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One million students seek ‘Sugar Daddies’ to pay their tuition fees

Posted on Tuesday, 28 January by

Seeking Arrangement

One million students with many in the UK who are struggling to pay their way through higher education have signed up to a “Sugar Daddy” dating website.

Alongside the rise of tuition fees, hundreds of male and female university students are having to resort to new forms of financial aid, dating.

In particular, the site SeekingArrangement.com claims one million students worldwide on its database and matches wealthy individuals with students or “sugar babies” who are wanting to make ends meet at university.

Sugar Daddys

SeekingArrangement.com claim they have 100,000 “Sugar Daddy” members

The site claims to arrange “mutually beneficial relationships” and on average, a university “sugar baby” will receive a monthly allowance of thousands of pounds from their “sugar daddy/mommy”.

London has the largest concentration of university “sugar babies” in the UK, with five universities in the capital making 2013′s list of ‘Fastest Growing Sugar Baby Schools’: University of Westminster, University of Arts London, London School of Economics, Goldsmiths University of London, and King’s College London.

Sugar Babies

A ratio of 1 man to every 10 women exists on the site

The University of Kent in Canterbury however tops the list, with 208 students joining in 2013. Around 42% of the site’s members are students from across the world, making up the largest demographic on the site.

The founder and CEO of the site and self-confessed MIT nerd, Brandon Wade, says:

Why hope for financial aid when you can guarantee it with a Sugar Daddy?”

He goes on to say that there is a direct correlation between the recent hike of tuition fees in the UK and sign-ups to the site: “Student loans lead to endless debt, which amounts to more than the average graduate who earns £21,000 can handle. Sugar Daddies provide real solutions to the problem of student debts.”

Wade says his company not only helps out those using the site, but also the government as well: “We are not only helping students achieve financial freedom, but also indirectly relieving the government from the burden of unpaid loans…”

Brandon Wade

Brandon Wade and his wife Tanya met at work

Speaking to Business Insider, Wade gave some insight into the statistical split between male and female:

About 100,000 Sugar Daddies, 900,000 female Sugar Babies, and 200,000 male Sugar Babies.

“Approximately 7 percent of users are homosexuals, so the website is agnostic. And a tiny percentage are Sugar Mommies, but those are not easy to come by. There are perhaps 20,000 Sugar Mommy accounts. Not many of those are real, they’re not active accounts. I think people out of curiosity sign up just to check it out.”

University of Cambridge

The University of Cambridge has one of highest amount of members

Members from universities in the UK rank accordingly:

1. University of Kent – 208
2. University of Nottingham – 195
3. University of Manchester – 175
4. University of Cambridge – 166
5. University of Leeds – 143
6. University of St. Andrews – 141
7. University of Bristol – 134
8. University of Exeter – 122
9. University of Northampton – 117
10. University of Westminster – 110
11. Queens University of Belfast -100
12. University of Arts London – 89
13. University of Essex – 83
14. London School of Economics – 72
15. Glasgow Caledonian University -65
16. Goldsmith University of London – 61
17. King’s College London – 59
18. University of Ulster – 54
19. University of Worcester – 51
20. Swansea University – 49

In a recent interview with GQ, Wade defended his site, part of a $10m portfolio, by saying: “Calling women ‘prostitutes’ who want something more out of a relationship than just this abstract notion of love is a comment and a stigma that is born from pure jealousy.

“The truth is, in my opinion, love is a concept that’s been invented by poor people.

“These people aren’t wealthy, they aren’t beautiful, they aren’t the cream of the crop – so what do they have? They have love. For everyone else there’s our website.”

Thanks Wade, you sound like a really top guy…

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Lewis Scrafton
22. Co-founder and editor of SQ Magazine. Studying at University of Sussex. Interned at MATTER and published in The Guardian.


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