Sussex-based lovers of hip-hop, streetwear and all things Golfwang have reason to celebrate this afternoon, as Urban Industry, a steetwear specialist found in Eastbourne, welcomes Odd Future to town.
Odd Future (or Odd Future Wolf Gang Kill Them All) are arguably the hottest hip hop collective out there, eliciting controversy and hype no matter where they go. From humble beginnings a few years back, the L.A. teenagers have conquered the rap world, gotten their own Adult Swim TV show and launched their own clothing line.
The group’s love affair with streetwear is well documented, with frontman Tyler the Creator littering his lyricism with reference to Supreme and Hypebeast – though not always in flattering terms! The OF line of clothing is a cross between band merchandise and high-end streetwear, with their very own OFWGKTA pop-up stores bringing crowds of followers wherever they go.
With Odd Future clothing pretty hard to find in any UK store, let alone one based in Eastbourne, we advise you to take full advantage of this opportunity before stock runs out!
We’ve picked out a few favourite pieces, check the full range at Urban Industry here.