OpenAI is quietly testing paid ads inside ChatGPT, but joining the experiment will cost advertisers a hefty $200,000 upfront.
Quick Summary – TLDR:
- OpenAI is piloting ads in ChatGPT, requiring advertisers to spend at least $200,000 to participate in the beta.
- The ads are currently limited and experimental, aimed at understanding user experience and ad relevance.
- Sample ads include travel suggestions and product placements within AI responses.
- This marks a major shift as OpenAI explores new revenue streams beyond subscriptions and licensing.
What Happened?
OpenAI has officially launched a limited beta test of advertising within ChatGPT, inviting select advertisers to try out the new feature. But there’s a catch: participating in this early-stage trial requires a minimum spend of $200,000, making it clear this pilot is for big brands only.
The goal? To test whether ads can live inside AI responses without ruining the user experience.
OpenAI is asking prospective advertisers for at least $200,000 in upfront commitments for its initial ChatGPT ads beta.
— Rohan Paul (@rohanpaul_ai) February 2, 2026
Promoted posts would appear at the bottom of responses, be clearly labeled, and are described as not influencing answers.
Some reports earlier indicated that… pic.twitter.com/kLTk5pUCdS
OpenAI’s High-Stakes Ad Experiment
OpenAI confirmed to Adweek and other outlets that the advertising beta is intentionally small. The company is taking a cautious approach to avoid disrupting users or damaging ChatGPT’s perceived neutrality. A spokesperson said the company is evaluating which types of ads feel “useful or relevant” rather than annoying.
- Some advertisers, reportedly represented by Adthena, were approached with budgets closer to $250,000.
- Ads appear as subtle additions at the bottom of AI responses. For example, a question about a tourist destination might include a promoted accommodation recommendation.
This trial comes at a time when ChatGPT usage is becoming more search-like, with users asking for travel ideas, product suggestions, recipes, and more. That’s what’s attracting advertisers looking for high-intent queries and AI-generated visibility.
How the Ads Appear and Why It Matters?
OpenAI released examples of the ads in action. They are not flashy banners or pop-ups. Instead, they are inline promotional mentions inserted at the end of a ChatGPT response. In one case, a query about Mexican cuisine ends with a suggestion to try a certain brand’s product.
While subtle, this format raises real questions:
- Will users trust or click on ads inside an AI answer?
- How will brands measure the effectiveness of such placements if answers vary from one prompt to another?
There’s also a trust dilemma. Users often turn to ChatGPT for unbiased information. Adding paid placements might change that perception if it’s not handled carefully.
Marketers Are Curious But Cautious
Advertisers are clearly interested, especially as search traffic shifts toward AI platforms. Some data suggests ChatGPT referrals may convert at higher rates than traditional search, likely because users are already getting personalized and refined answers before clicking.
Still, not everyone is convinced this will be effective:
- Marketing expert Rand Fishkin pointed out that AI answers can vary dramatically, making it hard to guarantee ad visibility.
- Questions remain about whether supplemental ad mentions are as valuable as being directly named in the AI response itself.
Also, as more users learn how to prompt ChatGPT for deeper or cheaper options, they may simply ignore the ads and keep refining their query.
A Big Move for Revenue, but a Bigger Risk for UX
OpenAI is under pressure to build a sustainable business. The company has ambitious financial goals, including a projected $20 billion in revenue by 2025. So far, revenue has come largely from subscriptions and enterprise licensing, but that won’t be enough to cover its growing investment in AI infrastructure.
Advertising, if successful, could be a major revenue source. But it’s also risky. If users feel their experience is being compromised, trust in the product could suffer.
For now, the trial remains limited and closely monitored. OpenAI hasn’t shared when it might expand ad availability or what future formats might look like. It’s clear, though, that this is just the beginning of a bigger monetization effort.
SQ Magazine Takeaway
I think this move makes total sense financially for OpenAI, but it’s a slippery slope. People come to ChatGPT for trustworthy, unbiased responses. If ads start sneaking in and users feel they’re being sold to instead of helped, that’s a major red flag. The $200K barrier to entry keeps it exclusive for now, but once this opens up further, it’s going to spark serious debates in tech, marketing, and user privacy spaces. Honestly, I’m both curious and a little concerned about where this goes next.
