BNPL vs. Credit Cards Statistics 2025: Risk or Reward?

The rise of Buy Now, Pay Later (BNPL) services has sparked a major shift in how consumers handle short-term financing. Once dominated by traditional credit cards, the space is now being rapidly redefined by digital installment platforms that promise simplicity, speed, and no interest. From online retail to everyday expenses like groceries, BNPL’s influence is growing across consumer demographics and income brackets. As regulators take notice and consumer debt patterns evolve, understanding how BNPL stacks up against credit cards is more important than ever. This article explores the latest BNPL vs. credit card statistics, highlighting how spending behavior, approval, risk, and repayment trends are changing.

Editor’s Choice

BNPL usage among U.S. adults rose to 15% in 2025, up from 14% in 2023.
Credit card ownership remains strong at 76% of U.S. adults in 2025.
Gen Z leads BNPL adoption, with 44% using it in 2024.
BNPL monthly spending grew 21% year-over-year, reaching $243.90 in June 2025.
41% of BNPL users paid late at least once in 2025, a rise from 34% in 2024.
U.S. credit card debt hit $1.209 trillion in Q2 2025.
22% of U.S. consumers currently owe BNPL debt as of 2025.

Recent Developments

27% of US households use BNPL, nearly doubling over the past two years.
BNPL spending is projected to reach $97.25 billion in the US in 2025, a 20.4% increase year-over-year.
86.5 million Americans used BNPL in 2024, expected to rise to 91.5 million in 2025.
41% of BNPL users reported late payments in 2025, up from 34% in 2024.
Average credit card interest rates hover around 22.8% APR in 2025, while BNPL generally offers 0% interest if paid on time.
BNPL users carry an average credit card utilization rate between 60-66%, compared to 34% for non-users.
BNPL average loan size is $135 per purchase over six weeks, with total borrowed averaging around $2,085 per user.
BNPL accounts for about 6% of e-commerce payments in the US, with an 85% higher average order value than other payment methods.

Why Consumers Prefer BNPL Over Credit Cards

45% choose BNPL for easier payments and a user-friendly setup.
44% prefer BNPL due to greater flexibility vs credit cards.
36% cite lower interest rates as a major advantage.
33% are drawn to BNPL’s easy approval process.
33% use BNPL because their credit cards are maxed out.
22% appreciate BNPL’s no-interest options.
22% pick BNPL due to low credit card limits.

Consumer Awareness and Adoption Rates

15% of U.S. adults used BNPL in the prior 12 months in 2025, up from 14% in 2023 and 10% in 2021.
44% of Gen Z reported using BNPL during 2024, compared with lower percentages in older age groups.
76% of U.S. adults had at least one credit card in 2025.
Of BNPL users with income under $50,000, 72% said BNPL was the only way they could afford the purchase.
87% cited “spreading payments out,” and 82% cited “convenience” as top reasons for choosing BNPL.
BNPL users commonly connect debit cards or bank accounts for installment payments.
Renters are more likely to use BNPL than homeowners, reflecting accessibility and income segmentation.
BNPL appeals to financially constrained or underserved demographics more than credit cards.
Credit card usage spans all income levels and household types, remaining foundational to U.S. personal finance.

BNPL vs Credit Card Spending Patterns

The average BNPL transaction size in 2025 is around $135.
Longer-term installment BNPL loans average $800 and run for 8–9 months.
Across all BNPL purchases, the average user borrows $2,085.
Monthly BNPL spending per user increased 21% from June 2024 to June 2025.
BNPL adoption results in 6.4% more spending per order for online shoppers.
BNPL now makes up 6% of U.S. e-commerce sales, up from 2% in 2020.
Standard BNPL plans offer 25% down followed by short-term payments.
Credit cards support a broader transaction range, from micro to large purchases.
Cards are also favored for recurring payments and travel bookings.

E-commerce Payment Method Market Share

Digital wallets lead with 54% global e-commerce payment share.
Credit cards follow at 16%, showing continued consumer trust.
Debit cards and A2A transfers each hold 10%, favoring direct bank options.
BNPL services account for 6%, reflecting rising flexible financing use.
Alternative methods like crypto and PostPay hold a combined 2%.
PrePay and cash on delivery both make up just 1% each.

Demographic Usage Statistics of BNPL and Credit Cards

About 15% of U.S. adults used BNPL in 2025, with over half of them under age 35.
44% of Gen Z used BNPL in 2024, showing a strong generational skew.
Credit card penetration remains widespread, with 76% of adults having at least one card.
72% of low-income BNPL users reported they couldn’t afford purchases otherwise.
87% used BNPL for payment flexibility, 82% for convenience.
BNPL users often use debit and direct bank links instead of revolving credit.
Usage is higher among renters and low-to-middle-income households.
Regional adoption varies, with higher urban usage than rural.
Credit cards still dominate among older, high-income demographics.

BNPL vs Credit Card Average Loan/Transaction Size

The average BNPL transaction is around $135 in 2025.
Installment BNPL loans are typically $800 repaid over 8–9 months.
BNPL users carry an average cumulative balance of $2,085 across all purchases.
BNPL spending per user climbed from $201.60 to $243.90, June 2024–2025.
BNPL users spend 6.4% more per online order compared to non-users.
BNPL accounts for 6% of total U.S. e-commerce, up from 2% in 2020.
Typical BNPL structure includes 25% down, 3 additional payments.
Credit cards serve a wider transaction spectrum, including higher-ticket expenses.
Credit card average transaction amounts vary more by category.

Approval/Eligibility Rates

BNPL approval rates hit 79% in 2022, up from 78% in 2021 and 67% in 2020.
Approval for subprime BNPL users was 78% even with scores below 580.
63% of BNPL borrowers had multiple simultaneous loans.
33% used more than one BNPL provider at the same time.
Many BNPL loans are not reported to credit bureaus, enabling flexible access.
Credit card approvals rely on FICO scores, history, and income checks.
BNPL appeals to younger, underbanked, or credit-invisible consumers.
However, ease of access may lead to overborrowing or repayment risk.

BNPL and Credit Card Default and Repayment Rates

34% of BNPL users missed at least one BNPL payment in 2024, rising to 41% who said they paid late in the past year in 2025.
32% of users aged 18–29 reported missing a BNPL payment.
41% of BNPL users paid late in 2025, up from 34% in 2024.
BNPL default rate in 2022 averaged 1.9%, rising to 3.5% for deep-subprime users.
Prime-credit users had BNPL default rates below 1%.
Defaults and late payments are increasing as BNPL scales.
Total U.S. household debt hit $18.6 trillion in Q3 2025.
Average U.S. credit card debt per person was $6,580 in Q4 2024.

U.S. Credit Card Issuer Market Share

Chase leads with 17.3%, ranking as the top U.S. issuer.
American Express follows with 12.3%, driven by premium rewards.
Citi holds 10.9%, strong in both consumer and business cards.
Capital One captures 10.7%, favored for travel and cash-back cards.
Bank of America owns 9.2%, supported by its banking clients.
Discover holds 8%, known for its no-fee and student cards.
Wells Fargo has 4%, expanding its digital footprint.
U.S. Bank maintains 3.9%, offering flexible card products.
Barclays controls 2.5%, known for co-branded partnerships.
Navy Federal takes 2.4%, serving military-focused customers.
All other issuers combine for the remaining 18.7% of the market.

Interest and Fees

Most BNPL plans have 0% interest for short-term pay-in-four models.
Typical BNPL down payment is 25% of the purchase price.
BNPL loans often go unreported, hiding true debt exposure from credit bureaus.
41% of BNPL users reported late payments in 2025, leading to potential late fees.
Average credit card APR reached 23.99% in 2025.
Credit cards commonly charge annual fees averaging $105, plus late and foreign transaction fees.
Paying credit card balances in full monthly avoids interest charges entirely.
BNPL simplifies short-term, interest-free purchases compared to credit card complexities.
BNPL late fees can be significant; some users face effective interest rates over 28-49% if delinquent.

BNPL and Credit Card Debt Accumulation

U.S. credit card balance per person reached $6,735 in mid-2025.
Total credit card debt reached $1.209 trillion in Q2 2025.
46% of cardholders carried a balance in the past year.
63% of BNPL users had overlapping loans; 33% used multiple BNPL firms.
22% of U.S. consumers owed money to a BNPL provider in 2025.
19% carried multiple BNPL loans in the past year.
BNPL usage is high among those with no emergency savings.
Most BNPL obligations remain unreported, hiding debt from credit bureaus.

Impact of BNPL and Credit Cards on Credit Scores

63% of BNPL users took multiple loans concurrently, often invisible to credit bureaus.
Two-thirds of BNPL loans in 2022 went to users with low credit scores.
Starting Fall 2025, FICO Score 10 BNPL incorporates BNPL data into credit scoring.
41% of BNPL users reported late payments in 2025, risking collection impact.
Credit card utilization accounts for 30% of the FICO score, optimal score below 30%.
Average US credit utilization was 29% in Q3 2024.
78% approval rate for BNPL among subprime credit score applicants in 2022.
34% of US BNPL users missed at least one payment, affecting scores via fees.

BNPL vs Credit Card User Behavior and Preferences

55% of U.S. consumers have used BNPL at least once.
22% currently owe BNPL debt, and 19% had multiple BNPL loans in the past year.
BNPL is now used for groceries, gas, and everyday essentials by 30% of users.
Financially fragile households are 1.8 times more likely to prefer BNPL over credit cards.
Credit cards remain preferred for recurring bills and travel by 65% of consumers.
25% of BNPL users regretted their usage, mainly due to overspending.
BNPL’s appeal is driven by 0% interest and manageable installment payments for 70% of users.
BNPL checkout options increase e-commerce conversion rates by up to 28% and reduce cart abandonment by 18%.
Younger consumers aged 18-34 comprise 60% of BNPL users, showing a strong generational preference.
About 40% of BNPL users prefer it over credit cards for budget control.

Benefits and Drawbacks Comparison

BNPL

Benefits

79% BNPL approval rate in 2022, up from 67% in 2020, aiding low-credit users.
78% approval for subprime applicants, with easier access than traditional credit.
BNPL boosts merchant average order value by 15-40%.
Merchants see a 27% sales volume increase by offering BNPL options.
20% conversion rate boost and 87% AOV growth reported by Affirm merchants.
36% of users choose BNPL for cash flow management via installments.
35% prioritize 0% interest protection when paying on time.
63% of borrowers use multiple BNPL loans simultaneously without revolving debt.
Global BNPL market hits $560 billion in 2025, driven by interest-free appeal.

Drawbacks

63% of BNPL users hold multiple loans simultaneously, heightening repayment risk.
41% of BNPL users reported late payments in 2025, up from 34% in 2024.
25% of users regret BNPL usage due to overspending and unexpected fees.
34% of users missed at least one BNPL payment, risking collections.
Non-reporting hides BNPL debt, with 86% of loans not visible to credit bureaus.
One in four BNPL users face financial regret from overextension.
Late BNPL fees average $7-15 per missed payment, compounding quickly.
Subprime users comprise 67% of BNPL borrowers, amplifying risk exposure.
No positive credit impact for 90% of timely BNPL payments due to non-reporting.

Credit Cards

Benefits

Credit cards are accepted at 99% of U.S. merchants, including recurring bills and travel.
47% of cardholders pay the full balance monthly, avoiding all interest charges.
Payment history comprises 35% of the FICO score from long-term credit card use.
The average U.S. credit cardholder has 3.8 cards, building an extensive credit history.
Cards offer rewards averaging 2% cash back, unavailable in most BNPL plans.
Full-payoff users maintain average utilization under 10%, boosting scores.
85% of consumers prefer cards for travel due to protections and miles.
Long-term users see FICO scores 50+ points higher from established history.

Drawbacks

Average credit card APR hit 23.99% in 2025, costing $1,000+ yearly on $5,000 balance.
U.S. credit card balances stood at around $1.21 trillion in Q4 2024 and reached about $1.23 trillion by Q3 2025, with average balances near $6,400–$6,600 per person depending on the source and quarter.
Subprime approval rates are only 20-30% vs 79% for BNPL low-credit applicants.
60% of cardholders carry balances, accruing $130 billion in annual interest.
Late fees average $41 per incident, with 13% of accounts incurring them yearly.
High utilization over 30% hurts scores for 40% of revolving debt users.

Regulatory and Risk Considerations for BNPL and Credit Cards

Nearly 50% of BNPL users are from households earning under $50,000 annually.
63% of BNPL borrowers hold multiple simultaneous loans, amplifying systemic risk.
86% of BNPL loans remain invisible to credit bureaus, complicating lender risk assessment.
Financially fragile users are twice as likely to adopt BNPL, heightening regulator concerns.
41% BNPL late payment rate raises alarms over over-indebtedness amplification.
Credit cards protected by the CARD Act save consumers $12.6 billion yearly in fees.
Lenders struggle with invisible BNPL debt, misjudging true borrower exposure.
UK BNPL transactions forecast at £27.1 billion in 2025, prompting FCA oversight.

Frequently Asked Questions (FAQs)

What is the projected number of U.S. BNPL users in 2025?

The number of U.S. BNPL users is projected to reach 91.5 million in 2025.

What share of U.S. households currently use BNPL?

BNPL is used by 27% of U.S. households.

What percentage of BNPL users reported a late payment in the past year (2025)?

41% of BNPL users said they paid late in the past year.

Conclusion

Both BNPL and credit cards remain central fixtures in U.S. consumer finance, but each carries distinct patterns of use, risks, and benefits. BNPL offers accessible, short-term credit that appeals especially to younger or credit-constrained consumers, often at no explicit interest. Yet the rise of overlapping loans, increasing late payments, and limited transparency in reporting raises valid concerns. Meanwhile, credit cards continue to offer broader functionality and credit-building potential, but accumulating balances and high interest rates can lead to a long-term debt burden.