Undisputedly one of the brightest burgeoning talents currently bubbling to the forefront of mainstream is The Weeknd, who just so happened to have released new visuals.
The Weeknd, aka Abel Tesfaye, last month announced that he had signed a deal with Universal Republic to properly release his free mixtape trilogy with remastered versions and a few new tracks added for good measure.
Taken from his second mixtape ‘Thursday’, a new video for ‘Rolling Stone’ emerged yesterday. One of the more understated songs across the trilogy of releases, it comes with a suitably understated video, directed by Tesfaye himself and produced by Chris Cunningham.
Tesfaye explains the narrative behind the video: “The girl represents the fans who I lose when I hit the mainstream”. This was later deleted and clarified with a longer statement, in which he explained that he didn’t expect fans to desert him for becoming more popular, more that he recognised that drifting further into the popular consciousness would inevitably dilute the relationship he’s built up with those who first discovered him.
The ‘Trilogy’ will be released digitally in the UK on 13th November.