--- title: "AppsFlyer Statistics 2026: Customers, Revenue and Market Position" date: 2026-09-20 author: "Sofia Ramirez" featured_image: "https://sqmagazine.co.uk/wp-content/uploads/2026/09/appsflyer-statistics-customers-revenue-market-position-v3.jpg" categories: - name: "Technology" url: "/technology.md" tags: - name: "Statistics" url: "/tag/statistics.md" --- # AppsFlyer Statistics 2026: Customers, Revenue and Market Position AppsFlyer serves more than 15,000 brands worldwide and has remained a measurement partner through major platform shifts, evolving privacy standards, and the rise of AI-driven advertising, according to the company. In June 2026, the company turned that footprint into one of the year’s largest adtech financings: it raised more than **$1 billion** in Series E funding at a **$2.7 billion** post-money valuation, up from the **$1.6 billion** mark at its 2020 Series D, according to Axios. The round stood out for who wrote the checks. The investors, Moloco, Google, Meta, and Unity, each took a minority, non-controlling, and non-exclusive stake, with no preferential treatment on AppsFlyer’s APIs, measurement signals, attribution logic, or commercial terms. The data below spans AppsFlyer’s brand count, employee base, funding history, valuation, and the Performance Index benchmarks that anchor its market position, drawn from AppsFlyer’s own newsroom and its 2026 financing disclosures. ## Key Takeaways - AppsFlyer serves **more than 15,000** brands worldwide and employs **about 1,300** people, according to figures tied to its 2026 financing. - The company raised **more than $1 billion** in a 2026 Series E at a **$2.7 billion** post-money valuation. - Google, Meta, Unity, and Moloco each took minority, non-controlling stakes worth more than **$1 billion** combined. - AppsFlyer’s valuation climbed from **$1.6 billion** at its 2020 Series D to **$2.7 billion** in 2026, a rise of roughly **69%**. - Before the Series E, AppsFlyer had raised **$300 million** in total, including a **$210 million** Series D led by General Atlantic. - The 2025 AppsFlyer Performance Index analyzed **16.2 billion** installs from over **39,000** apps and **9.6 billion** remarketing conversions. - On the 2024 Performance Index, app install ad spend rose **18%** year-over-year, with **80%** of the top 5 media sources gaining budget. ## Editor’s Choice - AppsFlyer works with **more than 15,000** brands globally. - The 2026 Series E valued the company at **$2.7 billion** post-money. - The round raised **more than $1 billion** from Google, Meta, Unity, and Moloco. - The Performance Index has ranked mobile media sources since **2015**, hitting its ten-year mark in 2025. - The 2025 Index measured **16.2 billion** installs across **88** media sources. - AppsFlyer’s ecosystem spans **10,000+** technology partners. - The company employs **about 1,300** people and was founded in **2011**. ## AppsFlyer by the Numbers: Customers and Company Scale - AppsFlyer’s scale shows up in its customer base and headcount. - More than **15,000** brands worldwide use AppsFlyer as a measurement partner, according to AppsFlyer. - The company was founded in 2011 and employs about **1,300** people, per Axios. - That footprint underpins a valuation that nearly doubled from $1.6 billion in 2020 to $2.7 billion in 2026, a re-rating driven by strategic buyers taking secondary stakes rather than pure dilution. | Metric | Figure | |---|---| | Brands served worldwide | 15,000+ | | Employees | ~1,300 | | Year founded | 2011 | | Technology partners | 10,000+ | | 2026 post-money valuation | $2.7 billion | *Source: AppsFlyer newsroom 2026, Axios June 2026* - **Brands served:** More than **15,000** worldwide. - **Employees:** About **1,300**. - **Founded:** In **2011**. - **Technology partners:** **10,000+** technology partners in the AppsFlyer ecosystem. The customer base skews toward app-led businesses, the same audience tracked in [App Store economy data](https://sqmagazine.co.uk/app-store-statistics/), where measurement and attribution decide how marketing budgets get spent. ## AppsFlyer Performance Index: Dataset Size - The Performance Index is both a market benchmark and a data asset in its own right. - The 2025 AppsFlyer Performance Index was based on global data from **16.2 billion** installs from over **39,000** apps and **9.6 billion** remarketing conversions, according to AppsFlyer. - The methodology analyzed a total of **88** mobile media sources. | Performance Index 2025 Input | Figure | |---|---| | Non-organic installs analyzed | 16.2 billion | | Apps analyzed | 39,000+ | | Remarketing conversions | 9.6 billion | | Mobile media sources ranked | 88 | *Source: AppsFlyer 2025 Performance Index, December 2025* - **Installs analyzed: 16.2 billion** non-organic installs. - **Apps analyzed:** Over **39,000** apps. - **Conversions and apps:** **9.6 billion** remarketing conversions, measured across over **39,000** apps. - **Media sources ranked:** **88** mobile media sources. > **By the numbers:** AppsFlyer’s 2025 Performance Index rested on **16.2 billion** installs from over **39,000** apps and **9.6 billion** remarketing conversions across **88** media sources, marking the benchmark’s ten-year anniversary. That volume is the point: a ranking built on billions of measured events carries weight precisely because no single ad platform controls the underlying signal. ## Recent Developments - **June 2026**: AppsFlyer signed a definitive agreement for investments from Moloco, Google, Meta, and Unity to accelerate AI-powered ad measurement. - **June 2026**: The Series E round reached more than **$1 billion** at a **$2.7 billion** post-money valuation. - **December 2025**: AppsFlyer released the 2025 Performance Index, marking the ten-year anniversary of the benchmark. - **December 2025**: [Google Ads](https://sqmagazine.co.uk/google-ads-statistics/) and Apple Ads held their **\#1** rankings in Android and iOS respectively, while AppLovin, Mintegral, Meta Ads, and TikTok for Business posted gains. - **October 2024**: The 17th Performance Index reported app install ad spend up **18%** year-over-year. ## AppsFlyer Funding History - AppsFlyer’s balance sheet grew in two big steps six years apart. - In 2020, AppsFlyer secured **$210 million** in a Series D led by General Atlantic, becoming the first and only unicorn in the attribution category. - Before the most recent round, the company had raised **$300 million** in total. | Funding Round | Year | Amount Raised | |---|---|---| | Series D | 2020 | $210 million | | Total raised pre-Series E | through 2025 | $300 million | | Series E | 2026 | $1 billion+ | *Source: AppsFlyer Series D announcement 2020, Axios June 2026* - **Series D:** **$210 million**, led by General Atlantic. - **Total raised before the Series E:** **$300 million**. - **Series E:** A financing round of more than **$1 billion**. The step-change reflected strategic buyers rather than a traditional growth raise, a pattern that also shows up in how large platforms invest across [Microsoft 365 adoption data](https://sqmagazine.co.uk/microsoft-365-statistics/). ## AppsFlyer Valuation Growth - AppsFlyer’s valuation nearly doubled between funding rounds. - The 2020 Series D valued AppsFlyer at **$1.6 billion** post-money, while the Series E set the valuation at **$2.7 billion**. - That is an increase of roughly **69%** over six years. | Round | Year | Post-Money Valuation | |---|---|---| | Series D | 2020 | $1.6 billion | | Series E | 2026 | $2.7 billion | *Source: AppsFlyer Series D announcement 2020, Axios June 2026* - **2020 valuation:** **$1.6 billion** at the Series D. - **Latest valuation: $2.7 billion** post-money. - **Change:** A rise of about **69%**. > **Why it matters:** AppsFlyer’s valuation moved from **$1.6 billion** at its 2020 round to **$2.7 billion**. The re-rating came in a market where privacy changes and AI reshaped attribution, and where buyers valued a neutral measurement layer they could all rely on rather than one owned by a single ad seller. ## Performance Index: Media-Source Rankings - The latest Index shows a market where the leaders held on while challengers closed in. - Google Ads and Apple Ads held their **\#1** rankings in [Android and iOS](https://sqmagazine.co.uk/iphone-vs-android-statistics/), respectively. - AppLovin strengthened its presence across both iOS and Android gaming, Mintegral advanced across Android categories, and Meta Ads and TikTok for Business posted gains. | Platform | 2025 Performance Index Standing | |---|---| | Google Ads | \#1 in Android | | Apple Ads | \#1 in iOS | | AppLovin | Gains across iOS and Android gaming | | Mintegral | Advanced across Android categories | | Meta Ads | Posted gains across areas | | TikTok for Business | Posted gains across areas | *Source: AppsFlyer 2025 Performance Index, December 2025* - **Android leader:** Google Ads held **\#1** in Android. - **iOS leader:** Apple Ads held **\#1** in iOS. - **Gaming momentum:** AppLovin strengthened across both iOS and Android gaming. The concentration echoes the broader platform picture in [search and ad-platform dominance data](https://sqmagazine.co.uk/google-search-statistics/), where a handful of players capture most of the spend. ## App Install Ad Spend Trends - Non-gaming apps led an ad-spend recovery in the most recent Index. - App install ad spend increased **18%** year-over-year, with **80%** of the top 5 media sources and nearly **60%** of the top 20 enjoying a rise in spend. - The 17th edition ranked the top media sources across **5** regions and **6** app categories. 2024 Performance Index Metric by Figure FIGURE · Figure (%) · Source: AppsFlyer 17th Performance Index, October 2024 FIGURE · SQ MAGAZINE ANALYSIS 2024 Performance Index Metric by Figure Figure (%) AppsFlyer 17th · 2024 100 75 50 25 0 +18% App install ad spend growth 80% Top 5 media sources gaining spend ~60% Top 20 media sources gaining spend SOURCE AppsFlyer 17th Performance Index, October 2024 - **Ad spend growth: 18%** year-over-year. - **Top 5 gaining budget:** **80%** of the top 5 media sources enjoyed a rise in spend year-over-year. - **Top 20 gaining budget:** Nearly **60%** of the top 20. Across our platform and ad-market coverage, we see the same signal here: spend recovers first at the top of the market, then broadens, which is why the top-5 gain outran the top-20 gain in this data. ## AppsFlyer’s Strategic Investors - The Series E round put four competing platforms on the same cap table. - Moloco, Google, Meta, and Unity each signed a definitive agreement for a minority, non-controlling, and non-exclusive investment in AppsFlyer. - The transaction combines shareholder liquidity with new long-term strategic equity participation and remains subject to customary closing conditions, including regulatory approvals. | Investor | Representative | Role | |---|---|---| | Moloco | Sunil Rayan | General Manager, Moloco Ads | | Google | Gaurav Bhaya | VP and GM, Buying, Analytics and Measurement | | Meta | Andrew Bocking | VP, Ads | | Unity | Felix Thé | Chief AI Officer and SVP, Product and Technology | *Source: AppsFlyer newsroom, June 2026* - **Investor group:** **4** platforms, Moloco, Google, Meta, and Unity. - **Round size:** More than **$1 billion** across the investor group. - **Stake type:** Each investment is minority, non-controlling, and non-exclusive. - **Neutrality terms:** Investors get no preferential treatment on AppsFlyer’s APIs, measurement signals, attribution logic, or commercial terms. **Oren Kaniel** is the CEO and co-founder of AppsFlyer. > *“As AI takes over more of how advertising is bought and optimized, the entire digital advertisement industry benefits from signals that are independent, neutral and not shaped by any one interested market participant.”* ## AppsFlyer Product Suite AppsFlyer’s measurement footprint spans several product lines beyond attribution. The company’s platform supports AI-powered ad measurement, cross-platform attribution, and infrastructure for autonomous marketing and agentic workflows. | Product Area | Function | |---|---| | Measurement Suite | Mobile, web, CTV, and PC attribution, plus fraud protection | | Deep Linking Suite | Web-to-app, QR, email, and referral routing | | Data Collaboration | Data clean room, Signal Hub, retail media measurement | | Agentic AI Suite | AI agents, MCP, and AI assistant tooling | *Source: AppsFlyer product documentation and newsroom, 2026* - **AI direction:** Infrastructure for autonomous marketing and agentic workflows. The push into privacy-preserving measurement tracks the wider shift documented in [AI social media tools data](https://sqmagazine.co.uk/ai-in-social-media-tools-statistics/). ## What is AppsFlyer worth? AppsFlyer’s most recent round set a post-money valuation of **$2.7 billion** on more than **$1 billion** raised. That is up from the **$1.6 billion** valuation at its Series D, when it became the first unicorn in the attribution category. Because much of the round combined shareholder liquidity with strategic equity, the valuation reflects buyer demand for neutral measurement as much as pure growth. ## What is the AppsFlyer Performance Index? The Performance Index is AppsFlyer’s annual ranking of mobile media sources by performance. The 2025 edition marked the ten-year anniversary of the benchmark, which ranks the top media sources in [mobile advertising](https://sqmagazine.co.uk/mobile-advertising-statistics/). The 2025 ranking drew on **16.2 billion** installs from over **39,000** apps and **9.6 billion** remarketing conversions across **88** media sources. Because it aggregates measured outcomes rather than platform self-reports, the Index functions as an independent scorecard on where app marketing budgets actually perform. ## Conclusion AppsFlyer’s numbers describe a measurement company that became strategic infrastructure: more than **15,000** brands rely on it worldwide, and a Series E of more than **$1 billion** valued it at **$2.7 billion**, well above its earlier mark. The round’s signature detail is that Google, Meta, Unity, and Moloco, four platforms that compete for the same ad dollars, each took a minority stake in the referee rather than trying to own it. For marketers and analysts, the through-line is independence at scale. AppsFlyer’s Performance Index still rests on **16.2 billion** measured installs across **88** media sources, and the new investors accepted terms with no preferential access to AppsFlyer’s attribution logic or signals. Those two facts, the data volume and the neutrality guardrails, are what make AppsFlyer’s benchmarks a durable read on the mobile advertising market. Definition of AI Agent. Link to full glossary entry follows the description.**AI Agent**An AI agent is a software system that uses an AI model to plan, pick tools and take actions toward a goal on a user's behalf, with limited human oversight. [Read more](https://sqmagazine.co.uk/glossary/ai-agent/)