Last Updated: Jun 09, 2022 changes every minute, every hour, and every day. For the consumer, it seems that things are static and unchanging. In reality, prices and listings are constantly changing. Amazon can seem like a maze to sellers. There is software that can help you manage it.

This article will answer the following questions: how does Amazon Repricing software work, the advantages of Automated Repricing Software, why your business needs it, and much more.

What is Amazon Repricing?

Amazon repricing refers to adjusting the cost of listings on Amazon’s marketplace. Amazon makes approximately 2.5 million price changes daily, meaning that prices on individual listings change every 10 minutes on average. In addition, Amazon listing prices fluctuate, much like any other business, so sellers may keep their costs competitive and earn profits.

Most people who use Amazon do not notice these changes, but subtle pricing adjustments can lead to a spike in sales or a slump for sellers.

How can Amazon repricing benefit sellers?

Amazon offers every item for sale on its page. If multiple suppliers sell the same product, listings will have several offers “attached.” The “Buy Box” page will display the most attractive offer. All other offers will be visible but hidden in the “Other Sellers Amazon” section.

It is not known how Amazon determines which seller will own the Buy Box. However, price competition is one of the essential factors in making a difference. Although winning the Buy Box can be difficult for sellers, the rewards can be enormous. More than 80% of Amazon’s sales go through the Buy Box. In an attempt to regain (or gain) Buy Box ownership, sellers will price their items each day, often several times per hour. While some sellers may attempt to do this manually, most use sophisticated software.

What is Automated Repricing Software, and how does it work?

Sellers can use technology to modify prices on their behalf using Automated Repricing Software. Sellers can set particular goals to implement this software, such as selling a specified number of units or owning a Buy Box within a time frame.

Once the strategies have been established, Automated Repricing Software can assess several market data (including feedback rating, fulfillment type, competitor prices, and other relevant information) and adjust the seller’s price accordingly.

Let us assume your objective is to increase the amount of time your offers stay in the Amazon Buy Box. In addition, Automated Repricing Software can easily compare market data, including seller metrics, to make sensible price adjustments on your behalf.

Your repricing software can also help you achieve other goals than just buying a Buy Box. For example, if you want to increase profit or buy more Buy Boxes, your repricing program can help. Your software will reduce the price if you lose your Buy Box.

These are some of the benefits of Amazon’s automated repricing.

1. It is quicker than you think

How long would it take to determine prices if you had to go via competitors’ sites and compare their prices to yours? How long would it take you to modify your costs in order to remain competitive manually? Because you spent so much time on it, you’re missing out on sales, while a repricer doesn’t have that same effect.

2. Increased visibility in searches

There are meager chances that a new buyer will search your business name and then go directly to your product. Instead, they will search for the product, then filter by reviews and price.

Repricing is essential, even if your product is sold on Amazon or another marketplace. It is an important part of Amazon’s A9 algorithm and will help you stand out. In addition, when you use an eBay repricer, the best price will lead to higher search placement.

3. Lack of human error

It’s not possible to be a perfect person every day. Getting irritated because of a lack of sleep, too little coffee, too much stress, or several tasks to do all at once can cause you to make mistakes. On the other hand, a repricer does not need sleep, does not drink coffee, and is capable of conducting its processes due to its source code. As a result, it is not susceptible to the same faults as you.

4. It provides you a competitive edge

There are numerous ways you must be competitive, as well as several ways in which competitiveness is important. Repricing is one of the most effective methods to stand out.

Furthermore, pricing is a significant motivator in a buyer’s decision. Providing the best package may be enough to convince a buyer that you are the right choice.

Consider it this way: Because purchasers have so many details about brands, sellers must be more diligent in presenting high-quality services and products. Because there isn’t as much of a gap between them anymore, price becomes the deciding factor. Why wouldn’t you want your side to win?

5. Logic Rules over Emotion

Do you know how stockholders anxiety or panic when there is a recession and then sell at rock-bottom prices? That’s the worst time to do so. An automated repricer won’t make the same mistake as a stockholder because it does not feel human emotions like anxiety. It will only follow the rules that you have set and not make impulsive decisions that could harm your bottom line.

6. It makes it possible to save time

Your most valuable resource is your time. All the hours you spent analyzing, manually repricing, and comparing used up can now be spent in other areas of your job, however suitable they might be.

7. Increasing your chances of winning a Buy Box

Amazon’s search algorithm uses price as an essential criterion. A competitive price will help increase your chances of winning a Buy Box. If you have the Buy Box, you can be rocketed ahead in the Amazon ‘Other Sellers’ category.

Moreover, Amazon pricing changes so frequently that it is almost mandatory to use repricing software to ensure that you have the right price at the correct time. You can set the rules and let the repricing software handle the details, so you can work on other aspects of the algorithm that will help you win a Buy Box.

8. Do I need repricing software for my business?

Amazon’s Seller Forums abound with questions regarding repricing. Selling professionals across the globe want to know- should I buy repricing software? Is it worth it? Do I require other software solutions?

Yes, you can log in to Amazon and manually price your products. However, Automated Repricing Software saves time and is more sophisticated. In addition, Automated Repricing Software takes multiple factors into account and can make accurate, quick decisions. Repricing software can be a valuable tool if you have better things to do with your time than studying and updating your listings.


It’s possible to talk endlessly about how automated pricing like Repricer works so well, but it is much better to try it out yourself. It’s so easy to use, and you will be amazed at how much time you have available for growing your business.



Devoted my whole life to words - reading, writing and trying to be original on social media. Got certified in digital marketing - still not cool enough to be an influencer. Finished a master’s degree focused in Literature, Publishing, Mass Media. Hobbies include traveling, reading and hoping that yoga will be the thing to finally teach me some patience. Would like to take over the world at some point, but that’s an optional dream. Maybe modern tech can help me do that?