Coinbase Asset Management and Apollo Global are joining forces to build a new wave of stablecoin-backed credit and tokenized lending products, targeting a 2026 launch.
Quick Summary – TLDR:
- Coinbase and Apollo announced a strategic partnership to develop innovative credit strategies using stablecoins and tokenized assets.
- The partnership aims to bring products like over-collateralized lending and tokenized credit investments to market by 2026.
- The stablecoin market, valued at $300 billion, is projected to reach $3 trillion by 2030, highlighting huge growth potential.
- This move positions both firms at the forefront of digital asset-backed lending and next-gen investment vehicles.
What Happened?
Coinbase Asset Management, the investment arm of crypto exchange giant Coinbase, is teaming up with Apollo Global Management to build credit investment products anchored in the fast-growing stablecoin and tokenized asset space. The partnership is designed to roll out its first products by 2026 and aims to make private credit more accessible and digitally native.
The Private Credit asset class is about to get a makeover.
— Anthony Bassili 🇺🇸 (@SmartestBeta) October 27, 2025
Thrilled to announce @CoinbaseAM and @apolloglobal have agreed to a strategic partnership to bring stablecoin based credit strategies to market. https://t.co/0wNNdw9tIS
Coinbase and Apollo Join Forces
Coinbase Asset Management (CBAM), a subsidiary of Coinbase Global, and Apollo, one of the world’s largest alternative asset managers, have officially announced their collaboration. This strategic alliance will focus on credit investments that merge the power of blockchain with traditional finance tools. Their goal: reshape how borrowing and lending works in a digital-first world.
This partnership will center around three main strategies:
- Over-Collateralized Asset Lending: Loans backed by digital assets like bitcoin or tokenized products. These will operate under secure tri-party agreements to minimize risk.
- Corporate Direct Lending: Lending directly to a mix of traditional and digital-native borrowers, including stablecoin issuers, fintech startups, and payment providers.
- Tokenized Credit Holdings: Offering investment products that give exposure to Apollo-managed credit strategies, packaged as digital tokens.
These strategies are designed with a focus on GENIUS Act compliance, including transparent audits and full reserve backing.
Stablecoin Ecosystem in the Spotlight
The timing of this collaboration aligns with massive expected growth in the stablecoin market. As of October 2025, the stablecoin market sits at around $300 billion, with forecasts pushing it to $3 trillion by 2030. This surge is fueled by 24/7 blockchain infrastructure and increased institutional interest, opening doors for credit innovations that traditional finance simply can’t offer.
Anthony Bassili, President of Coinbase Asset Management, emphasized this potential, stating:
Apollo’s Continued Push into Digital Assets
Apollo is no stranger to the world of tokenized finance. The firm has already worked with Securitize, a platform backed by BlackRock, and invested in Plume Network, which focuses on real-world asset tokenization. Christine Moy, Partner and Head of Digital Assets, Data and AI Strategy at Apollo, noted:
Coinbase, meanwhile, already provides crypto-backed loans to select U.S. customers and is exploring new payment innovations with partners like Citi. This includes initiatives like fiat to onchain stablecoin payout methods, further enhancing its digital financial services portfolio.
SQ Magazine Takeaway
I think this partnership is a big deal. It’s not just two firms teaming up, it’s a signal that traditional finance is fully embracing crypto’s infrastructure. Tokenized credit and stablecoin lending are moving from buzzwords to real, regulated investment tools. As someone who’s watched crypto mature over the past few years, this kind of move shows we’re heading into a future where blockchain isn’t a separate world, it’s just finance. And that’s huge.
