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F*** Black Friday: Here’s proof why we don’t want to adopt the “tradition”

Posted on Friday, 29 November by

Black Friday

2013′s UK equivalent of the stateside tradition ‘Black Friday’ may have passed without too much of a fuss – but we would be mad to underestimate the power of a giant like Wal-Mart’s ASDA ramping up new levels of fever pitch in years to come.

Hailed as a time for consumers to “cash in” it’s been said that the term ‘Black Friday’ actually represents a period when retail chains begin to turn a profit, going from “in the red” to “into the black” and boosting chains like Wal-Mart’s year to date net profit from $14 billion to a massive $19 billion. So who exactly is cashing in on this frenzied craze here exactly? Certainly not the public or independent retailers it seems.

Video below: In case you’re only vaguely aware of the tradition. Here’s a little insight.

“But hold on, we can spend our cash how we want” I hear you say?

Well, pumping money back into the UK economy en-masse is never a bad idea in an effort to generate confidence in the major retailers again, who then may hire more staff – but it’s also a superb way of lining the pockets of the oh-so-needy 1% too, but everyone needs a christmas, right? So spend away, and ignore the deals online that are just as cheap all year round.

Video below: We can probably expect scenes like this in the UK in the years to come.

So whilst we, the shopper, are won over by the discounts on shiny pieces of plastic, the line between a healthy level of consumerism and what Salon describe as “out-of-control marketing-driven commodity fetishism” continues to blur at an alarming rate.

Video below: If there was a reason to stop the whole ‘Black Friday’ thing, this Rebecca Black-inspired advert unquestionably would top the list.

Let me give you an insight into the UK’s future. Imagine a scenario where we’re camped outside of M&S to get discounted boxsets of Downton Abbey and grown men are throwing people’s grandparents to the floor to grab the last Royal Baby-emblazoned teapot set? The future looks incredibly bleak indeed.

But all jokes aside, the throngs of people trampling over one another in order to grab the best deals before supplies run out are in the minority. And, what is in fact a cause for concern is the majority of us who are being proverbially pummeled again and again by aggressive advertising asking for our hard-earned cash in the name of “happy holidays”.

Now hurry, and don’t forget to spend money on that 20-inch Hitachi you don’t really need. And remember, you don’t even get a day off to do this like the Americans do.

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Lewis Scrafton
22. Co-founder and editor of SQ Magazine. Studying at University of Sussex. Interned at MATTER and published in The Guardian.

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