Reddit is rolling out its AI-powered search in five more languages, aiming to connect better with users beyond the English-speaking world.
Quick Summary – TLDR:
- Reddit’s AI-powered search now supports French, German, Spanish, Italian, and Portuguese.
- The update expands access to countries like Brazil, Mexico, France, Germany, Spain, and Italy.
- The feature is part of Reddit Answers, powered by a Google AI model.
- Reddit Answers already has over 6 million users, with the main search used by more than 70 million weekly.
What Happened?
Reddit has expanded its AI-powered search tool, Reddit Answers, to support five new languages. This move makes the feature available in multiple countries outside the English-speaking sphere. The update is designed to deliver smarter, localized search experiences using Google’s AI technology.
Reddit announced Thursday that it is expanding its AI-powered search experience to five new languages: French, German, Spanish, Italian, and Portuguese. https://t.co/KiXodvmzII
— TechCrunch (@TechCrunch) October 17, 2025
AI Chat Goes Global
Reddit’s latest update to its conversational search feature reflects a growing demand for AI tools that work across different languages and regions. Now, users whose system languages are set to French, German, Spanish, Italian, or Portuguese will be able to access the AI-powered Reddit Answers tool.
- The rollout extends to users in Brazil, France, Germany, Spain, Mexico, and Italy.
- The new languages complement the existing English version of Reddit Answers.
- Reddit Answers works in a question-and-answer format, offering a conversational alternative to the standard search bar.
This multilingual boost is a clear sign that Reddit is committed to making its AI tools more inclusive and accessible across global communities.
Reddit Answers Is Growing Fast
Reddit launched Reddit Answers last year as a conversational search engine that lives alongside the platform’s traditional search. It uses Google’s AI language model to deliver relevant responses based on Reddit’s vast trove of community content.
- According to Reddit CEO Steve Huffman, Reddit’s search function has more than 70 million weekly users.
- Reddit Answers alone has already attracted over 6 million weekly users, showing growing interest in conversational AI tools.
During the company’s quarterly earnings call in August, Huffman shared plans to eventually unify the AI and traditional search experience, suggesting the platform sees a long-term future in AI-enhanced discovery.
Competing with the Big Players
Reddit’s move to expand AI-powered search features places it in direct competition with platforms like Google, Brave, and Perplexity, all of which have introduced or enhanced chat-based search tools.
- Reddit’s version stands out by leveraging real community answers, giving users insights grounded in discussions, opinions, and advice from actual people.
- With AI search now tailored to more languages, Reddit aims to keep users engaged by offering relevant, localized responses.
These updates come at a time when AI-driven search and chat interfaces are booming, with users increasingly seeking quick, conversational ways to find information.
SQ Magazine Takeaway
I think this is a really smart move by Reddit. Expanding to more languages means they’re not just catering to a global audience, they’re doing it with actual thoughtfulness. While other platforms focus on generic answers, Reddit’s strength is in its real community voices, and bringing that to more people through AI chat is a big win. It feels like Reddit is finally stepping into a more user-friendly era, and I’m here for it.
