- Webflow reported an 83% reduction in CPA and a 152% increase in signups using Quora Ads.
- Quora added Conversion API (CAPI) and CPC auto bidding for better optimization.
- ~60% of advertisers are B2B, ~40% B2C.
- ~70% of ad interactions occur on mobile.
- Minimum CPC bids can start around $0.01, and CPM around $0.20.
- Quora Ads offer cost-efficient reach for intent-based audiences.
Latest Quora Traffic Source Breakdown
- 74.8% of Quora’s traffic comes from Organic Search, showing strong SEO visibility.
- 23.9% of users access Quora via Direct visits, indicating strong brand recall.
- Less than 1% of traffic comes from Referral and Social sources, highlighting minimal reliance on external platforms.
Company Usage of Quora Ads (B2B vs B2C)
- ~60% of companies on Quora Ads are B2B, 40% B2C.
- B2B performance is strong because Quora users arrive with problem-solving intent.
- One B2C campaign recorded ~10% CTR with 32 million impressions.
- Quora leads have ~28% higher lifetime value compared with some other platforms.
- Topic-level targeting supports deep niche campaigns.
- Mobile-first usage enhances ad visibility and reach.
- Combining organic answers with ads improves ROI.
- Fewer advertisers means lower competition compared with other networks.
Quora for Business and Marketers
- Quora reaches over 400 million monthly visitors, according to its business positioning.
- Users arrive with informational or problem-solving intent, helpful for marketers.
- 63% of buyers begin research on question-oriented platforms.
- Best results come from pairing organic answers with paid placements.
- 68% of PPC marketers plan flat budgets for Quora in 2025, only 8% plan increases.
- Success on Quora requires tailored content, not repurposed social media ads.
- Niche targeting allows smaller brands to stand out.
Security and Data Breaches
- Quora’s 2018 data breach affected approximately 100 million user accounts.
- Breached data included names, email addresses, and encrypted passwords.
- Question and answer content written anonymously was not impacted by the breach.
- Quora responded with updated privacy and anonymity policies post-breach.
- Advertisers sensitive to compliance should monitor Quora’s policy changes regularly.
- Spam and low-quality content on Quora continue to pose moderate risks.
- Ad fraud globally will exceed $41.4 billion in 2025, impacting platforms like Quora.
Quora vs Other Q&A Platforms
- Quora surpassed 400 million monthly active users in 2025.
- Reddit experienced a 16% decline in traffic in 2025.
- Stack Overflow traffic dropped by 90% from its peak by 2025.
- The global user base is approximately 58% male and 42% female.
- Nearly 28% of Quora users earn over $100,000 annually.
- Quora users spend between 4 to 11 minutes per session on average.
- Quora Ads achieve 4x higher conversion rates than other platforms.
Most Discussed Brands on Quora
- Technology is followed by over 144 million users on Quora, making it the leading topic in 2025.
- The Business topic engaged over 76 million followers on Quora in 2025.
- Consumer brands and entertainment companies hold the majority of brand conversation volume.
- Quora sees over 300 million unique visits monthly, amplifying brand discussions.
- Quora’s US user share is 37.94%, impacting brand conversation demographics significantly.
Frequently Asked Questions (FAQs)
How many users from the United States are on Quora, and what percentage of the total user base do they represent?
The U.S. has about 148 million users, roughly 37 % of the total.
What percentage of Quora traffic is driven by organic search rather than paid or direct?
Organic search drives about 81.74 % of traffic.
What percentage of companies advertising on Quora are B2B versus B2C?
60% are B2B advertisers and 40% are B2C.
What percentage of global Quora users are aged between 25 and 34?
Roughly 29.47% of users fall into the 25–34 age group.
Conclusion
Quora remains a distinctive and strategically valuable platform in the digital marketing ecosystem. With a monthly audience and a user base characterized by higher income and educational attainment, it offers brands and creators an audience that engages with intent, not just curiosity. The shift from older monetization models toward subscription and quality-driven content, via Quora+, the continued relevance of Spaces and topic follower structures, and the platform’s unique position in the Q&A landscape all point to evolving opportunities and responsibilities for marketers and content professionals. Brands willing to engage thoughtfully, with answers, dedicated content, and community participation, are likely to gain more than those who treat the channel like a traditional ad network.
