How Many People Work At Instagram 2025: Trends, Figures & Insights

Instagram, one of the world’s leading social media platforms, employs tens of thousands of people globally. Its workforce has grown not just in size but in complexity, spanning product engineering, policy, content moderation, marketing, and operations. In industries like tech, advertising, and media, Instagram’s staffing patterns offer insight into where digital platforms are investing.

For instance, rapid growth in content moderation reflects rising regulatory pressure, and increases in engineering headcount mirror the demand for AI and recommendation systems. Read on to see detailed statistics about how many people work at Instagram, how that number has changed, and what it means.

How Many People Work At Instagram?

• As of late 2024, third-party estimates suggest Instagram employs approximately 20,100 people.
• Meta Platforms had 75,945 employees as of June 2025
• Revenue per employee is estimated at $2.5 million.
• Asia is now home to one of the largest regional teams, with 3,461 employees.
• North America has a comparable headcount: around 3,371 employees.

Recent Developments

• Instagram’s workforce rose to 20,100 employees as of September 2024, up from about 18,000 in 2023.
• That growth rate (11.7% year-over-year) is lower than earlier periods when growth was above 20%.
• The company has expanded or increased emphasis in certain regions, especially Asia and North America.
• Growth in employee count in departments like marketing suggests that Instagram is investing more heavily in monetization and brand partnerships.
• The Instagram Careers page lists strong employee benefits, including competitive salary, 401(k) matching, full healthcare coverage, including dental and vision, and remote work support.
• Also, Instagram appears to be adjusting operations or staffing in response to regulatory pressures and content moderation demands globally.

Instagram’s Current Team (Key People)

• Adam Mosseri continues to serve as Head of Instagram (since 2018), responsible for overall product vision, content moderation policies, and platform integrity. He reports directly to Mark Zuckerberg, Meta’s CEO.
• Ashley Yuki is Instagram’s VP of Product, overseeing features like Reels, Stories, and Messaging. She plays a central role in creator tools and monetization initiatives.
• Robby Stein, a longtime product lead, previously helped build features such as Instagram Stories and now contributes to high-impact product innovation projects.
• Eva Chen, Director of Fashion Partnerships, leads Instagram’s relationships with influencers, fashion brands, and creators. She is a public-facing figure representing Instagram’s cultural impact.
• Thomas Dimson, one of the original developers behind Instagram’s algorithm, is a key voice in engineering and backend systems, though he now plays more of a strategic role within Meta.
• Tara Walpert Levy (formerly of YouTube) joined Meta as VP of Business Products, influencing Instagram’s advertising and business tools ecosystem.
• Dan Levy, VP of Ads and Business Platforms at Meta, helps direct Instagram’s monetization strategy, especially around performance advertising and shopping.
• Loredana Crisan oversees Messaging Experiences across Instagram, WhatsApp, and Messenger, shaping cross-platform communication features.
• Manu Sharma, based in India, heads Instagram’s expansion efforts across the Indian subcontinent, one of its fastest-growing user markets.
• Cristina Schell, as Chief Legal and Compliance Advisor for Meta’s platforms, supports Instagram’s navigation of global regulatory frameworks.

Employee Count Over the Years

• In 2022, Instagram had about 15,000 employees.
• In 2023, that number rose to about 18,000.
• By September 2024, the count reached 20,100.
• Growth percentage: ~25% from 2022 to 2023, ~11.7% from 2023 to 2024.
• Prior to 2020, growth was steeper: e.g., 2020 had ~7,000 employees.
• In 2021, the company had ~12,000 employees.
• From 2019 to 2020, growth jumped from ~3,000 to ~7,000, more than doubling.
• The early years (2010‑2015) saw much smaller totals but very high percentage growth year over year.

Workforce by Department

• Engineering & Technical roles number around 1,754.
• The operations staff count is 913.
• The sales department has approximately 728 employees.
• The Information Technology department has 354 employees.
• The Medical & Health division has about 338 staff.
• The finance department counts roughly 244 employees.

Workforce by Region

• Asia has about 3,461 Instagram employees across its international locations.
• North America (U.S., Canada, etc.) has ~3,371 employees.
• Europe accounts for roughly 1,788 employees.
• South America has around 1,652 Instagram employees.
• Africa has a smaller presence: about 392 employees.
• Australia has ~76 employees.
• These counts suggest Instagram’s employment is heavily weighted towards Asia and North America when it comes to absolute numbers.
• Regions outside North America and Asia tend to have much smaller headcounts, possibly reflecting localization, regulation, or market significance.

Employee Growth Rate

• From 2023 to 2024, Instagram’s headcount grew from ~18,000 to 20,100, an increase of about 11.7%.
• Meta Platforms increased overall headcount by 10.03% from end‑2023 to end‑2024 (from 67,317 to 74,067).
• Meta’s workforce as of mid‑2025 (June) is about 75,945, up ~2.54% from December 2024.
• The 2022‑2023 period saw a sharp decline in Meta’s employee count (‑22.16%), a significant contraction before the recent rebound.
• Before that, from 2021 to 2022, Meta saw a large expansion: from ~71,970 to ~86,482 employees, +20.16%.
• Instagram’s employee count growth has moderated compared to earlier years, when year‑over‑year growth was 20‑100% in its early stages.
• The more recent growth appears focused on priority areas like monetization, AI, regulation/compliance, and core infrastructure within Meta’s organization.

Instagram User Demographics by Age

• The largest demographic on Instagram is users aged 18 to 24 years, accounting for 31.7% of the global user base.
• The 25 to 34-year age group closely follows, making up 30.6% of users worldwide.
• Instagram usage drops to 16.4% among users aged 35 to 44 years, showing a shift from younger to middle-aged users.
• The 45 to 54 years age segment represents only 9.0% of global users.
• Just 4.8% of Instagram’s users fall into the 55 to 64 years age range.
• The smallest group is those over 65 years, contributing to only 3.0% of the platform’s total audience.

Instagram Revenue Per Employee

• Meta Platforms’ revenue per employee in 2024 was approximately $2.32 million.
• In mid‑2025, that metric had ticked up to about $2.35 million.
• In 2023, Meta had approximately $1.467 million in revenue per employee, implying a large year‑over‑year increase.
• The driver for this increase includes revenue growth combined with either stable or controlled growth in the workforce.
• Meta’s revenue in 2024 was $164.501 billion. Dividing that by its 74,067 employees gives roughly the $2.22‑$2.35 million range per employee.
• Among tech giants, Meta’s revenue per employee is one of the highest.

Historical Instagram Employee Milestones

• Instagram started in 2010; in its earliest years (2010‑2012) employee count was in the low tens.
• By 2015, Instagram had expanded to a few hundred employees.
• In 2019, the headcount was around 3,000 employees.
• Between 2019‑2020, Instagram’s employee base more than doubled (from ~3,000 to ~7,000).
• In 2021, Instagram had ~12,000 employees.
• By 2022, that rose to ~15,000.
• In 2023, the count was ~18,000.
• As of September 2024, Instagram reached ~20,100 employees.

ROI Confidence by Platform: Social Listeners vs. Non-Listeners

• LinkedIn shows the highest ROI confidence, with 76% of social listeners and 71% of non-listeners trusting its performance.
• Instagram ranks equally high among listeners at 76%, but drops to 63% among non-listeners.
• Facebook sees 67% ROI confidence from listeners, compared to 59% from non-listeners.
• TikTok earns the trust of 63% of social listeners, versus 52% of non-listening marketers.
• Reddit has a smaller gap, with 56% confidence from listeners and 52% from non-listeners.
• YouTube matches Reddit among listeners at 56%, but only 50% of non-listeners feel confident in its ROI.
• Pinterest shows 53% confidence from listeners, dropping to just 43% for non-listeners.
• X (formerly Twitter) has a notably low ROI perception, with 38% of listeners and only 27% of non-listeners confident in its value.
• Threads ranks lowest overall, with just 30% confidence from social listeners and a mere 16% from non-listeners.

Comparison of Employee Numbers vs Other Meta Platforms

• Meta Platforms had ~74,067 employees as of December 31, 2024.
• By mid‑2025 (June 30), Meta had increased to ~75,945 employees.
• Instagram’s ~20,100 employees are a portion of Meta’s total.
• Meta’s Reality Labs division has been a significant cost and headcount center, but has also seen reductions.
• Revenue per employee at Meta (~$2.2‑2.35 million in the recent period) is much higher than many non‑platform‑centric tech businesses.
• Other Meta platforms (like Facebook) do not publicly break out their employee count or salary data separately from Instagram.

Instagram Salary Breakdown by Role

• 11 roles earn a fixed salary of $135,000, including Business Analyst, Legal Counsel, Recruiter, and Solutions Consultant.
• 4 roles make $140,000, such as UX Designer, UX Researcher, and Partner Manager.
• 4 roles earn $180,000, including SREs, Cloud Engineers, and Strategy & Operations Managers.
• 3 roles are paid $185,000, such as Data Engineers, Security Engineers, and Hardware Engineers.
• 2 roles earn $160,000, including Technical Program Managers and Program Managers.
• 2 marketing roles earn a high fixed salary of $260,000, namely Digital Marketing Managers and Growth Marketing Managers.
• The Graphic Designer role has a salary of $130,000.
• Account Managers make around $125,000 annually.
• Sales Representatives earn the lowest fixed salary, listed at $80,000.

Employee Counts from Third‑Party Sources vs Official Disclosures

• Third‑party data estimates Instagram’s headcount at ~20,100 employees.
• Meta’s official disclosures rarely separate Instagram‑only employee counts.
• Performance‑based layoffs are officially reported at the Meta level.
• Third‑party reports often use estimates, internal leaks, and job posting patterns.
• Some third‑party sources might include contractors in their counts.
• Official revenue‑per‑employee metrics are Meta‑wide.
• Reliability variance exists between sources and timeframes.

Frequently Asked Questions (FAQs)

Conclusion

Instagram’s workforce reflects strategic shifts within Meta more than independent disclosures. Key drivers include AI priorities, performance‑based reviews and layoffs, growth in localization, trust & safety roles, and expansion in high‑growth markets like India and Southeast Asia. Because official data tends to aggregate across Meta’s brands, third‑party estimates are valuable but come with caveats, particularly around contractors, geographic distribution, and department‑level detail.

As the platform continues adapting to regulatory, competitive, and technological pressures, future staffing trends will likely emphasize specialization, agility, and global compliance. If you follow the changes in hiring, structure, and reporting, you’ll get a clearer sense of how many people truly work at Instagram, and how that compares with the rest of the tech world.