Roblox Statistics 2025: User Engagement, Revenue Streams, etc.

Back in 2006, Roblox quietly launched as a niche platform for game creation. Fast-forward to 2025, and it has evolved into a sprawling digital universe that’s as much a social hub as it is a gaming experience. From pre-teens customizing avatars to college students building full-fledged games, Roblox isn’t just surviving—it’s dominating the digital playground.

As the metaverse conversation continues, Roblox stands out by already offering what many tech giants only promise: a persistent, user-driven world where community is king and creativity fuels the economy. Whether you’re a parent, investor, developer, or just curious, these statistics will help you understand the scale and impact of Roblox in 2025.

Editor’s Choice

Here are the top standout Roblox statistics for 2025 that paint a clear picture of its digital dominance:

Roblox reached 77.8 million daily active users (DAUs) globally in Q1 2025, a 9.5% year-over-year increase.
Over 3.5 billion hours of user engagement were recorded on Roblox in March 2025 alone.
60% of Roblox users are under the age of 16, making it the largest digital platform for Gen Alpha.
Roblox’s estimated 2025 revenue is projected to surpass $4.3 billion, driven by in-game purchases and licensing.
Developers on Roblox have collectively earned over $740 million in the last 12 months.
Roblox experiences (games) have been played over 100 billion times across all devices as of April 2025.
The platform now supports 22 languages, increasing its accessibility across global regions.

Most-Played Roblox Games Worldwide

Brookhaven RP takes the lead as the most-played Roblox game, with a staggering 58.59 billion all-time visits.
Blox Fruits holds second place, drawing in 45.62 billion visits from players worldwide.
Adopt Me!, once the top contender, now ranks third with 38.32 billion visits.
Tower of Hell, a popular obstacle course game, has accumulated 24.34 billion visits.
Murder Mystery 2 remains a fan favorite in the murder-mystery genre with 19.06 billion visits.
MeepCity, a social hangout-style game, has racked up 16.14 billion visits.
Piggy, inspired by survival horror, stands strong at 13.25 billion visits.
The Strongest Battlegrounds enters the top 10 with 10.29 billion visits, showing rapid growth.
Royale High, known for its fantasy school setting, follows closely with 10.07 billion visits.
BedWars, the fast-paced PvP building game, rounds out the list at 9.99 billion visits.

Total Number of Active Roblox Users

Roblox’s user base has shown impressive year-over-year growth, especially as it expands beyond gaming into entertainment and education.

As of Q1 2025, Roblox boasts over 280 million monthly active users (MAUs).
This marks a 16% increase from 241 million MAUs in Q1 2024.
North America accounts for roughly 92 million users, the highest by region.
Roblox has surpassed 1.5 billion registered user accounts globally.
In 2022, Roblox had 202 million MAUs—this means it has added nearly 80 million new users in just 3 years.
The company reported a 22% increase in users aged 25+, suggesting an expanding adult demographic.
Nearly 35 million new users joined Roblox in Q1 2025 alone.
During peak weekends, more than 88 million users log in daily.
Roblox Studio downloads surpassed 120 million, reflecting high interest in game development.
The top 1% of creators attract over 25 million unique players per month.

Roblox Users by Region

APAC leads Roblox usage, representing 35.7% of the total user base, making it the platform’s largest regional market.
The rest of the World comes next with 24.3%, showing Roblox’s growing global presence outside traditional markets.
Europe accounts for 20.9% of users, securing the third spot in regional distribution.
US & Canada represent 19%, marking a decline in share compared to emerging international regions.

Roblox Revenue and Monetization

Roblox’s economic ecosystem is robust, spanning in-game purchases, premium subscriptions, and licensing opportunities.

Roblox is projected to generate $4.3 billion in revenue in 2025, up from $3.5 billion in 2024.
Bookings (virtual currency sales) are expected to cross $5.1 billion, a new platform high.
Robux, the platform’s currency, maintains a steady exchange rate of 100 Robux per $1 USD.
Over 52% of platform revenue comes from mobile transactions.
The Roblox Premium subscription base reached 14.8 million users, a 21% YoY increase.
Average user spending in 2025 rose to $62.40 per active monthly user, up 8.7% from 2024.
Revenue from sponsored events and brand integrations totaled $210 million in Q1 2025 alone.
In-app purchases from U.S. users make up 38% of Roblox’s total revenue.
International monetization saw a rise, with Brazil, Germany, and Japan becoming high-growth regions.
Roblox’s advertising platform beta has already earned $56 million in early access monetization from developers.

Creator Earnings on Roblox

Creators are the lifeblood of Roblox. With millions designing games, items, and worlds, the creator economy continues to mature.

Over $740 million was paid to Roblox developers in the past 12 months, up from $680 million in 2024.
The top 500 developers earned more than $200,000 each, with the top 10 earning over $10 million annually.
Roblox Studio is used by more than 12 million monthly creators worldwide.
More than 2.7 million creators monetized their games at least once in the last 12 months.
75% of creators are under the age of 24, showing that younger talent is dominating the ecosystem.
User-generated content (UGC) sales surpassed $330 million, led by avatar items and skins.
Roblox introduced Creator Events, which contributed $29 million in direct payouts.
The average earnings per paying creator rose by 13.2% year over year.
Roblox’s Developer Exchange (DevEx) processed $122 million in Q1 2025 alone.
Developers from 15 countries now qualify for tax-friendly payouts, improving international participation.

Global Age Demographics of Roblox Users

The 17–24 age group makes up the largest share of Roblox users at 23%, highlighting a strong presence of young adults on the platform.
Children aged 9–12 and under 9 both account for 21% each, reflecting Roblox’s deep appeal among younger audiences.
The 13–16 age group represents 16% of users, showing slightly lower engagement compared to other younger segments.
Adults aged 25 and above make up 18%, indicating that Roblox is also gaining traction among older age brackets.

Roblox Usage on Mobile vs Desktop

Roblox’s platform versatility is unmatched. But mobile remains its core growth engine, especially among younger users.

In 2025, 74% of all Roblox sessions occur on mobile devices.
iOS devices account for 43% of all playtime, followed by Android with 31%.
Desktop users make up 21% of playtime, typically older and more engaged with creator tools.
Tablet usage declined to just under 5%, overtaken by hybrid laptop devices.
Console (Xbox) usage has remained steady at 8%, with growth projected due to cloud gaming integrations.
Roblox VR sessions increased by 57% year over year, led by Meta Quest 3 compatibility.
Roblox Lite, a new version aimed at low-end devices, now has over 10 million installs in emerging markets.
Mobile users generate 60% of total Robux purchases.
Engagement time per mobile user is higher by 12 minutes/day compared to desktop users.
Mobile crash rates have decreased by 23%, improving retention and user experience.

Average Time Spent on Roblox Per Day

Player engagement is often the most telling metric, and Roblox users are spending hours immersed in its worlds.

In Q1 2025, users averaged 2 hours and 38 minutes per day on Roblox.
This is an increase from 2 hours and 12 minutes daily in Q1 2024.
Users aged 9–12 spend the most time, averaging 3 hours/day on weekends.
U.S.-based users average 2.9 hours/day, the highest globally.
Weekend usage spikes to over 3.4 hours/day, especially during event releases.
College-aged users average 1.5 hours/day, showing sustained interest in competitive and creative features.
Over 63% of users log in daily, a higher rate than TikTok and YouTube Kids among 9 to 14-year-olds.
Roblox Education Hub users report an average session time of 48 minutes, up 15% from last year.
Concurrent player peaks hit over 15.2 million users in March 2025.
Roblox Studio users spend an average of 9.2 hours/week building and testing games.

Roblox User Gender Statistics (Among Daily Active Users)

Male users dominate the platform, accounting for 53% of Roblox’s daily active users (DAUs).
Female users represent a significant portion as well, making up 39% of the DAU base.
8% of users fall under the “Unknown” gender category, indicating unreported or unspecified gender data.

Roblox Game Creation

The Roblox platform thrives on user-generated content. Its suite of developer tools empowers millions to build, script, and monetize their games.

Over 44 million games (experiences) have been published on Roblox as of April 2025.
Roblox Studio is now used by 12.3 million monthly active developers, up 18% from 2024.
55% of top-performing games in 2025 were built by solo developers or small teams of five people.
More than 5.4 billion hours were spent by creators in Roblox Studio in 2024.
AI-assisted scripting tools, introduced in late 2024, cut development time by up to 35%.
70% of newly created games in 2025 used at least one AI-generated asset.
Roblox’s Creator Dashboard reports that 68% of creators are based outside the U.S., showing global engagement.
In 2025, over 190,000 new creators earned Robux for the first time.
Multiplayer games make up 87% of total user playtime, reinforcing Roblox’s social-first design.
The platform launched over 1,500 educational tutorials to teach scripting and monetization skills.

Roblox’s Global Reach and Language Availability

Roblox continues to globalize, both in terms of player reach and language accessibility.

As of 2025, Roblox is available in 22 languages, including Arabic, Japanese, Turkish, and Polish.
The platform has active users in over 190 countries, including emerging growth in regions like Vietnam and Egypt.
German, French, and Spanish localizations now support full voice chat and parental controls.
Over 40% of daily active users are non-English speakers.
India, Brazil, and Indonesia are among the top 5 countries for new user sign-ups in 2025.
Roblox’s localization team has grown by 50%, speeding up support for global game translation.
Localized onboarding flows helped reduce new user churn by 27% in non-English-speaking regions.
Roblox-hosted global game jams in 12 different time zones during 2025.
The Arabic version of Roblox saw a 38% DAU increase year-over-year in the Middle East.
Cross-regional friend connections are now over 410 million, indicating a deeply connected global community.

Roblox Mobile App Spending by Region

The United States dominates player spending on the Roblox mobile app, contributing a massive 56% of total global spending.
Both the United Kingdom and South Korea account for 5%, tying as the second-highest spenders.
Australia and Canada follow with 3% of player spending each, reflecting modest but notable contributions.
Japan and Mexico contribute 2% each, showing smaller regional spending footprints.
The “Others” category—comprising all other regions—makes up 24%, underlining Roblox’s widespread international reach.

Roblox Safety and Moderation Metrics

With a young user base, safety remains a top priority. Roblox invests heavily in content moderation and community tools.

In 2025, Roblox processes over 80 million moderation actions per month, across text, images, and voice.
99.8% of harmful content is flagged and removed within minutes using automated systems.
Roblox employs 3,200+ human moderators alongside its AI systems for real-time content review.
New behavior prediction tools helped reduce harmful interactions by 42% in social hangouts.
Roblox introduced ParentTrust Hub, offering live monitoring tools to over 5 million active families.
Over 90% of voice chat reports are reviewed within 24 hours, with priority on underage reports.
Community guidelines violations decreased by 12% in 2025, indicating improved user behavior.
Roblox banned over 9.4 million accounts in Q1 2025 due to safety violations or fraudulent activity.
Facial moderation tools, introduced for avatar scanning, prevented 28,000 deepfake uploads in Q1 alone.
Roblox’s Trust & Safety team now includes regional teams for localized enforcement in 8 languages.

Key Partnerships and Brand Collaborations

From digital fashion shows to immersive concerts, Roblox continues to be a magnet for top global brands.

In 2025, over 350 branded experiences were launched on Roblox, up from 260 in 2024.
Nike, Netflix, and Marvel remain the top three most visited branded hubs.
The Spotify Island on Roblox surpassed 28 million total visits by early 2025.
Samsung’s “Galaxy Space” event drew over 9.7 million unique visitors in its debut month.
Roblox’s partnership with Universal Music Group enabled 10+ virtual concerts in 2024–2025.
Fashion brands like Gucci and Vans now offer weekly limited-edition drops, generating over $30 million in Robux sales.
NFL Tycoon, Roblox’s football-themed event space, saw record-breaking engagement during Super Bowl week.
Barbie DreamHouse Tycoon surpassed 15 million plays within its first month after the movie’s release.
Roblox announced a new partnership with LEGO Group in 2025 to create cross-platform experiences.
70% of branded experiences in 2025 included player rewards, increasing retention and average session duration.

Most Visited Places on Roblox

Adopt Me! leads as the most visited Roblox game with 28.6 billion visits, showcasing its massive popularity.
Brookhaven comes second with 19.2 billion visits, continuing its strong appeal among players.
Tower of Hell follows closely with 18 billion visits, making it one of the top obstacle course experiences.
MeepCity has been visited approximately 13.7 billion times, holding steady among legacy Roblox titles.
Piggy rounds out the list with 10.3 billion visits, highlighting its success as a horror-themed experience.

Impact of Roblox on Education and Learning

Beyond entertainment, Roblox is gaining recognition as a powerful tool for experiential learning.

As of 2025, over 1.2 million students have participated in Roblox Education programs.
Roblox Education Hub now includes 750+ STEM learning modules used in K-12 schools globally.
60% of participating schools report improved digital literacy after Roblox-led sessions.
Over 11,000 educators worldwide use Roblox as a classroom supplement.
The Code + Create initiative reached 400,000 students in 2024–2025 across 22 countries.
Educational institutions in the U.S., Canada, and the UK officially adopted Roblox in curricula for design thinking and computer science.
Roblox launched creator scholarships in partnership with Unity and Coursera, awarding over $1.5 million to student developers.
Students using Roblox for group projects spent 28% more time on collaborative tasks compared to traditional tools.
Harvard EdTech Lab published a 2025 study showing that Roblox-based learning environments improved retention by 34%.
Roblox’s Career Pathways in Gaming series had 1.7 million viewers, encouraging students to explore creative careers.

Recent Developments

As 2025 unfolds, Roblox continues to roll out significant upgrades and platform features that reshape engagement and monetization.

Roblox launched its immersive 3D spatial voice feature in March 2025, now used in 12% of active games.
AI-powered avatar customization tools are generating over 2 million new items monthly.
Roblox’s ad platform beta saw 2,400 developers monetize experiences via immersive banner ads.
Roblox Cloud Hosting is now available for creators, reducing load times by up to 45% globally.
A new social inventory feature lets players showcase collections, used by 40% of premium users already.
Roblox introduced in-game UGC product placement tools, piloted by Nike and Chipotle.
Roblox’s creator marketplace added support for 3D voice filters, popular among streamers.
Video chat (with safety filters) is in limited testing for 18+ verified users in the U.S.
The “MetaMotion” initiative for full-body avatars is entering beta for supported VR headsets.
Roblox ended Q1 2025 with $1.3 billion in bookings, the strongest quarter in platform history.

Conclusion

From a niche creative sandbox to a global digital economy, Roblox’s trajectory in 2025 is proof that user-driven platforms can reshape not only how we play but how we learn, work, and socialize. With exponential growth in daily users, creator earnings, and real-world collaborations, Roblox is no longer just a game. It’s a vibrant, evolving ecosystem where technology, culture, and creativity meet.

Whether you’re an investor watching the numbers, a parent monitoring screen time, or a developer eyeing your next big release, these statistics offer an inside look into why Roblox isn’t slowing down anytime soon.