The London 2012 Olympic Games has been on the lips of the nation for the past seven years. When something as big as the Olympics comes to your country, there has to be a sure fire way to make the broadcasting of it a triumph because there are only two possible ways it will be remembered by the world and future generations: famous for success or infamous for failure.
The BBC has taken on sole responsibility for the coverage of the games, and rightly so as it is arguably the best British institution to do it. They boast a massive selection of ways to watch and keep up with the highlights and live action from many of the Olympic contests taking place, which include mobile, radio, HD TV coverage and even 3D broadcasting for those lucky enough to have the facilities. And if this wasn’t enough for all the avid sporting fans, you need only to press your red button for more or visit Twitter to find rapid updates so you can keep up to date on the move.
It’s not just the most favourable sports being broadcast either. I’ve caught many smaller events such as women’s boxing, table tennis, volleyball, women’s football and women’s weightlifting. Normally you’d be hard pushed to find this on your day to day channels but the BBC has done them proud and given them a voice. Profiles of those who compete in smaller, less recognised sports have also been appearing during the day before an event is about to take place with the said athlete often taking to the BBC studios for a quick interview. The next generation of sports stars are being given a platform for a huge audience to see and this is definitely a good thing.
What about the corporate cloud that has been hanging over games? With sponsors such as McDonalds and Coca Cola investing millions of pounds towards the games, does the BBC have enough power and influence to cover the Games with dignity? They have sole coverage of the games, so perhaps. If Sky had the rights to it, not everyone would have the ability to view the games. If ITV had done it, there might not have been enough channels and outlets for them to cover as much as the BBC and, let’s not forget, Channel 4 already have the Paralympics, so having both would just be greedy.
So to those who say that the BBC has jumped on the corporate bandwagon, look at all the channels, radio stations and facilities it has to offer those who want to keep up with the games and then tell me that they aren’t doing British broadcasting proud in the way that they know and do best.
It was no secret that the preparation for the games was a long, hard road but I think it’s safe to say that, as a nation, we’ve done ourselves proud. When all this is over, London 2012 will still be spoken about for years to come. Team GB may not be top of the medal table but London, the BBC and the athletes competing for our country would have done us proud by the time it is all over.