--- title: "Asana Statistics 2026: Revenue, Customers, AI ARR and Market Share" date: 2026-06-28 author: "Sofia Ramirez" featured_image: "https://sqmagazine.co.uk/wp-content/uploads/2026/05/asana-statistics.jpg" categories: - name: "Technology" url: "/technology.md" tags: - name: "Statistics" url: "/tag/statistics.md" --- # Asana Statistics 2026: Revenue, Customers, AI ARR and Market Share Asana reported $205.6 million in Q4 fiscal 2026 revenue, up 9% year over year, capping a year in which the work management platform crossed over 170,000 customers worldwide. The data below covers revenue, paying-customer cohorts, AI Studio adoption, net retention, profitability, headcount, and Gartner positioning. ## Key Takeaways - Asana’s fiscal year 2025 revenue grew **11%** year-over-year to **$723.9 million**, while Q4 fiscal 2026 revenue reached **$205.6 million**. - Core customers (those spending **$5,000** or more annually) reached **25,928** in Q4 fiscal 2026, an increase of **8%** year over year. - Customers spending **$100,000** or more annually grew to **817** in Q4 fiscal 2026, up **13%** year over year. - Asana exited fiscal 2026 with over **$6 million** in annual recurring revenue from AI offerings and is targeting **15%** of fiscal 2027 new ARR from AI products. - Dollar-based net retention rate held at **96%** in Q4 fiscal 2026, unchanged from Q4 fiscal 2025. - Asana employed **1,819** people as of January 31, 2025, with approximately **73%** in the United States. - The platform serves customers in over **195** countries, according to Asana’s fiscal 2025 10-K filing. ## Editor’s Choice - Q4 fiscal 2026 revenue: **$205.6 million**, up **9%** year over year. - Fiscal year 2025 revenue: **$723.9 million**, up **11%** year over year. - Total customer base: over **170,000** organizations worldwide. - Adjusted free cash flow for fiscal 2026: **$84.5 million**, compared to **$2.6 million** in fiscal 2025. - AI Studio annual recurring revenue at fiscal 2026 close: over **$6 million**. - Customers spending **$100,000**+ annually: **817** in Q4 fiscal 2026. - Headcount as of January 31, 2025: **1,819** employees across **13** worldwide offices. ## Recent Developments - **March 2026:** Asana reported Q4 fiscal 2026 revenue of **$205.6 million**, up **9%** year over year, with non-GAAP operating margin of **9%**, a **10** percentage point improvement year over year. - **March 2026:** Asana exited fiscal 2026 with over **$6 million** in annual recurring revenue from AI offerings, and management set a target of **15%** of fiscal 2027 new ARR from AI products. - **December 2025:** Q3 fiscal 2026 revenue reached **$201.0 million**, an increase of **9%** year over year, and customers spending **$100,000** or more on an annualized basis grew to **785**, an increase of **15%** year over year. - **October 2025:** Asana was recognized as a Leader in the 2025 Gartner Magic Quadrant for Collaborative Work Management for the third consecutive year. - **July 2025:** Dan Rogers, formerly CEO of LaunchDarkly, succeeded co-founder Dustin Moskovitz as CEO on July 21, 2025. - **June 2025:** Q1 fiscal 2026 saw customers spending **$100,000** or more on an annualized basis grow to **728**, an increase of **20%** year over year. ## Asana Revenue Statistics - Fiscal year 2025 revenue grew **11%** year-over-year to **$723.9 million**. - Q4 fiscal 2026 revenue was **$205.6 million**, up **9%** year over year. - Q3 fiscal 2026 revenues were **$201.0 million**, an increase of **9%** year over year. - Q4 fiscal 2025 revenue was **$205.6 million**, up **9%** year over year. - United States revenue was **$111.5 million** in Q1 fiscal 2026. PeriodRevenueYoY GrowthSourceQ4 FY2026 (quarter ended Jan 31, 2026)$205.6 million9%Asana IRQ3 FY2026 (quarter ended Oct 31, 2025)$201.0 million9%Asana IRQ1 FY2026 (US only, quarter ended Apr 30, 2025)$111.5 millionn/aAsana IRFull-year FY2025 (year ended Jan 31, 2025)$723.9 million11%Asana IRQ4 FY2025 (quarter ended Jan 31, 2025)$205.6 million9%Asana IR*Source: Asana Investor Relations* ## Asana Customer Count Statistics - Over **170,000** customers rely on Asana to align teams and accelerate organizational impact, according to Asana’s 2025 corporate update. - As of January 31, 2020, Asana had over **75,000** paying customers and over **1.2 million** paid users, based on the company’s S-1 registration statement. - Since inception, more than **25 million** users have registered with Asana. - Between fiscal 2020 and 2025, Asana’s paying-customer base expanded by approximately **95,000** organizations, more than doubling from over **75,000** paying customers to over **170,000**. MilestoneCustomersDateSourceS-1 filingover 75,000 paying customersJanuary 31, 2020SEC S-1Public updateover 131,000 customersSeptember 2022Asana company materialsGartner updateover 170,000 customersOctober 2025Asana corporate page*Source: Asana SEC filings, Asana corporate communications* ## Asana Core Customer Growth Statistics Asana defines a Core customer as one spending five thousand dollars or more on an annualized basis. - Core customers grew to **25,928** in Q4 fiscal 2026, an increase of **8%** year over year. - Core customers reached **25,413** in Q3 fiscal 2026, an increase of **8%** year over year. - Core customers grew to **24,297** in Q1 fiscal 2026, an increase of **10%** year over year. - Asana added over **2,400** Core customers during fiscal year 2025. ![Asana Enterprise Customer Growth By Quarter](https://sqmagazine.co.uk/wp-content/uploads/2026/05/asana-enterprise-customer-growth-by-quarter.jpg "Asana Enterprise Customer Growth by Quarter") > **By the numbers:** According to Asana’s fiscal 2026 fourth-quarter release, Core customers spending $5,000 or more annually reached 25,928, an 8% year-over-year increase. The deceleration from 10% Q1 growth to 8% Q4 growth signals that mid-market customer acquisition is maturing as Asana’s installed base scales past 25,000 organizations. ## Asana Enterprise Customer Statistics The cohort spending one hundred thousand dollars or more on an annualized basis is Asana’s enterprise growth signal. - Customers spending **$100,000** or more on an annualized basis grew to **817** in Q4 fiscal 2026, an increase of **13%** year over year. - The same cohort reached **785** in Q3 fiscal 2026, an increase of **15%** year over year. - In Q1 fiscal 2026, customers spending **$100,000** or more grew to **728**, an increase of **20%** year over year. ![Asana Enterprise Customer Growth ($100K+ Accounts)](https://sqmagazine.co.uk/wp-content/uploads/2026/05/asana-enterprise-customer-growth-100k-accounts.jpg "Asana Enterprise Customer Growth ($100K+ Accounts)") The deceleration in $100,000+ growth from 20% in Q1 fiscal 2026 to 13% in Q4 mirrors a broader [SaaS](https://sqmagazine.co.uk/saas-statistics/) trend in which enterprise upsell motion compresses as tier penetration rises. The cohort still grows faster than the overall Core customer base, but the gap narrows quarter over quarter. ## Asana AI Studio Adoption Statistics Asana launched AI Studio as a paid add-on for automating routine workflows, alongside AI Teammates announced in fiscal 2026. - Asana exited fiscal 2026 with over **$6 million** in annual recurring revenue from [AI](https://sqmagazine.co.uk/artificial-intelligence-statistics/) offerings. - The company is targeting **15%** of fiscal 2027 new ARR from AI products. - At fiscal 2026 close, AI ARR represented less than **1%** of Asana’s fiscal 2025 reported revenue base of **$723.9 million**, indicating AI monetization remains in early stages. MetricValuePeriodAI Studio ARR (exit)over $6 millionEnd of FY2026FY2027 new ARR target from AI15%FY2027 (forward)AI Studio QoQ ARR growthmore than doubledFY2026 quarters*Source: Asana Investor Relations* > **Key finding:** Asana exited fiscal 2026 with over $6 million in AI Studio annual recurring revenue, per the company’s Q4 release. Management has set a target of 15% of fiscal 2027 new ARR from AI products, signaling how aggressively Asana intends to monetize AI Teammates across its Core customer base. ## Asana Net Retention Rate Statistics Dollar-based net retention rate (DBNRR) measures revenue expansion within the existing customer base. - Overall dollar-based net retention rate in Q4 fiscal 2026 was **96%**. - Dollar-based net retention rate for customers spending **$100,000** or more on an annualized basis in Q3 fiscal 2026 was **96%**. - Dollar-based net retention rate for customers spending **$100,000** or more on an annualized basis in Q4 fiscal 2025 was **96%**. ![Asana DBNRR Performance Over Time](https://sqmagazine.co.uk/wp-content/uploads/2026/05/asana-dbnrr-performance-over-time.jpg "Asana DBNRR Performance Over Time") A DBNRR of 96% indicates that existing-customer revenue contracts slightly net of churn and downsells. Best-in-class SaaS benchmarks sit above 110%, a 14-point gap that AI Studio and add-on modules (compliance management, permissions management, timesheets, budgeting) are positioned to close in fiscal 2027. ## Asana Profitability and Cash Flow Statistics Asana has prioritized free cash flow expansion in fiscal 2026. - Q4 fiscal 2026 non-GAAP operating margin was **9%**, a **10** percentage point improvement year over year. - Q4 fiscal 2026 operating cash flow grew by **74%** and adjusted free cash flow by **108%** year over year. - Cash flows from operating activities for fiscal 2026 were **$90.4 million**, compared to **$14.9 million** in fiscal 2025. - Adjusted free cash flow for fiscal 2026 was **$84.5 million**, compared to **$2.6 million** in fiscal 2025. - Q3 fiscal 2026 GAAP operating loss was **$70.0 million**, or **35%** of revenues. - Q3 fiscal 2026 non-GAAP operating income was **$16.3 million**, or **8%** of revenues. ![Asana Operating Cash Flow And Free Cash Flow Growth](https://sqmagazine.co.uk/wp-content/uploads/2026/05/asana-operating-cash-flow-and-free-cash-flow-growth.jpg "Asana Operating Cash Flow and Free Cash Flow Growth") ## Asana Employee and Workforce Statistics - As of January 31, 2025, Asana had **1,819** employees, of which approximately **73%** were located in the United States and approximately **27%** were located internationally. - Applying the disclosed **27%** international ratio yields approximately **491** employees outside the United States as of January 31, 2025. Workforce MetricValueDateTotal employees1,819January 31, 2025US-based shareapproximately 73%January 31, 2025International shareapproximately 27%January 31, 2025*Source: Asana 10-K filing, U.S. Securities and Exchange Commission* ## Asana Global Reach and Country Distribution Statistics - Asana’s platform is used by customers in over **195** countries, according to the company’s fiscal 2025 10-K filing. - As of January 31, 2020, Asana had over **1.2 million** paid users, with growth driven by international markets including Japan, France, and Germany. Reach MetricValueSourceCountries servedover 195Asana 10-K (FY2025)Paid users (S-1 era)over 1.2 millionAsana S-1 (Jan 2020)Customer count (Gartner update)over 170,000Asana corporate (Oct 2025)*Source: Asana SEC filings, Asana corporate communications* ## Asana Market Position and Gartner Recognition - Asana has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Collaborative Work Management for the third consecutive year. - In the 2025 Gartner Critical Capabilities for Collaborative Work Management report, Asana received the highest score among all evaluated vendors for the Objectives and Key Results (OKR) Management use case, with a score of **4.63** out of 5. RecognitionDetailYearGartner Magic Quadrant for CWMLeader (3rd consecutive year)2025Gartner Critical Capabilities for CWM (OKR Management)4.63 / 5 (highest among vendors)2025*Source: Asana corporate page, Gartner* Across SQ Magazine’s coverage of platform-statistics pages, we see a consistent pattern: user growth slows for mature platforms, but engagement depth and per-customer revenue increase. Asana’s enterprise cohort growth (up 13% year over year for $100,000+ customers) outpacing total Core customer growth (up 8%) fits that pattern, with the heaviest accounts deepening rather than the user count widening. For retention-pattern context relevant to Asana’s enterprise cohort, [Apple customer loyalty statistics](https://sqmagazine.co.uk/apple-customer-loyalty-statistics/) tracks ecosystem lock-in metrics across consumer technology brands. ## Asana Founder and Leadership History - Asana was founded in 2008 by Dustin Moskovitz and Justin Rosenstein, both former Facebook engineers. - Dan Rogers, formerly CEO of LaunchDarkly, succeeded co-founder Dustin Moskovitz as CEO on July 21, 2025. The founder-to-professional-CEO transition follows a familiar productivity-SaaS pattern, useful context for evaluating Asana’s executive change against peers in the broader workplace tools category. For comparable founder-to-CEO transitions in adjacent categories, see SQ Magazine’s [OpenAI workforce data](https://sqmagazine.co.uk/how-many-people-work-at-openai/). Leadership EventDetailDateFoundingDustin Moskovitz and Justin Rosenstein2008IPO (Direct Listing)NYSE: ASANSeptember 30, 2020CEO successionDan Rogers replaces Dustin MoskovitzJuly 21, 2025*Source: Wikipedia (citing Asana company filings), Asana Investor Relations* ## Frequently Asked Questions (FAQs) **How many customers does Asana have?**Asana has over 170,000 customers worldwide, according to its 2025 corporate update tied to Gartner’s Magic Quadrant recognition. Of those, 25,928 are Core customers spending $5,000 or more annually, and 817 spend $100,000 or more annually as of Q4 fiscal 2026, per Asana’s investor relations release. **What was Asana’s revenue in fiscal year 2025?**Asana reported $723.9 million in fiscal year 2025 revenue, an 11% year-over-year increase, according to the company’s fourth-quarter and full-year fiscal 2025 results press release. Q4 fiscal 2026 revenue was $205.6 million, up 9% year over year, signaling continued mid-single-digit to high-single-digit growth. **How many employees does Asana have?**Asana employed 1,819 people as of January 31, 2025, according to its fiscal 2025 10-K filing. Approximately 73% were located in the United States and approximately 27% were located internationally. **What is Asana’s AI Studio annual recurring revenue?**Asana exited fiscal 2026 with over $6 million in annual recurring revenue from AI offerings, according to the company’s Q4 fiscal 2026 release. Management set a target of 15% of fiscal 2027 new ARR coming from AI products. **Who is Asana’s CEO?**Dan Rogers became Asana’s CEO on July 21, 2025, succeeding co-founder Dustin Moskovitz. Rogers previously served as CEO of software company LaunchDarkly. Moskovitz, who co-founded Asana with Justin Rosenstein in 2008, remained involved with the company following the leadership transition. **Is Asana a Gartner Magic Quadrant Leader?**Yes. Asana was recognized as a Leader in the 2025 Gartner Magic Quadrant for Collaborative Work Management for the third consecutive year. In the related 2025 Gartner Critical Capabilities report, Asana received a score of 4.63 out of 5 for the Objectives and Key Results (OKR) Management use case, the highest among evaluated vendors. ## Conclusion Asana ended fiscal 2026 with $205.6 million in Q4 revenue, over 170,000 customers worldwide, and 817 enterprise accounts spending $100,000 or more on an annualized basis. The headline data points to a platform settling into a mature growth phase. Adjusted free cash flow for fiscal 2026 reached $84.5 million, compared to $2.6 million in fiscal 2025, and the company exited fiscal 2026 with over $6 million in annual recurring revenue from AI offerings, targeting 15% of fiscal 2027 new ARR from AI products. For enterprise buyers, project-management analysts, and SaaS investors, the data positions Asana as a stable Leader in Gartner’s collaborative work management market. The open question is whether AI monetization can move dollar-based net retention back above the 100% line as this year’s quarters report in. For SaaS-adjacent platform context, see SQ Magazine’s [Spotify user statistics](https://sqmagazine.co.uk/spotify-user-statistics/).