Last Updated: Feb 23, 2023

Samsung is the largest producer of OLED displays for mobile phones and TVs. It is well-known that Samsung hates OLED displays. Although Samsung did not have the capability to produce large OLED panels, company officials stated that they didn’t consider this technology worthy of being used in high-end TVs.

LG has been producing all-in-one OLED TVs for almost a decade. With its new QDOLED range, Samsung may be ready to challenge LG OLED TVs. It is set to launch in 2023. The data shows that the QLED panels of the early days were closer to OLED than conservative LCD panels. Because the pixels couldn’t generate their own light, these early QLED panels required an LED backlight. OLED panels, on the other hand, produce their own light.

QLED panels also didn’t suffer from burn-in problems like OLED. This was why Samsung decided to ban OLED. Officials from Samsung also claimed that QLED scales better for larger screens. This plan proved to be a success and the company was able to make significant gains in the global TV market. Samsung remained a leader in the market, even after Sony and LG introduced high-end OLED TVs. Samsung didn’t put its future at risk with QLED. However, it was clear that the company was refocusing its efforts on QDOLED. In 2019, Samsung invested more than $8B in this venture.

Tech experts claim that Samsung’s QD-OLED provides some major benefits over traditional OLEDs. These panels have greater brightness, an enhanced lifespan, and more color volume. Earlier reports have shown that the company’s QD-OLED panels boast a lifecycle of 1 million hours, which is majorly longer than OLEDs. Experts say that QD-OLED panels are less susceptible to burn-in issues as well which is a predominant issue for the current generation’s OLED panels. Samsung unveiled its first QD-OLED TV known as the S95B in 2021.

The company made these QD-OLED TVs available in 55-inch and 65-inch screen sizes. These QLED TVs are sold at starting price of $2,399. Samsung is now all set to expand the whole range of QLED TVs and reduce the obstacle of entry, therefore, more consumers can buy its QD-OLED TVs over typical OLED TVs. It has also further enhanced its panel technology which might be a matter of concern for its rivals such as LG and Sony.  The company will be unveiling its QD-OLED TV collection at the Consumer Electronics Show 2023 in Las Vegas, which is scheduled this week.

The officials of the company have said that they have made a smaller 49-inch size available, which will cost lesser than a larger 77-inch screen size QLED TV. However, Samsung has retained the 55-inch and 65-inch screen sizes as well.  The officials from Samsung have said that these QLED TVs will provide high-level picture quality irrespective of the angle of viewing.

Samsung’s biggest claim is that the Samsung QD-OLED TVs that are set to be launched in 2023 will have a peak brightness of up to 2,000 nits. Reports reveal that in terms of sheer brightness, the new QLED collection from Samsung will be hitting higher numbers as compared to LG’s newest 2023 G3 OLED range.

As per the information provided by Samsung, it seems that LG’s newest TVs will not be able to achieve the standard of Samsung’s peak brightness capability of QD-OLED TVs. In 2021, LG’s G2 series reached a peak brightness of nearly 1,000 nits in some experiments.  Now the company claims that there will be a straight 70 percent boost in the peak brightness of its LG’s G3 TVs with 1700 nits.

However, LG’s G3 TV collection will still fall short of the new Samsung’s latest TV brightness standard. Samsung is depending on advanced tools such as AI (Artificial Intelligence) and Machine Learning to enhance the total image quality and color imitation. Samsung hasn’t given the full detail of technical specifications yet.