---
title: "Figma vs Canva Statistics 2026: Revenue, Users, AI"
date: 2026-07-29
author: "Sofia Ramirez"
featured_image: "https://sqmagazine.co.uk/wp-content/uploads/2026/05/figma-vs-canva-statistics.jpg"
categories:
  - name: "Technology"
    url: "/technology.md"
tags:
  - name: "Statistics"
    url: "/tag/statistics.md"
---

# Figma vs Canva Statistics 2026: Revenue, Users, AI

Figma reported **$1.056 billion** in fiscal year 2025 revenue with a **136%** Net Dollar Retention Rate, while Canva crossed **$3.5 billion** in 2025 revenue across **260 million** monthly users and confirmed **$4 billion** in annual recurring revenue by the end of the year. The two numbers measure real businesses on fundamentally different cadences: Figma files quarterly with the SEC, while Canva discloses on its own schedule through a newsroom post and statements to media.

That disclosure asymmetry shapes every paired metric below. Figma’s audited quarterly cadence sits next to Canva’s voluntary annual cadence on user counts, paid-customer cohorts, AI-feature adoption, enterprise penetration, geographic split, and valuation history. The data is paired, not collapsed; methodology gaps are flagged where direct comparison breaks down.

## Key Takeaways

- [Figma](https://sqmagazine.co.uk/figma-statistics/) FY2025 revenue reached **$1.056 billion**, up **41%** year-over-year; Canva 2025 revenue reached **$3.5 billion** with **$4 billion** in annual recurring revenue.
- Figma had approximately **13 million** monthly active users as of March 31, 2025; Canva grew to **260 million** people using the platform every month in 2025.
- Figma reported **13,861** Paid Customers with more than **$10,000** in ARR and **1,405** Paid Customers with more than **$100,000** in ARR as of December 31, 2025.
- [Canva](https://sqmagazine.co.uk/canva-statistics/) crossed more than **31 million** paid users in 2025, and both platforms claim **95%** of the Fortune 500. Figma also reports **78%** of the Forbes Global 2000.
- Figma’s Net Dollar Retention Rate rose to **136%** as Figma drove platform and [AI adoption](https://sqmagazine.co.uk/ai-usage-statistics/), with weekly active users of Figma Make growing over **70%** quarter-over-quarter.
- Canva Magic Studio logged more than **24 billion** total uses over the past year, with **800 million** tool uses per month, up **700%** year-over-year.
- Figma listed on NYSE under the ticker symbol FIG on **July 31, 2025,** after the approximately **$20 billion** Adobe merger was mutually terminated in December 2023; Canva carried an approximately **$42 billion** valuation in its August 2025 employee share sale.

## Editor’s Choice

- Figma Q4 2025 revenue: **$303.8 million**, an increase of **40%** year-over-year.
- Figma FY2025 non-GAAP operating income: **$129.5 million**; non-GAAP operating margin was **12%**.
- Canva’s business segment (companies with **25 or more** seats) reached **$500 million** in ARR with approximately **100%** growth, representing roughly **12.5%** of total revenue.
- Figma’s international revenue grew **45%** year-over-year in fiscal year 2025; approximately **85%** of monthly active users were based outside of the United States.
- Canva for Education reached **100 million** teachers, students, and education leaders across **190+** countries.
- Figma full-year 2026 revenue guidance: between **$1.366 billion** and **$1.374 billion**, implying **30%** year-over-year growth at the midpoint.
- Figma Paid Customers with more than **$1,000,000** in ARR: **67** as of December 31, 2025.

## Recent Developments

- **February 2026**: Figma reported FY2025 results with **$1.056 billion** in revenue, **41%** year-over-year growth, and a **136%** Net Dollar Retention Rate (EX-99.1 filed with the SEC).
- **February 2026**: Canva confirmed it had reached **$4 billion** in annual recurring revenue by the end of 2025, with monthly active users of **265 million** and over **31 million** paid users, per co-founder and COO Cliff Obrecht.
- **December 2025**: Canva’s 2025 wrap noted **260 million** people using Canva every month, **$3.5 billion** in revenue, and **95%** of the Fortune 500, marking one year of Canva Enterprise.
- **November 2025**: Figma opened an office in Bengaluru and announced local data hosting and governance support for enterprise, citing India as Figma’s second-largest market by monthly active users.
- **August 2025**: Canva launched an employee share sale valuing the company at approximately **$42 billion**, more than **30%** above its **$32 billion** valuation in October 2024, with participation from Fidelity Management & Research and JPMorgan Asset Management.
- **July 2025**: Figma completed its initial public offering on the New York Stock Exchange under the ticker symbol FIG on July 31, 2025, after the termination of the Adobe merger.

## Monthly Active Users vs Paid Users: Figma vs Canva

- Figma monthly active users (S-1/A, March 31, 2025): approximately **13 million**.
- Canva monthly users (end of 2025, newsroom post): **260 million**.
- Canva’s monthly active users reached **265 million** at the end of 2025, up from **180 million** the year prior, per Cliff Obrecht.
- Canva paid users (2025): more than **31 million**.
- Figma reported **13,861** Paid Customers with more than **$10,000** in ARR as of December 31, 2025.
- Two-thirds of Figma’s monthly active users are non-designers, including developers, product managers, marketers, writers, and other creators.
- Approximately **85%** of Figma’s monthly active users were based outside of the United States during the three months ended March 31, 2025.

| Metric | Figma | Canva |
|---|---|---|
| Monthly active users | ~13 million (S-1/A, Q1 2025) | 260 million (end of 2025) |
| Monthly active users (alternate) | Not disclosed | 265 million (per Cliff Obrecht) |
| Paid users / Paid Customers >$10,000 ARR | 13,861 (Dec 31, 2025) | More than 31 million paid users |
| Non-designer share of MAU | Two-thirds | Not disclosed |
| Share of MAU outside the US | ~85% | Not disclosed |

*Sources: SEC EDGAR (Figma FY25 Q4 release, S-1/A), Canva Newsroom, TechCrunch quoting Cliff Obrecht*

The two user counts measure different things. Figma’s Paid Customer is a customer account, often a company. Canva’s paid user is an individual seat. A direct ratio is not a like-for-like comparison; it compares how each company chooses to report scale.

User counts are a one-scale signal. The revenue those users generate is another, and the gap there runs in the opposite direction.

## Revenue and Annual Recurring Revenue

- Figma FY2025 revenue: **$1.056 billion**, an increase of **41%** year-over-year.
- Figma FY2024 revenue (prior-year comparator): total revenue was **$749.0 million**, an increase of **48%** year-over-year.
- Figma Q4 2025 revenue: **$303.8 million**, an increase of **40%** year-over-year.
- Canva 2025 revenue (Canva Newsroom): **$3.5 billion**.
- Canva’s annual recurring revenue reached **$4 billion** by the end of 2025, per Cliff Obrecht.
- Figma full-year 2026 revenue guidance: between **$1.366 billion** and **$1.374 billion**, implying **30%** year-over-year growth at the midpoint of the range.
- Figma condensed consolidated statements (FY25): Revenue **$1.056 billion** for the year ended December 31, 2025, versus **$749.0 million** for the year ended December 31, 2024.

| Metric | Figma | Canva |
|---|---|---|
| Annual revenue (most recent FY) | $1.056 billion (FY2025, audited) | $3.5 billion (2025, newsroom) |
| Year-over-year growth | 41% | Not formally disclosed (mid-30%+ implied) |
| Annual recurring revenue | Not separately disclosed | $4 billion (per Cliff Obrecht) |
| Prior-year revenue | $749 million (FY2024) | Not disclosed |
| Forward guidance | $1.366 billion to $1.374 billion (FY2026, ~30%) | None, private company |

*Sources: SEC EDGAR (Figma FY25 EX-99.1 + condensed statements), Canva Newsroom, TechCrunch*

> **By the numbers:** Figma posted **$1.056 billion** in audited fiscal year 2025 revenue with **41%** year-over-year growth, while Canva confirmed **$3.5 billion** in 2025 revenue and **$4 billion** in annual recurring revenue via a newsroom post and a statement from co-founder Cliff Obrecht, two real numbers measured on different reporting cadences.

Canva’s reported 2025 revenue is roughly **3.3x** Figma’s FY2025 revenue, yet Figma is the only one of the two whose top line carries audit signoff and forward guidance disclosed through SEC channels.

Revenue alone is one read of the business. The shape of the paying customer base is the other.

## Paid Customer Cohorts and Conversion

- **13,861** Paid Customers with more than **$10,000** in ARR as of December 31, 2025.
- **1,405** Paid Customers with more than **$100,000** in ARR as of December 31, 2025.
- **67** Paid Customers with more than **$1,000,000** in ARR as of December 31, 2025.
- Figma reported **11,107** Paid Customers with more than **$10,000** in ARR as of March 31, 2025, up **39%** year-over-year in its S-1/A.
- Figma reported **1,031** Paid Customers with more than **$100,000** in ARR as of March 31, 2025, in its S-1/A.
- Canva paid users (2025): more than **31 million**, a seat count, not a customer-account count.

![Figma Enterprise Customer Growth by ARR](https://sqmagazine.co.uk/wp-content/uploads/2026/05/figma-enterprise-customer-growth-by-arr.jpg "Figma Enterprise Customer Growth by ARR")

Figma’s cohort breakdown is the rarest paired-comparison data point here. ARR-band cohorts read directly as enterprise concentration, and Canva does not publish equivalent bands.

Paying users feed the recurring-revenue base. The rate at which that base expands is the next signal.

## Net Dollar Retention and Expansion

- Figma Net Dollar Retention Rate (December 31, 2025): **136%** as Figma drove platform and AI adoption.
- Figma Q4 2025 net new revenue: the company’s best on record, supported by platform-led adoption across enterprise and international customers.
- Figma’s Net Dollar Retention Rate of **136%** reflects ARR expansion within a base of more than **13,861** Paid Customers with more than **$10,000** in ARR, combined with strong cross-sell of AI products such as Figma Make, Figma Buzz, Figma Sites, and Dev Mode.
- Canva expansion signal: Canva AI usage reached **800 million** tool uses per month, up **700%** year-over-year, a per-event metric, not a per-customer-cohort rate.

| Expansion signal | Figma | Canva |
|---|---|---|
| Net Dollar Retention Rate | 136% (Dec 31, 2025) | Not disclosed |
| Methodology | Per-customer ARR expansion | Not applicable |
| Alternative expansion proxy | Q4 2025 best-on-record net new revenue | 800 million Magic Studio uses/month (+700% YoY) |

*Sources: SEC EDGAR (Figma FY25 EX-99.1), Figma Investor Relations (FY25 10-K), TechCrunch quoting Cliff Obrecht*

An NDR of **136%** means the existing customer base spent roughly $1.36 for every $1 it spent the prior year. That is a textbook strong-SaaS expansion signal, and it is the metric most directly comparable across public software companies. Canva’s per-event AI-usage statistic answers a different question and does not substitute.

Expansion within the customer base is one signal. The size of the enterprise footprint is another.

## Enterprise Adoption and Fortune 500 Penetration

- Canva is used by **95%** of the Fortune 500, per the Canva 2025 wrap newsroom post.
- Figma reports working with **95%** of the Fortune 500 companies and **78%** of the Forbes Global 2000, alongside Paid Customers with more than **$100,000** in ARR, per its S-1/A.
- Canva’s business segment (companies with **25 or more** seats) reached **$500 million** in ARR with approximately **100%** growth, representing roughly **12.5%** of total revenue.
- Figma enterprise penetration by cohort: **1,405** Paid Customers with more than **$100,000** in ARR and **67** Paid Customers with more than **$1,000,000** in ARR as of December 31, 2025.
- Canva Enterprise launch milestone: marking one year since the launch of Canva Enterprise at the end of 2025.

![Figma Vs Canva Enterprise Penetration Comparison](https://sqmagazine.co.uk/wp-content/uploads/2026/05/figma-vs-canva-enterprise-penetration-comparison.jpg "Figma vs Canva Enterprise Penetration Comparison")

> **Note:** Both Figma and Canva claim **95%** of the Fortune 500, but the two figures rest on different definitions. Figma counts billed-separately customer accounts disclosed in SEC filings, while Canva counts any organization with seats in a voluntary newsroom post.

Enterprise penetration drives platform spend. AI features drive what that spend buys.

## AI Feature Adoption: Figma Make vs Canva Magic Studio

- Figma Make weekly active users (Q4 2025): grew over **70%** quarter-over-quarter, with over half of Paid Customers with more than **$100,000** in ARR building in Figma Make on a weekly basis in the three months ended December 31, 2025.
- Figma Make and Figma Design overlap (Q4 2025): over **80%** of Figma Make’s weekly active users on Full seats also used Figma Design in the three months ended December 31, 2025, reflecting the increased adoption of AI workflows across Figma’s platform.
- Canva Magic Studio total uses (past year): more than **24 billion** total uses over the past year.
- Canva Magic Studio tool uses per month: **800 million**, up **700%** year-over-year.
- Canva Creative Operating System (2025 launch): what Canva called the biggest product launch in its history, anchored by the Canva Design Model, which Canva bills as the world’s first design-aware AI designed to understand layout, hierarchy, and brand logic.
- Affinity 2025 relaunch: the all-new Affinity launched this year as a fully reimagined, studio-grade app built for professional creatives, completely free for everyone.

| AI feature signal | Figma | Canva |
|---|---|---|
| Headline AI product | Figma Make | Magic Studio |
| Headline AI metric | WAU +70% QoQ in $100,000+ ARR cohort | 800 million tool uses/month, +700% YoY |
| Cumulative usage | Not separately disclosed | More than 24 billion uses (past year) |
| Cross-product overlap | Over 80% of Make WAU also use Figma Design | Magic Studio embedded across Visual Suite |
| Foundational AI | Figma platform AI (cross-product) | Canva Design Model (Creative OS) |

*Sources: SEC EDGAR (Figma FY25 EX-99.1), TechCrunch quoting Cliff Obrecht, Canva Newsroom (Creative Operating System launch)*

> **Key finding:** Figma Make weekly active users grew over **70%** quarter-over-quarter in Q4 2025 with over half of Paid Customers above **$100,000** in ARR building in Make weekly; Canva Magic Studio logged more than **24 billion** total uses across the past year, both real, neither directly comparable on identical axes.

Each company evidences AI traction on the axis that flatters its business shape. Figma’s per-cohort WAU ties AI usage to revenue-band customers; Canva’s per-event count tells a scale story. Both are honest signals; neither converts to the other.

For peer AI-feature context across the broader design and creative stack, see [Adobe Photoshop adoption data](https://sqmagazine.co.uk/adobe-photoshop-statistics/).

AI features built on platforms cost money to operate. The price both platforms charge sets who pays for that work.

## Pricing Tiers and ARPU Shape

- Figma seat tiers (per FY25 10-K business overview): Figma operates a connected, AI-powered platform spanning Figma Design, FigJam, Dev Mode, Figma Slides, Figma Buzz, Figma Sites, and Figma Make.
- Canva pricing tiers (per Canva Newsroom + Sacra profile): Free, Canva Pro, Canva Teams, Canva Business (introduced 2025), and Canva Enterprise.
- Canva Enterprise capabilities (per Sacra): Canva’s enterprise offering provides account management, access control, SSO, and bulk pricing.
- Canva localization footprint (per Sacra): the platform supports **100+** languages across **31** locales, extending its capabilities into non-English markets where the free-to-paid conversion funnel had previously been constrained by language barriers.
- Canva growth engine (per Sacra): the company’s growth engine is founded on SEO and product-led growth, with Canva ranking #1 or near #1 on Google for terms like ai image generator, graph maker, resume templates, logo maker, photo editor, business cards, tier list maker, and gif maker, then upselling SEO-acquired free users into paid plans.

| Pricing dimension | Figma | Canva |
|---|---|---|
| Public tiers | Professional, Organization, Enterprise (figma.com/pricing) | Free, Pro, Teams, Business, Enterprise |
| Headline upsell vector | Paid Customer >$10,000 ARR cohort | Free-to-Pro conversion via SEO acquisition |
| Languages / locales | Not separately disclosed | 100+ languages across 31 locales |
| Enterprise procurement controls | Full seats + governance + data hosting | SSO, account management, bulk pricing |

*Sources: Figma Investor Relations (FY25 10-K business overview), Canva Newsroom, Sacra Canva profile*

Canva’s headline ARR divided across its paid-user base implies a low-three-figure per-paid-user run-rate, though Canva does not publish ARPU directly. Figma’s headline revenue is spread across customer accounts, not seats, and the published cohorts exclude self-serve accounts below the $10,000 ARR threshold.

Per-user economics depend on how a platform monetizes. Valuation reflects how the market prices that economic shape.

## Valuation History: Adobe Collapse, Figma IPO, Canva Secondaries

- Adobe and Figma mutually agreed to terminate their merger agreement, originally announced on September 15, 2022, valued at approximately **$20 billion**.
- Adobe-Figma termination outcome (December 2023): Adobe agreed to pay Figma a **$1.0 billion** termination fee per the original merger terms.
- Termination cause (December 2023): the decision followed recent regulatory developments, including the announcement of the intended prohibition of the transaction by the European Commission and an updated provisional finding by the UK Competition and Markets Authority.
- Figma IPO (July 31, 2025): Figma, Inc. went public on the New York Stock Exchange under the ticker symbol FIG on July 31, 2025, completing an initial public offering after the previously announced merger with Adobe Inc. was terminated in December 2023 following regulatory scrutiny from the European Commission and the UK Competition and Markets Authority.
- Canva August 2025 secondary (Bloomberg): Canva launched an employee share sale that values the design software company at approximately **$42 billion**, more than **30%** above its **$32 billion** valuation in October 2024, with participation from Fidelity Management & Research and JPMorgan Asset Management.
- Canva valuation history (Bloomberg): Canva had previously completed a **$1.6 billion** secondary share sale in early 2024 that valued the company at **$26 billion**, after peaking at roughly **$40 billion** in 2021 before tech valuations broadly retraced.

![Adobe-Figma Deal and Canva Valuation Growth](https://sqmagazine.co.uk/wp-content/uploads/2026/05/adobe-figma-deal-and-canva-valuation-growth.jpg "Adobe-Figma Deal and Canva Valuation Growth")

The two valuation paths trace different governance choices. Figma went through a regulator-blocked merger, took the termination fee, and then chose the public market with SEC cadence. Canva has used secondary share sales and tender offers, which liquidate employees and investors without public disclosure obligations.

Public-market discipline shapes Figma’s geography. Canva’s private path shapes its own.

## Geographic Split and International Revenue

- Figma international revenue growth (FY2025): international revenue grew **45%** year-over-year.
- Figma international revenue share (Q1 2025, S-1/A): international revenue represented approximately **53%** of revenue during the three months ended March 31, 2025.
- Figma MAU outside the United States: approximately **85%** of monthly active users were based outside of the United States during the most recent reported fiscal year.
- Figma US revenue contribution (FY2025): The United States contributed approximately **47%** of revenue, reflecting continued enterprise expansion in the company’s largest single-country market.
- Figma India footprint: opened an office in Bengaluru and announced local data hosting and governance support for enterprise, to further invest in India, Figma’s second-largest market by monthly active users.
- Canva global reach (Canva for Education): a global community in **190+** countries, supported by Ministries of Education.
- Canva localization (Sacra): the platform supports **100+** languages across **31** locales.

![Figma International Revenue And User Growth](https://sqmagazine.co.uk/wp-content/uploads/2026/05/figma-international-revenue-and-user-growth.jpg "Figma International Revenue and User Growth")

Reaching 190 countries requires a team. Both companies have grown their workforce alongside their revenue.

## Employee Headcount and Hiring Footprint

- Figma hiring footprint expansion in **November 2025**: opened an office in Bengaluru and announced local data hosting and governance support for enterprise, to further invest in India, Figma’s second-largest market by monthly active users.
- [Figma headcount](https://sqmagazine.co.uk/how-many-people-work-at-figma/) disclosure: Figma’s full employee count is published in its Annual Report on Form 10-K alongside the FY25 Q4 results filed with the SEC on **February 18, 2026**.
- Canva headquarters and global hiring footprint: Canva remains headquartered in Sydney, Australia, with a substantial global footprint that grew through **2025**.
- [Canva hiring milestones](https://sqmagazine.co.uk/how-many-people-work-at-canva/) (per Canva Newsroom and Sacra): expansions in Prague and Vienna, a new San Francisco campus, and the acquisition of MagicBrief.

| Employee dimension | Figma | Canva |
|---|---|---|
| Headquarters | San Francisco, California | Sydney, Australia |
| Recent office expansion | Bengaluru (November 2025) | San Francisco campus + Prague/Vienna expansion |
| Recent acquisition | Weavy (Q4 2025, Figma Weave) | MagicBrief (2025) |
| Disclosure cadence | 10-K with the SEC | Newsroom / interview statements |

*Sources: SEC EDGAR (Figma FY25 EX-99.1), Figma Investor Relations, Canva Newsroom, Sacra Canva profile*

Growing teams build product. Product breadth defines what each platform actually competes on.

## Product Surface: Design Depth vs Visual Suite Breadth

- Figma product surface (FY25 10-K): Figma operates a connected, AI-powered platform spanning Figma Design, FigJam, Dev Mode, Figma Slides, Figma Buzz, Figma Sites, and Figma Make.
- Canva product surface (Creative OS launch, 2025): a fully connected, AI-powered foundation across the Visual Suite, making it easier for anyone to move from an idea to a finished design in seconds.
- Canva Design Model (2025): what Canva bills as the world’s first design-aware AI designed to understand layout, hierarchy, and brand logic.
- Affinity 2025 relaunch (Canva Newsroom): the all-new Affinity launched this year as a fully reimagined, studio-grade Affinity app built for professional creatives, bringing vector, photo, and layout tools together in one place, and for the first time, completely free for everyone.
- Canva Code (Sacra): Canva Code, which helps users create functional applications and sites, has reached over **10 million** monthly active users.

| Product axis | Figma | Canva |
|---|---|---|
| Headline product | Figma Design + Dev Mode | Visual Suite + Creative OS |
| AI product | Figma Make (cross-product Figma AI) | Magic Studio + Canva Design Model |
| Engineering handoff | Dev Mode (Full seats) | Not a primary competition axis |
| Presentations / docs | Figma Slides | Visual Suite presentations |
| Creative pro tooling | Not a primary surface | Affinity (vector / photo, free) |
| App / site builder | Figma Sites + Figma Make | Canva Code (10 million+ MAU) |

*Sources: Figma Investor Relations (FY25 10-K), Canva Newsroom (Creative OS), Sacra Canva profile*

The two product surfaces compete on adjacent but non-identical ground. Figma is deep in UI/UX design and engineering handoff. Canva is a breadth across presentations, social graphics, video, print, and now Affinity for vector and photo professional creatives. Both can grow without taking a share from the other.

## Common Questions

### Is Canva replacing Figma?

No. Canva and Figma compete on different product surfaces, presentation, and social-graphic breadth versus UI/UX design depth, with overlapping but non-substitutable use cases. Canva reaches 260 million monthly users while Figma reaches approximately 13 million design-focused MAU. Both platforms continued to grow throughout the year.

### Does Adobe own Figma?

No. Adobe and Figma terminated their approximately **$20 billion** merger in December 2023, with Adobe agreeing to pay Figma a **$1.0 billion** termination fee per the original merger terms after regulatory pushback from the European Commission and the UK Competition and Markets Authority. Figma went public independently on the New York Stock Exchange under the ticker symbol FIG on July 31, 2025.

## Conclusion

Figma’s audited **$1.056 billion** in FY2025 revenue with a **136%** Net Dollar Retention Rate sits next to Canva’s voluntary **$3.5 billion** revenue and **260 million** monthly users and **$4 billion** in annual recurring revenue, three real numbers across two platforms, reported on fundamentally different cadences. Figma files quarterly with the SEC and publishes forward guidance; Canva discloses through an annual newsroom post and statements to the media. The cadence gap shapes every paired metric covered above: user counts at scale, paid-customer cohorts, AI adoption, enterprise penetration, and valuation history.

Enterprise buyers get audit-grade financials and a cohort breakdown from one platform, and a global-scale headline figure from the other. Until Canva chooses a public listing, that is the shape every paired comparison will take, and the numbers above are the ones that actually map across both companies.